Rethinking Travel Distribution: How Travelier Is Connecting the World

Most travel stories skip the middle. The ferries, buses, and trains that actually move us between major gateways and the places we are dreaming about rarely get the spotlight. In this episode, we focus on that overlooked backbone of the travel ecosystem with Travelier CEO and cofounder Noam Toister, whose company is digitizing ground and sea transport across more than 100 countries and thousands of operators. If flights and hotels have long benefited from seamless booking technology, this remains one of the last major frontiers in travel and it is transforming what is possible when building an itinerary.

Noam takes us inside the operational complexity behind the scenes. Fragmented schedules, inconsistent service standards, mid route stops, and operators without digital booking systems have historically made this category difficult to navigate. Travelier built the missing infrastructure, including operator software, aggregation tools, and a fast, reliable API that allows travelers to compare real time options, see transparent pricing, and book with confidence. This foundation does more than organize a fragmented system. It opens access to secondary and emerging destinations, helping shift demand away from overcrowded hubs and toward towns, islands, and regions that benefit most from tourism.

We explore practical examples, from combining a flight and ferry from Bangkok to Koh Tao in a single booking flow, to transforming Greek island hopping from uncertainty into a streamlined plan. We also discuss how demand data is helping unlock new and underserved routes in Vietnam, Indonesia, Morocco, Costa Rica, and beyond. The conversation examines Travelier’s marketplace model across both B2C and B2B channels, its multi brand strategy including 12go in Southeast Asia and Plataforma 10 and DeÔnibus in Latin America, and how strategic acquisitions during the pandemic accelerated global expansion.

Looking ahead to 2026 and beyond, Travelier is doubling down on domestic markets across Asia while scaling global distribution through a unified API that allows online travel agencies and tour operators to easily integrate non air segments. The long term vision is clear. Booking a bus or ferry anywhere in the world should be as simple and intuitive as booking a hotel. If you are interested in the future of connected travel and how we move beyond the usual hotspots, this episode charts the road and sea ahead.

Visit travelier.com to learn more. 

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Transcript

Why Ground And Sea Matter

SPEAKER_00 0:04

Ground sea transportation is a huge and and super important part of the travel industry, and it's currently being overlooked. And it's something that everybody needs. Everybody's going to use it at some point of their travels, and everybody's gonna have a hard time uh booking it unless the industry goes online. Uh so it's a huge opportunity, and it's really kind of the last uh the last opportunity to digitize an industry in travel today.

Beyond Air: Complexity And Scale

Connected Trips And 2026 Vision

Secondary Destinations Trend

Thailand Routing Example

Marketplace And B2B vs B2C

Global Footprint And Origins

SPEAKER_01 0:31

Hello everyone and welcome to a special spotlight episode of Travel Trends. This is your host Dan Christian, and today I'm joined by Noam Toyster, who is the CEO and co-founder of Traveler, a company that has been powering a huge part of the global travel industry that often gets overlooked, and that is the ground and sea transportation. Often all the attention goes to flights, but as Noam highlights in this episode, there's actually more daily departures by sea than there is by land, and there's a whole lot more complexity given the fact that the size and shape of those ships varies much more significantly than planes. We also look at this whole idea of connected travel in 2026 beyond air and what happens in between the buses, the ferries, and the trains, and how they really are the backbone of how travelers are moving through regions, connecting with destinations, and ultimately experiencing places much more deeply. That's actually one of the big themes I wanted to pick up in this discussion, which is this concept of secondary destinations. And I think that's one of the biggest trends in travel today and what travelers are looking for. They're looking at dupe destinations, places that are not as over-tourested, and places that offer additional value and they're less explored. A perfect example of this is Thailand. I've been to Thailand multiple times and over the course of many years have traveled through Copenyang and Koh Samui and Kohtau. What I didn't realize, and that Noam points out to me today, is they actually offer a direct from Bangkok with a flight and a ferry to get direct to Koh Tau, which would have been a much more difficult destination to get to. And it's also one of those destinations that more and more people then have access to explore. We talk about the impact this has on local economies and demand for new destinations, which I think is one of the most exciting aspects of what they've been building. The other part, of course, is this is a marketplace. So we talk about the business side and then we break down the B2C and B2B components and how whether it's backpackers or families looking to take these types of trips or them working with OTAs, tour operators, to make sure that this product and inventory with all the real-time data is available to them without actually having to build it themselves. So if you're interested in the future of travel, which I think is most of our listeners to our podcast, but specifically how smarter travel infrastructure and connectivity will shape where and how people travel, then this is a conversation you definitely don't want to miss. Noam, welcome to Travel Trends. It's great to have you back with us.

SPEAKER_00 3:03

Uh great to be here, Dan. Great to see you.

SPEAKER_01 3:06

Yeah, likewise. Tell everyone where you are today and where your headquarters, I just um I'm in Tel Aviv.

From Honeymoon Pain To Startup

SPEAKER_00 3:12

Uh, one of our hubs, our headquarters is in Tel Aviv, Bangkok, uh, Buenos Aires, and Sao Paulo and Split in Croatia. Amazing.

Covid Roll‑Ups And Rebrand

SPEAKER_01 3:20

Well, it's truly a global company. Obviously, we had the privilege to meet again at the Focus Right conference in San Diego. So people on our podcast have heard your voice before. Everyone got a good sense from that introduction there about the company and your background. But I'd love for our audience to hear it in your words as we feature Traveler and what you have built, which is incredibly impressive with your two co-founders. But I would love to hear from your perspective. Tell everyone a little bit of the backstory on this company and what you guys do, because you have this is the part that amazed me. You have so many brands underneath the parent company, and if and you've got such a unique business. And I think one of the things that stood out to me, which is like the last undigitized sector in travel, and the fact that you power like ground and sea transportation. Like when I met you and got to know more about your business, it became more and more fascinating. So tell us uh how you would describe Traveler and what you guys do.

Team, Timing, And Speed

SPEAKER_00 4:13

Great. So Traveler is the ground and sea transportation booking platform. So basically, we're a platform to digitize ground and sea transportation. So buses, ferries, rail, anything that's intercity transportation, uh, private car driver is uh traditionally services that people still book in most of the world offline. They would book on uh ferry piers, bus terminals, agents and the street, uh super fragmented industry. We have tens of thousands of small and medium businesses around the world that run buses and different vehicles around the world. Um and most of that industry is still booked offline, and we digitize that industry. So uh we sell, we're basically booking.com uh for ground and street transportation for bus or ferries rail on the one end. On the other side, we are we provide uh different services for bus and ferry operators. First of all, we provide demand, but also we provide them with uh software uh and other services that they need to run their business uh and and get customers online.

