Exploring Dentistry and Marketing Strategies with pat.the.dentist

In this episode of Let's Talk Teeth, Dr. Patrick Anghel, also known as pat.the.dentist, shares his journey from dental school at Detroit Mercy to practicing in Las Vegas. He details his transition from an associate to a practice owner, the challenges faced, and his unexpected pivot into the world of digital marketing. Learn how his passion for both dentistry and business led to the creation of a successful marketing company that helps dentists and dental professionals  increase their outreach. Additionally, he touches on his investment strategies, particularly in cryptocurrency, and gives valuable advice for new dental graduates entering the field. Tune in for insightful discussions on dentistry, business, and the future of marketing in healthcare. 

00:00 Introduction and Guest Welcome

01:26 Dr. Patrick Anghel's Journey to Dentistry

02:57 Dental School Experience and COVID Impact

07:13 Transition to Practice Ownership

08:28 Challenges in Dental Practice Management

12:31 Marketing Strategies for Dental Practices

15:15 Expanding Marketing to Dental Labs

21:43 Utilizing AI in Dental Marketing

22:24 The Current State of AI in Marketing

23:35 SEO and AI: A New Frontier

24:52 The Rise of AI in Search Engines

26:39 Exploring AI for Content Creation

29:10 The Journey into Cryptocurrency

33:11 Balancing Dentistry and Entrepreneurship

38:08 Closing Remarks & Final Advice for Dental Students

Transcript

Introduction and Guest Welcome

Saad Alamgir 0:08

Everyone. Welcome back to another episode of Lets Talk Teeth. Today we have the one and only Dr. Patrick Angel. Patrick, if you don't mind, just tell us a little about yourself, where you're practicing at, and kind what you're up now and we.

Patrick Anghel 0:22

Yeah, definitely. So I live in Las Vegas. I've been here since 2019 when I graduated, so never moved anywhere else after dental school, just straight to Vegas. Worked as an associate for a couple years. I. 2021 ended up buying a practice through DSO and then sold it end of last year, kind of October, November, around that time, OCT end of September, early October. And now I'm working as an associate for about four days a week and

Victor Razi 0:54

Yeah.

Patrick Anghel 0:55

So it's been

Victor Razi 0:56

Awesome.

Patrick Anghel 0:57

It's been quite the journey to say the least. A lot of expectations of like how things were going to go didn't necessarily go like Into a lot of other things in terms of like doors opening

Victor Razi 1:10

For sure.

Patrick Anghel 1:11

and you walk through those doors and things have been great that

Victor Razi 1:14

That's awesome.

Patrick Anghel 1:15

I think that's the beauty in dentistry. I don't think you can really say that about a lot of professions, that you have

Victor Razi 1:22

That gives us some hope.

Dr. Patrick Anghel's Journey to Dentistry

Patrick Anghel 1:24

Yeah. Yeah, it definitely

Victor Razi 1:26

For sure. So with the beginning of your journey, let's start there. You, where'd you go to dental school and what kind of got you into dentistry?

Patrick Anghel 1:33

Yeah. Dang. So what got me into dentistry? I'll just keep it short.

Victor Razi 1:37

For sure. I.

Patrick Anghel 1:39

spent a lot of time in the dental chair when I was a kid. Just I. Tons of cavities. And I really wonder, back now when I like see my own patients, how many of those cavities actually needed fillings, how many actually needed crowns being able to just reverse that back into healthy tooth

Victor Razi 1:58

sure.

Patrick Anghel 1:59

But anyways spent a lot of time in the chair. The dentist was pretty cool and I'd always had this knack for business and finance and things like that. And one of my closest friend's dads he was he's a pulmonologist. And I remember like senior year in high school, he sat me and my buddies down and he's if you guys go into healthcare, I. Go down the route of dentistry because you make just as much money as doctors but you do a lot less. And it's the perfect fusion of business and healthcare. And throughout my entire time in undergrad, I really started to see that more and more as you learn about the profession that there really is no other profession that has that perfect fusion of business healthcare. And I think those two things. Always really appealed to

Victor Razi 2:48

Sure.

Patrick Anghel 2:49

And yeah, so I went to school at Detroit Mercy got into a couple schools, ended up there and now I'm in Vegas.

Victor Razi 2:57

So how was how was your education at Detroit? Did you feel pretty prepared coming out? I know from what I see from afar, it seems like a pretty good school. But what was your experience like?

Patrick Anghel 3:08

You gotta look at like dental education in, two, there's like a line that was drawn during covid.

Victor Razi 3:16

Sure.

Patrick Anghel 3:16

And there's the pre covid education and there's the post covid education. And I think a lot of a lot of people in dental school after Covid or who started dental school, let's say like 2021, they have this belief that. Their education is vastly inferior compared to people who went to dental school before Covid, or graduated before Covid, or like during the year of

Victor Razi 3:43

I see.

