109. Building Momentum: Behind the Scenes of a Launch

Resting Biz Face

Resting Biz Face
109. Building Momentum: Behind the Scenes of a Launch
Jul 08, 2025

Launching something new doesn’t have to mean shouting into the void on social media or endless webinars....

In this episode, I’m sharing the thinking behind the 500 Words a Day Challenge and why I’m using it as the start of something bigger (hello, Book Camp).

We get into:
How a simple lead magnet can create energy and trust
What it’s actually like to be mid-launch
How you might use a challenge like this in your own creative business

It’s a reflective, practical, slightly nerdy on with plenty to steal.

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Find out more about Michelle Allen & Infinite Upstart
www.infiniteupstart.com

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