Event Preview: Arival 360 Valencia with Bruce Rosard

Ready to meet the leaders driving the next phase of multi-day tour growth?

In this Event Preview Episode we’re taking you inside the plans for Arival 360 Valencia, a focused three-day gathering where operators, distributors, and travel tech leaders come together to talk tours, activities, attractions and this year, a significantly expanded Multi-Day Tour Program.

Building on the multi program success from Washington, DC, this isn’t just a side conversation. It’s a dedicated, strategic stream built specifically for multi-day operators looking to scale distribution, modernize tech, and build stronger partnerships across Europe and beyond.

Our first conversation features Bruce Rosard, Co-founder and Chief Commercial Officer of Arival, who shares why the expansion of the Multi-Day Stream reflects one of the biggest shifts happening in in-destination travel right now: operators moving from fragmented systems and manual processes toward scalable, connected distribution ecosystems.   

Meet the Multi-Day Leaders Before You Arrive

As part of our Travel Trends Podcast coverage, we’ll be hosting exclusive 15-minute pre-event interviews on our YouTube Channel with several of the key Multi-Day speakers including TourRadar CEO Travis Pittman, WeRoad CEO Andrea D’Amico, G Adventures GM EMEA, Brian Young, Contiki Director of Product Strategy Natasha Lawrence and more.

These short conversations are designed to help you:

• Learn more about the speakers and their companies
• Understand what’s bringing them to Arival Valencia
• Discover the partnership opportunities they’re actively exploring
• Identify who you should connect with before you even land

Think of it as strategic networking before the event begins.

A Dedicated Multi-Day Stream 

The expanded Multi-Day Tour Program brings together senior leaders from companies like Intrepid, Exxotica, Evan Evans, TTC and Much Better Adventures and more for candid, practical discussions around:

• Distribution strategy across direct, OTAs, and marketplace partners
• Connectivity challenges and API-driven integration
• Content and inventory systems for complex, multi-departure catalogs
• Channel mix optimization and margin protection
• Marketing that balances storytelling with operational discipline

Backed by Arival’s proprietary research, including new multi-day specific insights on tech adoption, channel performance, and shifting consumer demand, this stream is designed for operators looking for growth. 

Beyond Multi-Day: AI, Culinary & Executive Strategy

While Multi-Day expansion is a major focus, the broader program also delivers:

• Executive Summit: A facilitator-led day for 100 industry leaders tackling pricing, channel strategy, product design, and scalable systems.
• AI Track & Hands-On Lab: Practical sessions on LLM distribution, evolving search behavior, and workflow automation you can deploy immediately.
• Culinary Experiences Track: Deep dives into premium product design, gastronomy partnerships, compliance, and pricing for high-value food and spirits experiences.

Special Offer - Save €100 and Be Part of the Spotlight Episode

If you are a tour operator navigating the complexities of multi-day product distribution in Europe, this year’s Valencia event is especially built for you. 

When you register with this code, let us know and we’ll make sure you’re featured in our Travel Trends Event Spotlight in Valencia, h

The #1 B2B Travel Podcast Globally. Over 100 Episodes. Listeners in 125 countries. New Episodes Every Weds. 

https://www.traveltrendspodcast.com/

Transcript

Welcome And Series Context

SPEAKER_01 0:04

The people that should attend are operators. So it's the operator of a tour, single day or multi-day, someone who runs activities, uh, an attraction for the Grand Canyon are attractions. Um, we're just experiencing it. So anyone that's an operator is trying to grow their business.