SPEAKER_01 5:12

Well, what I find fascinating is that you know this is a$200 billion industry or somewhere in that uh realm as I was doing my research and preparing for our conversation today. And one of the things that any great startup, you know, there's an addressable market. And so clearly you you're a serial entrepreneur uh uh uh even before uh creating this company, but you know, this is now nearly 10 years in. Uh but any great startup has uh an interesting origin story about trying to figure out what the problem is they're trying to solve. Tell everyone about that, about your honeymoon, because I found that really interesting when we spoke directly and just knowing a bit about your background. But tell everyone how you realized that there was an issue here and that ultimately how you set out to solve it.

Why Booking Offline Still Prevails

Building The Missing Infrastructure

The Marketplace Flywheel

SPEAKER_00 5:53

Yeah, so I was traveling uh it was when I was traveling, it was already 10 years ago now. Uh so I was, you know, still young, happy, no kids, uh brown hair, and uh and still very uh free. And and I was traveling in the Philippines as trying to get to a very famous tourist destination north of Manila, uh called Banawi. And it's a kind of World Heritage Site, rice terraces, beautiful rice terraces, and together you need to book a bus ticket at the bus terminal because that's the only place you can book it. The bus terminal is quite further, far away from the center of the city. Uh you get there, there's only buses for the next day because it's always fully booked, and then you come back the next day, you buy the ticket, you come back the next day, and the buses are filled with tourists and locals that have done the same thing. Um and that's kind of uh weird, that was kind of weird for me at that point because this is 2016, hotels are already booked online completely, um flights obviously, and but still buses are are not online. And I came back to Israel. I like I said, I had a previous startup that was uh just shutting down at that point. And I I built a very simple website that sold tickets from Manila to different destinations, and I had the Filipino travel agent that used to go to the bus station once a day, buy the bus ticket, the physical bus tickets that I had booked the same day, and take a photo of those and send them to the customers by email. And the customers would come to the bus station, show the ticket uh on the phone, and since the number matched or the name matched, then they would just board the bus and it was fine. And pretty soon I can't realize that that thing worked, even though it was like a super simple and and non-reliable website. Um duplicated it in a couple of other destinations which I knew are popular, and I realized it's a huge industry and it's a huge opportunity with with uh digital gap. And that's how we like we founded Traveler initially, which was called back then BookAway. Um and uh and we raised the pre-seed round into late 2017, uh, started a hub in Bangkok, started to kind of visit different bus companies and and transportation operators around uh Southeast Asia, and uh then expanded to Latin America, and I think the rest is is uh history.

Creating New Routes From Data

SPEAKER_01 8:16

Well, the part that's really fascinating for me is that uh Book Away, obviously, as you mentioned, was the initial brand, and obviously you still have uh it's evolved since then. Like, I mean, the fact you've created what uh uh became like the fastest growing ground transportation marketplace, you know, you've got uh you know nearly 2,000 cities, you're in like over 100 countries, and that's how the origin of the business started. But you have a whole series of brands underneath that 12 Go, uh, Platforma 10. Tell us a little bit about uh and and traveling.com and obviously if people, as I mentioned at the beginning, that uh traveler.com, if you want to follow along our conversation, but tell us about the brands under the portfolio now and how it evolved from Bookaway to Traveler and all the brands underneath the the parent company.

Consumer Use Cases Beyond Backpackers

Distribution Channels And API

SPEAKER_00 9:04

Yeah, so we we had an interesting uh story because we were founded as Bookaway and we we had a great uh great growth in in the early years and then COVID hit uh early 2020 and the entire industry was was basically down to zero pretty quickly. And we initially you know tried to kind of figure out what where we what we want to do, and we thought that this is gonna be uh uh you know six months, uh, nine months uh problem and then we'll go away. Um, but it didn't. And at some point we looked at at the market and what's going on, and we we thought something, some we need to do something. And what we ended up doing is that we ended up acquiring four of our competitors during COVID because we looked at the market, um, we had a firm belief that travel is going to come back. Uh, we just weren't sure if it's going to take a year, two years, or or even more. Um and we also understood that that this is a great opportunity for us uh to some degree. And we ended up acquiring a couple of competitors and rolling them up into BookAway, um, changing the name to Traveler because we we at that point we became a company that had several brands, so we wanted to put Trevalier as as kind of the brand that that consolidates everything. And uh we ended up uh acquiring these companies, uh merging them into what was then BookAway, which is now Traveler, and and ended up growing uh enormously post-COVID, and we continue to grow at at a very fast pace since then.

Personal Ferry Fails And Friction

SPEAKER_01 10:39

Well, and one of the things I'm keen to know a bit more about in our chat today is the team because you and I have gotten to know each other quite well, and obviously it's always great to see you at the industry conferences. So you are you know very active, and even as I was preparing for our chat, I was reading some of the latest interviews you've done and understanding the company uh even more deeply than I do and the trajectory you're on. But tell us a little bit about the team because you have two co-founders, and also I'd love for you to share a bit more about where the team has gotten to today, like given all the offices and the size of the team. But tell us a little bit about the founding team and their roles.

Spreading Demand To New Islands

Access, Not Hype: Opening Places

Examples: Vietnam, Thailand Growth

SPEAKER_00 11:11

So so my my both co-founders actually come from Hotelbeds, uh, if you know the company. So they were both uh um VPs at a company that Hotelbeds acquired um uh a few years back, and and they they were VP product and VP marketing, and they when HotelBeds acquired their company, they decided to that they don't want the corporate life. And and uh they they um they thought of of building a new startup and they had uh this uh uh original idea of a travel planning app. And uh and uh and they thought it's uh it's a killer, and they went to to one of our investors and and they told him the story, and uh and the investor said, Look, I mean I've I've seen a million of of that, um, so I'm not gonna invest, but I do have a company that I'm I'm investing, I inv I'm invested at, and and uh I think you guys would meet the founder. And um and I met them and and you know they were we were at an immediate click, and they joined me uh as a founding team uh early on, and then you know the rest is Hitler. And and all my one of my co-founders originally was the product, now he manages the okay all the different brands, uh kind of manages the COO at the COO level. The other co-founder uh led the Bookaway brand, now he's leading um the supply operations around the world. Um that's that's the founding team today. And we're now um 620 people, I think, in in five different hubs around the world. Um we had enormous growth during 2021, obviously, when we did the MAs, we grew, I think, from about 50 people to 250 people in a very short time. And since then we we continue to kind of scale with the business uh growth.

