Chasing Sweet Success with Martin Höfling Artwork

On The Go With Manav

'On The Go With Manav' focuses on career journeys and seeks to understand how people got to where they are today across a range of sectors.

Manav hopes that by sharing the inspiring stories of his guests, more people can set out to chase their dreams and build their own amazing careers.

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On The Go With Manav

Chasing Sweet Success with Martin Höfling

June 10, 2025 • Manav Hartono

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Martin works at Perfetti Van Melle as Global Marketing Manager, leading the global strategy for the iconic Chupa Chups (lollipop) brand across global markets. He has over 15 years of experience in marketing and product/portfolio management.

Martin was born and raised in Brazil. After graduating with a bachelor’s degree in international relations, he moved to the US for three years to gain more experience living abroad. Martin moved cities every six months and completed internships in various industries.

After moving back to Brazil, he worked in some marketing roles, including the popular Mars company as a Product Manager, before moving to Perfetti Van Melle. For the past three years, he has been based at the global headquarters in the Netherlands, playing a crucial role in helping expand the brand’s international presence and driving strategic marketing initiatives across Asia, Europe, and EMEA.

In the podcast, we discussed:
- Growing up in Brazil
- Living abroad in the US
- Lessons from 20s
- Career path to a global marketing leadership position
- Moving abroad again, this time to Amsterdam
- Advice for aspiring marketers and reflections on life

How to get in touch with Martin:
Personal LinkedIn: https://www.linkedin.com/in/martin-h%C3%B6fling-49025723/

Do not forget to subscribe to @OnTheGoWithManav on YouTube & follow 'On The Go With Manav' on Spotify & Apple Podcast. You can also stay up-to-date with the latest podcast news and upcoming episodes by following @manavhartono on Instagram and Manav Hartono on LinkedIn.