Why Arrival And What It Serves

Valencia Chosen And Event Scale

SPEAKER_00 0:25

Hello, everyone, and welcome to a very special event preview episode of Travel Trends. This is your host, Dan Christian, and I'm delighted to welcome back a very good friend of mine and an extraordinary industry colleague, Bruce Rosard, to the show. But before I do, I just want to give everyone some context to this new series that we're introducing in partnership with Arrival. Everyone knows I'm a huge fan of Arrival and have been for the last decade having the privilege to speak on stage. And for the last two years, I've been able to record podcasts at their event. Many of our listeners have gotten to know uh a number of the extraordinary personalities that come together for that event. They've gotten to know Bruce and Douglas, of course. And one of the big developments over the last year is that Arrival has introduced multi-day. I was there for the very first event in Washington, which was extraordinarily well received. Travis Pittman, who you'll hear from on the series, was there. He's another key partner from Tour Radar with this event coming up in Valencia. And Multi-Day Tour is taking back to the main stage, and we have an incredible roster of speakers that will be joining us in Valencia. People like Andre D'Amico, the CEO of WeRoad, the managing director of EMEA, Brian Young from G Adventures. We have, and the list goes on, and I'm going to highlight them over the course of this episode, but I just wanted to give a little bit of context, which is I want to bring Bruce in today to highlight this incredible event and everything that he and the team have planned. And I then am going to be interviewing various multi-day tour leaders over the next six to eight weeks leading up to the event. So you're going to get a chance to hear from the people that you'll get a chance to meet if you come and join us at the conference. Don't forget we do have the 100 euro discount, which you can find on traveltrendspodcast.com for any of our listeners that want to join us. If you do use the discount, I will be recording. Bruce and the team have set me up with a really beautiful, high-profile recording space, just like I had in Washington. So you'll be able to find me and we'll be able to record and get you on the event spotlight episode. So, Bruce, let's bring you into the conversation now. Thank you, first of all, for being such a great industry friend and colleague. Obviously, you were one of our biggest supporters at Travel Trends, one of our most avid listeners. And so it's always a pleasure to have you on the podcast. Welcome back.

SPEAKER_01 2:34

Hey, thanks, Dan. It's great to be on Travel Trends. Uh, as you know, I listen to all of your shows. Um, usually when I'm out on a dog walk and I just put on my headphones and listen. And it's exciting to be uh on one for it's been a couple hasn't been that long. Uh I've been on a few and really looking forward to chatting with you now about Valencia.

SPEAKER_00 2:54

For sure. And obviously, you were a part of our AI summit last year. You have run the last two years, and you're gonna be part of that again later this year. You did an excellent panel. So, no, you are very much a part of our travel trends uh friends, family, and community. But tell us a little bit for all of our listeners about the plans for Valencia. Obviously, April 27th to 29th. But tell everyone what you guys have planned for this big event, why Valencia, and what do you guys have in store for all of our listeners?

Executive Summit Format And Goals

SPEAKER_01 3:21

So, just to set the stage for those of your listeners who are not as aware what is arrival, uh, I know a lot of your listeners are, but a lot of your listeners are also not. We are the event, the conference for the destination experiences industry. That means when you go on vacation, you're not doing it because of you want to get on a plane and stay in a hotel, you're doing it because of what you're gonna do. So our primary audience are people who run tours, activities, attractions, generally experiences. And as you said in DC last year, we brought into that multi-day tours. And they're all so interrelated, the single-day tours and the multi-day tours with this thing called DMCs in the middle, right? Um, so we're really starting to integrate that whole that whole thing. It it worked really well in DC, it's almost like a beta, and we're gonna take that to the next level in Valencia. Um, so there's a lot of things we can talk about about Valencia. So to just throw it out in general might be a little hard. If you want to dig in on more specifics, let me know. But overall, think about going to an event where every single person at that event, and we'll have about 800 to 900 people, is engaged in the destination experiences industry, whether single day or multi-day, whether operator of those activities or tours or one of the tech companies, distribution companies that is helping to support that industry. Those are the people at arrival instead of being at some big trade show where you kind of have to find those people. Um, it's very much a content-driven show. Lots and lots of content that we'll talk about, that you're helping us run the multi-day content, obviously, and coming to MC that, which is great. Um, and we have other tracks going also. And at the same time, a lot of not speed dating type of networking, but a lot of biz dev going on. There's a lot of business deals that also happen.

SPEAKER_00 5:21

Well, I'm particularly excited because I've not been to an arrival event in Europe. You've had them in Bangkok, you've had them around the world, and we'll talk a little bit more towards the end about what's coming up over the course of the year. But specifically, Valencia, you were there last year. Tell us why Valencia and specifically what's unique about your European conference.

AI Stream: Distribution And Labs

SPEAKER_01 5:40

Well, why Valencia? You know, you could also say why Washington, D.C. in our last event, why Vegas when we started. Picking a destination is hard. There are so many variables and so many whys. Um, Valencia, this is year two. We're not going to go back next year because I think we've almost outgrown the conference center already. So there's so many things about it. But number one, why is it's a secondary city. It's not Barcelona or Madrid. So it's number one, more affordable. And in our industry, price matters more than some other conferences where price doesn't matter as much. So we really look at trying to find a venue, a location where the operators of these experiences can afford to go and get a hotel room that's affordable and not, you know, off the charts like some of the other cities. So that was part of it. Obviously, big airport, important. Um, location where there's lots of other experiences within proximity. Uh, all these kind of things come into play. And a conference center where we get the whole thing. So we're not part of this huge conference center like you know, WTM, ITB, ATM, et cetera, et cetera. We have our own conference center that's just before arrival, and that's a big deal for us.

