Versa Business Tips Podcast
Welcome to The Versa Business Tips Podcast, where we interview successful business owners and entrepreneurs to help you grow your own business. In each episode, we'll bring you insights and strategies from experts who have built successful businesses from scratch.
Whether you're just starting out or you're looking to take your business to the next level, our guests will share their stories, tips, and tricks to help you get more customers, hire better employees, increase profits, and more.
We understand that building a successful business can be tough, so we're committed to providing you with free content that you can use to start or grow your business. Every episode, we'll have exciting giveaways for our listeners, ranging from books to courses, vacations and more.
Join us on The Versa Business Tips Podcast and take the first step towards building your own successful business today!
Versa Business Tips Podcast
Episode 68: From Mixology to Millions: How Fresh Victor Built a Cocktail Empire | Ken Mackenzie
In this episode of Versa Business Tips, we sit down with Ken Mackenzie, the visionary Founder and CEO of Fresh Victor Cocktails, to dive deep into one of the most inspiring beverage brand success stories in the industry. 🍸
Ken takes us behind the scenes of how Fresh Victor turned from a simple idea into a multi-million dollar cocktail mixer empire—by doing what most companies fear: being different. Discover how he built and sold businesses, harnessed the power of strategic product uniqueness, and unlocked explosive growth through targeted social media marketing and in-store grocery partnerships. 💡📈
Whether you're a startup founder, product innovator, or just love a great entrepreneurial journey, this is an episode you won't want to miss.
🔥 What You'll Learn in This Video:
✅ The origin story of Fresh Victor Cocktails
✅ How Ken built and scaled multiple businesses successfully
✅ The power of standing out in a crowded market
✅ Why uniqueness isn't optional—it's EVERYTHING
✅ Smart ways to pitch your product directly to stores
✅ Social media strategies that actually drive conversions
✅ The mindset every founder must develop to win
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#InnovativeBrands #GroceryStorePitch #BusinessGrowth #StartupAdvice #SuccessStory
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