Hypothetically Intentional

Rivers, Strategy, and Soul: Navigating the Marketing Operating System with Nidhi Mevada

• Michelle Aalbers • Season 3 • Episode 46

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What can a river in India teach us about business strategy? In this global conversation, Michelle connects with Nidhi Mevada, the founder of Brainito, to explore the intersection of intuitive listening and data-driven marketing.

About Our Guest: Nidhi Mevada is an engineer, entrepreneur, and marketing strategist based in India. After a childhood defined by a "weird curiosity" for how things work and an early startup failure that cost her a $60,000 investment, Nidhi realized that most businesses fail because they "shoot arrows in random directions" without a strategy. Today, she has helped approximately 1,800 businesses worldwide through Brainito, a platform she calls a "marketing operating system".

In This Episode: Michelle and Nidhi discuss how sitting by the river Ganga offers answers to life’s deepest questions and why Nidhi brings her dogs to the office to act as "the real bosses" of energy and stress management. Nidhi shares the hard-earned wisdom of her entrepreneurial journey, the importance of "emotional safety" over being a "male-style boss," and how she built a global platform that serves 85+ countries from her home in India.

Key Conversations:

  • The Talking Rivers: Why Nidhi believes rivers are living beings with divine feminine energy.
  • The Strategy Pivot: How a failed startup led Nidhi to create a tool that automates growth plans for entrepreneurs.
  • Office Dogs & Therapy: The power of a 20-minute reset with a furry companion.
  • Softness as Power: Why modern leadership requires compassion and the freedom to be human, not a corporate stereotype.
  • Global Perspectives: Learning about the "personalities" of different countries and cultures through remote collaboration.

Connect with Nidhi:

  • Website: Brainito.com 
  • Platform Features: Marketing audits, DIY growth plans, and full-time dedicated marketers

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This podcast is provided for educational, informational, and entertainment purposes only and does not constitute providing professional medical advice, diagnosis, treatment, or professional healthcare services.

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Music Credit Through Season 3 Episode 41
Title: Ebb and Flow
Author: Fabian Measures https://freemusicarchive.org/music/Fabian_Measures/
Source: Free Music Archive https://freemusicarchive.org/music/Fabian_Measures/Singles_Album/Ebb_and_Flow_1829/
Licence: CC BY 4.0 https://creativecommons.org/licenses/by/4.0/


SPEAKER_01

Hi, and welcome to Hypothetically Intentional, where we ask the question: what if we set intentions with everything we do? I'm your host, Michelle Albers, and today I have Needy Mavato with me, the founder of Renito. Welcome, Needy.

SPEAKER_00

Hi, hi Michelle.

SPEAKER_01

Hello, everyone. I would like to set an intention for today before we get started. My intention is, I think it's multi-purpose today. My intention is to connect with Needy, who I haven't, we haven't connected really on this level for a very long time. So I'm excited to just reconnect. And then also, I feel like we're gonna kind of get into listening to our intuition in a way that might help our listeners. Uh, but I think we're gonna go a lot of different places. How does that sound?

SPEAKER_00

Yes, I do I do have, I do have a lot of uh, I mean, the questions, curiosity around the, you know, like your journey and uh sharing my journey with you.

SPEAKER_01

Yeah, I'm excited about that. I always love speaking with you because I feel like there's a like a deep understanding of how we show up in the world, even though we've never met in person. You're all the way in India, and I'm here in Minnesota, United States.

SPEAKER_00

Yes, I do too. I always keep talking about your yoga studio.

SPEAKER_01

It's not even a yoga studio anymore.

SPEAKER_00

No, no, no. It's not a yoga, I know it's a well studio. So I keep telling people there is a lady in Minnesota, like she's very good at yoga. She's very good at the, you know, like terak and the reiki, healing pie, particularly.

SPEAKER_01

Yeah. Yeah. So before we hit record, because we always like to drop in and just connect off the mic before we start the record button, you and I were talking about water specifically, which led us to rivers. Will you share what you said about the about the river and how much they call to you and and why you love them? Yeah.

