Patrick Urban - President of Merz Aesthetics North America

Patrick Urban, President of Merz Aesthetics North America, talks about his professional journey that led him to this position. From sales rep, Ulthera employee to President of Merz Aesthetics North America. Dure to regulatory restrictions, we are talking about Merz products without mentioning any brand names. We talk about business and marketing strategies of companies in the aesthetic world. 

Patrick talks about ethics in business strategy, for example, he says they owe the science to the HCPs and shouldn't use fear strategies, throwing dirt at competitors. Patrick explains about how they play bigger in terms of reaching the larger audience by engaging celebreties and targeting big events like The Oscars and New York Fashion Week. They also talk about the future: Where is Merz going to be in 5 years? And… they talk about their shared love for Music.

At the forefront of the developments in aesthetic medicine