Stitching Flights With Ferries

SPEAKER_01 12:58

It's fascinating, and that's why I wanted to highlight that is because one of my favorite TED talks is Bill Gross's The Singest Biggle Reason Why Startups Succeed. And the factors that many of our listeners uh may be familiar with. Obviously, timing is one factor, the team, um, the funding, um, and then the execution. And the reality is that the single biggest reason is timing. And so, like, uh, but you have to have all the other factors in place as well. You have to have a strong founding team, you have to have investors that back you. And you guys have had all of those elements, which is why here you are, you know, nearly 10 years in, and you're a global success story that many people, including a lot of our listeners, have never heard of yet.

SPEAKER_00 13:38

Yeah, uh it's true. I mean, I would add that that one of the main factors that have like huge correlation with success is speed of execution and speed of decision making, um, which I think is something we're pretty good at. Um, we've also fortunate enough, and I didn't mention it before, we but the fact that we were able to execute four different acquisitions during COVID is because we had investors that that were bullish and were were like really strong and supportive investors that that looked at the business and said, you know what, you know, we've got we're doubling down because we believe there's an opportunity.

Advisor Trust And Global Cases

Indonesia, Morocco, Costa Rica, Japan

Differentiation And Speed Of Execution

SPEAKER_01 14:13

Well, and let's talk about that market then, because this is also the part that I find really interesting is that you set out to solve a problem based on your perspective, your experience on your honeymoon, and and obviously, as you said, you were young, little kids, you had lots of energy, you still do, but nevertheless, that is a time in your life when like that's a perfect time for a startup for anybody listening to this, having uh had twins and then going through that journey. And so, one of the things though that I wanted to dive into is the market itself, because flights get so much attention. Everyone always talks about flights, and obviously there's startups like Hopper and Skyscanner, and like um, but interestingly, like buses, ferries, trains um do not get as much of the spotlight. Uh, but you highlighted as well that clearly there was competition. You acquired four of your competitors during COVID, like an incredibly savvy time to be active knowing travel's gonna come back. A lot of our listeners are investors. We've got a lot of private equity and VCs that listen to our podcast because they're trying to figure out where travel's going and where they should look to acquire businesses. And I always find that fascinating when they reach out to me with questions because they hear fascinating insights from uh executives and founders like yourself, uh, where they all of a sudden understand there's a new market opportunity. And but for you, not only do you have to realize there is an opportunity, you have to execute against it, which is exactly what I'm trying to get to here with this question, which is like how do you seize that opportunity? And then that whole concept of like what got you there won't keep you there. You need to continue to innovate. But tell us a bit more about how you stitch all this together. So when you realize there was the opportunity for ground transport and specifically sea transport as well, which I would say is probably even the more unique part of your offering. Um, how does that work from a technology point of view, working with partners? How did you solve for that and then integrate it into the traveler journey?

Why Partners Build With Traveler

The Hard Parts: Availability And Stops

Multi‑Brand Strategy By Region

Brand Rundown And Audiences

SPEAKER_00 16:00

So so further, uh there's one point which you mentioned which which is which is uh super significant, and I don't think a lot of people realize it, and that there are uh in magnitude more uh departures of flights, ferries, of buses, ferries, uh trains, and so on, than there are departures of flights globally, right? So so if you if you think about like the number of people that actually travel, then count state transportation is is significantly bigger than than flights around the world. Uh but still it's not it's not digitized. Um now if you go in most, and again, it did we work in Asia and Latin America, um, the experience would vary a little bit if you go to Western Europe. Uh North America is much more digitized, obviously. Um but uh those are different markets. But if you go to most of the markets in the world, if you try to book around the state transportation, there's two things you will notice. One is you don't know anything. So you don't know when when the bus or the ferry or whatever there is actually leave. That like it's not in list, you're gonna go to have to go to different websites, blogs, and kind of figure it out. Um you don't know how much it costs. If you do find the price, it's probably from five years ago. Um and and you definitely don't know what's the experience like in most places because because a bus in Argentina is a great luxury experience, and you can sleep in it, and a bus in uh Bolivia, right across the border, could be completely different. Um and that one is completely different than a bus in uh Thailand. Um and two companies within uh Brazil would have different experience, uh, even though both of them would would call it an executive bus, right? Uh because there is no standard in the market, it's not like uh a 737 is a 737. Um and and the content is not out there. So not unlike fly uh unlike uh hotels where you see the images and you see the the reviews and whatever is said about hotel, uh that rarely exists in in ground estate transportation. So you're gonna have a hard time booking that. The reason behind that is is is fairly uh uh uh kind of uh structural. Uh so and we can go into why that's the situation. But if you look at the at the travel industry, there's very few kind of uh inventory management systems. So if you think about the hotel world, um then uh property management systems work. If you think about flights, you have seating management and so on. Um then you have aggregators, big companies that with hotel beds and so on, they actually aggregate all the hundreds of thousands of operators and and or or businesses and and serve them in single API. Um in ground sea transportation, that infrastructure has not evolved. Uh there's there's several inventory management systems, usually not really scalable technology. Um aggregation, there's basically nothing besides us and you know some competitors that uh you know we're not gonna talk about. And uh and or maybe we can talk about them. Um and that's it, right? So I hope that answers the question.

Growth Tailwinds And Resilience

Roadmap To 2026: B2B And Domestic

SPEAKER_01 19:08

No, very much so, and I'm glad you actually went into detail on that because I'm uh uh genuinely interested, which obviously part of the reason I asked the question, but I'm sure our listeners are too, because I'm uh minds are being open to one of the things you just shared right there, which is the number of departures for um sea transportation is greater than air. And what you also described was a very complex problem to solve that we did an aviation series at the end of season six, and we talked about the fact that you know many of the low-cost carriers they have the same jet, you know, 737, like this are um the maxed or the there's there's most of the low-cost carriers have the same plane because they can sub them in. And so there's um consistency in the delivery and the experience for guests, but you have so much more complexity to the market that you operate in. The other part that I also found really interesting is the whole marketplace, the B2B and B2C side. So I'd I I I'm very keen for our listeners to also understand how you tie those two together because you, as you just highlighted, you're working in all these other global markets, and then you're trying to take the offering for buses and ferries and and trains, and then try and figure out how you take that supplier side inventory and make it accessible for travelers to book. So given that you guys operate on both sides, B2B and B2C, can you give us kind of a bit of an overview of how those two sides differ and then how you uh make sure they complement each other?

