Versa Business Tips Podcast

Episode 97: Find Your Why, Build the Structure, and Get It Done Now

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Most people are not failing because they lack potential. They are failing because they lack structure, clarity, and consistent action.

In this episode of the Versa Business Tips Podcast, host Shaheen Mazloom sits down with JB Glossinger, founder of MorningCoach, to talk about purpose, discipline, routine, business growth, and what it really takes to keep going when entrepreneurship gets hard.

JB shares his incredible journey from aerospace and corporate leadership to building one of the early self-help podcasts in the world. He opens up about failure, starting over, building a paid podcast before it was common, and why most entrepreneurs get stuck in a cycle of excitement, frustration, and distraction.

In this episode, we cover:

  • Why most people never get clear on their real why
  • The importance of mission, vision, values, goals, projects, and tasks
  • Why structure and routine matter more than hype and motivation
  • How entrepreneurs get trapped in the failure loop
  • Why authenticity beats trying to look successful
  • How to stay in the game long enough to actually win
  • The power of enjoying the price instead of just paying it
  • Why business success comes from consistent action, not wishful thinking

JB also talks about his new book, Get It Done Now, his MorningCoach systems, the role of faith and perseverance in his journey, and how he has built a business around helping people create clarity, structure, and momentum in their lives.

If you are an entrepreneur, founder, executive, or anyone trying to build something meaningful, this episode is packed with real wisdom and practical perspective.

Connect with JB Glossinger / MorningCoach

Website: https://morningcoach.com

Instagram: https://www.instagram.com/morningcoach

Facebook: https://www.facebook.com/morningcoach

Connect with Versa Business Systems

Email: info@versabusinesssystems.com

 Website: https://versabusinesssystems.com

 Linktree: https://linktr.ee/versabusinesssystems

#EntrepreneurMindset #DisciplineEqualsFreedom #BusinessGrowth #SuccessMindset #MotivationIsALie #ConsistencyWins #EntrepreneurLife #BusinessPodcast #PersonalDevelopment #MindsetMatters #LevelUp #BuildYourLife #StayConsistent #WealthMindset #SelfImprovement #CEOMindset #StructureWins #VersaBusinessTips #MorningCoach #JBGlossinger

SPEAKER_00

Yeah, I'm morning coach. So most brand is yeah, I've been that's been the brand. I mean, it's kind of funny. Me and my buddy were, you know, I started off, you know, I thought I was gonna be this big speaker guy. I was in aerospace and hated my job, hated my life. Even though I was running the company, it was just kind of a bummer. And it's kind of funny because I was like, I'm gonna go be this big speaker. So I wrote my first book, got on neutral, went on to be a speaker, and it just failed, dude. I mean, it just failed. It was horrible. Like, I didn't know anything about business, I didn't know anything. I came out of corporate and it was just a disaster. And so one night my buddy's like, dude, you should do something in the morning or do a message. I'm like, We were I was we were all drunk. I mean, it came out of a drunk thing, right? And I'm like, all right, well, let's try it. So I literally went on and started searching. This was like Alta Vista days back with the dinosaurs, right? And I was looking for URLs, and Morning Coach came up. I'm like, buying it, I'm gonna have to be a morning guy, right? So that's that's the brand. Morning coach is the brand.

SPEAKER_01

Awesome, man. Awesome. So you're and how long ago is this then when you started Morning Coach?

SPEAKER_00

20 20 2005. So okay, so 2005. And before that, you did you were running someone else's company? Yeah, uh, before that, I was, you know, I I had gone to school school, failed. I mean, like most entrepreneurs, ADHD, really hard. Yeah, but I got through my bachelor's general studies. It took three colleges, you know, like eight years. Right. And uh I moved to Arizona and I was running health clubs, just kind of got, you know, I'd hustled a little bit. I quit college for a while, sold perfume on street corners. I mean, I did the whole entrepreneurial hustle, you know what I mean? And then I went back to school. Uh, I ended up getting an MBA and a PhD. But that was after I kind of got back into life. And I actually did pretty good in that because it could keep my attention. Right. Undergrad was like trig.

SPEAKER_01

I'm like, yeah, it's it's awful, man. Like my brother got his MBA in business, and the stuff that he was doing, I'm like, man, that makes me want to go back to school. But you know, you gotta get your bachelor's degree before you get your MBA, right?

SPEAKER_00

Exactly. That's what I did good. Like I was almost straight A's. I was like a D and F student, and I mean I was barely getting through. Of course, alcohol had a lot to do with that and partying having fun, but yeah, definitely. I still my undergrad was rough. And then once I got into like higher level stuff where it's like, oh, I could actually use this, man. I was into it, you know. So it's kind of funny with traditional education, but I went that route. But yeah, so before that, I was I got an aerospace. Quick story, it's funny, it's in my new book. But uh I I was running gyms, and there was an ad in the newspaper this how long ago was to sell do helicopter engine repair sales. I was like, that sounds cool. So I wrote a letter and I got called in, and I'll never forget the guy called me in. He's like, JB, come in, you know. And so secretary, I came in and they're like, JB's here, Gene. So I hear this big guy say, Hey, come on in. Big 6'4 F4 pilot, Olympic, Olympic uh goalie, soccer goalie. So just a huge dude. And he goes, come on in. He goes, Dwight, Dwight, come in. Dwight was out of sales. He goes, I want you to meet the guy that wrote the worst letter that I've ever read. He's like, dude, did you ever go to college? It was so ripped me. And Gene's a writer, and it was like, I'm like, Yeah, with the Kaji's like, it's horrible. By the end of that interview, I got the job. Right. I was an aerospace dude flying around the world selling T-53 engine repairs. I didn't even know what the hell I was saying. So, yeah, and I spent about 12 years in aerospace bumping around a couple of years. That's crazy.

SPEAKER_01

What did the guy ever tell you? Why did he call you if the letter was so bad?

SPEAKER_00

I don't know. They just ate the what Gene said they wanted somebody that knew nothing, they didn't want an engineer, they wanted somebody they could mold and somebody they could turn in. They were looking for the right person, and we just connected like at a level. Um, it just worked. I was a young guy, started going down to Mexico. All that's why I got my love for South America because I traveled the world. I went into NASA two weeks after the job because they had the Huey. This is the Huey engine. So they have four of them that would fly around when the shuttle was up, but they were having problems and they were like almost crashing. So I went down to NASA. This is crazy, and I'm in this room with all these people, engineers, white coats, NASA. 26-year-old kid, like sales guy, right? Yeah, so these guys are all doing all this stuff. I get they go, okay, Pueblo Armotive that's a company. So I get up there, I'm like, guys, I don't know what the hell I'm doing. Somebody has a speakerphone. I got this guy that was a like hombing engineer that can answer all these questions. So he said it's a spurger's ring, and he answered all the questions. So we get called out of the office or called out of the big room. They bring this back in and they go, We're giving it to Pueblo Armotive. And everybody's like, no way. Like everybody was so all these engineers are like 60 years old, they're all angry. And I'm like, Yeah, I go back a hero, dude. I've been at the company two weeks. I get this multi-million dollar deal with NASA, right? And it was just insane. And I didn't even know what the hell I was doing, I was just stumbling in there, right? Yeah, but I just cause I mean, sometimes that's what it takes, man.

SPEAKER_01

Just taking taking a leap, right? That's awesome, man. So that was kind of the start. That was your first big deal.

