Episode 100: AI Agents: Automate, Scale & Dominate Your Business

🎉 SPECIAL EPISODE #100 OF THE VERSA BUSINESS TIPS PODCAST! 🎉

In this milestone episode, Shaheen Mazloom sits down with returning guest Bennett Maxwell to explore how AI agents are revolutionizing business operations, marketing, sales, content creation, and lead generation.

Bennett shares how he went from knowing very little about coding to building AI-powered systems that automate entire business workflows. From AI-generated websites and marketing campaigns to voice AI, sales automation, personalized content, and even AI applying to jobs automatically, this episode dives deep into the future of business.

If you’re a business owner, entrepreneur, marketer, sales professional, or simply curious about how AI is transforming the world, this episode is packed with practical insights and real-world examples you can start implementing today.

In This Episode:

✅ What AI agents are and how they work
 ✅ How AI can automate marketing, sales, and operations
 ✅ AI-powered lead generation and appointment setting
 ✅ Voice AI and outbound calling systems
 ✅ AI-generated content and personalized marketing
 ✅ Automating client onboarding and business workflows
 ✅ How AI can apply to hundreds of jobs automatically
 ✅ Why businesses that fail to adopt AI may struggle to compete
 ✅ The future of AI-powered businesses

🎙️ Guest: Bennett Maxwell
🎙️ Host: Shaheen Mazloom
📍 Podcast: Versa Business Tips Podcast – Episode 100

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🔥 CONNECT WITH BENNETT MAXWELL

📸 Instagram:
 https://www.instagram.com/bennettmaxwell35/

💼 LinkedIn:
 https://www.linkedin.com/in/bennett-maxwell-703717126/?skipRedirect=true

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🔗 CONNECT WITH VERSA BUSINESS SYSTEMS

🌐 Website:
 https://versabusinesssystems.com/

💰 Funding:
 https://go.versabusinesssystems.com

🔗 All Links:
 https://linktr.ee/versabusinesssystems

📧 Email:
 info@versabusinesssystems.com

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📲 FOLLOW VERSA

📸 Instagram:
 https://www.instagram.com/versabusinesssystems

📘 Facebook:
 https://www.facebook.com/versabusinesssystems

🎵 TikTok:
 https://www.tiktok.com/@versabusinesssystems

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🎧 LISTEN ON PODCAST PLATFORMS

📺 YouTube:
 https://youtube.com/channel/UCUIeHCYWVtWB9POnoyfLrPQ

🍎 Apple Podcasts:
 https://podcasts.apple.com/gb/podcast/versa-business-tips-podcast/id1684789910

🎧 Spotify:
 https://open.spotify.com/show/2fL42CymavwFHhnX9NyloU

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#AIAgents #ArtificialIntelligence #BusinessAutomation #AIAutomation #BennettMaxwell #BusinessGrowth #Entrepreneurship #MarketingAutomation #LeadGeneration #SalesAutomation #WorkflowAutomation #DigitalMarketing #BusinessPodcast #VersaBusinessTips #FutureOfBusiness

Transcript

SPEAKER_01 0:00

Welcome to the Virsa Business Tips Podcast. I'm your host, founder, and CEO of Virsa to Business Systems, Shaheen Maslum. We're here with Bennett Maxwell, been a guest before. Always a great conversation. Thanks for joining us again, brother. Yeah, I'm excited to be here. Thanks for having me. Absolutely, man. So tell me what you got going on new, man. Uh obviously a lot, uh, but I see you're uh constantly posting about all the AI stuff you're doing. Like, tell us about that.

SPEAKER_00 0:25

Um, so it's it's June right now. In February, I heard of OpenClaw, and I was like, what the heck? I started seeing on my social media. You know, you you like one page and then all of a sudden the world is open. Like, what is open claw? I didn't even know what clawed code was. Um, and for listeners who don't know, it's like chat GTP, but a lot more focused on coding. And then open claw came out and they said, We will take an LLM and we will put it in an agent harness. So instead of just asking it one thing, and then every time you know it forgets and you have to start all over, um, you'll ask it something and then it will go uh retrieve your information, retrieve your tools, retrieve your SOPs, and then actually perform work, check itself, and then give it, you know, deliver it to you. And the claim was it could do anything a human can do. And I'm like, Really, nah, you know, I'm like, I'm gonna, I'm gonna, I'm gonna try this out. And it said, you know, you could get it set up in 30 minutes to two hours, right? 30 hours in, I'm like, I'm starting over. Right. And everything started over, but it yeah, it was it it was quite a bit. Um, and anyways, but the it's been exciting because it is true. Like AI, anything that you can do on a computer, any workflow, end to end, you can train an AI how to do it. Yeah, a thousand times, a million times, one time, kind of whatever. Um, as long as you're just giving it the right tool.

SPEAKER_01 1:45

So I've been I've been diving into that for the last you know four or five months, trying to take my it's only so so it's only been about four or five months.