SPEAKER_00

Yes, yes. Um like there are you know like uh specific rivers, particularly I mean in India, even the out of India also. So they resonate some kind of energy. So if you sit beside the river, it actually talks. So if you have questions in mind, um you will receive the answers. Like we have a river in India called a Ganga. And uh like it passes uh from the Gangotri till the you know like West Pengal. It ends in the West Pengal. And uh like I went to the place called the Shikesh. So I, you know, like sit, I mean, I sat on the uh beach kind of the in uh I mean the environment and I had a few questions and it was actually answering the you know all the questions I had. And same thing happened with my brother also. So I never told him that, you know, I had such an experience. But like when he went there and he came to me, he told that like you know, this river answered things, that has it actually talks to us. So now I believe that like river has energy, it's like a living being or believing, you know, like the divine feminine, it actually talks. So I love that.

SPEAKER_01

And I feel like there's layers of that too, right? Like people might land in different places of what they believe. But what I I mean, is it because I think there's something about if you're a person who's drawn to water, there's something about like how often do we just sit still and listen to our higher self, to spirit, to the river, to the energy that is life, right? And I just think it's a beautiful thing when we take those moments and really truly listen. And I love that, like the first thing I said something about sailing and how much I love being on the water, and you were like, I love the river, it talks. And I was like, Yes, that's amazing. This is why we get along.

SPEAKER_00

Yeah, there are a few lakes also. Uh I've been there's a lake called the uh Lake Pinchala in Udepur. It's uh very old city built by uh a lot of kings of the uh you know, Rajasthan. And that that lake has multiple stories that it was built for the queens and uh it was built for the war. I I don't know many stories around that. So the same thing happened in that lake also. So I was on the boat and uh I could feel the different energy. There's something there that you know like speaks.

SPEAKER_01

Yeah, yeah. Do they they do they I'm assuming they feel different to you, yes? Like depending on if it's a river or a lake and which one.

SPEAKER_00

Uh I mean like more like river is more like a divine, and the lake, it was like uh, you know, it has a collection of lot of things. It was trying to tell something. If you were like a supernatural, but uh, you know, like in very soft manner. It was not harming her. Like, but it there was something that was, you know, like trying to tell the story that I am her, you know, listen to me.

SPEAKER_01

Yeah, that's what I just was gonna say. I feel like what how you're describing the river is like it's divine, it's divine feminine, and how you describe the lake is like, hey, I have a story to tell if you're willing to listen.

SPEAKER_00

Yeah, kind of, kind of.

SPEAKER_01

Yeah, that's amazing.

SPEAKER_00

I I could actually connect with the uh stories of Rajasthan. So when I went to the ford, there are a lot of rooms and everything, and I could feel that you know, um, a lot of things being you know happened here like before the 500-600 years ago, and you can relate a lot of stories. So yeah.

SPEAKER_01

I love that so much. This is a weird segue, but I feel like from there, because it's curiosity and it's exploration, I would love to hear the story of how Bronito came to be because you founded it. How long ago did you find it? Was that like 2018? Is that right?

SPEAKER_00

Yes, yes, yes. Yeah, but I started in 2014. So since I was a kid, uh, you know, I had a I mean a very weird curiosity that I I want to know everything, right? So, like with that curiosity, I built a passion of building things. I mean, I mean if I get the toy, I would go and break the toy and see like what is inside, and then I would build something out of that. So I had that kind of curiosity, and um I I was not a big fan of doing a job or work doing a nine to five things. I wanted to spend more of time on you know, like doing something worthwhile. So I graduated in 2014. I did uh engineering, BTEC. And after that I started a startup, uh like with you know parent support, and I was we were funded by Governda Gujarat, India, and we had a few agile investors. But that startup failed that has uh like 35,000 users, uh but all was free and uh we couldn't able to monetize the app, so it failed. And uh at that time I didn't have any idea that how I will recover this loss. So uh I started, you know, like uh I had a question in mind that like what do I do next? Uh so I tried to figure out like why I failed. Then I figured out that I failed because uh I, you know, shooting the like all the arrows in the random directions. I didn't have any strategy. Time let's say you know, you have a ten thousand dollars. So today I have a this idea I would spend thousand here, next day thousand there, thousand there, and then I run out of the money, and then I have a clarity, you know, in when I spend the 90% that like what I should be doing for you know getting the users or getting the paid users. So then I realized that I was too naive. I didn't have a strategy. I was just, you know, randomly trying and shooting arrows in the different directions. So I thought like, let me help people with the same thing. Right. I helped them with the strategy. Uh so they don't fail. They don't repeat the same mistake which I did. So I kept helping and I kept refining that skills with the uh and then I was glad that like now we have a lot of data-driven tools and the AI and the uh lot of you know like digital access. So I could able to, you know, like do these things much faster with it. So with that I helped like approximately businesses. I build a strategy, you know, like from uh like you know, by like uh with a team and myself like doing all the research. Uh and uh then now we have a tool which uh generates a strategy by itself. And like when uh Yes, yes, yes. And like when we created this, you know, like the uh marketing strategies, DIY marketing, people came to us that like you give a strategy, but like how do we execute it? So then we launch hire a marketer. So like what we do, like we hire a full-time person who sits at our office and works a full-time for you as a team member. So yeah. So they connect with you. Yes, yes, on a daily basis. They are your full-time team member, they connect with you on the daily basis, they do daily Zoom calls and uh make sure that you know, like they take a responsibility of your growth and execute all the marketing activities, like the you know, website SEO, then the design part, social media, Google Ads, email funnels. They make sure that they focus on the you know, like conversion, not just you know, like uh putting random posts on the social media.