SPEAKER_00

Yeah, that was probably the first major deal. And then, you know, I moved through buying and selling aircraft, like I did a lot of big deals. I actually worked with the government after 9-11. I was working for a company at Evergreen International Aviation, flew to Jamaica and bought an airplane for terrorist training. I mean, I had a really crazy aerospace career, but then a headhunter called me and gave me got me a job running a company, which I was a sales guy. You know what I mean? Yeah, so I was miserable, dude. I was in the I had 300 people. I I hated my life. I was making so much. I'm living in Miami, married to a Columbia, beautiful woman, like everything's great, but I hated my life. I was working 60, 70 hours a week. 35, I almost thought I was having a heart attack, bro. I went to the hospital. Jeez, yeah, it was brutal. Because I'm up, I'm a that you put me in a cage. Yeah, you can't put me in a cage, yeah. You know, yeah. So that's when I left. I wrote my book, and I'm like, I'm gonna be this big speaker dude, you know, Tony Robbins, I'm gonna do all this, and it just collapsed. Like I had and my buddy, so me and my buddy got really drunk one night, and he's like, dude, you got good stuff. Your book's great, just nobody knows you. Why don't you do a morning message? So literally, I went and got a book, Dreamweaver, figured out how to do a website. It was the worst landing page ever seen, but probably the first one ever. I said, if you if you want to get a morning message, sign up and I'll give you the conference number. This there was no podcast then. I literally was going on MySpace. There's a conference call. I was telling people, yeah, and they were going to freeconference call.com, and every morning I was doing I had I had a couple of those, yeah. Yeah, that's what I did. So I would literally go on MySpace, and that's how I built, and then podcasting came out, and I'm like, well, man, I'll just freaking do a podcast. And then the podcast sucked for a while, and then uh iTunes featured it. It became uh top 25 in the world. I beat Tony, I beat Oprah, I beat Ellen. Wow, and uh I started getting on stage with Tony, I mean with uh Gary Vanerchuk, uh Tim Ferris. We all started together. Wow, and then in 2009, I wasn't making any money. I had 13,000 people on a website and I went paid. And so I think I had the first paid podcast back in 2009, and ever since then, that's what I've done. So it's been a crazy journey, brother.

SPEAKER_01

Wow, definitely, man. Dude, that's wild. So you you obviously had one of the first podcasts. Like, how did you even find out about? I mean, because you were talking to what, 2006 back then? Yeah, 2005, 2006. I mean, a lot of people weren't even really on the internet. You know what I mean? Like nobody was really on social media, like, you know, uh man, I'm thinking like 2006 when I graduated high school, like we barely, I mean, we barely just started having smartphones, right? Like you know, you had the black band.

SPEAKER_00

Yeah. Well, you know, like what happened was I had too many people on the conference line. So the conference lines kept breaking. Right. I was selling a few books, but I had to free conference calls. Yeah, you only put 100 people on the line, right? So I I couldn't afford to put anything else on. So I'm on Alta Vista, or it wasn't even Google Yahoo. Right. It was like Az G's like Adam Carolla is starting a podcast, and like I don't know, it's on MTV, like podcasts. And I'm like, what is this? You save it to a thing and you put it up, and so that's what I started doing. Right, it's crazy. Wow, and so I figured out how to do it. I had my computer, we didn't have intros and exits back then. I would just get on. Actually, you'll you'll laugh, but the first couple editions, I would just do it like this with the microphone, and then the background, somebody would the the handle would go up, somebody would be taking a piss. Swear to god, and I would get emails because people are like, dude, in the back of your podcast, somebody's peeing. You should, or is it you? And so I didn't even know how to edit, like it was just a disaster, but it went up there and it worked after yeah.

SPEAKER_01

I it was a year, it took about a year just for it to take off. Yeah, that's pretty good, man.

SPEAKER_00

If you can do anything major in a year, it's you're doing something. Well, what happened was around the end of 2006, it was around New Year's. Somebody at Apple liked what I was doing and featured me and said it's the new year, you should listen to Morning Coach. And I've got all that stuff from back then when I was I own self-help, like they used to have the category of self-help. I'd have eight of the ten episodes, like it was crazy. It was, but I wasn't making any money. I made no money, so it was it was fun, right? So, what were you doing at that time to make money then? Coaching. So I had about 10 clients that were paying a thousand to five thousand dollars, but I was an idiot, dude. I we were in Fort Lauderdale, I went to him or she boulevard, which is a real party area, and I'm all my friends, and we're gonna have a and we've got a place above the bars, and we painted the floor black and red. We called it viral kung fu. We didn't make any money, so we started doing websites. This is back when you get 50,000 for a website, right? But I had all my buddies, and I'm like, we're gonna have fun. And here I am coming from corporate. So I'm getting in there at six in the morning, stand though five. Yeah, nobody's showing up. The next door they smoke weed, and the weed's coming through the I mean, everybody's getting stoned from the bus. So we're I'm trying to run a business in the top of the bars, like you go down the stairs and it's all the it was a disaster, dude. Right. You would think I would know, but it was a disaster. But we had fun, yeah. We had fun those first couple years.

SPEAKER_01

I bet, man. I bet. And so so you got featured on on iTunes, and then so how did you start monetizing the podcast back then? I'm sure it's completely different. I didn't, man.

SPEAKER_00

That's why we did websites, and then it was teaching podcasting because a lot of speech, I was speaking at the time, so I was doing some keynoting. I told you I did blog world, yeah, companies were hiring me to come in. So I had a good stage, I was making some money there, right? But we had staff, so I had to we had to build websites. We I started saying, Hey, we can teach you how to podcast. This is a new thing. I'm one of the top podcasters, right? But my dog died in 2009. Uh, we had running hard for like three or four years trying to run a business, you know. I mean, doing websites, invoicing, billing, because I wasn't making money. I said, Can I swear? I don't know if I can swear on your show, but yeah, I said okay. I said, Fuck it. And I went to Columbia, I was at Tyrona Park. It was a night, it was a weekend. Michael Jackson died. I'll never forget it. Wow. And uh, I told my me and my wife, I went for a walk, and it was like God told me, just charge. And so I came home. I said, guys, it's we're 100 bucks a month now, but it was 20 bucks a month at the time. I had 1,300 people come with me, fired everybody, you know, and I'm like, that 25,000 a month in 2009 was like billions to me as a billionaire because I was struggling. And so I love those people, man. Those people came with me. And what's funny, you know, a business, I thought it sucked. I had 13,000 people, I had a 10% conversion. I'm like, I suck, I'm horrible. It should have been everybody, right? But now I I can't even get 1%.

SPEAKER_01

Like it's like that's crazy. Wow. 10%. So 10% of the people that were watching the podcast for free subscribed.

SPEAKER_00

Correct. Came on with board with me for 20 bucks a month. So that's there were some$10 a month people back then. Right. There were a few$10 people a month. I still have hate. Like, if you go on the iTunes, like 50 people, I got 50 really negative reviews of people that said, You suck, you're horrible. I can't believe you went from free to paid after I've done it for four years for free.

SPEAKER_01

You know, right. Well, it was a great journey, man. Yeah, very cool, man. So, the what was the first book that you put out then?

SPEAKER_00

What was that? Get out of neutral. We're actually gonna re-release it next month. Get out of neutral. Uh, it's my first book. And then I read I wrote a couple other books, and then Hause picked me up in the mid-2000s. That was this book, Sacred Six. And uh, you know, Dr. Wayne Dyer became I became friends with him before he passed away. They published me. That was a really awesome thing, shared a lot of stages with some cool people. Wow. Uh, I built a big mastermind, screwed that all up, had somebody come behind and work with a bunch of people, so I had to close that down, about destroyed my business. So I've done everything wrong, but here I am, episode 6,000. Yes. New book, my best book ever, new systems. Great people in my community. Um, we're using Circle Plus now, so we actually have community. Right. Really awesome business.

SPEAKER_01

So let's talk about so one, you did something that not a lot of people were doing, and you believed in it. You're like, you know what, this is what I'm gonna do. You weren't making money from it, and you decided, okay, well, I'm I'm people are watching, people are listening to me. I can advertise to people as I'm doing this podcast, right? So that's how you got your clients for the websites, which back then, like you said,$50,000 to build a website.

SPEAKER_00

Right. Yeah, I'd be on stage, and people are like, I'd be like, okay, we can teach you how to podcast because$5,000 a month, we'll build your website, right? So that's how we monetize.

