Estate Matters
Brought to you by KOR Communications, Estate Matters is all about discussing the challenges faced by estates, land owners and rural businesses, and how effective communications can help.
KOR works with clients across the UK to carefully manage their reputation by raising awareness and nurturing support and advocacy for their work inline with their businesses objectives.
Estate Matters
S2 Ep8: Jake Fiennes | Productive and protective - how to communicate conservation
Jake Fiennes is one of Britain’s most high-profile and in-demand conservationists and he sat down with podcast host, Anna Byles, at Holkham Nature Reserve in Norfolk.
Jake speaks candidly about the need for a natural capital 'Doomsday Book' to accurately measure the UK's fauna and flora, and what that means - not only for landowners - but a broad spectrum of land and green space custodians.
Balancing productive land use with nature enhancement, developing baselining tools, influencing key policy and decision-makers, and clear public messaging to rebuild people's connection to and respect for the land, are all discussed.
