Resting Biz Face
Welcome to the Resting Biz Face Podcast.
Who said you had to pick just one thing?
If you're a writer, creative business owner or service provider who’s tired of being told to niche down, slow down or pick a lane, you're in the right place.
I’m Michelle Allen: writer, producer, creative consultant, and trainee personal trainer... aka the Infinite Upstart.
I’m also the co-founder of Ironclad Creative, a Community Interest Company supporting writers and theatre-makers in the business of making art.
I’m wildly neurodivergent, multi-passionate, and (surprise!) often very much in need of rest.
Resting hasn’t always come easy, especially when my brain wants to do everything all at once. But what I’ve learned, and what I share here, is that you can do lots of things your way, on your terms, and still build a sustainable, satisfying, income-generating life.
This podcast is about finding your rhythm, not someone else’s formula.
I’ll share mindset reframes, thought awareness tools, creative prompts, and business strategy that blend structure with spaciousness.
It’s about building a creative work life that’s actually liveable, one that makes space for ambition and rest, ideas and boundaries, doing and not-doing.
So if you’re building a creative life with a lot going on, and you want more income, more clients, and more creativity without the burnout, overwhelm or boredom, come rest your biz face here!
Let’s do it differently.
Together.
Resting Biz Face
120. Anti-Hustle Business with Shannon Whaley
This week I’m joined by Shannon Whaley, PCC-credentialed coach, Certified Mentor Coach, and founder of the Anti-Hustle Business School.
Shannon has over a decade of experience helping clients grow from zero to multi–six figures—and she does it without the burnout, the bro-marketing, or the pushy tactics that make so many of us want to run a mile.
We dig into:
What it really means to build an anti-hustle business
How to approach mindset work as a genuine tool for growth (not just another thing on your to-do list)
Increasing your rates in a way that feels safe, grounded, and doable, without blowing out your nervous system
Shannon’s approach blends coaching, mentoring, consulting, and training, all designed to help entrepreneurs create freedom, income, and impact on their own terms. This conversation is practical, honest, and full of reassurance for anyone who’s tired of the endless grind and ready for business to feel different.
To learn about Shannon and how she supports her clients, go to antihustlebiz.com and follow along on IG at @theshannonwhaley
Grab your 90-minute Marketing Boost session
Sign up for the Mailing List
WATCH the podcast on my YouTube Channel
Follow me: https://www.instagram.com/michelleallen_infiniteupstart