SPEAKER_01

Yep, I love it. I love it. And then so it sounds like you went through a lot of downfalls, right? So, like almost ruined your business, almost went down to zero, you know, like some major things happened, which is very normal in any business. I don't care who you talk to. If you're a if you're still an entrepreneur, right, and you didn't give up, you've had tons of downfalls, right? It's just the way it goes, the ups and downs. Um, how did you pull yourself out of those low times? You know, like you mean drugs and alcohol? Yeah, besides drugs and alcohol.

SPEAKER_00

I was living in Miami, man. No, no, besides drugs and alcohol. No, alcohol, I I mean, both of those had a had a play in there. They obviously didn't pull me out. I don't know, man. I I think it's just faith. Like I'm a very spiritual person, I'm not religious, but at the end of the day, man, I I I just love God and Jesus. And I just, you know, I'm not a religious person, but somebody's always been there picking me up, you know. And I mean, I always say I'm the messenger, not the message. I wouldn't be here if it wasn't for a higher power, and I don't want to get all religious and weird, but no, I 100% get that. 100% get that, man. So it's just something was there driving me and my clients, you know. I think you know, it's my greatest curse and my biggest blessing, meaning I have to do this every day. So I was a C and D student, never was able to write, like I was called a retard. My first book, the first chapter of my book says retard. That's how I start my book, retard. So in third grade, I flunked third grade, and all the kids boiled me and called me a retard, and I never got good grades. And so for me to have to do 6,000 episodes and show up every day, I'm a smart dude now, right? Like it's crazy. Like I'm not a straighter guy, you know what I mean? But man, I had to read a book a week.

SPEAKER_01

You spoke to 6,000 people. You you if you learn just one tiny little thing from each of those people, you're smarter than 99% of the people in the world.

SPEAKER_00

Yeah, yeah, yeah. And every day I have to show up, right? So it's just get up, show up, and um yeah, do your thing. And so it's been a it's been a curse and a blessing, but I think sticking with it has been part of that.

SPEAKER_01

Yeah, not giving up, not giving up, like even when things get tough and you know you go down to zero, you're not sure what you're gonna do to make it through to tomorrow. You get up and you show up anyway.

SPEAKER_00

That's it. And I think you just get process oriented, and that's a lot of what I teach now. It's yes, you know, mission, vision, values, you cascade it down. Don't worry about the results. If you show up and you do it, you'll produce. And you know, I think the other big thing is expectations. You know, I learned to play golf. I, you know, coached some golfers, one top in the world right now. And wow, um, you know, golf's a weird game. You go out there, you think you're gonna shoot a 72. I've never shot a 72 in my life, and I get pissed off the first three holes. Like, I can't believe I'm not gonna shoot a 72. I think business is like that. We bank in our head, yeah, this is gonna be the thing. Yeah, this is gonna be huge.

SPEAKER_01

This is the one, yeah, yeah.

SPEAKER_00

And then you get all and I've done it a million times in my career, and I'm just done with it. It's like yeah, I mean that's why I told you. I instead of working with everyone, I'd rather work with founders and people that get it that would invest a little more money and trying to build this thing that's scalable and become the next Facebook. I've done that, it's no fun. Right, I don't want to be the next Facebook anymore, right? I want to hang out on the beach in Columbia, up here with my mom. You know, I qualified for the boss. My vision was to qualify in the Boston Marathon as a non-runner. So I trained really hard, failed the first time, ran Toledo 327. My mom's 79, she's 80 now, was at the finish line last year, and I qualified for the freaking Boston Marathon. So very cool. It's applying basics, is what you do. Like in every part of your life. Yeah, you can't qualify for the Boston Marathon faking it, dude. You can't buy it. It's you're gonna have to do the work, and it's the same thing with life, you know, you're gonna fall down a million times. You just gotta keep getting up.

SPEAKER_01

100%. Now, how how much has structure and having a very set um routine every day? Has that been a big part of it? Or like what are your what are your biggest uh things that you coach on as how how to get ahead in life, how to get your your mind right and and and and build something big? Like, is it is it routine? Is it what what are the big aha things that that make you a success?

SPEAKER_00

It's you know what's funny, it's weird because it's the opposite of what everybody thinks. Everybody thinks it's intensity, right? But it's not. So we teach mission fishing values, it's the basic things that you do every day that are gonna make the difference, right? And you need to give yourself breaks in there. So in marathon training, like I trained to become a Boston qualifier, we run zone two, even the Kenyans almost 80% of the time, which is basically almost walking. It's a fast job. People are like, You're not training, but you are like all the science shows that the cardiovascular benefit comes from zone two. Now you push sometimes, right? The problem with most entrepreneurs is they don't have ritual and structure, so they're in zone five all the time, they're pushing hard all the time, they're just grinding all the time. That does not allow you to be successful.

SPEAKER_01

Reason it doesn't allow you to scale either, because you can only you can only go so fast so long.

SPEAKER_00

Yes, and you know, you're caffeinated, you're doing whatever you can. And the truth is you need structure and ritual because that's what's going to make the difference, and you need the downtime. Like the the real great businesses are boring. Yeah, I mean, I hate to use that term, but they really are. They have their structure, they know what they're doing, they show up just like a great golfer. If you play with a golfer that's really great, they're boring. They hit it in the fair way every time, they hit the green, they putt, they move on. Right. It's boring. You play with me, I'm in the woods, I'm all over the place. Yeah, yeah, yeah. I'm everywhere, man. But it really true great entrepreneurs are boring. They're not, you know, they're not trying to figure out the next big thing, they're just structured and they handle it. So for me, obviously, as a morning coach, the morning ritual is really important. Waking up with the right perspective, having some self-care time, and then setting your priorities. To me, if you can lock that in, you'll be different than 90% of the people out there.

SPEAKER_01

Oh, 100%. 100%. So, you know, it's I think a lot of people, most people out there, they have this, they have this vision or they say they have this vision, right? But they can't get past. I talked to a guy the other day, he's like, Man, I I know I'm destined for greatness, and he's got faith, and he's, you know, uh, he's waiting for for something to happen. Like it's you ever talk to those people that have so much faith, it's almost their downfall. They're like, Oh, I know, I know it's gonna happen.

SPEAKER_00

Yeah, it's almost myopic. So you never want to steal somebody's dreams. It's like when I started out, the secret was really big, right? So it's like the law of attraction. If you just think about it, it'll come in your life. Look, I believe in that, but the problem is the last word of that is action. So you've got to move out of the education layer and out of the you know, the thinking layer and move into action. And that's where we come in with mission, vision, values. So we have a cascade mission, vision, values, goals, projects, tasks. And so it's like, what is your mission? What are you gonna do for the next 12 months? 12 months, not your life, what are you gonna do? And your vision is who you're gonna become. So for me, last year was become a Boston Marathon qualified runner. This year is to bring 800 people into Morning Coach. Anything else I'm doing, I don't do right. So that's the key. People need to dial that in, and then I'll say, Let me look at your calendar and let me look at your checkbook or your bank account. I'm gonna know if you're really doing it because most entrepreneurs that are talking about it, they're not committed. 100%. I mean, it took me 300 episodes before anything happened. 99% of people would have quit.

SPEAKER_01

Oh, yeah. 100%. Well, so I was reading something when I first started my podcast. I read something that said I think it was 90% of podcasters quit before they reach 50 episodes. And I was just like blown away by that. I'm like, I mean, if you think about doing anything, I mean, what do they say? That it takes you know 25 times to create a habit or something like that. Yeah, or 21.

SPEAKER_00

There's no science behind, but we all know it's something, right? It's 20 something right.

