Future Ready CMO
We live in dynamic times — not just in Marketing, but in business, global politics, and technology. Consumer desires have fundamentally shifted, and CMOs face not only stalling growth, but a mandate to reinvent business at every level. Our role has never been more important.
At Future Ready CMO, we’re on a mission to help marketers become a force for change. We explore the ideas and innovations we can apply to shape the future of our economy, our social structures, and our planet.
Future Ready CMO
The Importance of Archetypes in Leadership and Marketing - Evaluating Our Team Archetypes
In this part 2 episode of the Future Ready CMO podcast, Mary Gilbert and Dee Anna Paredes discuss the role of archetypes in leadership and business with their guest, Merle Singer. Merle Singer is a leader in the technology sector with 25 years of experience and a focus on corporate marketing, leadership development, culture, reputation, and global environmental sustainability. The conversation centered around the application of Jungian archetypes in understanding leadership styles and enhancing business performance.