SPEAKER_00 1:53

Yeah. Wow. I mean literally, yeah, February. February, I uh I I've probably spent yeah, a few hundred hours. Right. So I've been doing franchise development for um I started my uh franchise development company after I sold Dirty Dough almost two years ago. Um, and last year started selling some franchises for business called Glow Tanning, went really well, did over a hundred franchises, doubled their business, brought on a few other companies at the beginning of this year, and then that's when I got I'm not gonna say distracted, but I got um hooked. Went down that rabbit hole. Because the thought process is this like, okay, if I'm already doing marketing for these guys, yeah, um, franchise sales, like what am I doing? Okay, well, I'm gonna automate that, right? So I'm going to automate the ad portion, like creating the ads every morning. AI could create 10 ads every morning, test them all, and just keep the top one. And it could do so by first analyzing the competitors' ads and then, you know, so it's like once I have that, it's called a skill in AI agentic, you know, language. It's like that's a skill, it's just a workflow that an AI can follow. Once I have that skill, I can give you that skill and it will do the same thing for you. And my cost to do that is is almost nothing. It's it's a file in my computer, right? So it's like I could produce personalized podcasts for all of your guests and XYZ or um, but it's personalized, but again, you're only doing it one time, and then it will pull the information, see where the people live, see what their wants and their likes are and LinkedIn jobs or whatever, and then it'll produce that podcast, but you're just doing it once, and then you could replicate whatever process I'm doing for my business into others. So I just actually launched it this week that I sold my first AI agent. Um, actually, the money hit this morning, baby. Very cool. Congrats. Yeah, just just figuring out can I automate my business? And if so, how do I take that same thing and just say, hey, it works for me? Yep. Let's see what we're doing.

SPEAKER_01 3:52

Yeah, dude, that's literally how Versa grew, is we started using different things within our business, and we're like, our clients could use these same tools, and that's how we ended up getting in AI. But like we when we first start launched and started offering AI systems to businesses, it was about a year ago. And we were working with one company, and we've just realized since then there's so there's so many amazing things out there. Like, you don't need to go and and pay these uh companies 10 grand to you know get access to all their stuff and their SOPs and like you can you can create all that stuff yourself and it's it's it's a lot easier than you would think. It's just finding out where to go or who to work with, right? Like once you figure that out, you're good.

SPEAKER_00 4:44

There's so much online because it like just like I explained, like the the secret to managing AI is a folder, right? Which is free. So then you have people like the open AI co-founder, um Carpathy, that he is like, here's how you do it, here's how you make sure that you're managing you know agents in the correct way, and that they don't begin work until first you give them a specification so it's measurable and they don't perform um the work and check themselves. You you know, you have to do a sub agent. And it's like, cool, that was for free. You could go to GitHub and just download that and then tweak it to whatever you want. I also follow the Boris, the Cloud Code guy, uh made Cloud Code talking about um it's like a hand, you know, a handful of months ago, the skill to have was how do you prompt AI? You know, that's that's a really good skill. And he goes, now it's not, it's how do I prompt looping agents? Like, how do I how do I prompt agents that then prompt other agents to run, like literally who run a thousand sub agents overnight? What the freak are you doing? So it's that's why it's crazy.

SPEAKER_01 5:49

So how how extensive have you gone within your own business? Like how many AI agents and like what all do you have them doing right now?

SPEAKER_00 6:00

Yeah, so kind of everything like this. Is I I've been recording myself for a year now. Yeah, so anything that I need, I could just be like, hey, grab this. Um, so on my way here, when I was when I was driving, I'm onboarding a client that we just sold that, you know, AI agent for. And as I'm I'm so I'm I'm texting my agent, I'm like, hey, we're onboarding Anthony. Um, go create his email. So it goes and creates a bot, checks everything for it, like to make sure it's you know the names right, and then we'll create an email that he could email directly to communicate with my system. But like that's like one prompt. Um yesterday, same thing, I onboarded him, and he's like, Yeah, I don't really like my website. And I go, give me a second. And literally, I told because I've already built this again, it's it's a skill template. Go build Anthony's website and like night and day difference, done in a few minutes, a few minutes this morning. On the call, he goes, You could have charged me anything you wanted. Right. But it's like, no, it's uh it's just once you've done it once. So like websites, um, AI videos completely indistinguishable from humans. So like I represent a clothing brand. Wow, so I have an AI person grabbing their clothes and saying, check out the new XYZ, whatever, put it on. Um I've created videos that I have out, same thing with that same clothing brand. Yeah, go. I could go to somebody's uh Google page, look at their interior pictures, and then make videos with AI people inside of a solid concept.

SPEAKER_01 7:32

Very cool. So, like, that's one thing I haven't been able to figure out yet is how to make a good clone of myself, right? So, like you see, I do a lot of content and a lot of videos, and it's all me, you know, and it takes uh I'd say probably a couple of hours out of my day just creating content and getting it out there. Um, and so like even if I could just do half of my content generated by just you know a video AI solution, like that would that would be incredible. An extra five, six hours a week.