SPEAKER_01

Yeah, yeah. Um, and it's just like you did 50 episodes and and gave up, or 40 or 30, or whatever. It's like, what is the point of even starting um anything, really? Like, that's always been my thing. It's like it's knowing when to pivot is uh is important, right? Not everything's gonna work, right? So like it's and and I've I've been in that in my own business, right? Like sometimes it's like, okay, well, this isn't working as well anymore. Like, let's pivot, right? And that happens, right? That happens with all businesses, right? The the way you should market, the way uh, you know, customers want to be reached out to, all these things constantly change, right? Like even the iPhone now, cold calling is pretty much dead, right? So if you were a company that was cold calling before, you gotta pivot, or you're not gonna survive the next, you know. Six months.

SPEAKER_00

Well, if I can bring up something, and I need to get you a copy. Literally, these just came out yesterday. So what's it called? It's called Get It Done Now. So I'll definitely get you one over. But definitely in this in the first chapter, okay, it's why we fail. There's a gentleman named Cammerald Harold that took Elizabeth Kubler Ross. She's a therapist that wrote On Death and Dying, a great book. He applied it to entrepreneurs. Okay. And I want to just give you a little bit of this. So what happens is it's this path of failure. And he came up with it good and I expanded on it. So what happens is we have uninformed optimism. So anytime we start something, oh, I'm going to do podcasts, I'm excited. It's uninformed optimism. You're so optimistic. Right. And then what happens is you get informed pessimism. Oh shit, it's not working the way I thought it was working. So here you are, you're informed pessimism. So you're like, man, I don't know what new, you know, you got that the third step's crisis of meaning. So it's like, I don't even know if this is what I want to do, right? So what happens is it's a loop. So as soon as you get to that, what happens? You get uninformed optimism again. Oh, there's something over there. I'm gonna go do that. That you don't for a little while. Oh, it's a little bit harder than I thought. And then you you you're running, you get another crisis of meaning. So the difference is when you get a coach or you get somebody like yourself that does podcasts that understand this stuff, you have informed pessimism, meaning you broke through the crisis of meaning. You know, okay, this is gonna be tough. That's what leads to achievement. Yeah, but most people are uninformed optimism. Yeah, this is so exciting. They get started, they get the informed pessimism. Oh shit, this is gonna be hard. Crisis of meaning, oh, this sucks. Oh, wow, you mean I can go start a blog? I'm gonna go do that. And so it's just it's a failure loop that most people never get out of. And entrepreneurs are the worst. A hundred percent. It's it's so true.

SPEAKER_01

A hundred percent. Man, I and I can't remember who told me this. I want to say it was Grant Cardoner. It might have been Brandon Dawson, but uh he said the hard thing is the one thing you want to focus on, right? The thing that you hate doing the most, and if you think about it, right? Like nobody likes waking up at 5 a.m. and working out. Like, I don't care who you are, everybody would much rather sleep in till 9 a.m., right? Like it doesn't matter who you are, right? Except for maybe uh uh I forget his name, the one actor that's crazy in the gym.

SPEAKER_00

But um or uh the I can't even think of the other guy, the uh he hurt me or don't hurt me, the David Goggins.

SPEAKER_01

Yes, yes, David Goggins. Right, exactly. There's like a few people that like just really love it. You know, but for the most part, like, yeah, for the most part, like we gotta focus, and I I've tried to do that is really focus on doing the things that I don't really want to do, because the things that I don't really want to do, I know I should be doing, right? Like we all know what we should be doing, but it's you know, it's just something, something some people have and some people don't, right?

SPEAKER_00

Well, it you gotta get away from the thing I see with a lot of people is living in their head, right? So it's like if this would happen or the lottery. When I was broker and broke back in the day, I would buy the lottery ticket and I wouldn't cash it till Wednesday because it would give me hope. Man, if I win the lottery, my life's gonna be different. So I knew I wouldn't win, right? But I would go to bed thinking about the lottery and then I wouldn't check it till Wednesday, and I would check it Wednesday because I knew I could buy another ticket. That's a horrible way to live, man. Yeah, hopefully.

SPEAKER_01

And that's well, that's most people, right? Most people literally play the lottery every single week. Yeah, some people that barely have a two nickels to rub together, they find a way to buy their lottery ticket, and it's just it's wild. Like one day, my day would come.

SPEAKER_00

Like work on skills, like so. This year I'm becoming full in Spanish. So imagine me, my book's coming out in Spanish. I just double my market. If I still do my coach cast in Spanish and I start, I've I've just entered a huge market. I'm 56 years old, gonna be 57.

SPEAKER_02

You do not look it, you know.

SPEAKER_00

Yeah, it's just but it's energy, bro. That's the thing, that's how you stay young, you know. I feel great. And it's it's but the key is to continually expand your mind. Again, I'm a C and D student that was called a retard, right? Right. So, you know, here I am learning another language and be my third. You know, I speak a little French, and and it's like you got to do what you gotta do, man. And that's what's you don't the Zig Zigler was one of my mentors, okay, that I grew up listening to. And he said, You don't enjoy the price. Because everybody says, Oh, you're gonna enjoy it. I mean, you don't pay the price, you enjoy the price. You enjoy the price, you don't pay the price. Everybody says you gotta pay the price, right? Zig always said you enjoy the price. So the hard work that I'm putting in Spanish now, which pays off later, and you can't learn Spanish in a day, I'm gonna enjoy it, man. When I'm down in Columbia and I can actually have a rational conversation with somebody on the street, a street line, that's work, man. And I'm excited that I can do that because I can be in their culture, I can understand them. It's out of respect, too. And they respect me because I took the effort to do that. So I'm enjoying that price.

SPEAKER_01

Yeah, you know, a hundred percent. A hundred percent. Now, is it are you are you having to kind of talk yourself into enjoying some of the hard stuff, like the the hours and hours of you know, working with whatever app or program you're using to learn the language and doing the bookwork? I use that.

SPEAKER_00

So I have a yeah, I have a real instructor, but the key to anything is that you constantly are finding the good. Like I try to celebrate the good things, like wow, I learned a new word today. Wow, this is cool. And just trying to find the path focus on the good and everything, yeah. Yeah, because it sucks. Yeah, it sucks, it's hard, man. It's hard when you get on that and you got to talk to somebody and your brain's going, I don't know, and I don't understand. You got to get over that fear, you know. And so, language learning is a great analogy for life because it is hard, it's not easy, and you have to do it. Like, you can't like my mother-in-law, I love her to death. She knows everything about English, all grammar, everything. She's been in the books for years, she never speaks, and she's so scared to speak, she doesn't speak the language, but she knows it because she's so scared. So, like language learning, the only way you're gonna do it is by speaking it.

SPEAKER_01

Yeah, there's no other way. You can't learn it from a book. A hundred percent, a hundred percent. It's so crazy. So it's you know, it it and it's out people are like, man, it's so cliche, staying positive and you know, doing the hard things. Um, but sometimes it really is that simple, you know? And and I think a lot, you know, you you mentioned obviously you're a coach, so obviously you believe that that most people should have a coach, but I think everybody should have some sort of a coach or a mentor, someone that they are learning from for whatever it is that they're trying to do, whether it's like you said, uh you were training for the marathon. I'm assuming you had a coach that helped you with that.

SPEAKER_00

Yes, yes, yes. Right? Yeah, it's hard. I mean, you got to find the right coach. That's the problem. You know, my industry, I hate. I mean, I'm not a big fan of the coaching industry. Like, there's no regulation. Anybody can coach, anybody. Yeah, I don't even like it. I mean, morning coach, I'm more of a challenge.

SPEAKER_01

There's a lot of coaches out there that have no business being a coach.

SPEAKER_00

Don't even get me started with that, you know. I mean, I don't even consider myself a coach. Like, I'm a messenger, not the message. I built systems that help people succeed. That's what I've done. People have a lot of success using my systems, they get clear, and we just we're there. We show up, we're there, and that's what we do every single day. So I'm not a I mean, it's weird for me to say this, but the coaching industry itself, I wouldn't say just run out and get a coach because you know, you don't need worksheets, you don't need a, you know, uh, some of these some of these cookie cutter things are just horrible, right? So everybody's an individual, you got to find your own path. And it comes down to again mission, vision, values, yeah, and understanding who you are. One of my best people, Karen. Uh, I love her to death. She doesn't think she's 60. I'll talk about it all day. She drinks diet cokes and smokes cigarettes all day long.

