Versa Business Tips Podcast
Welcome to The Versa Business Tips Podcast, where we interview successful business owners and entrepreneurs to help you grow your own business. In each episode, we'll bring you insights and strategies from experts who have built successful businesses from scratch.
Whether you're just starting out or you're looking to take your business to the next level, our guests will share their stories, tips, and tricks to help you get more customers, hire better employees, increase profits, and more.
We understand that building a successful business can be tough, so we're committed to providing you with free content that you can use to start or grow your business. Every episode, we'll have exciting giveaways for our listeners, ranging from books to courses, vacations and more.
Join us on The Versa Business Tips Podcast and take the first step towards building your own successful business today!
Versa Business Tips Podcast
Episode 87: How AI Is Rewriting B2B Marketing — Data, AEO & Growth with Andrew Seidman
Are you struggling to make your marketing work the way it used to? In Episode 87 of the Versa Business Tips Podcast, host Shaheen Mazloom sits down with Andrew Seidman, founder and CEO of Digital Reach, to break down how AI, search, and customer behavior are rapidly changing the B2B landscape — and what companies must do to stay relevant.
Andrew reveals how to compete in a world where LLMs push “zero-click answers”, Google results are shrinking, and social platforms like Reddit, Quora, and review sites are becoming the new discovery engines for buyers.
With deep experience helping B2B tech companies scale, he shows how brands can build trust, target smarter, and create messaging that actually resonates.
💡 In this episode, you’ll discover:
• Why traditional search is shrinking — and what AEO (Answer Engine Optimization) means for your business
• Why social communities and review platforms matter more than ever
• How data tools like Clay help create high-context, personalized outreach
• When streaming TV (CTV) ads work — and when they’re a waste of budget
• Why messaging beats tools — and how to talk like your customers
• The old-school strategy that still outperforms AI: voice of the customer
• How trust (not features) drives B2B buying decisions
🎯 Key Takeaway:
Nail your message first. Then use AI, data, and systems to scale it — not the other way around.
📌 Chapters
0:00 Intro — How to shine
1:31 Episode start & welcome
1:52 Guest intro — Andrew Seidman
3:49 AI’s impact on search
5:03 Social platforms & review sites
9:29 Data tools & Clay
15:50 CTV ads — pros & cons
21:45 Where to start with AI
23:27 Messaging & customer language
25:48 Old-school marketing that wins
29:37 Trust + brand strategy
31_CANCEL Closing thoughts
📌 Connect with Andrew Seidman:
LinkedIn: Andrew Seidman
Website: digitalreach.com
📌 Connect with Versa Business Systems:
Website: versabusinesssystems.com
LinkedIn: Versa Business Systems
Instagram: @versabusinesssystems
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