SPEAKER_01

So you're basically outsourcing a marketing expert. Yeah. Like, but as an independent contractor, so it's not so it's a little different than it's not like this company hires has this marketing person on board and they're part of that company. It's more like they're hiring Benito to do the marketing, but it's it's an outsourced thing versus a in-house. I haven't been in the corporate world in a long time, and that's gonna show in my language right now because I am an independent entrepreneur, which is a different thing. I know there's language because I used to be in corporate, but I'm not anymore.

SPEAKER_00

I never actually. I never worked in any company. So like even. You created your own. I created that, but it doesn't feel like company. And here, like when I come, I feel like I'm going home. Home to home. It's not uh office for me. And uh we try to create, you know, like the same for all the you know, like the team members. So, you know, like in our office we have a lunch, dinners, and we have a lot of snacks. People cook here, uh they play games. So I bring a dog also, not dog, I bring the dogs, like two dogs at office sometimes.

SPEAKER_01

That's amazing.

SPEAKER_00

Yeah. Yeah, it doesn't feel like office. Uh it's a home to me, like another. Yeah.

SPEAKER_01

That's awesome. Do the dogs change the I imagine the dogs change the energy of the room and and kind of take some uh if there is stress, take some of the stress away. I mean there's always some stress.

SPEAKER_00

Yes, yes, yeah. Dogs are so great. Yeah. Yeah, yeah. Yeah, they they do. They, you know, like and they have a very strong sense when they when you are, you know, like sad or like you are stressful, they just pick the ball and do it. Let's play. And uh I've experienced like whatever stress or the like the like whatever the worst condition is there. If you spend like 20 minutes with a dog, you play with them, um, it's the best therapy.

SPEAKER_01

I agree wholeheartedly. Yeah, it can be such a reset. And if you're not a dog person, there's something there for you. I mean, I think that it's such an important part of our day, and we don't always think about it. Like just take 20 minutes. Heck, take 10 minutes and just spend some time in play mode, and it will it resets your energy. If you can go sit by a river, even better, right?

SPEAKER_00

Yeah, yes, yes, yes. With with the river, it would be better, but like you know, like we don't have access to such a river is like everywhere. We have to go travel like thousands of meals to reach there. So, but like, you know, like um, yeah, like I have experience, like just play with them for 20 minutes and relieve most of stress.

SPEAKER_01

That's amazing.

SPEAKER_00

Yeah.

SPEAKER_01

I love I love your huge heart for dogs in particular. I let that you that they mean something to you and that you're willing to fight for them and and um and also like offer because I think dogs like enjoy helping us. I mean, I think it's in their nature. So, like by you bringing the dogs into work, it's serving the dog and the people, which is kind of beautiful. I don't know how much I've never really thought of that so much, but think about how happy dogs get when they're with their humans.

SPEAKER_00

He's a boss here, he's a real boss here. Yeah, he he gave commands to people that it's my pee time, it's my poop time, it's my lunch, dinner. So, yeah.

SPEAKER_01

Those forced pauses because the dog has needs. And the dog is able to communicate their needs. We're not so great at that all the time.

SPEAKER_00

Yes, yes, they do, and they didn't have a lot of needs, they have like simple needs. They want food, they want to play, they want to explore, sniff, and uh, they want to sleep. He sleeps like 14, 15 hours a day. More than that, maybe.

SPEAKER_01

I used to teach preschool, and when I taught preschool, I was always like, if if we could all just view the world through the eyes of children, it would be a beautiful thing. And in this conversation, I'm finding myself go, Dan, if we could just embrace our inner dog a little bit, it would be nice if we showed up as simply as dogs do, but they're so in their nature. They're they're listening to what they need and they ask for what they need. In fact, sometimes they demand what they need.

SPEAKER_00

Yeah, like like goods, like like how good do.

SPEAKER_01

Yeah, but to explore the world as if you were a dog. I mean, that's a little, but I really think if we could be playful and explore in exploration and um really okay with asking for what we need. I just think as humans, we've become so, I don't know if numb is the right word, but I think so often we don't consider what we need. At least that's what it's like here in the US. It might not be that way in India, but here I think we get in go-go-go-go.

SPEAKER_00

Yeah, it's the same everywhere. And I think it's because like we have a like so called Instagram now, Instagram, TikTok, and then um like we live more in digital world than the you know, like the real world. So yeah.

SPEAKER_01

Did you say we live more in the physical world?

SPEAKER_00

Yeah, yeah, more in the physical world than the digital world. The what world? Digital world, the Instagram.

SPEAKER_01

Oh, digital world, yeah, yeah, yeah, fair. Yeah. Yes. Yeah. Oh my gosh. So how like with your business, how do you find I mean, I what I'm hearing from you is your business is your joy, and it doesn't feel like work. So I was gonna say, how do you like navigate life in a way that you still make sure you play outside of Bronito and that you still, you know, like is there both or is it all the same for you? It's the same. Yeah. Is it but is that a good healthy thing, or is it like a maybe you ought to take conclusion?

SPEAKER_00

I I I don't think I don't feel like that now. I feel like um I mean like once you find like something which you enjoy, then you will not able to differentiate it from you know, like your personal life.

SPEAKER_01

I have that too. I think that's why I asked the question because I was like, I love what I do. Like I love, love, love it. It's part of who I am. I'm passionate about it. Uh not to say that it never drains me. I have moments, but for the most part, it's like, do I need a break sometimes? Sure, but the break isn't from like my purpose, the break is from the back end stuff that's tedious and kind of gets out of control sometimes.

SPEAKER_00

Yeah, yeah, definitely. Yeah, I guess I need a break. Like I when I I mean the break is kind of the travel and like sleep peacefully at some, you know, like peaceful places in the mountains or rivers or like ocean near the nature. So yeah, like that is a kind of break for me.

SPEAKER_01

Me too. Nature. Nature is so do you do you travel a lot?

SPEAKER_00

Yes, yes, I I I travel a lot. Um, yeah, particularly, I mean, I like mountains and rivers. I'm very obsessed with mountains. I've spent months in mountains. So, and my parents have a very big problem. They have uh they're afraid that like I might go and permanently settle down into Malaya Ranges.

SPEAKER_01

I I I love mountains too, but I find that a little bit weird because I don't like heights. But mountains are super grounding for me, and I love them. I mean, I'm not standing off the edge of one, like looking down. I don't do that. But to be on or in a mountain is lovely.

SPEAKER_00

Yeah, in India we have a village and mountains. Yeah. And uh they're very small, small villages, um, 50 or 100, you know, like the families stay there. And um, I mean, they they don't have busy life. They wake up, they cook food, and uh then they have social gatherings, they go explore the you know, like nearby farms, cook by eight, sleep by nine, and then yeah, like they're very like slow and um I mean the peaceful life. They are not in hurry, like if I like I live in city, right? So like Monday to Friday is like I know like I have to wake up, I have to go to the gym, I have to, you know, like do the uh meditation. So I'm in that loop. I'm in cycle. So they are not in cycle.

SPEAKER_01

Um with nature.

SPEAKER_00

Yeah, like they're in cycle with the sun and the moon. Yes, yes, yes, like they're very aligned. They're very uh yeah, like uh I mean they rich social life, and uh I mean they have a healthy, you know, like the uh food around them, the water is you know, like the pure, air is pure. Like we need an air purifier, then like a lot of chemicals, you know, like uh a lot of sanitization. So yeah.

SPEAKER_01

Yeah. The mountains in Thailand have been some of the happiest places I've ever been to. It's just the people are happy, the energy is happy, there is a flow there that feels like natural versus forced. It's delightful.

SPEAKER_00

Yes, yeah, Thailand is also beautiful, they have a lot of places. I think I saw the elephants like in your post. I liked the all I went and then checked all the posts. So yeah, yeah. I I love elephants.

SPEAKER_01

Me too.

SPEAKER_00

Yeah, particularly baby elephants, they're so cute. Oh, I know.

SPEAKER_01

They're huge, but they're cute.

SPEAKER_00

They're so cute.

SPEAKER_01

Yeah, yeah. Oh, I love that you make time to travel. I feel like there's something about that that changes us.

SPEAKER_00

That changes that improve the perception, maybe that you know you open up, you learn more about the people, their life, culture, and uh like you have more acceptance that you are not restricted in the same society, religion, or the you know, like the structure. Like you your entire like the aura that opens up for the like more things, abundance. I think, yeah, I think I should also plan like a small trip in next month. Yeah. Yeah.

SPEAKER_01

Yeah. I think there's something about travel that offers not only a new perspective, yeah, but also I mean, if you've never seen it done that way, you don't think to explore it. But when you see it done in a new and different way, and then you think, wow, that might be really incredible. We're more inclined to explore. Like, you don't know what you don't know. But when you see it and live it for even if it's just for a few days, it's such a beautiful thing. And there's so much to be learned, and so many amazing people to meet. I just I'm with you on track.

SPEAKER_00

And you know, like I'm I mean, like people are afraid of you know, like exploring new places, like um even like our parents tell like like don't trust strangers. And like what I found strangers are best people, like uh I've never you know, I never found any thieves or like any um uh like negative experience with a stranger. That I've been alone at the places, very uh uh rural places, and I was the like most safe in those, you know, like the areas than the cities, right? So um and even like like whatever happening in Iran, Iraq, or the you know, like this country, uh I had like few people from Iran, I met them online, like they were clients, and I found like they are not like territories, they're very good people.

SPEAKER_01

So yeah, yeah, yeah. I think that's really funny when you said that. I was like, gosh, sometimes strangers are safer than the people you know. I'm not dissing the people I know, but I'm just saying, like, sometimes it's simpler because you don't have the history or the expectations or anything like that. It's like literal curiosity of like, let's get to know each other, let's see, let's see what we're about.

SPEAKER_00

It's ridiculously most of it. I mean, 90, 95%. I had a like positive experience for the stages. Uh 5% there might be, you know, like some uh, but yeah, like we see distance from them, so we are safe.

SPEAKER_01

I think the energy. Yeah, I was gonna say I think there's something to be said for trusting your intuition on that too. I'm not saying every human in the world is safe, but I'm saying uh if you go in fearful, you're probably gonna miss a thing or two. You know, going in wise and observing and like having an accurate perception of this of the situations is one thing, but to live completely locked up and guarded and not trusting anything or anyone is a it's a hard place to live from.

SPEAKER_00

Yeah, I keep telling my family the same thing. Yeah, people around me, they're like they're afraid, like you don't go alone. Uh like you know, like you should you won't be safe there. Like, you know, the you know, like a rural area, the mountains, the I mean Yeah, like you need to have someone with you. And I tell them stories that like I might have a bad experience in cities walking alone on the in night. But like if when I'm there, I'm more safe. Even you know, people around me uh they might have like bad traits, but like yeah, like they don't do damage unless you know like they find fit in you. So yeah.

unknown

Yeah.

SPEAKER_00

And I think like you know, people are very hungry for the uh compassion, love, and uh that you know softness, the feminine energy. And if they find it, uh I think yeah, they'll give up on many things. Yeah. Yeah, yeah, yeah. So yeah. And it's it's the same everywhere. Like you go like in any country or like you know, like any place, uh like beyond the like the education or anything, but like uh the compassion and the the softness, you know, like that's what people are looking for now.