Closing The UX Gap With Hotels

2030 Vision: Frictionless Access

Defining Category Leadership

How To Partner And Connect

SPEAKER_00 20:31

Right. So I think that that um most of the marketplaces have a similar flywheel or dynamics, which which it you know goes through getting the supply, um, then then kind of optimizing the offering, getting the customers, um, having a really great customer experience, and then and then uh and then having the customers come back, uh, which in turn kind of creates uh a value for the for the supply side again, right? Um in our marketplace, what we we realized and and we felt that the big kind of uh uh the the starting point or the the the big pain point is actually the the supply side because the supply side wasn't wasn't online, right? So if you start a new marketplace today like Hopper, which is a great company, right? But but but flights they had kind of the access point to to the flight inventory, they just had a different experience around it. When you start groundlessly transportation company, you actually need to figure out how you sell the inventory, how you bring the inventory on online. And our initial um, I guess, strategy and and the the way we operated in the first years was that you know if you if you build it, they will come. Like you bring we bring it online and people people look for it and and it sells. And and it kind of worked, um, and it still works to some degree. Although now we we we focus on more on both sides of like we focus more on the customer experience as well and on the supplier experience. Now, because um we see ourselves as as Kind of system of record for the operators. We kind of an uh uh infrastructure for them. So we start by actually bringing them online in various ways, and we can talk about it because they don't always have the technical infrastructure to actually connect with us. Uh so we bring them online, we provide them with the with the technical infrastructure to go online if they need it, if they want it. We provide them with with other services like uh help with financing sometimes and and something like that. Sometimes we we would, for example, look at um at a certain region and we'd see that we have demand for a certain uh route. So people are going from A to B and then they go from B to C. But a lot of people are looking, how can I get directly from A to C? But that doesn't exist. So we would go to a ground of C operator and tell them, can you open a bus route for us? Because we have demands for that. And sometimes we actually go out and and fund the bus, the actual bus to say, hey, you know, we're gonna buy the seats in advance if you can sell us the if you can open the service. Um so so we provide them with demand, we provide them with uh software, and we provide them uh with other kind of financial capabilities. Um and and that in turn creates a situation where we provide real value for the supply side while actually enabling the seamless booking experience for the customer.

Founder Travel And Dogfooding

Final Myth To Bust

SPEAKER_01 23:21

Well, and that's where I'm I'm keen to go a little deeper on the B2B side in particular, because partly given my background with trying to connect supply with the demand, but like the the and the challenge that still exists in the travel industry with so many experiences not being uh digitied. I mean, my role at Lonely Planet over 15 years ago was the idea of trying to make um Lonely Planet reviewed and recommended uh accommodation bookable online, which is largely what booking.com did, and like and that is uh that's a massive industry and itself. And I see that you guys are uh I would say still in relative infancy in terms of the potential given uh how much of this product is offline. So I wanted to talk about the supplier side, because I'm sure there might be suppliers listening to this um that might go, wait a second, we're not working with these guys. I'm like, how how do we get on this platform? How do we sell through them? So when you on the B2B side, how do suppliers or even for that matter distribution channels uh work with you guys?

Host Wrap And CTAs

SPEAKER_00 24:16

Right. So first of all, yeah, you you you mentioned something which is accurate, which we're very we which is we are very far from from reaching kind of the the maturity of of the market. We still grow at an average pace of uh now it's about eight or nine operators every day. So it's it's a huge kind of growth. And we still have operators, some of them we reach out to actively if we're new in the market, uh, but a lot of them already reach out to us because they know us. Um usually when we are active in a certain market, they can either reach out through through the website and just and that and just uh you know, the support would connect them with the with the supply teams, the business development teams, or they would they would kind of hear from us from the market, and one operator would recommend us to the other operator, and and that's how we really expand.

SPEAKER_01 25:04

And then let's talk about the consumer side as well, because I'm sure obviously people will be checking out the website to learn more about like becoming a partner or like how best to integrate into uh uh but from a consumer side, because all of a sudden now they have the opportunity, and this this is what always excites me is like once it's available to be booked. I mean, just look at Uber as probably the most uh relevant example today of creating a market that didn't exist before. Obviously, everyone knows the Airbnb story, but like even the Uber like to take something that you could now all of a sudden um um package and sell and monetize and continue to adapt and scale. So, like from a consumer point of view, all of a sudden they're gonna have access to um uh ferries or um uh bus schedules that they wouldn't otherwise. So for me as a traveler, that excites me a great deal, especially when I was a backpacker, but even if I'm traveling with my family or like you know, people looking for um lower cost transport as well, like the looking for alternatives to flights where it might be less expensive to travel by ground transport. So tell us a little bit about the consumer side. How are consumers working with like are they booking direct? Are they booking direct through your platforms? Are they booking through partners? How does the consumer side work?

SPEAKER_00 26:15

First of all, it's important to mention that I mean it it it may be a lot of a lot of people think about this as a kind of backpacker product, and it really isn't, because if you look at the numbers um in terms of distribution of tourists, we don't have uh like we have we have the the age distribution quite equal. We have no tendency towards younger travelers or backpackers or solo travelers actually, uh, or even more. We have a lot of families uh traveling in and in using our services. And the point is that if you want to get around, if you want to get away from the main hubs, if you are visiting a country and you want to visit more than the main city, um you have to get ground ground transportation. Like uh in most cases, you won't have a flight that that would get to that destination. And it turns out that people in in a lot of these countries take four or five different journeys along their their vacation or or or visit. And so it doesn't matter if you're a family with kids and or you're a backpacker, you actually need to get that ferry if you want to get to the island, or otherwise you're not gonna get there. Um and and actually, if you think about it, when you have kids, and I said of twins, I'm sure that the last thing that you want to do is stand at the pier and and wonder when the ferry is coming. Um with the twins. You want to book it in advance. And and and make sure that you have the place on on the ferry when it when it arrives. So so that that's that like the everybody needs ground state transportation. That's one of the first things. And they find us um today mostly through online channels, Google uh to kind of be specific, I guess. Um and uh people search usually and how do I get from from this place to this place and and they find us online if they look for us in in social media, they will tweet Twitter, Instagram. A lot of people actually post on my journey from uh Bangkok to Qiang Mai and how the train looks and and so on. And and a lot of times they would mention that they booked us uh that on uh One To Go or Book Away or something like that. Uh so people find us like this. Um we also have a distribution channel, which is a B2B distribution channel. So we have an API uh that other travel brands can connect to and then sell it as an auxiliary, as an upsale to to the services that are already selling. So people find us on various distinct places.