SPEAKER_00 8:09

Like look at Hey Gen, H-E-Y-G- That's what, yeah, that's what I think. They just came out with Avatar 5. So Avatar 3, six months ago, I was using that, and you can tell it's a I tried them like a year and a half ago, and it I was just like uh it just in the last month and a half, it's been it's this, it's this maybe not even that, two weeks. Right this avatar five came out, and it's like, holy crap. Okay, yeah, definitely. But then you go to GitHub or you have your bot go search, like what are the hundred skills that are online to take an AI clone and make it hyper-realistic and match the tonality and my and then it'll go find those, and then it'll go study those, and then it'll go put together your rubric. It's like here's the hundred do's and here's the hundred don'ts, and it'll make an audit out of it, and then you just run it through that audit. But you know, you're just three more prompts into it. It's just if you try to do it a month ago, it was frustrating. If you try it this month, it's works now.

SPEAKER_01 9:10

It's crazy how stuff it's how it's growing. Like we have a new voice AI um that's doing lead generation to big companies. Like, I'm talking the smallest company we have in our data file that it's hitting right now is a $300 million uh a year business. Yeah, um, and it's all to C level executives, so CEO, CFO, um, and like director of imports for tariff refunds. And we have yet, it's made 8,000 calls. We have yet to have one person say, Is this an AI? Not one person correct. Not one person. And the I think it was after the second, like, you know, because you you run it and then you tweak some things and you make it right, you know. I think after the third time of like tweaking some things, it closed a deal. Okay, so like we didn't even set it up to close deals, okay? We set it up to schedule appointments for us to then close the deal. And it just went through the whole thing and did it all for us. It filled out the form, it um it scheduled the meeting with the attorney, and that's the last thing we have to do. Then we're done. So it literally handled the deal start to finish. It had one conversation and they wanted a call back in an hour. It called them back in an hour and closed.

SPEAKER_00 10:39

And I think that's like that's the next step. When you're like, what in my business isn't doesn't have AIs and skills and workflows already attached? It's like me being on a podcast, is yeah, is kind of it that the the live stuff because everything else you could have, you know, like an AI agent. Like we've we've yeah, you're basically at that point, you're basically just managing your AI agents, yeah. And the difference between that, maybe that it's a little bit more work and massaging, like this is how I want you to work. But the cool thing is, like, if you do it, in the beginning, but you do that with humans anyway, yeah. You have to do it with humans anyway. It's just the advantage with a human is like they they come with preconceived knowledge, and you're like, I but also preconceived issues, yeah, right. They come with that. So I am a hundred percent on like the management of employees or of humans is a very valuable skill. Yes, management of AIs is infinitely more valuable because once I've trained my AI on how I do a sales call, yeah. Again, I can now sell that to everybody else. Like I was looking at Gong, the sales call service. It was like 10 grand, but I was like, that's worth it because you know we're selling franchises that's like it's gonna be worth it. And instead, I it's like, okay, well, what are the fact like what are the thousand things that they're looking at? What are all why can't I just build that? And then so I did, and then all of the calls get recorded every hour. They get something pings my company, and it's like, here's all the Slack messages, here's everybody's emails, here's everybody's meetings that were transcribed, and then it starts triggering workflows from there. So it's like if it was a sales call, it's gonna trigger a demographic report to be sent out and to be made, um, sent out to the customer, and then we're gonna send them out the franchise disclosure document. Then we're gonna look at the sales call and grade the sales rep and send them out a four-minute little video on hey Keith, you did great on this part. The AI sales rep. No, the I mean the human sales rep. Oh, gotcha, gotcha, gotcha. Um, so that's the human part. We just started with AI outbound um calling, which is good. Yeah. Which I'm really excited about. Like the inbound when Ali comes in.

SPEAKER_01 12:53

The system that this this guy has built us is incredible. Did you ever hear of was it Air AI? Was like the first big one that everybody was talking about? I don't know, dude. I think it was called Air, but they ended up getting like I think they're gonna go to jail. Um, they were charging ridiculous, like they were charging fifty to a hundred thousand dollars to be able to use the system, but you also had to be a partner. So that's why they were charging so much. So like you have to be a partner with us to sell this just to be able to use it. And it was like 50 to 100 grand. But what they were saying is like you can make a million calls a day, it costs you you know hardly anything. This is your only call. It was all you know, be out because you got to pay Twilio, you got to pay for the minutes, the usage, the numbers, the all that stuff, right? Um, and so that was you know, I I think that's they're gonna go to they're they're gonna go to prison over that because obviously people were spending 50 or 100,000, because like, yeah, I'm gonna make millions if it can make a hundred thousand calls in a day, and all it's gonna cost me is this fifty grand or a hundred grand.

SPEAKER_00 13:53

Yeah, because they're like if you look at that software, the same amount of training, if that company is doing a hundred grand or a hundred million, the same that bot needs the same amount of trading, yeah, pretty much, right? Like maybe you're training them on a larger knowledge base, right? That's kind of it, you know. And it's just thinking of like where where are the advantages of like well, AI can't do marketing because marketing is pat uh uh is um you know creativity, but it's like, well, no, creativity is just pattern recognition. Like if you just like somebody else's pattern recognition, yeah, exactly. Guess who's really good at pattern recognition? AI.

SPEAKER_01 14:29

Like I mean, if you think about it, every marketer, what do they what do they tell people to do with marketing? Look at your biggest competitor and copy what they're doing. So, can an AI do that? Yeah, yes. Can they do it way faster than you, way better than you? Yes, you know what I mean? So it's like when you really think about all these things that we do, an AI can do it. You just gotta be able to build the bot or you know, have know somebody who can build the bot to be able to, you know, run with this stuff, but or watch, yeah, yeah, watch YouTube videos.

SPEAKER_00 15:02

I I mean, I honestly think it's the most important skill for wealth building that's existed in humanity. Yeah, learning how to do AI agents for sure gives you the biggest opportunity that's ever existed. 100%. You know, the fact that the army for free.

SPEAKER_01 15:17

Yeah, yeah. I mean, like all these AI guys for years have been saying if you don't implement AI into your business, you will not be in business in a you know in a few years. And it's the God's honest truth because the ones that are using AI, they're going to grab the attention of your customer before they even know who you are. Yeah. Period. You know what I mean? So there's just no there's no chance in hell that a company that's not operating on AI in the next few years is still going to be around.

SPEAKER_00 15:48

And then there's this compounding exponential effect as you transform your business into AI. So when you take a human SOP and you turn it into an AI skill, two things are going on that's going to constantly improve that. One, you want if you setting up uh like I've learned to set up, you're doing self-correcting loops. So the AI before it does work, it's going to say, what's the human actually asking? What's the skills that I need? What's the tools that I need? How am I going to measure if this is a success or not? Then it spins up a sub agent to do the actual work. So it's not grading itself. And at the very end, it'll do a self-audit. Okay, what what went well, what didn't go well. If it scores less than a 95%, it has to make a permanent change to the AI fleet memory. So it's like, is it the Notion project workflow that needs to change? Is it a skill that needs to change, or is it a rule that needs to change? But all of that is in the Google Drive or Notion. So every time if I have a hundred conversations with Claude and Codex, and my employees each have 50, and I have eight employees, that's 400 self-improving loops that happen every day. So the skills are slowly but surely getting better every day. And then you have a month ago, month and a half ago, Opus, Claude's best model, came out instead of Opus 4.6, 4.7, 10% bump. So now you just hired a new employee to read your same SOP. But if your employees 10% smarter reading the same workflow, what happens? You get a better result. You don't even have to change your SOP. Then literally three weeks later, Opus 4.8 came out, another 10% better. And then Fable 5 came out last week for two days before the government shut it down. Um, and that was 16% better. 16% better. So, like why did the government shut it down? Security issues. This was a model that was leaked like three months ago to be better than everybody else, to far outpace everybody's cybersecurity attacks. Government kind of freaked out. They slowly released it to Facebook, um, Amazon, Google over the last few months, and then they released it to the public last week, and within two days they shut it down because the I mean the government asked them to. So hopefully it'll, I mean, it should come back on, but it's people trying to gel break it, and it's like, yeah, yeah, if it's more powerful than your uh cybersecurity doing your bank account, then yeah, yeah, that's that's wild, man. But it's also that's that that same thing is now my new employee, like it uses way more tokens, it used way like it burnt out all my usage in two seconds, whatever, but who cares, right? I could just buy another account. Um, but you're you're just compounding, and I'm like, I don't know where the business is gonna be next month, yeah. But I know if I don't if I just sleep and don't do anything, between AI's self-improving loops and between the trillion dollar companies pushing out new updates daily and then large updates every few weeks, right? That all runs my company, and it's just like that's so cool.

SPEAKER_01 18:54

100%, man. Yeah. The only thing that's meant that's made me kind of I don't know about I would say the word is nervous, but like I never know how much is gonna get used that day, right? Like it's all of a sudden, like one day you get it, it's like used, you know, 10,000 tokens, and then another day it's you know, like it's just that's the only thing that and I'm sure there's probably a way to be able to control it more and figure all that stuff out, but it's like you know, I never know where we're where we're gonna be at as far as like our usage.

SPEAKER_00 19:27

Yeah, I'm um I have two codex pro max accounts and I have two Claude Code Pro Max accounts, right and one pro account. So I I alternate between five different accounts, yeah. Because I if I have to do work for 10 minutes without an AI, it's just not worth it because a pro max account is the highest account that any of them charge. It gives you a lot of usage. That's $200 a month. So even if it's like that's $50 a week, it's almost nothing, you know. For I'm like, I'm never gonna work again. If I just have to buy a $200 a month plan to get me through an hour or two of work, for sure I have the ROI.

SPEAKER_01 20:05

Yeah, yeah, definitely, definitely. Um, so it sounds like the only thing that you don't have automated using AI is you know live stuff like podcasts or going live on social media, and then the what part of the sales process is is ran by a human? Is it just the close?

SPEAKER_00 20:26

Yeah, I mean the the full um, yeah, we we have like five calls. So yeah, the entire sales process is still human, yeah, with the exception of we have a ton of video recordings, and this isn't because AI, this is just because how I like to do it, right? Um I like to consume information from videos and then talk to a salesperson when I'm ready to ask questions and buy. So it's like there's lots of hours, and there's an education process. So our total like human-to-human contact compared to other franchise sales is probably 50%. Not so much on the AI. Now, between everything, sending them out everything, confirming that it's signed and all of that, the sales training, all of the ads on like everyday new ads are going out. Only the top ones get picked, you know, 20% of the budget. I think right now it's like you got 50 bucks a day per brand minimum, make that work, and then you have an extra $200 that you could kind of decipher based on performance, but it's looking at it every single day. Like this podcast, I didn't email you. Penny emailed you. Yeah, I figured, yeah, you know what I mean? Because it was yeah, we're gonna be able to do that.

SPEAKER_01 21:38

Even when we had to reschedule, that was that was all done with the yeah.

SPEAKER_00 21:42

So I I I have a uh Penny is my PR person now. Yeah, every four hours it pings. So I had her spun her up last Thursday, yeah, within 30 minutes. So I was two prompts in, but two prompts into a system that I've spent hundreds of hours that it knows how I think, right? But two prompts in. And 30 minutes later, first podcast person responded and confirmed. It's but it booked me seven podcasts within a week. And then that was outreach. And then I thought, wait, why don't I go back to the podcast I was already on? That's cooler, you know? And then I had it start doing that. Um, I also thought, like, okay, who's who's buying AI agents? If I'm ready to sell them this week, well, what is an AI agent? What am I claiming it is? I'm claiming it replaces an employee, or but I don't want to tell you hire an agent and fire an employee. So why don't I just find people who are hiring employees?

SPEAKER_01 22:31

Right.

SPEAKER_00 22:31

Oh, wait, I that's easy. I had so I've never even made a resume, but I have one now. My claw just made a resume and then it made my bio. Then it looked at all of the jobs that I could that that my AI could fulfill like 95-99% of the like appointment setter or franchise development. Who else has sold 600 franchises, right? Not really anybody. So I it it tailored my resume and it said, Hey, this is Bennett's bot, blah blah blah. I just read your resume or I just read your job application and I can do it for you under Bennett's direction. Bennett sold 500 plus franchises and he will build up the system for you, and then it starts quoting what the job application says in quotations, blah blah blah. I will do that by doing XYZ. 500 of those, and it's sending 50 out a day. I'm like, Yeah, I'll apply for 50 jobs a day because why not? You know, and then it's like, oh, well, instantly still has to warm up the email campaign because you can't send 50. And I was like, right, just create another email, go to agent mail, create a free email, and do 10 from that account, 10 from that account, 10 from that account. And it's like, okay, cool. So that's the like once it starts rolling, it's really really everything. You you get an idea and you're like, cool, I'm gonna run this through the AI and then have it self-check, self-improve, and run with it. And then when you have ADHD, you have like a million projects at a time, right? Yeah, it's fun getting started.

SPEAKER_01 23:55

That's awesome, man. So the it sounds like the most recent thing you added was the voice AI, correct? Yeah. And so what are you working on now as far as what your next rollout's gonna be?

SPEAKER_00 24:11

Yeah, um looking for I think I think what provides the most value to a business that every business has is obviously marketing. Yeah, right. So, like, what's the I'm really trying to nail down that. Um, like when I'm my lead magnet is hey, if you want to know what AI does for you, you can fill out 12 questions. Tell me what industry you're in and what tools you're using, and then it'll tell you what other people in your industry are using AI for, AI agents for, but it'll explain it to you. Uh it'll say, Hey Bennett, looks like you're XYZ. We're gonna break down how you should be using agents in your business, and it just talks to them, right? You get a personalized podcast, and then it builds the first three agent prompts for them. Then if they want to like go to the next step, they're filling out like a slider. How many leads do you get a month? What's your average contract value? If I can't get them a 10x return, it doesn't let them book a call, you know, because it's like um, I'm just focusing on that marketing piece because I know if that's the easy thing to sell, and that's the easy thing to pitch, because if you can get them one sell, it pays for itself. And you're like, you're banning one agent for half the cost of one appointment setter, and it could do the appointment setting. So ads, I think, is the big one. If you look at user-generated content, like I was explaining before, yeah, who's your target avatar? So creating a skill that says, I give you the industry, I give you the website, you go find their target demographic. What skin tone are they? What accent do they have? What tonality do they have? How tall or short they are, and what's their background? And what are the top five avatars? Go build all of them. Then go build 25 different scripts and test five scripts per avatar and do that every single day on top of four different still images. Um and doing that, and then once the lead comes in, you have speed to lead, obviously, responding, calling them instantly, right with the bot, texting them, and just taking them through that I guess that process. Um yeah, really just focusing on the on the marketing side. Now, everything else, when I say like everything can be automated, every little part of your business that you touch a mouse for, but where do you see the quickest money back? And it's like, let us just reactivate your old leads, start calling and texting them. And, you know, if you're selling a good product like a franchise, you're like, oh, cool, we just got a $30,000 franchise fee from old leads. Right. Yeah, 100%.

SPEAKER_01 26:39

So um, so we talked about kind of you know your your journey in AI within your business. So tell me about the the company, right? So you now you have an AI company and you're providing is it the AI bots to businesses? Tell me a little bit more about that.

SPEAKER_00 26:55

Yeah, it's basically what I explained. Um getting optimizing a website, making it mobile friendly, uh, really having the best website out there to track traffic, right? Having a having a bot write SEO and blog articles correctly with the correct search words, optimizing for AI searchability as well. Right.

