On The Go With Manav

From Engineering to Personal Branding: A Journey of Passion with Nur Habibah Saidi

Manav Hartono

Nur Habibah Saidi is a content creator, content strategist and copywriter specialising in personal branding, social media and audience growth. 

Nur completed her Bachelor’s degree in Civil Engineering in Malaysia and then moved to Scotland to complete her Master’s degree in the same subject. Nur achieved high grades and worked as a Civil Engineer for a brief period then decided to make a career move into the world of marketing, which is where she discovered her passion in the sector. 

Presently, Nur works as a freelance copywriter and works closely with B2B founders and high-ticket coaches on LinkedIn to enhance their personal branding on the platform.  She continues to build her own personal brand too.

In the podcast, we discussed:
- How Nur decided to change careers from engineering to marketing and personal brand where her true passion lies, going against stereotypical Asian jobs
- Nur moved from Malaysia to the UK as an international student to study for her Master’s degree 
- In Nur’s words on why personal branding is important as part of her service and how to put yourself out there and build a community
- Getting comfortable with being uncomfortable, overcoming rejection and believing in yourself
- Nur’s advice on embracing opportunities and taking risks

LinkedIn: Nur Habibah Saidi 

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