In episode 1, we sit down with Dr. Claudia Townsend, associate professor of Marketing at the Miami Herbert Business School, University of Miami and an expert in consumer behavior and decision-making. In the first 20 minutes of the mini-class, we discuss the most common indicators of greenwashing, and the role nutrition labels have played in changing the way we communicate science to consumers. In the Masters Class portion of the pod, we tackle greenwashing across different sustainability sectors and concepts including carbon offsets and the race to net zero, as well as the importance of cultural capital.
In episode 1, we sit down with Dr. Claudia Townsend, associate professor of Marketing at the Miami Herbert Business School, University of Miami and an expert in consumer behavior and decision-making. In the first 20 minutes of the mini-class, we discuss the most common indicators of greenwashing, and the role nutrition labels have played in changing the way we communicate science to consumers. In the Masters Class portion of the pod, we tackle greenwashing across different sustainability sectors and concepts including carbon offsets and the race to net zero, as well as the importance of cultural capital.