SPEAKER_02

Right.

SPEAKER_00

And you know, as a coach, I'm saying you need to get healthy, you should stop that. But she's this strong European woman that's just awesome, and that's what she does, you know. And here I'm the big health guru. Right. What am I gonna do? You know, I'm gonna tell her that's not what she should be doing. I give her advice, but that's her life, right? You know, and so everybody's living dealing with their own shit, living their own life. You got to figure out what that is, and I think the big issue with most people is they don't know what their why or why they're doing it. Like I expand my lifestyle as the business kind of grows and settles down. So we're building a place in Palomino, Columbia, which is on the ocean, three minutes from the river, three minutes from the ocean, just my heaven. And we're building it because we're ready, and I'm gonna do retreats there. So, as an entrepreneur, it's like I'm gonna do three, four thousand dollar retreats. I've already got one set up in October, and I'll bring 20 people. But I'm not trying to just take over the world. I think the biggest mistake I made early in my career, especially when it was kind of had some fame, was you know, hey, I'm gonna build these big things. No, build real relationships with real people, AI will never replace that. Yeah, and you know, show up in people's lives. And and then, yes, get the trusted advisors that are gonna support you. When I golf, I have a golf coach. When I had a run, I'm I have a running coach. I'm more of a productivity systems guy. Yes. If you're somebody that has a remarkable or an iPad or needs structure and systems, buy my book, yeah, and then you can come veman. But I don't sell, like I'm not here to the worst thing you can do is close somebody into a system-based thing. 100%.

SPEAKER_01

That happens all the time. Like, that's why most people, and it drives me crazy when I see, you know, like we were talking about it uh before we started recording, was how everybody gives something, you know, they're giving it away for free, giving it away for free. But that's just because that's the new way of doing things, right? Like, hey, give something away for free so you can get their email, and then you can try starting uh starting to try and hard sell them on everything, right? And it's I was reading uh an article the other day, and the statistic was insane. I think it was like 90% of people that buy a you know those cheap courses or you know, pay$10 to enter this Zoom that's gonna, you know, give you all this information to help you expand your business. 90% of people don't show up. They pay the$10 or the$5 or the$12 or whatever it is. Anything I think it was under$40, 90% of people don't do it or don't show up.

SPEAKER_00

Yeah, there's no commitment level. Like as you can see, right, what people are paying out of their pocket. Like, even for me, you know, we charge$100 for our base service or$100 for a software, which is brand new, right? So$200 a month. That is nothing in the scope of things. So the problem is the commitment level is so low. That's like MLMs. So I've worked with a lot of MLMs, they've flown me in. I've talked to a lot of them. So MLMs are really interesting in that the model actually is really cool. Yeah, just the way they sell it's bad. The way, yes, 100% just to what we're talking about is your investment in one of these deals, like say you get the drink that changes the world from some family. You know what I mean? You know how they are. Yeah, you know, you're paying 100 bucks a month. There's no commitment there. So after 90 days, you spent 300 bucks. It's not like you, and this is what I tell them on stage. You feel like you haven't really lost anything. Yeah, it's like I'm done. You've talked to your friends and family, they think you're an idiot, and you're like, ow. But I tell people, think you bought a hundred thousand dollar franchise like a subway, and they exactly treat it differently. So I have a hard time because I don't upsell like you know, some of the people do in my industry. I won't mention names, but yeah, I don't have a phone room or anything. I'm not doing I had a$45,000 year mastermind at one time, right? It just wasn't me. But it's it's hard. I have a guy with me right now that has somebody we all know. He paid$60,000 in COVID. His business was going down. He was a yoga teacher, didn't have any money, but he put it on credit cards and they taught him to build a landing page, didn't really help him. And then I gave him a$3,000 bill because he was on payments. Yeah. And I'm like, man, if that was me, I would have said, hey, dude, pay me a little bit and let's put your money back in. Because I'm more interested in your long-term success. A hundred initial uh you know, costs that's coming in. So it's tough. I mean, the industry's tough that way. Yeah, I think people need it. Some of those people need to get, you know, the Alex's hormoses and stuff, it's good. People get that exposure.

SPEAKER_01

Yes, I think certain people do need that constant uh you know reminder to do stuff. But I I also feel like a lot of people continue with that when they've really graduated from some of that stuff. Like I know some guys that are doing huge stuff and they're still, no offense, but going to paying$50,000 to go to a Grant Cardone event for a weekend. And it's like, dude, like you're past that now. Like move move on to somebody else, right? Like, you know, Grant Cardone, I love him to death. If it wasn't for him, like I don't even know where my life would be, to be honest. Um, but eventually you you you outgrow that, right? I think I think he's more for the hey, get off your ass and get started and you know, learn how to sell. And and and you know, and then you get to a point where it's like, okay, well, now it's now you need to hone in on that a little bit more, right? It's like, okay, well, now you need to work with, you know, either the you know, this guy or that guy or wherever you're gonna be able to do that.

SPEAKER_00

And that's why like my stuff, it's I'm glad you bring that up because like I always say my stuff's not for the people that can't get off the couch, it's not for the masses, right? I I don't have time for that. Like, we're building systems and structure, and like somebody that's like, I need motivation, I'm not your person. Go to Tony Robbins, right? It's like I'm dealing with professionals and founders, like my people in my community are people, most of them that are older. You know, we had a 50 plus community that are seasoned, I like to say seasoned, that are successful in business. Yeah, and a lot of them buy tablets. Like, so this is why it works for me is like a lot of them, so we make planners that work with our system. So anybody like this, just from a business standpoint, they have disposable income. They went and bought a remarkable or$600 tablet. Now they need a system that goes with it, and that's what we do. So I have a lot of people that already have disposable income. But to your point, it's again, go back and find the coaches that work for you. MLMs, I actually like for certain people because it gives them business experience. Yes, right?

SPEAKER_01

Business experience and structure, and it gives them events and gets them around people in the same yeah. Hate the industry, but I love the I love the idea and some of the things that they do.

SPEAKER_00

100%. It's cheap. You're in business, you're learning to be an entrepreneur, you're learning to get out there and hustle a little bit. I love it.

SPEAKER_01

It's just the the presentation that oh, you're gonna have the Lambo and all that hypey stuff is where spend your last$300 to come join my team and it's gonna change your life. And it's like there's already 10,000 people in my city doing this. Like, yeah, exactly. You know, it's like it's it's crazy. It's all about timing. I know a guy who became extremely wealthy from uh what's that uh uh the one that Donald Trump has. Um, Trump University, I don't remember what he did. No, but anyways, he's one of the one of the big ones he started their bullets. I mean, they're they're really profitable. I mean, they're very profitable, very profitable. I know a lot of people that give them a big check every month.

SPEAKER_00

Yeah, but it's they work. I got a buddy Randy Gage, who's a teacher in there and Eric. I know. Yeah, I know Eric and Randy, and you know, I've been in the industry for a while, but it's not I always, you know, people always come to me, I know I can't, I'm a consultant, I'm in the industry, so I can't it gets me out. But yeah, there's some good things. It's like anything else, like there's good things with a lot of entrepreneurship and business. It's just what are you going to do? You know, and I'm just at a point in my career now at 56, like I know the type of person, and that's one thing that I would suggest most people do is try to figure out who you want to work with. Like, not I'm saying not like hiring coach, but who do you want to your business to work with? Unless you're gonna go into retail.

SPEAKER_01

And you gotta let you talked about earlier, though, you got to start with your why, right? Like most people still don't know what their why is. Why are you doing that? Why do you want to want the Lambo? The Lambo or the whatever.

SPEAKER_00

Yeah, you know, I like nice things, don't get me wrong. I got a BMW, I got a 74 Corvette, I got all kinds of stuff. I'm learning how to fly. I like nice things, but I don't take my identity in those things. Right. I still have a little issue with like the Louis Vuitton and stuff because I'm like, man, that thing's 20,000. Why would I carry that? I'm a walking target in Columbia. But the other thing, the only reason that I'm carrying that is because I'm screaming, look at me, look at me. Yeah, that's where there's an issue, right? So I love nice things. Yeah, buy nice things. You know, I got the best watches, I got the best golf clubs. I'm into it. But at the end of the day, do it for you, not because you're trying to do it for somebody else.

SPEAKER_01

Right. Do it because it makes you feel good. Don't do it so you can show, hey, look at me, look at me, look what I did.

SPEAKER_00

My mom, well, and I come from a blue-collar family. So my mom or factory work, my mom and stepdad, factory workers. I come from a big farmers, they still don't, yeah, yeah, they don't understand what I do, right? Right. So I spend money and like the place in Columbia. The reason I spend money is because it makes me work. Yeah. I'm very I just want to be the bigger boss. I just want to chill, man. So when I spend money, it's like, uh oh, we got some bills. I better get my butt to work. Yeah. So there's a reason. Like, you can use it.

SPEAKER_01

People can't understand it. I'm glad you said that. I'm not the only one. I'm I'm the same way, man. Like, I'll spend it because it forces me to work a little bit harder. You know what I mean? Like, it's it's a it's a weird thing.

SPEAKER_00

It's but it works a five thousand dollar camera that I absolutely don't need, but it's like, all right, we need 50 more members, let's get to work, you know.

SPEAKER_01

Yep, I I love that, dude. And I and I and everything, yeah. And I price everything with like my average, what our average deal does. Okay, so that's fifty thousand dollars. Okay, so that's only another 30 deals. Oh, yeah, we can do that. Let's go.

SPEAKER_00

I love it, and everybody's different, like so. You got to find what moves you, but I think we all have that inside of us if we can just get clarity, and that's my biggest thing. I work with people, I'm like, man, what I just keep going, why? Why the hell do you even want to do that? You know, I got one person right now in our group. We have a we do have a small group, it's 500 bucks a month. I don't promote it or anything, and he just keeps struggling with all these things. He's now creating an app. I'm like, dude, what why? What are you gonna do with the app? What's the next step? What's the business model? But he just keeps jumping on the next thing.

SPEAKER_01

All these different yeah, like I know so many people like that. They've got so many great ideas, but they don't ever stick with one. If they do, you know, I mean, it's just yeah, it's it's what they get all excited, and then two weeks later they're going to something else.

SPEAKER_00

Yeah, because it's like, look, this will help you get things done, and yeah, it'll help. It just like I said, that we start with the failure loop, we get clarity on mission, vision values, we talk about open loops, closed loop, the psychological reason things are working, they aren't. It's you know, 20 not to hop my book, but it's 21 years. No, I love it, I love it.

SPEAKER_01

I love it.

SPEAKER_00

And I want to help people, man, at the end of the day. This is this was my first book on process, and it did real well. Right. And this is like a hundred times better. He evolved this into this, and I'm really, really happy about it. So, and I think it's awesome.

SPEAKER_01

And that one, the the new one was self-published.

SPEAKER_00

Yeah, we're doing it through Amazon. And okay, great. So Amazon Publishing and and just on a business.

SPEAKER_01

We'll put the uh we'll put the link to the book in the uh in the description.

SPEAKER_00

Well, here's what I'll do I will put um Versa, right? Is it Versa? What's your Versa? Yeah, it's Versa Business Systems. Yep. Versa. So we'll do morningcoach.com forward slash Versa. And what I'll do for your anybody that checks this out or views, I'll I'll have the planner for free on that page. I'll so they I usually charge for that. So it's our planner. I'll have the book link there and then information on Morning Coach. And I I'll make an individual page for it. It'll be really funny. Very cool. Awesome, man. I appreciate that. Just for people that are entrepreneurs in books, like publishing's great. Yeah, but if a publisher isn't gonna pay you about a half a million or more, run. Like I got a lot of money for this book, but they still didn't work with me. And the problem is the timing, like I'm doing my audio book myself. I have a studio downstairs, so I can do it, and I'm doing it this weekend, so I'm in control of everything, and it's a new world. Now, I'm not saying just work with Amazon because not a lot of people are, you know, but it is it is the easiest work, it's the easiest thing to do.

SPEAKER_01

I self-published my first book on Amazon, Kindle, and it was so easy. I had no clue what I was doing. I had no clue what I was doing.

SPEAKER_00

I would suggest most people write a book in their life. And yeah, you know, I'm happy I'm a public as a C student and a grammar kid. Same same thing, right? College dropout, C student. So yeah, I was just happy to get published once in my life. So I'm like, they paid me to write, you know, so I could give the big F U to that grammar teacher. But no, I think there's a lot of the thing is for people, there's a lot of opportunity, but you really got to get clear and get your energy. You can tell I have a lot of energy, I love what I do. Um and I I'm just I'm my clients are they keep me going. Like you asked before, what is it? And it's just the people. Um I've been able to affect a lot of lives, even the people that aren't with me anymore. Like it's still what drives me. And Zig Ziggler, Tony Robbins. I mean, Tony's been at this a long time. Les Brown, those are people when I was 15, 16 years old. I read Zig Ziggler's book at 16. They changed my life. I mean, all those, and I was like, that's what I want to do. I just thought I needed gray hair, and it hasn't come yet. Right. But it's it one day, one day, maybe not. I don't know. It's hard. It's hard. I'm I'm coming towards 60. There's a little bit in here.

SPEAKER_01

Right, right. Yeah, I totally get that, man. So um, you know, we we've talked about a a lot of different things. So you're you said you're you're coming on 60, you're 56, right? Yeah, gonna be 57 in a couple months. So obviously you you love what you do, you're passionate about it, you love the people. Um, you know, it sounds like you you're you've got a great life for yourself. Is there anything on like besides working out and loving the work and things like that? Are you taking, you know, the new craze is uh uh peptides now, right? Peptides and testosterone and things like that. Do you take anything, like any certain supplements or things like that?

SPEAKER_00

No, the only thing I do is a little bit of enclomophene, which is a female drug that they use for, but I it helps you produce natural testosterone. So no, I don't take the shot or anything. Okay, yeah. That's the only thing I do. I do coach a really awesome scientist out of California that does gut biome. She's sending me some probiotics because they found a couple things in my and she does mitochondria density. Same for Brian Johnson. I don't know if you've seen his Netflix. Yeah, that's the same doctor. So Kind of sending me some stuff, but no, I don't do anything crazy. Like I don't do peptides or anything. If I'm training really hard, I maybe uh do BBC 157, uh which will help you know heal a little bit. But no, creatin's about it. Uh creatin five, five uh gram, I think grams, milligrams a day, whatever, one scuba. Right. And then um I do I do do AG1, not a spokesman for them. I think it's expensive, I think it's overpriced, but it's convenient. Okay, so I'm not gonna sit here and say, I mean, you could make your own. I used to do green vibrance for years, but I I do like AG1, I think it's a good product, pricey. Um, but that's about it. And then I just eat really good. Uh check my blood every three to six months and really, you know, maintain that. The zone two stuff's really important. You know, we're finding in science for stress relief and everything. That if I had any suggestion on a health thing, would be you know, be getting three, two, three hours of zone two. It's easy, just do it, put it in your schedule and do it, and you'll live a long time. Stay you'll keep you up.

SPEAKER_01

Now, when you say zone two, you mean like just going for walks?