Patrick Anghel 3:44

And in reality, I think that's not the case. Like I. My school and schools when I went to school, basically every single school, around that time. The education in terms of the amount of procedures you were doing was not really that much different from people say 2023,

Victor Razi 4:03

Right,

Patrick Anghel 4:04

So I think it's just the. The like overhang of covid, the cloud of Covid hanging over people's heads

Victor Razi 4:11

for sure.

Patrick Anghel 4:11

Psychs you guys out, believing that your guys' education is just vastly inferior when in reality ours is the same, but it is vastly inferior from five years before and before, like when I

Victor Razi 4:26

Sure.

Patrick Anghel 4:26

And I'll give you an example because my class size is 1

Victor Razi 4:30

Right.

Patrick Anghel 4:30

right? And about five years before that, it was half of that in the

Victor Razi 4:36

Oh wow.

Patrick Anghel 4:37

So you're doing a lot

Victor Razi 4:39

lot more work.

Patrick Anghel 4:40

Exactly. A lot of dentistry. You have a lot more interactions with faculty.

Victor Razi 4:44

Interesting.

Patrick Anghel 4:45

at the same time, around 20 16, 20 17, and then definitely going into Covid and after Covid, you saw the dental school really try to clamp down on just. Education as a whole, they really wanted a lot of foreign trained dentists because you don't have to pay them anything. they hold them hostage and the quality of the education went down. It's easier to control them. Versus a private practice dentist who works two days a week is just drop in knowledge and doesn't need doesn't need to work at the school.

Victor Razi 5:19

Sure.

Patrick Anghel 5:20

The pure love of teaching and teaching the next generation of dentists, and I think you had a lot of those factors

Victor Razi 5:25

Yeah.

Patrick Anghel 5:26

start to happen 2015 and afterwards. Yeah. But

Saad Alamgir 5:31

Yeah.

Patrick Anghel 5:32

know, education more or less was okay. I did a lot of extractions because the demographic I never did one molar root canal. My first one was working with an actual dentist

Saad Alamgir 5:44

Yeah. Yeah, I feel like, yeah, I feel like the complaints about dental school in general just, you just don't do enough no matter where you end up going. So I feel like that's, I feel like that's pretty universal among any dental school. Like when you mention in Molar Endo, we have a, I have a story about a guy who. From our school, his first day out of private practice, he did his first ever

Patrick Anghel 6:08

Yeah.

Saad Alamgir 6:09

It's just crazy whenever you think about it like that. But you mentioned that you had gone to Detroit. Were you originally from Las Vegas? Is that what kind of brought you back here Vegas.

Patrick Anghel 6:19

no, I actually grew up in Southern California and because of. Went to school there, went to undergrad there and then was like, look, it's time to leave California. Because if I ever wanna go back, like I have my friends, I have my

Victor Razi 6:32

Sure.

Patrick Anghel 6:33

there's an anchor, there's something to go But like I. way I looked at dental school was you are never gonna have another opportunity where you have a certain level of responsibility, but you're still a kid. At the end of the day, we don't have the responsibility in dental school as somebody who I. Is working and has to pay for everything on their

Victor Razi 6:54

right.

Patrick Anghel 6:54

So it's like it puts you in an uncomfortable situation where you're forced to learn and grow as an individual while you're still a child at the end of the day. And I thought that was the perfect opportunity to just leave the state of California and just learn about the world and learn about teeth in a different

Transition to Practice Ownership

Victor Razi 7:10

Yeah. Interesting. So you went to Vegas. You said you you worked as an associate for a few years and then got into ownership. How was that? How'd that kind of play out? I.

Patrick Anghel 7:21

The

Victor Razi 7:22

Yeah.

Patrick Anghel 7:23

To ownership. Mentor, the guy that I currently work with work for right now, I connected with him in dental school and he's got a bunch of practices in Vegas and Texas and Utah and all that. We vibed really

Victor Razi 7:36

Sure.

Patrick Anghel 7:36

I was like, this is the guy I wanna work for. And, ended up coming out to Vegas to work for him. I worked as his associate for a couple years and then an opportunity to transition into an office that was an existing office. And the girl that owned it, she was moving to California because she literally married like a rocket scientist. And their whole thing was whoever makes more money we're gonna go to whatever state and. And reality was there's not really a lot of rocket science that you can do in

Victor Razi 8:08

Sure.

Patrick Anghel 8:08

And he was working in California, so they went there and I think he's making$700,000 a year at the time, which like, let's be real, not really any dentist

Victor Razi 8:17

Right?

Patrick Anghel 8:18

And so tractor bags sold and they moved there and I took over the practice.

Victor Razi 8:23

Yeah.

Patrick Anghel 8:23

And so yeah, I was partners with him and then

Victor Razi 8:25

Yeah.

Patrick Anghel 8:26

a little bit and yeah.

Challenges in Dental Practice Management

Victor Razi 8:27

Awesome. So what what was, what has been your biggest headache from transitioning into ownership where you're like still, like even battle today, that's like a headache that you encountered?

