How to: Fitness
What’s the deal with MLMs? How are weight loss drugs reshaping body standards? Can we actually trust what supplement companies are selling us Why do we eat the way we do - and who’s influencing it?
Veteran coaches Michael Ulloa and Kate Lyman are here to pull back the curtain on the wellness industry. How To: Fitness is a myth-busting, BS-free podcast that dives into the messy, nuanced, and often confusing world of fitness and nutrition. With evidence-based insight, candid takes, and digging into the darker corners of the wellness space, we help you make sense of what actually matters for your health—and what’s just noise.
How to: Fitness
46 | How Food Marketing Controls Your Eating Habits
How much of our food choices are truly ours, and how much is shaped by powerful marketing strategies?
In this episode of the How to Fitness Podcast, we dive deep into how food marketing influences our eating habits, from grocery store purchases to social media trends. We uncover the subtle but powerful ways companies use colors, buzzwords, and advertising to manipulate our perceptions of health and nutrition.
From misleading labels to childhood-targeted marketing, we discuss why it's so easy to fall for food industry tricks and how you can take back control of your food choices.
Join us as we break down the psychology behind food packaging, the impact of marketing on our hunger cues, and what we can do to make informed, intentional eating decisions.
Timestamps:
00:00 Introduction
02:06 How Food Marketing Shapes Our Eating Habits
07:45 The Power of Packaging & Labeling Tricks
13:15 The Psychology Behind "Healthy" Buzzwords
18:00 Why Kids Are the Most Vulnerable to Food Ads
24:10 Social Media's Role in Shaping Eating Habits
30:20 How Companies Influence Portion Sizes
38:55 What Can We Do? Practical Tips for Smarter Food Choices
Resources Mentioned:
WHO Guidelines on Food Marketing & Public Health: { https://news.un.org/en/story/2023/07/1138322#:~:text=The new WHO guidance recommends,known by its acronym HFSS }
Bite Back 2030 - Youth-Led Nutrition Advocacy: { https://www.biteback2030.com/ }
The Influence of Food Marketing on Childhood Obesity
Emma Boyland’s Research on Food Advertising & Children
Ethan Pancer’s Study on Food Branding & Consumer Choices
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🟡 Michael Ulloa: https://www.michaelulloa.com/
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🟡 Kate Lyman: https://www.katelymannutrition.com/
Instagram: https://www.instagram.com/klnutrition/
Thank You for Listening to How to Fitness Podcast with Michael Ulloa and Kate Lyman!