SPEAKER_01 28:37

And uh noam, the one thing that when you said that, I've been in that exact situation in Greece with my wife and the two kids having spent like the day in Santorini and waiting to go back to uh the island we were staying on, and the ferry we were in the wrong line, and we didn't realize it because the the the technology wasn't there, and this is this is still in recent times, this is only a few years ago. And um we the ferry left, and then we were told that was our ferry, and then we ended up having to take another ferry that stopped at multiple islands. It took us like six hours to get back, everyone was miserable, and it was one of those days where I'm just like the kids are trying, and you just I have been there, like I thought like this in many ways, like this like there has to be a technology to solve for this. How can I order an Uber but I can't get a I can't decide of three ferries which is the one to get on? Like it seems so antiquated.

SPEAKER_00 29:25

Yeah, yeah. Yeah, and getting back to the to your point about Uber, the the point is, and we this is something we firmly believe, is that uh when you enable easy access and easy and seamless kind of journey to different places, you actually open up the market and you enable people to visit uh new exciting destinations. Um because one of the reasons that you would go to, let's say, so you mentioned Santorini, uh we're from like there's like you know, several, I don't know, hundreds hundreds of islands in in Greece. There's Naxos and Zakintos and all that, and you don't go to these islands because they don't have an airline uh an airport. Um and and you could go there uh if it was easy to get there. And these are amazing islands. They they they're called second-tier destinations, not because they're second, but just because they're not like very the main place that people get to. But a lot of times they they they uh happen to have a much nicer experience, less dense. Um one like we have a few examples that I can mention of places that have grown in in the last couple of years. And I think that it is enabled by better transportation, and that's part of the things that we're uh really proud of and really focusing to do in in Trevalue, which is enabling the kind of access to great, amazing places in the world that that otherwise would be hard to reach.

SPEAKER_01 30:46

So, this to me is probably the most exciting aspect of um what you guys offer and what the where the market is headed, because we have we genuinely have an issue of over-tourism in certain key cities, and people are starting to distribute the time of the year they're traveling places. That's one uh option, you know, that people are traveling more in the shoulder seasons, but overwhelmingly we're seeing travelers decide on alternate destinations. So there's all these kind of like um uh look-alike destinations or um that you know, and and that's also taking off now. It's like it's in and it's so it starts with countries where all of a sudden people are they were going to Croatia and now they're going to Albania. Um, but they're going from you know, uh they still want to see Paris, but they actually are making alternative uh itineraries to take them to what you know what people would describe as hidden gems, but even they become kind of well-worn path after a while. And I always think back to the lonely planet, you know, off the beaten path. But the reality is most of those destinations, as soon as they're in a lonely planet guide, they become the beaten path. That's the reality. It's like everyone finds out about them, and next thing you know, they're flooded and they're overwhelmed. And it's one of the things that I excites me a great deal after having been at the ATTA conference in Chile last year. It took four flights and two buses to get there, and it took you know a little more than two days to get to this remote region of Patagonia that we were traveling to. And it was absolutely worth it. Like it was and once.

SPEAKER_00 32:06

Where was it?

SPEAKER_01 32:07

Um so the conference was in Puerto Natales, but we were actually in the Isen region beforehand doing a cycling trip. And so, you know, I flew from Toronto to Bogota, Bogota to Santiago, and then there's two flights to get actually down to um uh Puerto Arenas, and then we had to take uh a bus to and but once we got there, there's nobody around. It's it's stunning, pristine beauty, and it's like and people are saying we we want to keep it this way, we want to make it more challenging to get to because you know this is not and so for me being able to discover, unlock those like secondary destinations is the most exciting opportunity in travel today. So tell us a little bit more about those those emerging destinations and how you guys are being able to create that connectivity.

SPEAKER_00 32:54

Yeah, so so interesting, interesting anecdote. I actually spent five days in Porto Natales, but I actually never left my room. I had 40, like 40 degrees fever the whole time. Oh no, you all all my friends had a great time, and they they did, I think they did uh there's a track there, the the there's a famous like uh walking track there, like a hiking trail there. Uh really famous, can't remember the name.

SPEAKER_01 33:19

And uh it's uh in Porto Natalis, it's Torres del Pine, which is one of the like Yeah, Torres del Pine. Yeah, that's like extraordinary. We we spent an evening there, and a lot of people after the conference went back and spent a couple of days hiking there, and you can you can do horseback riding. It's uh extraordinarily beautiful. Um but yeah, tell us how you are unlocking those second-tier destinations um with your technology and and some examples.

SPEAKER_00 33:44

Yeah, so first of all, the the just enabling to uh to actually book these services, uh the service to these destinations um easily online unlocks that destination and allows people to actually get there easily. Now, once you start uh to actually have tourists in a certain region and and the infrastructure starts to improve, you we actually see that that um that the number of operators that actually uh are are working in that region actually usually grows. Uh and we start to get even better better services, uh in nicer buses, um and more companies doing that that route. A lot of times we do that actively because we go to the operators and we tell them, look, we we we think there's demand for that region, uh let's kind of open a route there when we're willing to kind of pre-buy some inventory to make sure that that it's worth it for you guys to open it up. Um I think that um there's a few interesting destinations. If you think about it, I think Ninbi in Vietnam is like becoming super popular. Uh when like I think I don't think anybody heard about it uh five, ten years ago, maybe. Uh amazing place. Um if you think about Thailand, uh I don't think that that one is not related to us at all, but uh Kotao is is becoming is one of the most like popular, I think, growing destinations that that we have. When you think about it, Ko Samui is actually the the highlighted uh kind of destination with uh um the the white lotus and everything being filmed there and and and that. But Khotao is is basically the same, right? But just a little bit further away and and and less crowded. And that's a really, really nice growing destination. Um we we basically once our perception is once you you allow the the easy booking experience, the seamless experience to actually get there, and really traveling around the country is a huge pain. And once you make it um a fun and easy experience, you unlock a lot of new destinations and you distribute tourism in in a healthier way uh across regions.