Patrick Anghel 8:38

Like

Victor Razi 8:39

Yeah, just is it like marketing that like, is just hard to tackle? Is it like, managing employees? What's something for you that you think is one of the most difficult things once you transition into ownership? At least initially.

Patrick Anghel 8:54

I think you have this idea of how things should run, but like you never really know how it plays out until you're in the fire doing it yourself. You can listen to the Greatest

Victor Razi 9:07

Sure.

Patrick Anghel 9:08

talk about business, of any business, of any dental office, but like you only really have the theory, and the theory helps a lot, but it. It's you having to go through it and make the decisions when things go bad, when there's a time that an absolute decision needs to be made, A day or something like that, or an exact moment in time. you never really learn until you go through it yourself. And then I think at that point and you have to be willing to like, listen to those who have gone through it before, seek advice, be really. don't close yourself off to others who have dental offices and who have successful and not successful offices. Ask for everybody's

Victor Razi 9:52

Sure.

Patrick Anghel 9:53

lots of times you can learn from the failures of others, and you wanna surround yourself with with those who are good and that you can trust. But I think the big thing is office drama.

Victor Razi 10:03

I can imagine.

Patrick Anghel 10:06

I think I was pretty good about that because I had a lead dental assistant who, she was significantly older than the other assistants. She had a lot of

Victor Razi 10:17

Sure.

Patrick Anghel 10:17

She was no bullshit. And I think that really set the tone. And I think creating a core group with your office manager, your lead dental assistant, and yourself meeting and having. Tough conversations and holding each other accountable. And what I mean by tough conversations is you can say to somebody, you're not good at this, you need to change this. But I think it's asking them, be honest. I'm not gonna get offended. Tell me what I did bad. Tell me what you think I need to do I need to hear the cold heart truth. And if you can sit there and take it from them and apply those changes if they. If they do need to be done. I think that's the biggest thing probably being

Victor Razi 11:00

Sure.

Saad Alamgir 11:01

Yeah, that makes sense. Having open communication between you and your team, like that's the that's the most important thing in order to get, optimized patient experience, have the best results for them and for you too. So kudos to you for implementing that into your office.'cause I know certain dentists feel pretty prideful in the things they do, and they sometimes take it. Look and ask for other people's opinion,

Patrick Anghel 11:30

yeah that's definitely the truth. And I see that running a marketing company interacting with a lot of other dentists who we help out and I. I was actually on a phone call earlier with with somebody that we may potentially start off with today, and I was letting him know. I was like, we have good clients. We have bad clients, right? Bad clients are the ones who think they know it all. They don't wanna listen to us. They just want to continue to do the things that obviously weren't working. And then you have those who listen and do the things that we as a marketing company recommend. And then what I. down talking the rabbit hole. I went down with him afterwards, was like, and it really gives you a telltale sign of probably the practice that you're running as well. If you don't wanna listen to us, you probably have a lot of conflict in your office, not wanting to listen to other people there. And lots of times you need to take a look at yourself and see, am I the Am I the one that needs changes? Is it something greater?

Marketing Strategies for Dental Practices

Victor Razi 12:30

for sure.

Saad Alamgir 12:32

Pat, you had mentioned that you have a marketing company. You want to a little into that. Is it helping practicing dentist out and whatever they need? Or could you just kind explain it it is?

Patrick Anghel 12:43

like I was in a situation as a practice owner where I wasn't getting a lot of patience, right? That's the DSOs responsibility. And I was not getting. What I felt was needed to be able to run an office with multiple doctors and all So I've been doing marketing and I guess social media for, I. I think nine, 10 years at this point. I always had a knack for it, but I said to myself, I was like, look, I'm gonna try to figure out how I can get patients into my office. So my business partner and I is actually a good friend of mine and his fiance is a dentist, so he's not, but he understands dentistry probably better than almost anyone who isn't a dentist. And so we were like, okay, let's see if we can do this, just. See if we can make things happen because he's the website builder guy does all that type of stuff. So we're testing a lot of different things out, trying to sell courses to help people sell more treatment or get patients

Victor Razi 13:46

Right.

Patrick Anghel 13:46

treatment. And learned a lot from that. And then really during that process. Learned how to market online to get patients as well. So it was very effective. I started to get a lot of cosmetic patients that way I was like, okay, let's see if we can replicate this and roll this out to other dentists. We did and at this time I was. becoming frustrated as an owner. I was like, like this is starting to work out. I don't like how, like the DSO is not letting me market the way that I Not getting things that I want. and I'm like, it's. It's time to focus on this, sell the practice, and be an associate because I still love to do dentistry. And then that's when things really started to take off. And my partner and I, initially, we were working with like dentists to help them get more patients. And we still do, but then we started to realize like there's another niche, Dennis or finicky. Annoying let's be honest. Like they, they think they know it

Victor Razi 14:49

Sure.

Patrick Anghel 14:49

And that's what I.

Saad Alamgir 14:51

exactly. Yeah.

