Summer Slump Marketing Series: Cold Outreach Mastery Artwork

The Business Savvy Therapist

The Business Savvy Therapist podcast helps Psychotherapists learn the strategies to scale from solo practice to a 7 figure group practice that is automated. Therapists didn’t learn anything about business in grad school and this podcast is exactly what they need to be successful.

Host, Nicole McCance is a Psychologist turned Business Coach who was able to grow her practice to 55 therapists and multiple 7 figures, in 3 years and sell it in her 4th year. Each episode walks Therapists through exactly what to do to help more people, make more money and have more freedom.

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The Business Savvy Therapist

Summer Slump Marketing Series: Cold Outreach Mastery

May 20, 2025 • Nicole McCance

Sign up for my FREE 3 Day Live Course - How to Build a 7 Figure Group Practice That Runs Without You → https://members.mccancemethod.com/free-3-day-live-course/

In this episode, I take you into part three of my Summer Slump Marketing Series where we tackle the art of cold outreach. If the idea of picking up the phone to connect with a family doctor makes you sweat—don't worry, you're not alone! I’m walking you through step-by-step how to reach out, what to say, and why targeting doctors is one of the smartest marketing strategies for therapists. I’ll also share how we used this exact method to build strong referral pipelines and maintain top-of-mind visibility all year long. If you're ready to break free from seasonal slumps and create consistent growth, this is the episode for you.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[05:14] Why family doctors are the most powerful cold outreach target for therapists

[06:30] Three reasons doctors are your highest converting referral partners

[09:25] How to create your doctor list based on location, even for virtual practices

[12:17] Cold calling script breakdown and why “name dropping” your credential builds trust

[17:26] Progress reports as a dual-purpose marketing and care strategy using AI tools

Links From The Episode:

Here is the janeapp link for one free month on us! (Use Coupon: MCCANCE1MO) → https://meet.jane.app/nicole-mccance-ambassador/

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/lZuLrwGfA8Y

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod