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Ever felt like business is just a series of punches to the face? You're not alone. In this compelling episode, I break down my recent conversation with former UFC fighter Cliff Starks, who perfectly captures the entrepreneurial journey as a fight in the octagon - constantly dodging hits from clients, doubt, and your inner critic.

Cliff dropped some serious truth bombs that apply to every high performer. Most notably: we don't fail from lack of knowledge but from lack of clarity and accountability. Think about it - how many courses have you bought or masterminds have you joined, yet still found yourself stuck? You didn't need more content; you needed coaching to help you ask better questions and take aligned action.

One of the most powerful concepts Cliff shared was the be-do-have framework that transformed him from an overweight kid to an elite fighter. This maps perfectly to resilience and my Rise to the Challenge framework - becoming someone who does hard things and earns the right to big wins. He also emphasized that trust comes before transformation, which aligns with my Team Triangle framework for identifying the coaches, captains, and crowd that supports your journey.

The ultimate currency in entrepreneurship isn't money or connections - it's momentum. Cliff's advice for anyone starting out resonates deeply: "What's a small win that can give you momentum to go after your next win?" Start there. In future solo episodes, I'll be breaking down each of my principles more deeply, from the Pirate's Flag framework to the Resilience Matrix, giving you bite-sized lessons you can actually apply to your side hustle or full-time entrepreneurial journey. Check out my free coaching newsletter at surviveinsidehustle.com for more behind-the-scenes insights and frameworks.