SPEAKER_00 6:56

For sure. And Melanie on our team does all of our partnerships. She'll be there at the event. She was obviously delighted to be invited as well. Once I had confirmed that I was attending, I invited Melanie to join as well, since she's been such a key for travel trends with all the uh partnerships. And uh her first reaction was like, There's never not a reason to go to Valencia. Like, Valencia is such an extraordinary city unto itself. Most people that I've been speaking to, as you know, Bruce, to finalize all the speakers, are like uh just delighted to be going to Valencia.

SPEAKER_01 7:25

So it's a it's a great city, yeah. I mean, you know, it is one of those old, walled-in kind of historic places surrounded by modern city. Um, and once you get into that old city, it's it's just like classic Europe that you want to go visit for with amazing food and drink and all that. Yeah.

SPEAKER_00 7:46

Yeah, I can't wait. I have not been. So like the city is going to be new for me, the event's gonna be new for me, all of those things that I love about travel. And you have organized the week uh by starting with an executive day, which I know was the first time we did that in Washington. It was so well received. And tell us a little bit about the plans for the week. I know the executive summit is on the 27th, and then the event itself is the 27th through 29th. What tell us a little bit about the executive summit, and then just walk us through what the plans are for those few days so people can plan to attend and join us, ideally for the whole thing.

Culinary Stream: Building Food Experiences

Multi-Day Focus And Speaker Lineup

SPEAKER_01 8:17

Yeah, you know, thanks for that. And the first executive summit in DC, 100 people by invitation or application only was a huge success. Um, you know, we had C-suite from so many different companies. We do charge a different fee above and beyond coming to arrival, and it's not cheap, but everyone felt like it was worth their time and money based on what they got because it was so unique and different. So we are doing it again in Valencia. Uh, that's on Monday all day. We hired a facilitator, a guy named Mark Mecki to help lead us through it. Anyone that was at Arrival Berlin in um that was probably like 2023, might have seen Mark. It was about three months after ChatGPT was launched, and he got on stage and blew everyone's mind about what AI was going to do. And it was when it was all fresh. Uh, he's also, I mean, he's done a lot of different facilitation and team building and things for basically for countries all around the world. He's he's gonna help us guide our way into uh bringing these hundred executives to a point of working together on the industry's issues. What I heard from a lot of the participants was it was great to be in a room with other peers and no one was selling anyone to anything. That's not why we were there. We were there to work together to talk about the challenges of the industry and how we can grow things together and where there are common opportunities. So that's Monday. While that's going on, we also are kicking off our three, what we're calling streams or tracks. One of them is on multi-day. So we have a multi-day track, an AI track, and a culinary experiences track. And all three of those kick off on Monday with longer discussion groups to try to bring those people together for the first time as the conference gets started. So they get to know each other, kind of forming cohorts, if you will. So if you're multi-day, you want to go find the other multi-day companies right away on Monday. Um, there's other things going on Monday, not as much. These smaller sessions, lots of meeting time, and then a great welcome party in an iconic place in Valencia. So that's Monday. You have something to add?

SPEAKER_00 10:40

Well, I was just gonna say, like with AI multi-day and culinary, because culinary is obviously the new edition. Um, AI is the next evolution from what we did in Washington together. And I just actually wanted to uh underline that for all of our listeners is that one of the things that's gonna be really unique about Valencia is that all of these streams, as you refer to them as opposed to tracks, which was a very conscious decision, are gonna be woven in over the three days of the event. So it's not as if you just come for the AI day or just the multi-day. It's all interwoven to the event, which I think is absolutely the right way forward. And I just wanted to uh make sure all of our listeners understood that. And then specifically, uh, we'll come back to multi-day in a moment, because obviously I'm really excited about that. But tell everyone about AI and culinary specifically, with what expectations our listeners should have for those topics and how they're woven into the agenda.