Patrick Anghel 14:53

About the good clients and the bad clients and and I think in as dentists, there tend to be more bad clients because we think we know it all. So I

Victor Razi 15:01

Sure.

Expanding Marketing to Dental Labs

Patrick Anghel 15:02

okay. Him and I are bouncing ideas off and we're like, dude, there's a lot of other businesses and dentists and dentistry that sell their services to dentists, so let's market for them. So we started to make a transition where. We work with billers, we work with dental labs, we work with dentists or somebody in the dental industry who is selling dental products to dentists. So that has actually been really awesome.

Victor Razi 15:32

Yeah,

Saad Alamgir 15:32

Yeah, just broad spectrum, just all areas of dentistry basically.

Patrick Anghel 15:37

They're just way easier to work with too.

Victor Razi 15:39

I can imagine.

Saad Alamgir 15:42

don't.

Patrick Anghel 15:44

God man it's like a night and day difference. And like we have a couple clients who are dentists and we get them patients, but then a couple dentists who we help sell their

Victor Razi 15:53

Right.

Patrick Anghel 15:54

to, to other dentists. But they're the chill ones. They get it. Like they understand. It's like there's something else to be done in dentistry that isn't sitting in the chair trying to make

Victor Razi 16:05

sure.

Patrick Anghel 16:06

Just. Day in and day out doing the actual physical

Victor Razi 16:09

Sure.

Patrick Anghel 16:10

I think those ones are, they're a little bit more business savvy. They're a little bit more open to listening to other people because they're trying to escape the chair as well.

Victor Razi 16:18

What which market that sells to dentist is like your ideal, like what, I know you're pretty broad spectrum, the way you explain it for who's selling things to dentist, but like what in particular which particular area you think could benefit the most or have you seen the most success?

Patrick Anghel 16:36

I think what can benefit the most. Our dental labs, right? Like we see success all across because marketing is we just dialed it in so well Target dentists very effectively. So we can make anybody get leads or sell their product or whatever. But I think the easiest. the ones who are not taking advantage of it as much are the dental

Victor Razi 17:00

Interesting.

Patrick Anghel 17:01

And there is so much money that they are leaving on the They invest all this money in the technology. They already have the knowledge, behind. Just how to run a lab. This the nuances of like how a two should be prepped, a bridge, an implant, all that different type of

Victor Razi 17:20

Sure.

Patrick Anghel 17:21

Like they're smart individuals, but they just don't understand how to get eyes. On them.

Victor Razi 17:28

Fair.

Patrick Anghel 17:28

And you have a couple labs who do it effectively and I'm talking a very small number of labs and they get all the clientele and you have all these small startups, which are really good. Like these people are really good at what they

Victor Razi 17:42

sure.

Patrick Anghel 17:43

in terms of their quality. And their quality is probably better because they're not seeing as many cases

Victor Razi 17:49

Right.

Patrick Anghel 17:49

in. And they're still ha they still have this customer service that's really next level. But the thing is whatever reason, they're not taking advantage of social media and marketing. And the ones that do, and or when they start to like leads just come through the door, And you can blow up a dental lab to be incredible like it, it's.

Victor Razi 18:14

Yeah.

Saad Alamgir 18:15

So could you mind just explaining or outlining the process in which, say a dentist or like a dental lab reaches out to you and they're like, Hey, I'd help with my marketing. What is it that y'all do on y'all site to help them, you like maximize their outreach and audience?

Patrick Anghel 18:33

We basically run paid ads. That's like the big thing. Like we, we do a lot of website stuff as well for them. I don't know if you guys are familiar with some of the things that can be done to cause a website to rank

Victor Razi 18:45

Sure. Like SEO type of stuff.

Patrick Anghel 18:47

SEO related stuff, but it's like. It's becoming even more interesting because you look at, chat GPT and just AI search engines and how they're starting to dominate and what you need to do to start to rank higher on those searches as

Victor Razi 19:06

That's interesting.

Patrick Anghel 19:07

interesting.

Victor Razi 19:08

Yeah.

Patrick Anghel 19:08

it, it's very. very much the same as SEO, but very different at the same time. Blogging is going to start to become

Victor Razi 19:15

Yeah.

Patrick Anghel 19:16

again. So like we do a analysis of their website but we basically run like paid ads, whether it be through Google or Facebook and Instagram. And I believe Facebook and Instagram is just the best. Like I don't think anything comes close. For those types of businesses because we have done as Dennis, you guys reached out to me on

Victor Razi 19:37

Sure.

Patrick Anghel 19:37

so everybody's

Saad Alamgir 19:38

exactly

Patrick Anghel 19:39

on Instagram. And if you deliver ads where everybody's at then that's exactly, and so make sure like they see us because our ads are only getting delivered to people in the dental industry and then we deliver ads the same way. So

Victor Razi 19:56

that's interesting. Pat, just a random question you might know, are these labs, are they majority like dentist owned or private equity? How is that just out there? I.

