On The Go With Manav

Underwear, Uncertainty & Unbreakable Grit with Luigi La Tona

Manav Hartono

Luigi La Tona is the founder of ThunderWear Asia, empowering men in their choices of the first clothing items they put on each day and helping them ‘feel like thunder, down under’. Currently, he lives in Singapore with his family.

Before Luigi became an entrepreneur, he started his career as a volunteer firefighter in Canada while working at Home Depot. After backpacking around the world and becoming a scuba diving instructor while teaching in various countries, he moved to Hong Kong to work in corporate for a number of years and then relocated to Singapore in 2019, where he pursued an MBA at the National University of Singapore. 

While Luigi pursued his MBA, he was the COO, then CEO, and then the Director of Operations at a Singapore based self-storage company. He left his corporate job in October 2024 to pursue his business, ThunderWear Asia, full-time.

In the podcast, we discussed:
- The initial dream of becoming a firefighter
- Getting life experience by ‘just doing’       
- You’re never too old to start something new 
- Not caring about what others think 
- The inspiration behind ‘ThunderWear Asia’
- Transitioning into entrepreneurship from the corporate world

How to get in touch with Luigi: 
LinkedIn: Luigi La Tona (https://www.linkedin.com/in/luigilatona/)
Instagram: ThunderWear Asia (https://www.thunderwear.asia/)
Website: ThunderWear Asia (https://www.thunderwear.asia/)

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