Who Should Attend And Why

Global Calendar: Valencia, Brisbane, Spokane

SPEAKER_01 11:27

Yeah, thanks. Um so in DC, we had a whole day on AI. The first ever, and I don't know if any other company could really do an AI um an AI forum for destination experiences. And that was a full day in DC. But the DC event's a longer event. The US event is a longer event than our European event. So we're going more with this stream of AI starting on Monday, and then we'll have about five other sessions throughout Tuesday and Wednesday, specifically on AI, as you said, woven into the overall agenda of the event. So we're gonna bring back, for example, the great debate. The debate is will AI have more impact in uh distribution, which is a key part of arrival events, uh distribution and who will be the winners of OTAs and other third parties or direct bookings in the LLMs? Like if I do a search right now, you know, show me a tour in Valencia for I want a bike tour where I can also get good food. Who's gonna win that distribution uh in Chat GPT or Gemini? Who's gonna show up first? Is it gonna be a via tour to get your guide, or is it gonna be, you know, Dan's bike and food tours? We're having a debate on that. How do we, how is search and discovery changing, right? Which we all know it is, and it's changing fast. Well, we're gonna talk about that. We're gonna talk about um agentic and you know building custom GPTs and how easy that is now and even vibe coding and what that could be like. And then finally, we do something whenever we do an AI forum, uh, and we've done this at the last three or four events, we'll have an AI lab. So we'll have about 10 experts. Uh, imagine 10 experts at a table, and the attendees rotate every 15 minutes between the experts who will each have something they're talking about, and it'll be super actionable. People should be bringing their laptops and you know, so not just sitting listening to people on stage, but really learning oh, I can do this, I can do that. Um, so that describes the AI track or stream right now, right? And it's throughout the whole time hours of content. Culinary, we've been talking about for a long time. We had a great culinary experiences track, if you will, last year in Valencia. Uh, it was co-led by uh a guy named David Mora, who comes from the Basque Culinary Institute uh down in San Sebastian, and he's brilliant about culinary experiences. We have someone coming from Panault Ricard, who you introduced me to, who is gonna come and talk about how Panot Ricard looks at culinary experiences, which is very different than a food tour, right? We're gonna have a couple of food tour operators. So those are gonna be the hosts of the culinary experiences sessions or stream. And then we'll have different topics that they're gonna help develop that are focused on how do you build a better culinary experiences business or integrate culinary experiences into your business if you're a bike tour, walking tour, whatever tour company. And then, of course, the final stream is multi-day, which you could talk about as well as I can. Um, and you know, getting multi-day on our main stage and getting a number of multi-day sessions that we could talk about in more detail if we have enough time.

Research, Membership, And Final Invite

SPEAKER_00 14:53

Well, we're gonna make sure we cover it all and we're gonna keep these sessions, including the one today, uh we're gonna keep it fairly succinct. And most of the sessions I'm gonna be doing subsequent to this will be a 10, 15 minutes like power sessions to give you as much context about being at the event. So, one of the things I want to ask Bruce is who should attend and why. But just before I do that, I'll just give a quick overview of what you can expect from the multi-day track because what Bruce just highlighted too with Carl Culinary, which is another major opportunity because you have so many operators in the culinary space, all the way from like underground donut tours um right through to you know the um uh secret food tours. And then there's so many companies in that space. Pernault Ricard, Laura Silio Pavat, who has been a huge fan of our podcast. She's been on multiple times. She's an amazing female global executive. So I was thrilled that uh she's going to be joining and speaking at the event because as a European, I mean, she's Italian, she's French, she's got she speaks six different languages. And for us, I'll say both of us, Bruce, Americans, Canadians, North Americans, um, it's, you know, Europe presents so many different opportunities to understand the travel industry. And the and the reason I'm particularly excited about the multi-day is exactly that reason. This is the birthplace of multi-day tours. This is where some of the biggest innovations are happening today. Obviously, Tour Radar is based in Vienna, but we're also going to have the CMO from Exotica, Wanho, uh, joining us, who I couldn't be more thrilled about. Um, we have companies like Nazaza and Tui, all of on the main stage. I'm delighted that I'm gonna have two of my amazing industry colleagues from the Travel Corporation I worked with many years. Uh, Natasha Lawrence from Kontiki, who's been on our podcast, Tom Macklin as well from Evan Evans, who's also been on our podcast. I'm saying that so you can listen to his episode before you come to the event. We're gonna have Josh Carr from Urban Adventureslash Intrepid. And we're gonna have uh real a focus on marketing and technology and distribution. So there's a lot to look forward to on the multi-day side. So, given all of that, Bruce, now that our listeners know about arrival, they know about Valencia, they know the content we're gonna cover, who should attend? For anyone is uh listening to this and trying to decide whether or not they join us, um, the value for money from my point of view is like, you know, as a uh a longtime attendee, you know, a thousand euros or thereabouts for a ticket, depending on when you buy your ticket, whether you're an operator or a non-operator. Um, it's very affordable. And the value, we're staying actually at a beautiful hotel where it's the Malia, so it's a gorgeous spot. Um, but tell everyone who else should attend, Bruce, and what from your point of view, what the main reasons they should plan to be there with us.