SPEAKER_00

Yeah, so zone two really, and I'm gonna it's funny, that's my book coming out in the fall because I'm gonna write zone two life, but because it's it's really affecting me. I'm living it like I do with all my books for the next year, and then I'm gonna write a book on it. But zone two is when your heart rate is at fat burning zone. For me, it's about 128 beats per minute, so I stay below that. And I'm used to running at 165, that's what I run a marathon at, and I can run seven, thirty-minute miles, so I'm cranking. Um so zone two is really like so easy. Like I have a really nice manual treadmill downstairs, and I'll just run on that and watch a movie for two hours. And what it does is it builds mitochondrial density and helps your cardiovascular system. You'll see all the research. But most people think you got to kill yourself, and it's hard for me. My first marathon I trained for, I ran mostly zone three and zone four, and it did build something, but it tore me up. It tore me up. So zone two is just a secret. I'll give you this. I wear a whoop, I have an aura net on today, but it's crazy. If I don't do zone two and I sleep all day, I don't recover as well. I recover better doing an hour of zone two than doing nothing. It's the weirdest thing. That's how powerful it is.

SPEAKER_01

Interesting. That's crazy.

SPEAKER_00

And so you think two hours a day of that? No, I think 30 minutes for me, okay, right? I'm a marathon trainer, so it's a little different. But yeah, you know, I think 30 minutes a day, five times a week. I'm not a medical perfectionist. We'll put that out there. I'm not a doctor, but you know, talk to your healthcare practitioner before you try any of this. But zone two, like 30 minutes a day to 45 minutes, it takes about 20 minutes. What happens is after 20 minutes, your body stops burning glycogen, starts burning fat. So it takes about 20 minutes. So if you can get 10, 20 minutes straight, which would be 30 to 40 minutes. So yeah, as a marathoner, that's what we're we're judging glycogen. Like that's okay. That's why you bonk because you're taking sugar every 30 minutes. So you're trying to get your body to work better with fat. The problem with the fat is when you're at a high performing level, you can't burn fat when you're running hard. You can't. Zone two is where you're burning fat. So that's what's so weird. It's not when you're exercising really hard. That's BO2 max, which is good. That's gonna give you capacity. But what's really critical is that major capacity, which is zone two, that is the magic thing. It's gonna be cardiovascular fitness and everything. And you'll see, even the Kenyans, like all the time.

SPEAKER_01

Yeah, I'll have to start. It's funny. So, like, I I so I've got a really bad foot, so I can't I can't go for long walks or run or anything like that. But I get on the bike. Yeah, I get on the bike, and but it's funny, I've I've literally been doing 20 minutes every day. Yeah, and it sounds like just that extra 10 minutes could make it. Bump it up to 10.

SPEAKER_00

Yeah, bump it up to 10 because you're you're probably burning all your glycogen, which is fine. And then I don't know if you're but then you're asking a little bit in the afternoon or not, because you probably need to eat some sugar because the brain uses glycogen. So yeah, as you get to that final that extra 10 minutes is where you're really gonna burn fat, and you're teaching your body to go use fat instead of glycogen. Right. And then you can go on low car because you've taught your body how to use fat. A lot of people try to go on low car before they're doing zone two training, and what happens is it's not really working for them. So it's like I'm doing paleo, but it's not working because you're not training your body properly. And I'm not look, I'm just a dude that does this, like, that does it and it works for you.

SPEAKER_01

Right. 100%. Every everybody's different, but I mean the the science maybe differently.

SPEAKER_00

I'm I'm I'm like live it. Like, even my business, my bank account, everything, my coaching. Come learn. I mean, I'll open everything up. Like, I'm tired of fake gurus, I'm tired of all the bullshit. Yeah, look at me. I'm 56. I'm not bragging, but I just qualified for the boss a marathon. You know what I mean? So I might not be the expert, but I'm doing it. I'm living.

SPEAKER_01

You know, yeah, I love that, man. I respect that solely, man. For real. It's uh it's it is it is great.

SPEAKER_00

Yeah, yeah. I I like to tell people the truth, man. I'm not gonna sit here and say, oh, it's been a lot of things.

SPEAKER_01

Authenticity. That's that's I try to explain that to people too, is just be authentically you. No matter what, no matter who you are, no matter what you are, you will gain so much more respect, so many more clients. Everything will be so much better. Just being authentically you, even if you are a jerk, even if you do curse a lot, like whatever it is, if you're authentically yourself, you will get way more business and do way more uh just way more respect.

SPEAKER_00

I can tell you a quick story about that. I don't have my old book up here, which we're gonna re-release, but on the back of it, I have a cover and I have a suit on. And that I paid$5,000. I had no money. I put on a credit card for somebody to teach me that. My business failed so bad. I would show up in a suit everywhere. And what happened was I finally said, fuck it. If I'm gonna suck, I'm gonna suck in shorts and a t-shirt. And I started showing up in shorts and a t-shirt, and my business took off. Like everything changed. And my user uniforms like a shirt and jeans. I I actually have in my rider, like I won't wear a suit. And so it's really weird. Like my business didn't work until I changed what everybody was telling me I needed to be. It's crazy.

SPEAKER_01

Yeah, it's so funny, like you say that. So when I first started the podcast, I would, you know, this is how I usually dress. I'm comfortable, I'm wearing a sweatsuit, a you know, hat, whatever. And I used to change before my podcast. And I would throw on a collared shirt or a, you know, or a polo or something like that. You'll see like my first maybe 10, 15 episodes. And after, you know, my first 10 or 15 episodes, I learned so much from some amazing entrepreneurs. And I just, I'm like, you know what? Yeah, like why, why, why am I changing? Like, just be authentically me. Like, this is what I look like today. I got a hat on, I, you know, my hair is a scruff, you know, I haven't shaved in a couple days, you know, like whatever. It's I'm me. And uh, you know, I it's it, it's it's it's made all the difference.

SPEAKER_00

It's good too. So I've gone into uniform now where I like these Lululemon shirts, diesel jeans, and I've always done that as a speaker. Like I would go to Hugo Boss, buy a shirt, I would get my diesel jeans, I get my Kohan shoes because I knew. So when I flew to New York, I would just go do it because I didn't have to think. Like I'm not fashionable, right? Right. So I do do uniform now because it's just easier. Black shirts, there's a reason for it. Cognitively, I don't want to go, man, what am I looking like today? Like, I don't even want to think about it. So to your point, just being comfortable is the key. So I'm 100%. I'm the same way.

SPEAKER_01

Like, I I know I could just pick something out of my closet and I'll be fine wearing it. Like if I don't like the way I look in something, I throw it away or give it away. Like, I'm I don't want to think about it. I just want to, yeah, 100%.

SPEAKER_00

Well, and as an entrepreneur, that's one thing I talk about in my book a lot is cognitive load. So when you talk about people that keep switching and stuff, you only have so much cognitive load, right? So there's only so much you can do, and that's the biggest breakdown. So if you can take some of those little things out, like what am I wearing? You know, what do I got to get up and do? Like, that's why I build my system every day. I okay, I'm gonna get up and listen to JB in the morning. Like it just I just I don't have to think. I don't have to think. And that's why I started morning coach because back in the day I was reading all the books and I would try Tony stuff, then I would do Zig stuff, and I'm like, there's no consistent system, like I need a consistent system. So I started my own. I started this for me, yeah.

SPEAKER_01

And I still do it for me, right? So it's like I just want to. That's why I still do the podcast, is for me. Like at first, I'm like, I need more content, I need more videos. You know, everybody's telling me I should do a podcast. And after about four or five episodes, I'm like, I'm doing this for me. Like, I'm learning so much and and been able to implement so many different things into my business and my life that I've learned from some amazing entrepreneurs that have done far more than what I've done in my 30, what am I, 37 years? Um, and it's it's been it's it's been extreme, it's been life-changing, really.

