Versa Business Tips Podcast

Episode 52: Marketing Mastery with Eric Holtzclaw

Shaheen Mazloom Season 1 Episode 52

In this episode of the Versa Business Tips Podcast, we sit down with serial entrepreneur and marketing genius, Eric Holtzclaw. With a unique background that includes getting his start in Silicon Valley, Eric shares his invaluable insights on how marketing is a blend of technology and understanding your company. His marketing expertise is unlike any other you've heard!

We dive into key topics such as:

  • Where to market and how to pinpoint where your clients are spending their time
  • How frequent strategy adjustments are vital in today’s market
  • The power of Omnipresent marketing—targeting customers across all platforms like social media, Google ads, billboards, TV, phone calls, and more
  • Why 21 touches are required before conversions happen, and how one or two emails aren’t enough
  • The critical role of content and a strong website in determining a company’s success

🎉 MAJOR GIVEAWAY: Listeners can get a free performance analysis for their website, courtesy of Eric! Don’t miss this episode packed with actionable tips for marketing success!
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