Products of Music
Get the full story on what makes a great music technology product, with 1-1 conversations from leading voices and founders. Hosted by Adam Wakeling, Product Manager.
Products of Music
Analog Man: The Last Years of a Pedal Legend (and What Comes Next)
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In this episode, host Adam Wakeling speaks with Analog Mike Piera, founder of Analog.man, about his approach to product development, the infamous waitlist for the King of Tone, the state of the guitar and pedal market and what the future looks like for the company.
To learn more, visit: https://www.analogman.com/
Many thanks to this episode's sponsor Chase Bliss.
Check out Chase Bliss effects pedals here: https://www.chasebliss.com?utm_source=productsofmusic
Chapters:
00:00 Preview
01:02 Intro
02:00 Mike's founder story
03:57 Approach to product dev
10:50 Analog Man marketing
12:53 Sponsor section
13:38 Art versus science in design
15:01 Testing rigs
17:10 FX loop challenges
18:50 Pedal gain versus amp gain
20:49 Analog Man Rat pedal?
21:24 King of Tone wait list
24:25 Analog Man without Mike?
25:31 Teaching knowledge
27:06 Thoughts on digital modelers
31:04 What not to add on pedals
34:47 Chase Bliss Brothers AM
36:42 Mike's current concerns
40:32 Challenge of limited supply
42:39 What keeps Mike motivated
44:57 How the customer has changed
50:07 Mike's advice to founders
52:52 Quick-fire questions
56:38 Community questions
01:00:30 Outro
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