SPEAKER_01

Yeah. I think I think kind of we got stuck behind our computers for too long, and I think we crave it, but I think we kind of don't remember how to find it anymore. Not not as a blanket hole statement, but I do think I just think it's changed. I think there was something to be said for getting used to sitting at home at your computer and not remembering how to connect with another human that that kind of got lost in the shuffle somewhere, or at least evolved. It changed.

SPEAKER_00

And maybe it's changed.

SPEAKER_01

Yeah, I find myself craving what you just said, craving that you know, person-to-person connection with the softness and the compassion. I'm not saying you can't do it digitally. You can. But I think like for me, sometimes I would just rather stay home. I can be a homebody and an introvert, which maybe some people are surprised by that. But then to get sort of the gumption to go out and like explore and be with people, it's like I have to remember to manage my energy again in a different way. Because managing managing my energy for the digital world is very different than managing my energy for the in-person world. And if you don't have those skills, like if you never had those skills, or if you don't have those skills, like to it feels really volatile or it can. And that's what I'm finding happening. It's like, how can I support people in that? Because it is a skill that I have, but I don't really know what to call it. Or I mean, it is in everything I do, but like what do you call that? Because it's like, how do you say we've been locked up in our houses behind the computers for too long and we need to get our butts outside and connect, hug people again? I mean, not if you I'm not saying you have to hug. I'm not saying you have to be a hugger.

SPEAKER_00

But really, it's envy, you know, yeah.

SPEAKER_01

I think it's a I think it's an interesting state the world is in, and and there's just a lot of chaos. And I think when that chaos happens, it's easy to like hole up in our houses. But I think what we really need is like connectedness and collaboration and compassion.

SPEAKER_00

Yeah, that's deeper connection. I think yeah, that deeper connection is very uh important for the um emotional well-being. Um I actually, you know, I'm I'm very conscious about the health, fitness, and the the wellness like you do. Right. So I I actually, you know, like excelled at the fitness. 26% body fat, then the all the, you know, like all the health uh uh like facts into the in the range. Uh but then I realized something which is very important is like emotional health.

SPEAKER_01

Yeah.

SPEAKER_00

So yeah, so if you are emotionally sick, you know, like you're not good, uh, you won't improve anything the mentally, uh physically, or like the energy-wise. So the emotional safety is very important.

SPEAKER_01

Yeah. Yeah, and I think we got our foundation crumbled for a little while there. Like we forgot what emotional safety feels like because it didn't feel safe for a long time.

SPEAKER_00

Yes, you said, and now people promote that that you know, like you should stay alone, you should be strong, be feminized. I mean, then be a feminist or like that kind of, but you know, like um I I don't feel like being a woman or being a human, I don't I need to be a strong to be powerful.

SPEAKER_01

So yeah, yeah, that's such a oh gosh, that's such a beautiful thing you just said there. It's like uh just take a moment to chew on it, you know. It's like I think, yeah, like I had someone once say to me, I'm a soul first, then I'm human, then I'm woman, then I'm all the other labels that I've placed upon myself or have been placed upon me. And it's like to remember that we're like energy first, like we're all that, all of us. That's such a magical, you know, and then we're human. And then we're right, and then and then and then uh but at the tippy top of that, we're energy, we're soul, whatever, you know, whatever your beliefs are. Um and I think yeah, I just think we got shook to our cores and we're still trying to find our feet underneath us.

SPEAKER_00

Yeah, yes, yes, yeah, definitely. I I I learned that in last two years only. Yeah, and then I realized that, you know, like the the that emotions are very important.

SPEAKER_01

Yeah, and I think I think when we say things like stand in our power, I think everybody has a different definition of what that means. And I think that in and of itself creates some chaos because we think it has to look some kind of way, and we think it has to um show up like not only externally but internally. And how often, I mean, I think it's pretty unrealistic to tell yourself that you have to feel courageous and confident 24-7. Like that's not how human works.

SPEAKER_00

Yeah, definitely. I I can't be, I can't be that way. I tell everyone actually around me, all my brothers, you know, like the father, even the staff, also. Like, like I'm um I'm a woman and I'm very different. You don't expect me to be uh like a male boss, right? Or like how the boss, you know, like you have seen in the movies, I'm a living being. So you will see all you know, like the all the feminine things in me. Yeah. All parts. Yes, yes, yes, yeah, all parts. Like I have like four cycles in a month I go through and um literally, you do. Yeah, yes. Each week is different for me. You don't expect the same thing like from what you get from the male boss, right? Yeah, but you have to you have to embrace me. Like I I bring more creativity and uh um, you know, like the the energy. So yeah, that's amazing.

SPEAKER_01

I love that. Will you share a little bit about Branito and just how people can connect with you? Because I want to make sure we don't miss that part. I want to make sure people know because you work globally, clearly.

SPEAKER_00

Yes, yes, we are global now, and we've been global actually. We started her but like uh um yeah, we've been serving uh like how many countries? Like 85 plus countries since 2018. So I've I have people like across the world.

SPEAKER_01

That's amazing.

SPEAKER_00

I I enjoy talking to people from Africa, South America, like a lot of you know, like people from America, different European countries.

SPEAKER_01

So is that must be really I'm imagining you learn so much about the world connecting with people from all around it.

SPEAKER_00

Yes, yes, yes. Different countries and uh um you can say different cultures, different personalities. Each country has a different personality. Like if you talk to people, I mean in Europe there's like South Europe, North Europe, so like both have a different personality. That's amazing.

SPEAKER_01

I'm I'm picturing rivers now, just like the rivers and the lakes. People have countries have different personalities.

SPEAKER_00

Yes, yes, yes. So, how do they find you? Do you have a website? Yes, yes, we have a website now. Uh it's not a website actually, uh, like we call it like the marketing operating system. We are build a platform. So you can uh go to brainito.com, so you enter the website email, you will get the uh marketing audit that will give you the score of the website and what uh improvements you need to make. And later on, if you sign up, you will get the access to the entire DIY marketing plan, which gives you the um you know like step-by-step plan um for the you know like your growth. And uh there is a feature called the action board. So you you will get the all the executional activities you need to do for the marketing, and you can add your team members, colleagues, and even the freelancers. And there's an option you can hire a marketer full-time. Um he or she will work the full-time for you and uh make sure that like uh all the marketing activities are executed on time and they communicate on the daily basis. So yeah.

SPEAKER_01

So brainito.com, but it's more of a platform than it is a website.

SPEAKER_00

Yes, yes, yes. I started that's how I told you that like I started helping people build them, you know, like uh strategy marketing plans for them. Now it's split from it, so like the automated uh one. That's awesome. I love it so much. Does this feel like a good place to wrap up? Yeah, yeah, you should try it actually. Let me show you.

SPEAKER_01

I will try it for sure without a doubt. Yeah, yeah. I want to spell it for people so they know it's br a i n dot com. And that's where they go. And then they can find all the things that you're talking about. Uh you're just such a lovely human. I have all like since we first connected, I don't remember, it was shortly after 2018. I think, yeah, I think it was 2019. And like I just we connected, and I just I was like, oh, she gets it. She gets me. Like she gets it. Like energy stuff sometimes is a little tricky to find people that like really resonate and don't just go, wait, what? And so it's there was a connection there that I found really um delightful. And I've I've enjoyed that we've stayed in contact over the years. And um, I just appreciate all your help. What did you say?

SPEAKER_00

Yeah, yeah. Yeah, we we should. And uh yeah, you you are like uh most welcome to India. We'll take you through the places you'll reverse.

SPEAKER_01

That would be amazing. I would love that trip. That would be awesome.

SPEAKER_00

Yeah, yes, yes. You you must visit India.

SPEAKER_01

I I definitely it's definitely on my radar. I would love that. Yeah, yeah. Yeah, that would be so fun. It would be so fun to meet you in person. Definitely, yeah. I think that's a good place. I'm gonna stop recording and then we can explore your website because it's not visual. It's not visual. And then um, but I encourage people to go check it out. And I really appreciate your time today. We've been trying to connect for a hot second, and it's just funny because both of us are like, my schedule just got crazy. Let's let's try a different day. And I so I appreciate your patience in that, and uh, it's been it's just been a delight.

SPEAKER_00

All right. Thank you.