Patrick Anghel 20:08

It's a combination, right? So you have I wanna say probably the. The biggest number of labs would be dental technicians who started their own

Victor Razi 20:21

I see.

Patrick Anghel 20:22

right? So you have that component. You have dentists who started a lab and then you have private equity. So I think it's just

Victor Razi 20:30

Yeah.

Patrick Anghel 20:31

three and honestly, if you wanna do it right, if you wanna just get high quality work, you should go down the route of either a dental technician or a dentist started lab and'cause private equity. They just screw everything up.

Victor Razi 20:46

makes sense. I was just wondering too, like private equity might have a bigger budget to be more receptive to the marketing that you're trying to offer versus a mom and pop dental office.

Patrick Anghel 20:57

They do, but like they try to have a lot more control over that, and it's i'm not really necessarily about that. At the end of the day, it's like I want to have more of the creative control, and at the same time it's I don't mind If somebody wants to give us$10,000 a month to do marketing, we'll go ahead and we'll

Victor Razi 21:14

Sure.

Patrick Anghel 21:15

at the same time, a lot of those bigger ones, they're not. They're trying to keep their costs low, so it's like we have more work that we gotta do, but they're looking for the same price

Victor Razi 21:26

I see.

Patrick Anghel 21:26

as a lab that. Has maybe two locations or just doesn't have that many accounts, and it's like, it doesn't work

Victor Razi 21:34

Sure.

Patrick Anghel 21:35

or it's gonna be a lot more work for us. It's gonna be more expensive for

Victor Razi 21:39

Understandable.

Utilizing AI in Dental Marketing

Saad Alamgir 21:40

Yeah, definitely. Pat. I like how you mentioned AI and how it's like becoming a pretty big thing in, today's world. Is that something that y'all utilize for marketing purposes and stuff like that? Because I know for our case, like for clips that we make, or even for editing this podcast, an AI. Me with it. So I'm wondering if there's any utilization of AI into y'all.

The Current State of AI in Marketing

Patrick Anghel 22:11

Yes and no. Like the route of, because you use Google, you use Facebook, you use TikTok, like to run the ads, so they're trying to push you down the route of. Using AI marketing, like they're really heavily pushing that. And to be honest, it's not at the point where it's good yet Ad, if I only want it to get delivered to Dennis or office managers, it's only gonna get delivered to them. I can set up an ad better another marketing company can set up and add better to get delivered to them. We're not at that point quite yet. I think more so for content generation, I think that's where the value really lies. And I think if you utilize it in that sense and my business partner and his team, they are the ones in charge of making the content. So they do a little bit of, they utilize AI in that regard. But there's not really that much of a. A benefit to AI just yet, if that kind of makes sense. It's more so understanding how to market with AI coming into the picture more. Like I was

Victor Razi 23:26

And adjunct.

SEO and AI: A New Frontier

Patrick Anghel 23:27

searches are dropping and chat, chat GPT searches are increasing. So how do you advantage of things that

Victor Razi 23:35

Yeah. And I was gonna ask you, pat, and feel free to say if you don't know, but you were mentioning some SEO stuff earlier with like Google optimization and things like that for ai, let's just say chat. BT, since it's one of the most prominent. If I look up like best dental practices near me, how does that like SEO model work? Do you have any idea?

Patrick Anghel 23:56

That's what I was really starting to look into last week, right? Because you do a Google search for Las Vegas and you do a chat GPT search for Las Vegas best cosmetic dentists. And dude, I'm telling you like the cosmetic dentists that pop up on Google, they're like people that

Victor Razi 24:13

Yeah.

Patrick Anghel 24:14

To be like well-known cosmetic dentists In Las Vegas. I'm like, you see their billboards? I've heard their names. Every dentist knows who

Victor Razi 24:21

For sure

Patrick Anghel 24:22

on chatt. There were these people. I'm just like, who the hell are you? I've

Victor Razi 24:27

dude.

Patrick Anghel 24:27

heard of you.

Victor Razi 24:29

Yeah.

Patrick Anghel 24:29

I don't even know if you exist in Vegas, but like they do. So going down the rabbit hole it's the keywords they put in their website,

Victor Razi 24:38

sure. I.

Patrick Anghel 24:39

social media presence, but it's a lot of backlinking,

Victor Razi 24:43

I see

Patrick Anghel 24:44

is, I don't know if you guys are familiar with that, but that kind of has a big role

The Rise of AI in Search Engines

Victor Razi 24:51

really

Patrick Anghel 24:52

And it's more so okay, let's say we have five companies, right? That work together. And they're all writing blogs, right? So this company right here deals with let's say toothpaste. This one right here deals with marketing. And then this one right here deals with prophy angles, right? So they all write their own specific blogs, but like on the backend, you link everything to each other. So now you rank higher on like Google, SEO search, and. Chat. GPT pulls from that. But here's one thing, who owns a majority stake in chat? GPT.

Victor Razi 25:34

Sam, Alton, or a company wise?