SPEAKER_01 35:53

Yeah, well, that's a perfect example because when we first were backpacking, traveling around Southeast Asia, and we went to Kosamui, Copenyang, and Kotao, and obviously the the taking a ferry between those uh islands, then at the time, this is you know, our first trip there was 20 years ago, and it was Kotao was incredibly remote and it was like known for diving and the remoteness was its appeal. And you know, today obviously Thailand has become such an international tourist destination for so many people around the world that it's really developed. Obviously, Kohsa Mui is like fully developed, almost like Hawaii in many ways, and there's you know there's there's people that love those kind of resorts, and that's why they'll still continue to go to a place like Koamui, and it is a beautiful island, so I'm but uh for those travelers that wanna uh uh that want something more remote, finding these ways to get there. And and this was the part for me that like there was a charm and appeal to um the unpredictability of trying to find your way around. Um but um but y that's only in the case if you have you know six you know, you're taking three months or six months, you're on a gap year trip. And so what I like about the utilization of technology is that someone who only has a week or 10 days can still be able to figure out how to get to Kotel and be able to make their bookings as opposed to you know having a situation where they might miss a day and they don't have that day to spare.

SPEAKER_00 37:12

And what one of the ways, by the way, that that that we find that actually increases demand for swim destinations is that we that the connected trip. So we stitched one of the things that we're able to do, because we serve multimodal like a lot of forms of transportation, we're able to stitch together different types of transportation. So while while we're we're uh ground, like we call ourselves a non-air travel company, we do have flights on the platform because we're connected to different flights, and we're able to actually sell to you uh um a bundle of a flight and a ferry. So if you want to get to Kotel, you can book a like Bangkok directly to Kotel for with us, and you get the flight and you get the ferry. Um, and you get a connection in one ticket. And and and that's something that that that really kind of solves through a lot of problems. And so we're able to connect flights with different modes of transportation, we're able to connect different modes of transportation, like buses and a ferry. Um, and we're able to connect uh just buses, the different buses to that A to B and B to C, just stitching together A to C. Um and that solves through a lot of of uh kind of figuring out and uh and unknowns and what's gonna happen if I get there and there's no bus.

SPEAKER_01 38:24

Exactly, yeah. So tell us, I'd love for to hear a few more examples of this because many travel advisors listen to our podcast as well. They're trying to make recommendations for their clients as to put places they can go, but they want to rely on the fact that they're gonna have a great experience, they're not gonna have issues getting there. So they need to have a trusted supplier they can work with. So tell us what are some other standards. We've talked about Chile, we've talked a little bit about Greece, we've just talked about Thailand. What are some of the other global destinations that you're seeing connectivity open up new travel opportunities?

SPEAKER_00 38:54

So I think uh Indonesia we see we see a lot of uh of growth. Um we see a lot of it there's a lot of different islands, different uh opportunities in in there. Um I think Morocco, surprisingly, is an interesting market that that uh that's uh you know is growing and getting a lot of power of uh kind of uh popular popularity. Um Costa Rica as an example, really really becoming very popular with US tourists. Japan is growing enormously, but but that's not a new kind of that's not a new story, but but the amount of like Western tourists that are getting to Japan and finding it easier to kind of explore other the different different destinations within Japan is growing.

SPEAKER_01 39:39

Well, it's interesting when you mention Japan, because one of the things that is often highlighted, and Shannon Stoll does a great job of this when he's talking about how travelers, you know, 90% of travelers will only travel within 100 miles of the destination they're arriving in. And this is one of the challenges with modern-day tourism, and especially with a country like Japan, is actually opening up access to more remote areas of the country that are beautiful, but part of the reason they're they're inaccessible, um, or that you can't get there in a timely manner, despite the fact there are you know bullet trains across the country. Um, but there are places that are just not that not as accessible. And so for me, this you know, this opportunity really excites me as far as new and um new and emerging destinations. But the other thing I want to talk about is what is, you know, you talk you mentioned about competitors, and acknowledging obviously you do have competitors today, you also mentioned something that really stood out to me, which is about the speed of execution. And so when I have conversations with uh successful startup entrepreneurs like yourself, and I um uh think back to the conversation I had with Jake Peters, who's the co-founder of Fora, and one of the things that he was very confident, and many of our listeners heard this in our spotlight episode, is like he was very keen to be able to show or share the roadmap, uh, what they're working on. He was not concerned about competition in this in the same way because he knows this team is going to be focusing on delivering. It's not about trying to conceal what some of their plans are. It's like this is the direction we're headed, here's the product we're gonna incorporate, here's the markets we're going into. And it's just like it's uh and I feel like there's a lot of similarities between their success trajectory and yours. And also just given like the wisdom and experience um that you have from previous and then now running this company for 10 years. And so one of the things I'm always keen to understand about company success stories, you know, let alone startup success stories, is what differentiates them, what makes them truly unique? So, one of the questions I was very keen to ask you from a technology point of view with partners, you know, why would they choose to work with you versus building it themselves? I know partly have the answer to that myself, having been on the other side of the table, which is often, you know, technology is not the expertise of travel companies, you know, they struggle to build uh platforms and technology. But what would be, from a partner point of view, the competitive advantages for Traveler and the brands? Like what are what are some of the compelling reasons that clearly you guys are continuing to see the growth you are?

SPEAKER_00 42:05

So, first of all, I think that that it's not as easy as it as it sounds building it yourself because the the basic building blocks are not there for ground escape transportation because what we end ended up building and and are still continuing to to uh to work through is the entire infrastructure. So a lot of times we go to the market and the and an operator wouldn't have a booking system, right? So we actually RSS booking system that we provide them and and we become their entire system of record for online and offline bookings. So we've done that. Um so operators use us a lot of times we have a point of sale. Also, like if you go the offline, sometimes you you're using our systems. Um so we've done that. Now then there is the the aggregation uh block. Now getting serving millions of requests of of different travel uh providers and and websites and so on is a system that that uh needs to be scalable and needs to return answers in a in a fast space and needs to return uh accurate answers, right? So you actually want to know that that the bus actually is first of all available, that the price is correct, and and so on. And that infrastructure has been built through dozens of years with companies like Amadeus and Saber and so on, and that's not an easy infrastructure to build. And we're building that for transportation today. Um and and the experience, and still in flights, by the way, I'm sure that you know sometimes you would look at at a kayak or something, you you click at the on the flight, and then and then you go to the checkout and it tells you, sorry, we actually don't have that flight, right? Um that still happens in flights. In transportation, the the problem is is is is much bigger because the infrastructure is not there. Now, the infrastructure itself is very different because if you think about flights, um if you if you go from New York to London, you're flying from JFK and landing in Heathrow. It doesn't matter if it's uh Delta or United. They're going from A to B. That's it. If you are in buses, then the bus could leave from multiple locations within the city. It could could leave from Union Station, from Chinatown, from just a random place in the city, and it can land in in various places. And it actually stops in the middle. So you have multiple legs in the middle that people go on and off, and it changes the availability and the um and sometimes the pricing as well. So that's a whole infrastructure that is a lot of heavy lifting to build. And the big players could probably build it, but it'll be simpler for them to buy one of us or a competitor if they want to go into the market.

