Empire Diaries: Why I Left News And Started Brandmagnetic | Ep 33

What does it take to leave a thriving career in something you love – to start & grow your own empire? 

I had the honor of sharing it all with the amazing Renée Warren, the powerhouse behind @wewildwomen, on her podcast recently.  

We discussed not just the evolution of my career but how emotional storytelling can really transform marketing.

Here's a glimpse of what we covered :

• My decision to leave a successful career in journalism & documentaries for full-time entrepreneurship
• The art and science behind creating brand videos that do more than just tell a story
• My first official year as a business owner and how storytelling has been pivotal in its growth
• The impact of a well-crafted brand video in building immediate trust, connection, and brand loyalty
• Practical advice for anyone looking to harness the power of storytelling to elevate their brand's presence and connection with their audience

I truly believe that understanding how to tell the story of YOU and your brand is KEY to standing out and creating a lasting emotional connection with your audience – and the difference between acquiring buyers and creating fans for life!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic