In this episode of theUpStreamlife we bring India's foremost retail experts Mr Devangshu Dutta, the founder of Third Eyesight, who gives you insights into brand building and consumption in India. This is made for founders who want to be building for the long run in India.

00:00 - Introduction to context setting.
01:55 - What is Third Eyesight
03:30 - Organized retailing or modern trade - what is it?
07:15 - Brands and quick commerce, have they broken mom and pop stores. 
15:30 - Young brands going offline is all about scale.
18:08 - Large FMCG companies will not innovate in new products.
19:16 - Acquisitions of Indian brands will grow.
24:45 - Infinite growth on a finite planet is impossible.
25:04 - Frugal wardrobes and sustainability.
29:37 - Building a brand, starting up with Friends, Family and Fools.
37:20 - Traceability of ingredients and materials to tell a story.
39:42 - The journey of plastic in India needs to be addressed.
41:11 - Brands and market place tussles, the technology conversation.
42:40 - Market places have the consumer relationship.
45:12 - The cost of acquiring customers is high for brands now, monopoly!
48:38 - Working with startups

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