SPEAKER_01 44:58

From then a consumer point of view, what would be because thinking purely as a consumer myself and an avid traveler, um, one thing is if you offer something I can't get elsewhere, obviously that's a reason to travel with you full stop. So, you know, that example you shared about Thailand is a perfect example. I didn't even know that existed. And so knowing that it it does on a future trip, I would have, because we took our kids back and we switched to them to Costa Mui and we actually left after a week. Um we planned to spend two weeks. We left after a week just because it was like it was not what we remembered. It was very crowded, and we were just like, this is not, we should have we should have made alternate plans, and we did. And we ended up going to Sri Lanka for a week. And um uh instead on our trip, we literally like reworked our trip and went to Sri Lanka, and Sri Lanka was incredible. And I was like, we could have and I'm so glad that we went um and experienced Sri Lanka because uh it it offered all the things that we remembered from Thailand you know, 15 uh years before. So the um uh from a consumer point of view, how important are the brand proposition that you have? Like how how relevant is it for consumers to know your brands? Is it mainly kind of the B2B angle, or um which other your brands, uh especially traveling.com, are the ones that consumers should should know about and what is the specific advantage of using them versus what your competitors might be offering?

SPEAKER_00 46:19

So so first of all, our brands are our brands have different go-to-market strategies, right? So um one brand Want2Go is a very uh tourist-facing brand. Uh it serves uh mostly Western tourists in in uh Southeast Asian markets. So a lot of uh Europeans, um North America tourists that get that get to Asia really hear about want to go in a lot of blogs, a lot of uh uh social media posts and so on. Um and then we have different brands that are domestic-facing brands. By the way, the market is made of domestic customers, which are domestic tourists and international tourists. And domestic customers are not people that are commuting, they are people that are going on vacation or in their own country or actually visiting their family or something like that. They go long distance, right? So, for example, the carnival in Brazil that's happening next week is is an example of domestic, uh huge domestic tourism event. Um so we have brands that are focused on the domestic customers. We have brands for uh Latin American domestic customers, we have a specific brand for Brazilian domestic customers, uh, and that these brands have kind of evolved to have a certain brand uh recognition in their respective geographies.

SPEAKER_01 47:37

That's really that so for um let's just run through them really quickly because I actually want to make sure all our global listeners know what the consumer brands are and what markets they operate in. So just give us a quick overview of that.

SPEAKER_00 47:50

Yeah, so OneTigo is mostly operating in uh Asia uh with uh international tourists. We have bookway.com that is uh mostly for international tourists in uh in Latin America, uh also operates in other regions, though. Uh traveling.com is mostly European focused, uh Mediterranean, I guess, uh Europe. Um then Plataforma 10, Plataforma DS is a Latin American brand, uh Argentina, Paraguay, uh Colombia, Peru, etc. Um, and then the Onibus is a Brazilian brand. Um and I think the conversation about multi-brand is a is a wider conversation of of what it brings versus the the execution uh hurdles that it has. Uh and we kind of chose the currently we're choosing the path of having different brands in different regions because it allows us to uh to have a different kind of product market fit in every region.

SPEAKER_01 48:48

Yeah. Well, and that's I think what the you know the global growth opportunity for for you and the team is incredibly compelling. I'm sure obviously your investors are uh bullish as well because there are so many untapped opportunities globally to connect that supply with an increasingly growing demand that is expected to you know double over the course of the next 10 to 20 years. If there's 400 million travelers now, there's gonna be 800 million by 2050. And so it's gonna be that much more important to make sure that people are distributed properly. Um, you know, all the factors at play, which is why investors are so bullish on travel, you know, with the aging baby boomer population, the generational wealth transfer, younger generation, much more focused on uh traveling than you know, saving for retirement or buying a home, all the factors are in play for travel to continue, despite the setbacks, which you've been in the travel industry long enough to know that there are short-term setbacks uh by virtue of global events or geopolitical events, but travel is resilient, it always comes back, it comes back different. So having a business that is global and that has that diversity um is incredibly important. So I want to talk about where you guys are headed. Uh, having said all of that, and all of our listeners getting a better understanding of uh uh the background on your story and where you guys have gotten to, but let's talk about 2026 and beyond. Tell us a little bit about where you guys are headed, whether it be new markets, new brands, uh expanding to more uh partnerships. What's what's on your roadmap for 2026? And you know what ultimately I want to know what your success looks like in 2030, but let's let's let's talk about 2026 first. So, what what is on your roadmap for this year?

SPEAKER_00 50:24

Yeah, first of all, we we're we're going uh into several new geographies. Um we're localizing our systems in in certain geographies to new new new uh audiences. So, for example, in in Asia, uh one of the audiences that that we're not uh serving to very well is is the domestic audience. So we also have a lot of opportunities there because people like in Thailand, in Vietnam and so on are traveling domestically, and that's a huge part of the market, which we which we are are kind of want to focus on a little bit more. Um we have a B2B uh new business unit, which is rather new, and it took us a while to really technically merge all of the different APIs that that uh or in the operators that we connected to. And now we are able to offer one kind of single source that you can you can get all the ground state transportation and add it to your platform. So that's one uh growth uh lever that that we firmly believe in in the next couple of years. Um and in general, we we just feel that we have so much to do, um even in the basic stuff, and a lot of times I think that it still, even though we've we've taken huge leaps in in how how the industry has evolved and and how easy it is to book transportation today versus 10 years ago, still the experience in ground street transportation is is not amazing, right, in a lot of places. And and the distance between how easy and seamless it is to book a hotel in booking today and how easy and seamless it is to book a ferry or a bus um is what is is where we need to to go to is the distance that we need to to to do to walk. And and we're working, we're getting there. In 2030, I'm sure that uh a booking a a bus or a ferry anywhere in the world and getting to any destination is going to be a non-issue to the point that you you wouldn't even consider is it worth it or not. If you want to get to some point, you're just gonna book it and and and know that you you'll be able to get there easily and enjoy the experience while doing that.