Patrick Anghel 25:38

Yeah. Yeah. What big tech company?

Victor Razi 25:40

I don't know who is it?

Patrick Anghel 25:42

Microsoft. What is their search engine?

Victor Razi 25:45

Go Google, is it? No.

Patrick Anghel 25:47

it's bing,

Victor Razi 25:48

That's right. Bing.

Patrick Anghel 25:49

Edge or Bing or

Victor Razi 25:50

Yeah.

Patrick Anghel 25:51

That's what they use. So if you wanna rank higher on chat, GPT, you gotta do things to rank

Victor Razi 25:57

And bing. Okay. That's super interesting. And that sounds like something that, for your industry in particular is like really interesting,

Patrick Anghel 26:07

it is not even just for like my industry, because you guys are. Going down the route of dentistry, you guys about to graduate soon and maybe open up offices at some point in the future. And it's like what we're seeing as a whole, the trend for everything is Google search is going down, AI searches, chat, GPT, rock, those things are Right? So it's like Exactly. So it's if you wanna rank higher, you have to

Victor Razi 26:34

Diversify a little bit.

Patrick Anghel 26:36

code right

Victor Razi 26:37

Yeah. That's interesting.

Patrick Anghel 26:38

it's.

Victor Razi 26:39

Because a good example too, and goes with what you were saying is about a week ago we were like, man, let's diverse our po podcast a little bit. And I was like, man, we haven't got any orthodontist on here. And I was like, lemme go tochecha and look up famous orthodontists on Instagram. And they would pull up these like random profiles that like appeared famous because they had a lot of followers. It was just like, it was an interesting group of people that he gave me that.

Patrick Anghel 27:05

I'm gonna do that right now. I actually wanted to see

Victor Razi 27:10

Dude,

Patrick Anghel 27:10

who pops

Victor Razi 27:11

it was super interesting. It was, some people I recognized and some I like didn't. It was, I don't know. I,

Patrick Anghel 27:18

what was it? The, did you put famous Ortho

Victor Razi 27:21

yeah, I said,

Patrick Anghel 27:22

Okay.

Victor Razi 27:22

yeah, exactly. Famous orthodontist on Instagram.

Patrick Anghel 27:25

what comes up.

Victor Razi 27:28

But yeah, I was, that's all I was like trying to reach out. I reached out to a couple of'em, but I was like. This is interesting to say the least, and it's way easier to search that via chat GBT than Google.

Patrick Anghel 27:41

that's true. Yeah. Like some of these names I've heard of, but others like Dr. Thomas Conley, he's not an orthodontist.

Victor Razi 27:48

Nah.

Patrick Anghel 27:49

I don't know. It's, that's how early we are in the AI game.

Victor Razi 27:53

Yeah.

Saad Alamgir 27:54

Yeah. Yeah, that's something I never even thought about, to be honest, because I-G-B-T-A bunch in terms of like just. Like content creation and

Patrick Anghel 28:04

Yeah.

Saad Alamgir 28:04

everything else, but I never really use it for outreach or finding people. So I've never really been down that, that field of looking stuff up on chat GBT or look at people up on chat, GBT versus Instagram or Google.

Victor Razi 28:17

Yeah,

Saad Alamgir 28:18

it's pretty

Victor Razi 28:18

pat, it's so helpful too.

Saad Alamgir 28:20

some, somebody from the outside who

Patrick Anghel 28:22

Yeah.

Saad Alamgir 28:23

doesn't really delve into

Victor Razi 28:24

I'll think of somebody that, like I met one time and I'll give Chad g Patia a description of that person or just like anything related that like I met this guy in like Arkansas who does this, and he like does this and this, but I don't know his name, and then somehow just pops up to God. It's so cool.

Patrick Anghel 28:43

It's crazy cool how it

Victor Razi 28:44

I know.

Patrick Anghel 28:44

I use it all day, every day. Like literally my tweets are like. Crafted that way. A lot of my captions are like, dude, everything

Victor Razi 28:54

so efficient.

Patrick Anghel 28:55

It is wild. You can just put in a, basically make this tweet go viral. Like how would you word this to make it go as viral as possible and it'll freaking

Victor Razi 29:05

Yeah,

Patrick Anghel 29:05

it. It's impressive.

The Journey into Cryptocurrency

Victor Razi 29:06

dude, that's awesome. So Pat. Changing roles a little bit. I know. So you've been a dentist for a little while and you had the op, you've had the opportunity to at least make some small, if not large investments, and I know you're into crypto. How did that journey unfold?

Patrick Anghel 29:25

Man, dude. 2016, so I was in school then, right? And I first heard about Bitcoin, went to undergrad at uc, San Diego. I don't know if you guys are familiar with that school, but it's one of the like top engineering schools in the world. I knew a lot of people who back in 2000. 10, 11, I started hearing about it. Every now and then, people would be like, oh, you need to buy Bitcoin. You need to buy Bitcoin. And it's it's worth nothing at that point in time. And you just never really think of it ever again. And then 2016, my best friend is dude, I just got Bitcoin and Ethereum and Litecoin. he's dude, you gotta get into it. And I was like. Yeah, I was like, okay, man, like it's

Victor Razi 30:12

Yeah.

