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The Business Savvy Therapist
The Business Savvy Therapist podcast helps Psychotherapists learn the strategies to scale from solo practice to a 7 figure group practice that is automated. Therapists didn’t learn anything about business in grad school and this podcast is exactly what they need to be successful.
Host, Nicole McCance is a Psychologist turned Business Coach who was able to grow her practice to 55 therapists and multiple 7 figures, in 3 years and sell it in her 4th year. Each episode walks Therapists through exactly what to do to help more people, make more money and have more freedom.
The Business Savvy Therapist
Summer Slump Marketing Series: Warm Outreach Mastery
Sign up for the FREE Live training - Elevate Your Therapy Practice with Niche Packages → https://mccancemethod.com/elevate-your-therapy-practice/
In this episode, I’m diving deep into part two of our Summer Slump Marketing Series! Today, we’re talking about "Warm Outreach Mastery"—how to leverage your existing relationships to drive more referrals during the slower summer months. I’ll be sharing personal stories (yes, even the time I injured myself at Atlantis!) and powerful strategies that helped me scale my practice quickly. Plus, I’ll show you how a simple mindset shift can completely transform your referral flow.
Make sure to bring your paper and pen because this episode is full of actionable tips!
Here are some key points in this episode:
[06:03] Understanding the difference between cold networking and warm outreach
[08:20] How casual conversations during self-care appointments can turn into major referral sources
[10:50] Specific talking points to use when chatting with your family doctor or pediatrician
[14:00] The power of slowing down to create magnetic marketing moments
[17:08] How being present at everyday events can lead to unexpected growth opportunities
Links From The Episode:
EP108: Summer Slump Marketing Series: Is Your Website Ready for the Summer Slump? https://mccancemethod.com/episode-108-summer-slump-marketing-series-is-your-website-ready-for-the-summer-slump/
Want to watch this episode on video? Check it out here on YouTube: https://www.youtube.com/watch?v=I3dNK_MTZs0
Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod