Versa Business Tips Podcast
Welcome to The Versa Business Tips Podcast, where we interview successful business owners and entrepreneurs to help you grow your own business. In each episode, we'll bring you insights and strategies from experts who have built successful businesses from scratch.
Whether you're just starting out or you're looking to take your business to the next level, our guests will share their stories, tips, and tricks to help you get more customers, hire better employees, increase profits, and more.
We understand that building a successful business can be tough, so we're committed to providing you with free content that you can use to start or grow your business. Every episode, we'll have exciting giveaways for our listeners, ranging from books to courses, vacations and more.
Join us on The Versa Business Tips Podcast and take the first step towards building your own successful business today!
Versa Business Tips Podcast
Episode 74: She FIXES Your Broken Marketing Strategy! | Loretta's Blueprint for Business Growth
š Welcome to another episode of the Versa Business Tips Podcast hosted by Shaheen Mazloom, Founder and CEO of Versa Business Systems. In this high-impact episode, weāre joined by Loreta, a brilliant communications and marketing alignment architect with a background that spans continentsāfrom being a news anchor in Lithuania to producing executive-level video content in Silicon Valley.
šļø In This Episode: Discover how Loreta helps businesses overcome the most common visibility and communication failures. She shares the untold truth about storytelling in marketing, how to structure your internal communication teams, and why video is no longer optional for business owners looking to scale.
Loretta discusses the āPeople, Process, Presenceā framework she uses to diagnose and rebuild communication infrastructure inside small to mid-sized companies. Whether you're a solopreneur, fractional executive, or growing brand, this episode unpacks actionable insights on creating alignment across operations, leadership messaging, and market-facing content.
š Key Takeaways:
Why even talented public speakers freeze on cameraāand how to fix it
How tech founders can translate genius into clear communication
The difference between real storytelling vs. buzzword branding
How short-form Reels and long-form YouTube videos each play a role
Why your outdated website could be silently losing you clients
How visibility builds trustāand how to engineer it intentionally
The biggest mistake small businesses make when hiring marketing help
How to assess your own presence using Loretaās free executive + company checklist
š FREE RESOURCE ALERT:š Download Loretaās Presence Checklist to evaluate your companyās visibility and executive influence:https://www.loreta.today/ š¬ Want to work with Loreta or schedule a free strategy session? Visithttps://www.loreta.today/ or connect via LinkedIn: https://www.linkedin.com/in/loretatarozaite
š² Follow Versa Business Systems & Stay Connected:
Instagram: https://www.instagram.com/loreta_tarozaite/
LinkedIn: https://www.linkedin.com/in/loretatarozaite
Website: https://www.loreta.today/
š” Donāt Miss Out!If you're serious about scaling your business through smarter communication and aligned marketing strategies, hit LIKE, tap SUBSCRIBE, and SHARE this episode with someone who needs to hear this!
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