Patrick Anghel 30:12

this. Like when I come home for winter break,'cause this was like maybe two weeks before, I was like, okay, you gotta show me how to do it. Let's do it. And then ever since then, been doing that whole thing made a lot of money. Lost a lot of money. You learn what works, doesn't work. And yeah, you go from there.

Victor Razi 30:30

For sure.

Saad Alamgir 30:31

Yeah. That is crazy that y'all found out about it in 2016.

Patrick Anghel 30:37

Yeah,

Saad Alamgir 30:38

I don't know when Bitcoin went mainstream, but I know it wasn't in 2016,

Patrick Anghel 30:42

it was like 2017 is like when it first hit, like 20,000. I was a student, right? So I didn't have a lot like I.

Saad Alamgir 30:49

So it didn't put a lot of money. Yeah.

Patrick Anghel 30:50

I didn't put a lot into it. It was already a couple hundred bucks at that point anyways, so it's like I couldn't really get as much as I would've liked to. 2020 was a good time because everything

Victor Razi 31:02

Sure.

Patrick Anghel 31:03

And it really just like I. Tested your testicular fortitude and your belief into something,

Victor Razi 31:08

for sure.

Patrick Anghel 31:09

Bitcoin like 3,200 After it already hit. I don't even know what it was what the all time high was at that point. But people are like, it's gone. It's done. Like the world's burning to

Victor Razi 31:18

Yeah.

Patrick Anghel 31:19

And you bought a lot, and to be honest, I was pissed. Had.$15,000.'cause I had just started working, right? So you don't have that I remember having$15,000 and I split half between crypto related purchases and the other half and the Tesla and cool Tesla. Yeah, it went

Victor Razi 31:38

Not that ROI

Patrick Anghel 31:40

run. Oh my God, dude. Yeah I wish I would've just thrown it all on something in crypto instead of

Victor Razi 31:47

for sure.

Saad Alamgir 31:48

Yeah. So are you still a recurring investor in crypto or do you do more stocks? Like what's your

Patrick Anghel 31:55

I don't do,

Saad Alamgir 31:56

looking like nowadays?

Patrick Anghel 31:57

I don't do any stocks. It's just solely crypto. And

Saad Alamgir 32:01

is that? Is it just because you know that space pretty well now at this point?

Patrick Anghel 32:05

Yeah, I think it's because of that, it's the future. We're having a lot more legitimacy. Obviously there's scams and things like that still go on, but it's just a space that, that I know, and it's like you invest in what, at the end of the day.

Saad Alamgir 32:17

Right.

Patrick Anghel 32:18

Yeah, so my marketing company just yesterday we made our first Bitcoin and Ethereum purchase.

Victor Razi 32:26

Congrats.

Patrick Anghel 32:27

reserves are now in that. And so that's pretty cool.

Victor Razi 32:31

That's huge. That's Beding on the house right there.

Patrick Anghel 32:35

I don't really think it's a bet or anything like that. I think it's a hedge on what's happening in the world and just the dollar and inflation

Victor Razi 32:43

Yeah.

Patrick Anghel 32:43

that. at the end of the day, it's like I've been tracking this since 2016, so at this point it's for it to disappear, the world has to disappear. And at that point. It doesn't

Victor Razi 32:55

Yeah,

Patrick Anghel 32:56

if the world blows up. Nothing really matters. I think it's a pretty safe bet and that's like a recurring purchase that we're gonna make, like every single month going forward,

Victor Razi 33:05

for sure.

Patrick Anghel 33:06

awesome.

Victor Razi 33:06

that's huge.

Saad Alamgir 33:07

Yeah.

Patrick Anghel 33:10

Yeah.

Saad Alamgir 33:12

Going back to the marketing company a little bit. You

Patrick Anghel 33:14

Yeah.

Saad Alamgir 33:15

that you're an associate now, if I'm thinking back correctly, so is your, what's your, future vision for your company? Is this something that you wanna pursue full-time eventually and retire from the clinical side of dentistry? Or is this something that you balancing with the day-to-day dentistry that you do?

Patrick Anghel 33:34

like the day-to-day dentistry and I think it's gonna be become like less and less days over the course of time. I I was saying this to, I. To a couple of my close friends the other day, you need to work a certain number of days to get health insurance. So for me, like I I've already made this decision in my head. I will cut. I. To probably one day. Less of that when I'm making enough marketing to offset the cost of what health insurance costs. So we're heading in that direction, but I still like doing dentistry and it's just,

Victor Razi 34:15

Yeah.

Patrick Anghel 34:15

It's fun at this

Victor Razi 34:16

Yeah.

Patrick Anghel 34:16

Things are a lot of fun.

Saad Alamgir 34:17

You've gone to school for the past, eight, 12 years for dentistry. Why not? Why not practice? And it's good that you still have that I wouldn't say love for, but the fact that you still want to do it even though you do have successes at elsewhere. So that speaks highly, at least to me, for the profession that you're in. Makes me feel good about that.

Patrick Anghel 34:36

I think one of the big things too with that is. When you are not reliant on dentistry for your sole

Victor Razi 34:46

Sure.

Patrick Anghel 34:47

that's when you're able to really put the patient

Victor Razi 34:50

I agree.

Saad Alamgir 34:51

Yeah.

Patrick Anghel 34:52

you're not looking at that number of I need to hit this to make this amount of

Victor Razi 34:57

Right.

Patrick Anghel 34:57

so I should push a couple more crowns when in reality, or just be a little bit more aggressive. I think that's beautiful and I see that happen a lot in healthcare as a whole when people have built their own thing. And then dentistry, same thing. They've built their own thing where they have other sources of income that I. propping them up, where now they can really provide the care that needs to be done for patients. And I think that it's sad that's what

Victor Razi 35:27

Yeah.

Patrick Anghel 35:28

but

Victor Razi 35:28

It's a reality.

Patrick Anghel 35:29

see people be able to do that because that's ultimately how you provide the best care. I.

Victor Razi 35:33

I agree. Pat, for your marketing business, did you come across any like super valuable resources that really spiked your marketing knowledge, whether it's like a podcast or book or something that just like what kind of Got you Really, he is a dog. He's in,

Patrick Anghel 35:52

that

Victor Razi 35:53

how far is he from your office or his office.

Patrick Anghel 35:56

His, so I live on the strip, right on Sahara Las Vegas and Sahara Boulevard. His office is a mile and a half

Victor Razi 36:04

I see.

Patrick Anghel 36:05

It's like right by this in and out. So like, whenever I.

Saad Alamgir 36:08

Yeah.

Victor Razi 36:09

Yeah.

Patrick Anghel 36:10

I literally see acquisition.com, so it's it's pretty cool.

Victor Razi 36:14

for sure.

Patrick Anghel 36:14

met him and his wife at Whole Foods maybe about a year and a half

Victor Razi 36:18

Yeah.

Patrick Anghel 36:19

Yeah. Like I was just walking in to pick

Victor Razi 36:21

Yeah,

Patrick Anghel 36:21

I was like, and I had somebody had just put me onto Alex, her Mosey maybe two weeks

Victor Razi 36:26

sure.

Patrick Anghel 36:27

and I was like, oh my God, this is Alex

Victor Razi 36:30

Yeah.

Patrick Anghel 36:31

his wife. Layla. And I was like, that's so

Victor Razi 36:34

Yeah.

Patrick Anghel 36:34

And I went up to them and was like, oh, you guys are awesome. And I think them Alex Becker, I don't know if you know who that guy is. And then just you, this one guy, he's very good at sales. His name's Jeremy Minor. Yeah, he's a really good guy to just listen to on YouTube

Victor Razi 36:54

Right,

Patrick Anghel 36:55

Just stumble down the rabbit hole, Gary

Victor Razi 36:58

sure.

Patrick Anghel 36:58

all these other guys that you've known about I think it's a combination of all those individuals.

Victor Razi 37:03

for sure. And two things too that I really respect about Alex Ramoz is one, he's like exceptionally intelligent. Like for the things he does, he is not just like a guru, like good boy. He's like really smart guy. And then two dude, he's, he exited and he's still, at least 10 figures, like a hundred mil. And he's still grinding, like he's about the game.

Patrick Anghel 37:26

He loves the grind, man. And you look at what you were saying was, he's so intelligent. It's you look at the people he surrounds himself with, right? And so Alex Becker is. Like a close buddy of his

Victor Razi 37:37

I see

Patrick Anghel 37:38

I highly suggest you guys look into that guy. That guy

Victor Razi 37:41

really.

Patrick Anghel 37:41

but it's and then obviously his wife is like super into business and marketing. So I think there's just this like feedback that really just, they bounce off each other and it just. Elevates both their games. And I think that's rare if to have a partner like that who's in the same thing that

Victor Razi 38:01

Super rare.

Patrick Anghel 38:02

as driven. Yeah. And I think that's I think that's probably a big component.

Closing Remarks & Final Advice for Dental Students

Victor Razi 38:07

for sure. Pat, as we wrap up here, do you have any final advice for dental students who are about to go out in the real world and try to make something happen? I.

Patrick Anghel 38:17

Yeah. For those of you that are going out into the real world soon. Get your social media game on point, how it works, Just really start to build that up because it is going to help you out like no

Victor Razi 38:33

for sure.

Patrick Anghel 38:34

I would not have a marketing company today with clients if I did not build type of stuff years

Victor Razi 38:42

For sure. We appreciate you coming on man and giving us some nuggets on the future of dentistry.

Patrick Anghel 38:49

Thank you. I appreciate you guys inviting me on. You guys are awesome.