Mastering Sustainability
Mastering Sustainability offers mini masterclasses on a myriad of topics that fall under the vast umbrella of Sustainability. Hosted by Okeanos Sustainable Partnerships Manager, Madeline Armstrong, who holds a masters degree in Sustainable Business, and co-host Degredation Innovation Director Ray Loflin, Mastering Sustainability brings together experts and academics to break down topics that many emerging sustainability professionals have yet to master.
Mastering Sustainability
S1-E01: Greenwashing
In episode 1, we sit down with Dr. Claudia Townsend, associate professor of Marketing at the Miami Herbert Business School, University of Miami and an expert in consumer behavior and decision-making. In the first 20 minutes of the mini-class, we discuss the most common indicators of greenwashing, and the role nutrition labels have played in changing the way we communicate science to consumers. In the Masters Class portion of the pod, we tackle greenwashing across different sustainability sectors and concepts including carbon offsets and the race to net zero, as well as the importance of cultural capital.