SPEAKER_01 52:28

Yeah, well, and let's talk about that. Like the you know, 2030 is not that far away. I mean, it is only four years away, so it's not even a five-year plan anymore. But um 2030 is a milestone that many companies are looking at for you know their sustainability efforts or their growth targets, and like it's kind of the next big milestone um as we move into the next decade. Where do you want this business to be, or where do you think you guys will be uh entering 2030 in terms of you know, I know obviously you've you you rebranded um successfully to uh traveler, and I've I mean that's just part of the the journey you've been on, and you've acquired uh competitors, you continue to build uh new brands within the business. Um when you talk to the team and uh and your investors, what are sort of the long-term plans of how you see uh travelier in 2030?

SPEAKER_00 53:17

So in the end, I think that that uh ground state transportation is is one of the several verticals that you have in traveling. In every vertical, you you see uh clear uh, I guess, uh winners uh or kind of companies that took uh most of the market, uh, whether it's booking uh an expedient in hotels or or uh uh get your guide via tour in experiences. Um and we want to be the company that really takes ground escape transportation um and lead that uh that vertical, and we are on the way to get there. And we understand that as the industry matures and you know the industry went through a process, you know, started with flights and and then hotels went online, and uh experiences and and tours and experiences is is kind of the recent decade uh online advance. Groundless feed transportation is really literally the the last undigitized segment. And if everybody's thinking about the connected trip and want to get there, the glue to the connected trip is transportation. So you can't really connect the trip without getting from place to place. And so we know the industry is going to get there. We know that the the customers are there already. We know that whatever uh inventory that we put online, that we put on the shelf, there's demand for it, and people are are looking to buy online. Uh in some markets we're we're as low as like the online penetration is as low as five percent. In other markets it's higher, but still there's huge blue oceans in in in various regions of the world that we want to get into.

SPEAKER_01 54:49

For sure. No, it's a very exciting and bright future, and I'm incredibly encouraged from um getting to know you and seeing the trajectory of the uh the business and getting to know a bit more about the team. And obviously, our conversation today um has only further validated that. And I guess that's where you know when when um uh when people are listening to this, I'm sure there's many different um angles that people can uh plan to connect with you or reach out to you. What would sort of be from your vantage point, Noam, the the primary ways to connect and collaborate with you guys for like uh whether it be clear there might be some investors that are interested in the next uh stage of your journey, but I'm actually thinking more about you know partners and suppliers. I'm thinking about uh distribution platform.

SPEAKER_00 55:34

So yeah, we're pretty easily kind of accessible. Uh we can email me directly, Noam at traveler.com. It's simple. Um you can send me um shoot me a message on LinkedIn, just make sure you you explain uh the context. So I get a lot of messages that are mostly sales, right? Um, but uh we we're we're happy to to talk to anyone that that has like a relevant uh context.

SPEAKER_01 55:56

Yeah. And then you mentioned about uh you know getting older and having kids. Um tell us where you're headed this year for your travels. What's what's on the horizon for you? And uh when you're out there, are you testing some of this technology and and uh and also exploring some of these?

SPEAKER_00 56:13

I do, I do. I uh yeah, yeah. We we like to eat our own dog food, I guess. So I I'm I make sure to to try uh different different uh services when I'm last time last month. My last trip was was Thailand. Uh actually I don't know when when is my where is my next vacation. Um so I know I've next my next fight is ITB, right? But uh but uh uh we're probably going to somewhere in Europe. I'm not sure.

SPEAKER_01 56:42

Yeah. I think the reality for most of us now is that we're trying to find a way to combine uh um business and leisure travel, right? That's like I'm sure you're doing the exact same thing where you're trying to figure out, wait, I'm going here, and like can my wife come or can the kids like you know?

SPEAKER_00 56:55

Look, I'm I'm pretty I'm pretty well positioned, right? So we have obvious uh offices in uh in in uh great great destinations, right? So if you if you're getting to the Brazil office Sao Paulo, I mean that's a big temptation to stay around and go to one of to one of the beaches, right? Uh Thailand, definitely. Um so I most of the time I need to kind of hold back on the temptation to actually stay in the in the uh in the remote office.

SPEAKER_01 57:24

Uh for sure. Now let's leave everyone with one last uh uh takeaway from you, Noam Gedvin. Like we've covered so much, but like what if there was one big misconception about grand and sea travel that you continually hear for people that are trying to understand who you are and what you guys do, um what's one thing that if you could change, what would that be? And uh we'll leave that as a takeaway for all of our listeners.

SPEAKER_00 57:47

I think the one thing that that that uh I would like to kind of leave you with is that ground sea transportation is a huge and and super important part of the travel industry, and it's currently being overlooked. And it's something that everybody needs. Everybody's uh going to use it at some point of their travels, and everybody's gonna have a hard time uh booking it unless the industry goes online. Uh so it's a huge opportunity, and it's really kind of the last uh the last opportunity to digitize the industry in travel today.

SPEAKER_01 58:17

Yeah. Well, and I find that incredibly exciting, and um I'm keen to know when you guys are doing your next round. But I uh you and I will see each other many times throughout the year, and I look forward to having you back on Travel Trends to do another spotlight in the future to follow your success and growth trajectory, whether it's this year or sometime next year. But um I've really enjoyed this spotlight episode. Uh obviously it's great getting to know you, but also fantastic to hear your story. So all the best to you and the team for a terrific 2026, and I look forward to seeing you soon and keeping in touch. Thank you again.

SPEAKER_00 58:52

Thanks. Great, great to be here and uh thanks for the interview.

SPEAKER_01 58:56

Thanks so much for joining us on this special spotlight episode of Travel Trends. I hope you enjoyed today's conversation with Noam Toyster, the CEO and co-founder of Traveler, a really fascinating company that is continuing to grow significantly. And you can hear why as we had this conversation on all the brands that they have under their umbrella, both the companies they acquired during the pandemic and how they're expanding across the globe with entering new markets with both marketplace platforms and solutions for suppliers. So definitely check out Traveler.com if you want to find ways to partner with Gnome and the team. And don't forget that we do post clips and highlights from these conversations on all our social channels, which you can find on Instagram, LinkedIn, and YouTube. And if you enjoyed this spotlight episode, definitely make sure you're subscribed on the streaming platform of your choice, Apple, Spotify, and of course YouTube. And then we post all the spotlights on our website at traveltrendspodcast.com slash spotlights. Thanks again for joining us and being part of this global community. We really appreciate it. Until next time, safe travels.