SPEAKER_01 27:17

So people are finding you when they're searching on Gemini or Chat GPT or because that's that's the thing. People aren't looking on Google, and if they are, they're reading the Gemini response versus the Google you know sponsoring.

SPEAKER_00 27:32

There's a way to do that, and AI can do it for you. And then again, it's like, well, what if they change the way that they search? Well, you're putting in audits, and it's like, okay, how did we do this week? And then check, did chat GTP come out with different uh services or forums or Reddit posts that talk about how to better optimize? And then so you can audit. So get um get high on search results, get a really good website, get it mobile friendly, and then as soon as you click on that, I instantly get a text, and then within a minute, I'm getting a call if I don't respond to the text. Hey, thanks for applying. You're gonna get a call just to confirm a few information or a few details. You know, let me know if that doesn't work. If they don't respond, boom, you're calling them. Um, and then also driving traffic through what I just described, yeah. Um, with user-generated content. I what I'm doing right now is 10 per month and then 90 still ads, so 100 pieces of ad content, um, and then full Facebook management kind of intent. So everything, yeah, to get to get a lead to capture them and get them to the appointment, and then from there a lot of other things can be done, but I think that's kind of the core. Let's get money in the door this week. So, like I got the guy signed last night, paid this morning, his website's already live. We'll have his integrations done today because AI's doing it all, so it's not like a hey, we're gonna start contacting your leads next week. It's like right, we will have a 10 email campaign, we'll have an Anthony intelligence report that knows how you make decisions based on the last two years of emails and the last two years of sales calls that you had.

unknown 29:16

Cycle.

SPEAKER_01 29:17

So it can scan your whole Gmail and all and your phone system and all that.

SPEAKER_00 29:23

I do because you're thinking in workflow. So if an AI needs to do a task, what does it need? It needs to know which brain to use, right? So I have a brain builder skill. So there's like a CEO brain or a CMO brain or an AI agent brain or a user-generated content expert brain. So it puts on the right brain, then it says, What skills do I need? And those are the skills that you're really focusing on. So every brand has a brand guide skill. So if you need a if you're touching branding, grab your skill, it tells you what colors to use, what logo to use, what's the formatting, what not to do. Then, but what about the actual voice? Every every uh brand also has a uh a skill for sales and marketing. What are the top 20 reasons somebody buys this this product? What are the top 10 reasons somebody doesn't? How to counteract those? What are the do's? What are the don'ts? Um, and then those are all built ongoing as sales calls come in. Right. That's being updated as we are seeing what's actually converting. Um, and then you you also have I have an so that's a sales and marketing skill, uh brand skill per brand, and then an intelligence skill per person. So it's how how do I write emails and how does it differ if it's internal versus external communication, if it's Slack versus email, and it's getting all of those communication patterns, so then it could run communication triage for you. So it's not just like, oh, it sounds human like. I don't want it to sound human-like, I want it to sound Bennett like, right, right. I want to sound it sound like me. Yeah, it has infinite data on me. I've recorded myself for a year, you know, like yeah, literally.

SPEAKER_01 30:54

So what it tell me about that. So you recorded your like is it recording you right now?

SPEAKER_00 30:59

Yeah, I put it on, and then every three hours I try to turn it off and turn it back on. Just because as long as the recording's under three hours, it recognizes speakers.

unknown 31:08

Okay.

SPEAKER_00 31:09

So it'll say it'll it has my name, it has your name. So the first yeah, four months, I would put names, speakers, and I kind of named everybody, and it's memorized anybody that I talk frequently to, and then it just gets uploaded, and anything that it is that I need, you know, I'm just it it has that.

SPEAKER_01 31:25

Um, but that's awesome.

SPEAKER_00 31:27

If you don't mind me asking, what does something like that cost? Um, 300 bucks, maybe. Yeah, and it's like a hundred bucks a year for the subscription. Uploads to the cloud, and yes, I have to upload it to my phone once a week, you know, and it takes a and then my computer checks. Um, I think it's checks every day, just if anything else is uploaded.

SPEAKER_01 31:48

So you have to put it on your phone. That's got an app a lot. Oh, okay.

SPEAKER_00 31:53

On an app so it's so it's not taking up uh storage on your phone. No. Um, and this one was the best one a year ago. I bet you an Apple Watch, it's because an Apple Watch wouldn't do voices and detection. Right.

SPEAKER_01 32:05

And what what is that called?

SPEAKER_00 32:06

Just a automatic P-L-A-U-D dot AI. Um, I really liked it, but I think more valuable than Plaud has been having all my meetings recorded for the past years. Yeah, but Plaud is helpful, especially if like for personal things as well. Like we had an idea we wanted at my wife was creating a chore chart for my kids, right? So I asked Claude, hey, go check Plaud and build it, you know. Like after we described the idea. So it knew that we go to the Murdoch Trail on bike rides, it knows that we go park hopping and we go to six parks in a day, it knows what chores that they do because it just has the information. Yeah, so I built intelligence. It's incredible to my back in that.

SPEAKER_01 32:48

Yeah, I love that, man. I love that. And I never I would have never even thought of that. That's that's incredible.

SPEAKER_00 32:56

So um when I started recording this a year ago, it wasn't useful. AI was not able to get a lot of information right sporadically, organize it, and actually do a uh data. Last night I looked at the last 4,200 something conversations I had because I'm trying to say, how do I really replicate my brain? So I asked Claude, go look at all of our conversations across all of the different bots, put together, I need a better job at putting together the Bennett brain. Because you like you know what I do all day. All I do is prompt Claude and Codex all day, and you know what I'm prompting and and what I like and what I don't like, go analyze that and put together a brain. And I started doing that yesterday because I just heard on a YouTube, it's like you could do that. Where I've tried that two months ago and it just the data was there, but it couldn't read it, right? So right now it's like even if the AI can't do something, still try it. Because if it's a half-ass skill that doesn't work, but it's still a skill with some sort of direction.

SPEAKER_01 33:57

When the model gets 10 smarter, 10 smarter, 10 exactly, it'll eventually be but it eventually is like a month, right? Like it's not it's growing so fast, it's unreal, man.

SPEAKER_00 34:09

It really is. Let me let here here's the exponential. I I saw something on that new model that I was telling you to got shut down, Fable 5. Right. So they say here's how many lines of code our engineers can code at uh at anthropic clawed code. Once Opus came out, it was like two and a half X, and then Opus 4.8 came out and it was like four X. They've been using this model for the past two to three months, and it's allowed them to go 8x, 8x average per engineer, so it's 2x better than Opus 4.8 at what they're doing, but 16 better at a uh managing longer agentic workflows. But like what? So it's not it's not 10, you know, it's like 10 compounding turns into 800 within a year, right? That's nuts. It's cool. Yeah, I would like there's so much out there to know and to learn, and so many people you need to understand it though. Like, you can't your your AI can outsource all the work, but it can't outsource your understanding, like yeah, it will never understand for you. Yeah, if you don't understand how they think and how they work, it's it's gonna be harder, but luckily, because AI gets smarter, you can just use better systems and you don't have to be technical.

SPEAKER_01 35:31

Um, what what are a couple people that you suggest people follow on like YouTube or Instagram um to start learning more about AI and and how it works? Like who who did you learn a lot of this stuff from?

SPEAKER_00 35:46

Um I'm gonna tell you because I'm sure it's just gonna pop up. Well, the the thing that I search for though is um AI agents. So because again, an agent is an employee that doesn't cost money, that costs pennies, right? But that employee isn't worth anything until you teach it what to do. So the the skill is how do I turn an AI into an employee? But rather than think I need to replace an entire employee, you just think what is that, what's the first thing that employee does? Well, they click on here and they book me podcasts. Well, and what are they doing? And how do I implement that? Um, yeah, I can't, I it's not immediately popping up my favorite guy. I I know his first name is Greg. Um if you if you type in AI agents, right, how to do AI agents, that's the thing. Now I a lot of it will be like, hey, this is the business of selling AI agents, right? Getting more into the just the technical, I want to understand, I would definitely go for Carpathy. Um, the open AI, if you type in open AI, Carpathy, and then Boris Claude Code. Those guys have all the money in the world, they're gonna be trillionaires, and they share all their stuff. They're just nerds and they share all their stuff for free. So it's like, here's how you do it. Um and Y Combinator, the CEO Y Combinator has released a ton of stuff on AI and uh just on GitHub. It's why Combinator? Y Combinator is like the uh the startup, it's like the biggest uh VC startup company, I think. But yeah, those are some really good ones. But yeah, at the end of the day, just just try it, just get on there. Um automate your first thing, and if you don't know how to do it, you're like you're just getting into Claude Code or Codex, and you're like, okay, attach it to your email. Right, you know, that's easy, that's super easy. Attach it to your email and then say, read the last year's worth of my emails, tell me what I spend my time on, um, what you can help me with, and what's the you know the top 10 things you can automate for me? Right. Let's start with the the number one, you know. And what do you what do you suggest they they connect to their email? Claude uh Claude or Codex. Um you could do with croc, you could do with Gemini. Start with this is yeah, I I would start with an intelligence report. So the prompt that I would do if I was starting from scratch would be um, yeah, I'm like, dang it, I don't have any of my skills. Yeah, it's all good.

SPEAKER_01 38:24

So one one question I do have though. So like most of my stuff, like the first couple years was all through Chat GPT. So like ChatGPT knows me probably more than any other AI. Is there ways to basically transfer that data to like Claude and to Gemini?

SPEAKER_00 38:43

Like, yeah, it's and every every day gets easier, but all you're asking, hey Chat GTP, I need to transfer over to a new AI. I need all of the information that you know about me, and then before you send it to me, you have to double it. And then before you send it, send it to me, you have to double it. And you know, tokens are free, basically, more information, better, and then it'll give it to you, and you say that's not nearly enough. You know way more about me, you know how to make decisions, and then it'll do it again, and then say, No, I need three X this. Right. Um, and then it'll it and it'll be a lot of nonsense, but who cares, right? It's gonna be three um uh gigabytes instead of one. And it's like you file it over once, yeah. But that's what I would do. It's it's very easy to to transfer over, and chat gtp will do it for you.

SPEAKER_01 39:30

They basically will give you a file that you can upload to the other AIs, yep.

SPEAKER_00 39:35

Yep, yep, and just say save this as your, you know, save this as your memory, and then you instantly get it because I am alternating between Claude and Codex, right? Um, and Gemini and Grok, and they all have a very small like one. And then it all points to I I do a very small, like 10 rules. You have 10 rules, but those rules are all of your skills are located in the Google Drive, all of your projects are located inside of Notion, all of your rules are all uh skills are inside of Google Drive, right? So it's all based on fleet memory, so I could rotate between different AIs because they perform differently. And Codex, so Codex is chat GTP's version of Cloud Code. Codex 5.5 is amazing. And if you want it to go click on your computer and you're like, okay, I want to comment on a hundred people's Facebook pages today. Cloud's like, I can't do it through the MCP, through the API, it won't let me. Codex is like, I just tell Codex, use browser control. It takes my mouse, and I could still be working on one screen. It's taking my mouse and scrolling through my Facebook, clicking, reading the comment, and then looking at my blueprint AI commenter skill that teaches it how to add value and but also drop my link, but always trying to add value first in my voice, and it'll do that. And it's just clicking, you know. Um I also have it doing scraping, social media scraping. Right. Like, how many people today are going to comment somewhere on social media? Who do you use for credit card processing? Yeah. Today, how many people are gonna comment on that? Oh, dude, a lot. And how many people are gonna say, Oh, I got somebody for you. How do we go find those people?

SPEAKER_01 41:11

Wow, and code differently you can do that.

SPEAKER_00 41:14

Yeah, I built uh and and we could connect after this. I can give you that skill. I have a social media scraping skill, but same thing, you just give it your business, and then it'll say, Okay, who's the avatar? Who's buying this? What are the topics?

SPEAKER_01 41:26

Yeah, I've been looking to do something like that forever, bro.

SPEAKER_00 41:29

And then it'll monitor those top 10, 20, 30 pages every day, top 20 hashtags every day. Look at who's commenting, click on their profile, build a buyer profile and a readiness score for them, add them to your go-high level or whatever, and then start marketing it to them. Wow, dude.

SPEAKER_01 41:46

I got I gotta say, man, this has probably been the most valuable 40 minutes of probably my life, bro. Like you're you're really like, dude, I've been I've been dived. I I dove I started diving into AI in 2019, and we've used a lot of AI, but man, I've learned a shit ton just in the last 40 minutes. Um, and it sounds like a lot of this stuff is is very recently been able to be done. Um I just crazy.

SPEAKER_00 42:16

Like if it couldn't be four four months ago, I've never logged into Cloud Code. This isn't because I'm a tech, I've never written a line of code, but I built my own system because it's just learning how uh it's how do I solve problems? Right. I'm solving problems by asking the AI. So how do I just teach the AI to ask the same questions in the same order and the same checks and balances that I do, build that to a skill, and then move on to the next thought process. Yeah, 100%.

SPEAKER_01 42:46

So if somebody wants to work with you and and and start, you know, working with one of your mods and go from there, like how how does that work?

SPEAKER_00 42:55

Yeah, I'll I'll give you guys um a link. So I think the first thing, again, it's try it yourself. I'd love to help you out, but also like I like to help you.

SPEAKER_01 43:06

Well, yeah, you have to understand it because AI, and I'm sure you'll agree with me, AI is only as good as the person implementing it.

SPEAKER_00 43:15

Absolutely, yeah. It's it's definitely limited. That um, what I was more getting at though is I I want to make sure that I get a good return for you. Yeah, otherwise, it's just like just wait another month, or it's it's just easier for everybody if it if it makes sense. So if you go through this process, it takes a minute and and it will build out what I explained earlier. It'll say, Okay, here's your podcast, so you can listen to it on your way to work, and it'll tell you this is why speed to lead is important in your industry based on, and it'll actually give you stats, it's not bullshit. It'll build you actual real prompts with their identity, with examples of what to do, what to contact, all of that. Yeah, so I would just start with that. Look, see if you like it, see if you like the plan. Um, see if you because again, that was produced by AI. I think it's the coolest thing you can get for free in regards to AI, and it's as specific as you can. Then after that, you could do the click to apply, and then it has you do a few more toggles and it'll evaluate the uh the ROI. That's awesome, dude. But yeah, it's not that um it's like because you're you're looking like at a new business, and it's like, okay, well, I don't have five grand, but you look at like an old business, like, wait, I would have paid 50 grand for that because that's going to replace four appointment setters, and I would have paid way more for that. So that's why you know it's uh depending on what level you're at in your business, it might be better to start yourself, or it might be better to apply. But either way, if you're starting for yourself, like I will build those first three agents for you. Just fill out those 12 questions. Wow.

SPEAKER_01 44:45

Very cool, man. Very cool. So yeah, give me that link. I'll make sure it's in the description. Um, and uh, dude, I can't wait to what did when did we talk last? Maybe seven months ago? Probably I I can't we're gonna have to do this every six months to see where we're at. Okay, well, I appreciate it, man. It was absolutely running on. Yeah, man. I'm glad you're uh AI got a hold of me.