SPEAKER_00

Well, you're two years into where I started. I started 35. So when I really broke away, so you're right there, man. You just keep grinding. Yeah, and you wake up one day. Like the big thing for me is just being appreciative of what I have, you know. Yeah, because the guy that was 35 years old, if I mean, I'm sitting in one of the nicest houses in my hometown. We were pretty poor, like we're middle class factory workers. I'm on a lake in this huge place that used to be a hotel with a. I mean, it's just insane. And I'm not here to brag, right? But it's just the fact that the guy that started when I was 35 would be in heaven right now. Right. What's interesting about entrepreneurship, right? I don't think I'm anywhere. Like, I think I suck.

SPEAKER_01

Yeah. I'm this dude, I'm the same way, man. Like, I'm like, I'm still at the bottom, but then I think about when I started Versa eight and a half years ago, I had I was living on my brother's couch. I was my little brother's couch. I mean, that was that was hard enough as it was. Like, I'm living on my little brother's couch. Um, I had a car that I had to climb through the passenger side to drive it because the driver door didn't open, you know, and I had 20 bucks in my pocket. Like it was make or break time, baby. Like I had nothing. And uh, yeah, man. And so like I get down on myself, like, man, why don't I have the you know, the house in Florida and the this and the that and the I mean I used to share a stage with Tim and Gary.

SPEAKER_00

I'm like, man, my business should be as big as Gary Vanichuk's or Tim Ferriss. You know, you can't compare, you just live your life. Yeah, but that's why for me a big change the last couple of years is just being really appreciative of what I have. I mean, a good example is cameras and stuff. So it's like I keep buying stuff. It's like I don't need anymore. Like there are people building amazing YouTube channels with this. Not that I want to do YouTube, but right, I don't need the latest camera, man. You watch those videos on YouTube, it's like, man, I need that Sony, but I did buy this one. I did but it is funny. It's a lot of it's imposter syndrome, man. Face it. Yeah, and um, we all have it, you know. I I've been very blessed that the stage doesn't scare me, but I'm introverted as hell. I don't like to be around people, they take my energy, I disappear. Yeah, um, I don't know.

SPEAKER_01

And it's funny, everybody thinks the opposite. I'm the same way. Like everybody thinks like I'm the most outgoing. I love being around people, love talking to people, but I'm the same way. I'm kind of an introvert, but I just I force myself to get you know, to get out of that and and meet people and talk to people.

SPEAKER_00

I'm doing that now. Well, that's why I'm getting on shows, right? Because I for 10 years I've been behind the curtain. Like I'm being the wizard of Oz, you know, right? It's it's time to get out. I have a great community and I need to get out. I need to sell a little bit. I mean, I don't, and I I just you know, my hardest thing is marketing because I don't like to talk about myself, but it is what it is. I gotta get out there and do it. And part of it is because I see all these other people doing it, and it just drives me nuts. They do it in a cringy way.

SPEAKER_01

Just do it, keep doing it your way, man. Like, you know, you're you're you're clearly authentic, and um, you know, that's that's really all people care about at the end of the day. Like, does this guy actually care about my success? Great, you know what I mean? That's really all it all that matters at the end of the day, right? Like everybody can point out the I mean, you know, for the most part, the the people that are just trying to sell you a course or get you to sign up for their thing. We all know who they are, though. We all know who they are, you know.

SPEAKER_00

Yeah, uh, and that's been what's been successful for me is just being authentic mostly. But to your point, I also have to get out there. Like you have, yeah, this is a thing for other entrepreneurs. If you're introverted, you do have to get out. Like you, you know, it's we all want to sit behind the computer and make money, but it does come down to real people, real places. And um, you know, I got to get out and start speaking more and get back into the grind and do it. But it's to me, it's not a grind, it's just I'm a simple person from Indiana, man. It doesn't take much to make it happy, so I gotta stay motivated. I gotta buy more stuff. Yeah, exactly.

SPEAKER_01

Love it, JV man. Uh, dude, I'm I'm really excited to read your book. Uh I'll make sure that the link is in uh when when you get done with that uh that landing page, shoot it over to me. We'll put the episode out um as soon as possible. I think this was great.

SPEAKER_00

Versa. I like Versa. Versailles, yeah, Versa. Yeah, do Versa. I love that. The the the monitors, right?

SPEAKER_01

Versa mount, isn't that what so versa Versa, it was originally it was supposed to be versatile. So it's funny. So you see this hockey stick behind me? Yeah, yeah. So when I was a child in my grand at my grandfather's farm, it was my favorite place to be, it was at their farm. And in the room that I would sleep in when I was at my grandparents' house, this hockey stick from the Switzerland uh Olympics in like the 60s, or maybe even before that, my grandfather brought this back from Switzerland. And it was in the window of this bedroom that I slept in from a baby and as a child. And I created this logo, the Versa logo with the world, and my grandfather passed away last year, and I went into that room, and it was the first time I noticed this hockey stick. Oh, wow. And it's almost identical to the Versa logo. It was crazy.

SPEAKER_00

It was crazy, yeah.

SPEAKER_01

So, like, you know, I have like I've added like I'm Versa versatile.

SPEAKER_00

So that goes because that was conscious, man. It was always subconsciously. It was always there, yeah.

SPEAKER_01

Yeah, it was wild, man.

SPEAKER_00

It was wild, wild. Yeah, that's great. Well, I appreciate, man, you having me on. And you know, I hope we can help people with the energy, you know. You know, let's get it out there, and you know, people should be listening to you. We need more people engaged in like the real people conversations, that's what makes a difference, you know. A hundred percent. No BS. So it's great. But yeah, I appreciate you having me, brother. And everybody wants, you know, get it done now, is the book, morningcoach.com. Real simple, but I will do some free stuff at Versa. So we'll, you know, make sure we have the episode up there and we'll promote it. I'll get it out there. I want to do that. We let's get it out there.

SPEAKER_01

Awesome, brother. Definitely. So as soon as my editor's done with it, I'll get it all over to you. And um, man, I'm I I'm wishing the best of luck with your your house in Columbia. That sounds that sounds amazing, man. Is that a has that been a big goal for a while?

SPEAKER_00

Well, we have one in Ibagay, which is where my wife's from, but okay, this is on the beach. So look, the the dream is always to have something on the beach. And yeah, I lived in Port Lauderdale for years ago.

SPEAKER_01

I'm actually moving moving on to the beach in two weeks.

SPEAKER_00

Okay, well, see to me, and I love it, don't get me wrong, but to me, what I wanted to be was in nature and in the jungle and in the middle of nowhere, like Gilligan's Island. Like, yeah, this is what we're building in the middle of nowhere, like in the jungle. So I love it. But I do love the beach, like the beach first and foremost. The other thing that I love about Palomino is surfing. So you surf every morning, you get out, all the kids are surfing. I love that. It's just I'll be quick, but it's really important. Columbia is really important to me because I go to a place, Palomino is south of Santa Marta, 3,000 people in the city, very a lot of poverty. A lot of the people live in dirt roads. There are no roads, it's all dirt, right? So it's all dirt, and every a lot of the houses are dirt, and the people some of my best friends in the world have nothing, and they're the happiest people in the world. And you get around that energy, and they just hang out on the beach and they love their life. They don't care about the next podcast, they don't care about the next book. They just love it. That's just gotta feel good.

SPEAKER_01

They just love, they just love the life, they love people. They, you know, yeah, that's amazing.

SPEAKER_00

I need that energy sometimes. And so, you know, getting down there. So, to your point, yes, it's been a dream to have a place on the beach with that community. And yeah, I want to help the community, I want to help the people down there. I love that, help some of the kids. So it's really cool.

SPEAKER_01

I love that, dude. That's awesome, man. Very cool. Well, uh, dude, I can't wait to uh talk to you again here in the future, man. Um, wish you the best of luck. And uh, dude, let's stay in touch and uh and see what more we can do to help each other, you know. At the end of the day, that's what it's all about for us too. Um, you know, we're just trying to help as many people as possible, right? Um,