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The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

The Business Savvy Therapist podcast helps Psychotherapists learn the strategies to scale from solo practice to a 7 figure group practice that is automated. Therapists didn’t learn anything about business in grad school and this podcast is exactly what they need to be successful.

Host, Nicole McCance is a Psychologist turned Business Coach who was able to grow her practice to 55 therapists and multiple 7 figures, in 3 years and sell it in her 4th year. Each episode walks Therapists through exactly what to do to help more people, make more money and have more freedom.

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The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

How to Add Coaching to Your Private Practice

October 14, 2025 • Nicole McCance

Sign up for the FREE Live training - Elevate Your Therapy Practice with Niche Packages → https://mccancemethod.com/elevate-your-therapy-practice/

In this episode, I chat with Carly Hill about what it really takes to add coaching to your private practice. We break down the differences between therapy and coaching, how to do it ethically, and the steps to get started so you can scale your impact and income.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[03:06] Carly’s journey from therapist to coach and how she created the Therapist to Coach Accelerator

[04:06] The key differences between therapy and coaching and why it matters for your license

[06:28] The legal must-knows: keeping your coaching and therapy businesses separate

[14:22] Why niching down is essential for marketing and scaling your coaching business

[15:34] How to use organic and paid marketing strategies like Meta ads and Facebook groups

[19:35] Leveraging AI to build your coaching curriculum and create content faster

More about Carly Hill:

Carly Hill is a licensed clinical social worker and 7-figure business mentor for therapists and coaches. She’s helped thousands of therapists achieve freedom and security by teaching them how to successfully build an online coaching business that’s led them to triple their revenue.

Carly is also a reiki master, NLP practitioner, and the author of the #1 Amazon best selling book Therapreneur™- a guide to make the transition from therapist to coach.

Carly has appeared on various podcasts and in numerous publications, including Entrepreneur, NBC, CBS, & Fox News.

Want to Connect with Carly?

Carly’s Website: https://carlyhillcoaching.com/

Free Facebook Group – Therapist to Coach Accelerator

Carly’s Book – Therapreneur

Instagram – @carlyhillcoaching

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod