Versa Business Tips Podcast

Episode 50: Revolutionizing Marketing: AI-Driven Attribution with Jeff Greenfield

Shaheen Mazloom Season 1 Episode 50

In Episode 50 of the Versa Business Tips podcast, host Shaheen Mazloom sits down with Jeff Greenfield, a trailblazing entrepreneur, advisor, and disrupter with over 30 years of experience in strategy, growth, and marketing. As the co-founder and CEO of Provalytics, Jeff is leading the charge in cookie-less attribution and measurement solutions. His innovative approach empowers marketers to prove the impact of upper-funnel channels like CTV, enabling them to grow budgets and optimize performance.

In this high-impact episode, you’ll learn:

  • How AI-driven attribution is transforming marketing strategies.
  • Why cookie-less solutions are the future of marketing analytics.
  • Practical tips to leverage attribution for growth and ROI.

Want to learn more in 30 minutes than you could from a $10k mastermind? This is the episode for you! Plus, Jeff is offering listeners a free attribution certification course to help you master cutting-edge marketing techniques. Visit provalytics.com to claim your gift today!
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