Products of Music
Get the full story on what makes a great music technology product, with 1-1 conversations from leading voices and rising stars. Hosted by Adam Wakeling, Product Manager.
Products of Music
The Future of Guitar Amps Looks a Lot Like the Past (Dave Friedman, Friedman Amplification)
Welcome to Products of Music, a podcast sharing inside stories and expert insights on product innovation in music technology.
In this episode, host Adam Wakeling speaks with Dave Friedman, founder of Friedman Amplification, about his approach to product development at the company; the analog versus digital debate; and what the future of boutique amps looks like.
View on YouTube: https://www.youtube.com/watch?v=hSmHFXvpvXw
To learn more about Friedman Amplification, visit: https://friedmanamplification.com/
00:00 Preview
01:24 Intro
02:25 Dave's founder journey
06:15 Developing amp building skills
08:20 The key to creating a company
13:10 Option paralysis in digital modeling
15:13 The lack of unique guitar tones today
20:23 How Dave finds new product ideas
23:16 Unsuccessful product releases
24:25 Biggest Friedman product success
29:10 The difficulty with US tariffs
33:35 Early lessons learned
38:10 Digital detoxing/experience of analog
41:45 How buyer expectations have changed
44:10 When to expand the product range
45:50 Some insights for entrepreneurs
48:40 A few quick-fire questions
51:15 Why the amp naming convention?
54:14 Friedman takes on other amps?
55:05 New Vox-style Friedman amp
56:00 How Dave adds his unique touch to vintage amps
56:55 Outro
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