SPEAKER_01 17:30

Well, um, I've spent 10 years talking about that. Uh so the people that should attend are starting with we call them operators, so it's the operator of a tour, single-day or multi-day, someone who runs activities, um, which could be like a bike rental shop for simplicity's sake. Uh, an attraction like the Eiffel Tower or the Empire State Building or the Grand Canyon are attractions, um, or just experiences, like you said, you know, the great underground donut tour. So anyone that's an operator that's trying to grow their business. Um that's it's as simple as that with a couple caveats. If they're a hobbyist and you know, they get out on some weekends and run a tour, maybe not so much. Um, but if they're really trying to grow their business, they have, I would say, almost a minimum of a quarter million dollars or euros a year of revenue is where they're getting to that size and they want to grow, where arrival will absolutely be valuable to help that growth. What they'll find is the sessions that we've been talking about and we put together, if they sit and they listen and learn, great. They will learn a lot and they'll come home with takeaways guaranteed. But even more so, they'll learn from their peers. The peer-to-peer learning that goes on at Arrival, because everyone there, first of all, there's not a lot of competition, right? Like if I'm a bike tour operator in Boulder and you're a bike tour operator in Toronto, we're talking about how what I do and what you do, not as competitors, but as friends and people that we can collaborate with and just learn from. And that's what goes on at Arrival is all this peer-to-peer learning. And if you want to grow your business, that's why you come to Arrival. And grow your business is by learning things you didn't know, by meeting people that could become partners, uh, and understanding how others, just like you, uh, who have the same challenges and opportunities, how they're dealing with it. Um, the other side of it are the tech companies and the distribution companies and the AI tech companies, marketing agencies who are providing services to these businesses. So, of course, they're coming as sponsors. Some of them are our speakers. Uh, but anyone that wants to get into servicing the experiences industry, whether it's single day or multi-day, should definitely be at arrival.

SPEAKER_00 19:58

Fantastic. No, I appreciate you sharing that context. And obviously, this relates to every event that you guys run. And I want to highlight that as well, especially for those of you who are uh, whenever you're listening to this podcast, arrival.travel is the website you need to be checking out.

SPEAKER_01 20:11

One are.

SPEAKER_00 20:12

Yeah. All the events are listed there. So Valencia, April 27th to 29th. Uh, many people, I'm I'm hearing more and more buzz about the event, even as I was reaching out to speakers that people wanted to be a part of arrival. They heard about the multi-day, they've heard about AI, they specifically heard about the executive summit as well. So there's all this buzz around arrival in 2026. And with that momentum, you guys are expanding to more destinations. I know we're together in Spokane, but you've added Brisbane. So tell everyone, Bruce, what else is on deck for 2026? For anyone listening to this, for any reason, well, join us there, but join us uh at other destinations as well. But if anyone can't join us at the end of April, tell us where else they can join us, especially all of our friends listening in the U.S. uh that will be able to join us and our friends in Australia too. That's like our third biggest audience for this podcast. So I'm keen for them to know about uh Brisbane. I saw Campbell Harris uh from Global Journeys instantly delight seeing that the event, because he was trying to work his way to come to Valencia, and then he was like, You guys are in Brisbane. So uh yeah, tell us tell us what else you guys have planned for 2026.

SPEAKER_01 21:17

Well, and and also why, right? Like we had it was interesting. I had someone from Australia say, Wow, you're coming to Brisbane. I was planning to go to Spokane. Should I go to Spokane and go to Brisbane or just go to Spokane because Brisbane's gonna be small? Like, there's people that are trying to figure that all out. So here is how I look at it. It really depends on your objectives. So, yes, we've been planning on Spokane as our major US event, and that is going to be our major US event in 2026. And that's that's always our kind of global main event of the year. It'll be our biggest event of the year, although Europe is catching up quick. Brisbane, we really wanted to get back, not Just to Australia because we haven't been there, but to that region. We've been to Bangkok a couple times. So we're looking at that as a way to get back into Oceania overall and APAC. Um, and really focus in on the Australia market. And we've been talking to a lot of the key partners in Australia, and there's a lot of demand on both the single-day and multi-day perspective. So we're going to be in Brisbane June 22 to 24. So it's coming fast. And everyone down there is like, that's only five months away. Like, yeah, it is. And my marketing team is like, yeah, let's go. Uh and but we we already are getting great response. We're doing a promo for like the first 100 to register, um, get a discount, and we'll have a list of key brands. And I put it out on LinkedIn, you know, I think we'll get to our first 100 in 10 days. We'll see. You know, uh, we'll we'll see if we can get there. Now, that event is obviously really going to be differentiated by who's gonna be there. It's gonna be people from Australia, from New Zealand, from Asia Pack. It'll be some of the same content, but some will be different because what matters in that part of the world is different than what matters in Europe, which is different than what matters in the US. But what really matters is who will be there. And it depends on your business objectives of whether it makes sense to go to which one. And um, anyone have any questions about it, they can they can find me pretty easily at Bruce at arrival.travel. It's one R and Arrival and send me an email, and you know how responsive I am, Dan.

SPEAKER_00 23:33

I do indeed, definitely, Bruce. And just so everyone knows, too, the dates for Spokane, which is uh October 13th to 16th. So plan to join us in the Spokane of the U.S. I know a lot of Americans that have reached out to me, listened to our show, especially people in the industry, they're very keen to be there. They're very keen to be involved in the multi-day. And so I've actually already been incredibly mindful about who we're gonna have as speakers and the companies that are gonna be involved in Spokane because we always want to keep it fresh. We always want to have new perspectives. So we've got an incredible roster for Europe, which is very European focused, which is absolutely intention. But we'll have a number of American companies and and and speakers for Spokane specifically. So there's a reason definitely to attend both. Obviously, uh Bruce mentioned the dates uh for Brisbane. But just to finish up, for anyone that's just coming to know Arrival, you of course have an incredible newsletter that I encourage everyone to register for. I always look forward to getting that every week. It always comes from Douglas. I'm like, hey, I'm getting an email from Douglas, but it always has great valuable content from Janelle and the team. And I that's the one thing I just want to compliment you, Bruce, because the team at Arrival, I love working with them. And uh, you know, Kimberly and I collaborate on some of the multi-day activity and uh carry on the marketing. And like there's a really terrific team over there at Arrival, and you guys have the podcast as well, which is the best part of travel podcasts, very much your brand identity. Um, but I want to make sure we've mentioned the website. Is there anything else, Bruce, you'd highlight that people should know about Arrival?

SPEAKER_01 24:59

Yeah, absolutely. One thing, we're a research company. Um, first and foremost, we're a research company. Uh both Douglas and I worked at Focus Right before starting Arrival. And we learned from the great Philip Wolf that you start with research and you build events from there. If you don't know what you're talking about, if you don't have the trends and the data and the facts, it's hard to be that thought leader and expert that's trusted around the world, like Arrival is in our sector. We just published what we call the Global Operator Landscape. It was our fourth edition. It's an annual thing we do that had a survey of over 5,000 operators. This is all the single-day experience operators. Uh, and that's available on our website at arrival.travel, a summary report for free, the real detailed report you have to buy or be a member of. It's not expensive. Um, we're going to be doing a similar output from the survey we did of multi-day. It'll be the first time since COVID that anyone, we did it during COVID, but no one else has ever done a report that says here is what operators in multi-day are doing for technology, for distribution, et cetera. And that's the kind of questions that we asked in our multi-day survey. Um, we're doing consumer work. So there's a lot of research work that I would encourage anyone that really wants to understand the industry, whether it's the single-day experiences or the multi-day, we've separated that out. Um, that just go to arrival with oneR.travel and and search around for the kind of research that you're looking for. If you're a member, which again is not that expensive, uh, you have access to all of that research for free.

SPEAKER_00 26:39

That's great. I'm glad you mentioned that because one of the sessions we have, as you know, we have planned for the multi-day, is this research, which this entire category has been underserved with the research that's been done to help everyone understand the market size and the opportunity. So that I know is an important one for people to pay attention to and a number of companies that have been involved in that research report. So I'm glad you highlighted that. But yeah, Bruce, obviously, I love working with you and the team. I'm so excited about this event. I want everyone to join us. And I know the numbers are already strong for Valencia, so get your tickets now because eventually the event will sell out. There are ultimately only so many spots. So get your ticket, grab the discount off of our website, traveltranspodcast.com. And every week leading up to the event, we're going to be releasing new episodes to highlight the multi day tour track at arrival. Thank you again, Bruce, for joining us. Good luck with everything in 2026, and I'll be seeing you again soon.

SPEAKER_01 27:31

Dan, so awesome. Thank you. Take care.