Mastering Sustainability

S3-E04: Good Politics vs Good Policy

Madeline Armstrong, Ray Loflin Season 3 Episode 3

In this episode of Mastering Sustainability, we're turning to an expert of our own. Estefania Xuclà, Government Affairs Director at Okeanos®, breaks down the rapidly evolving world of EPR and PCR legislation, the ongoing challenges of securing high-quality recyclate, and why upstream material reduction is becoming essential for brands worldwide. She also unpacks the crucial difference between good politics and good policy, offering clear, practical insight into how regulations are shaped, how industry can respond, and what it will take to build smarter, science-driven systems for a lower-impact future.

Estefi's Links:

Linkedin

Packaging Europe