A fresh take on year-end reflection: build a 2025 Wrapped for your t‑shirt business that centers around customers and what they helped you achieve this year. I'll walk you through why Wrapped works, what to include, and how to share it across social and email with gratitude.

• Why Spotify Wrapped resonates and what to borrow
• Recognizing progress you overlook during busy seasons
• Key metrics to feature with light data work
• Mixing numbers with human moments and reviews
• Closing the year with an email and a thank you
• Using Wrapped to spark 2026 product and design input
• Simple, affordable template pack to speed execution

Grab the 2025 Wrapped pack

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This episode explores how implementing porch pickup can streamline your small business while enhancing customer experience. You’ll learn practical strategies to take the plunge and set your business apart, along with addressing safety considerations when inviting customers to your home. 

• Simplifying logistics through porch pickup opportunities 
• Enhancing client satisfaction with efficient order retrieval 
• Essential safety protocols for successful porch pickup 
• Importance of clear communication and set boundaries 
• Unique tips to personalize the porch pickup experience 

Until the next challenge, keep turning down the hustle.

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Master the art of efficiency in managing your Facebook group with moderation alerts that transform chaos into clarity. Imagine no longer feeling like a prisoner to constant notifications and endless scrolling, as you're guided step-by-step in setting up a tool that is nothing short of a game-changer. Join me, Amy, as I recount my personal journey from the overwhelm of managing a bustling group to the liberation of having Facebook work for me, not the other way around. Learn how to strategically harness moderation alerts to catch key phrases and monitor behaviors, ultimately freeing up your time to focus on the passions that matter most.

This episode is packed with practical insights for anyone looking to streamline their engagement strategy without the need for extra manpower. We'll revisit the power of keywords from episode 18 and explore how this non-negotiable tool can be optimized to ensure you're always in tune with your group members' needs. Whether you're setting up moderation alerts for the first time or refining your existing setup, this episode promises to transform how you manage your online community, making it a must-listen for every creative entrepreneur ready to turn down the hustle and reclaim control.

Episode 18 >> Moderation Alert Deep Dive

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Dakri, the owner of Shielded Hearts Clothing Co., shares her journey from crafting bottle cap necklaces to establishing a thriving creative business. She discusses overcoming personal challenges, the importance of community, and practical strategies for balancing life and entrepreneurship.

• Exploring the origins of Shielded Hearts and Dakri’s crafting journey
• Navigating personal challenges and the leap into entrepreneurship
• Importance of community support and overcoming initial barriers
• Effective time management strategies for a busy life
• Advice for aspiring craft business owners, including starting small and embracing adaptability

Follow her on Facebook.
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Shop with her and support her small business.

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This episode introduces listeners to the transformative power of text clips within the context of running a creative business. By automating repetitive tasks and streamlining communication, entrepreneurs can reclaim valuable time to focus on their passions and creativity.

• Discussion on the importance of automation for reducing stress
• Introduction to CinchShare as a social media management tool
• Step-by-step guide on setting up text clips
• Creative ideas for using text clips to improve business efficiency
• Emphasis on maintaining personal touch while automating tasks
• Free folder with text prompts available in the show notes

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Discover the transformative power of Facebook Shops for boosting your T-shirt business. This episode dives deep into setting up a Facebook shop, maximizing customer engagement, and avoiding common pitfalls in an increasingly competitive market.

• Explanation of Facebook Shops and their importance 
• Step-by-step guide to setting up your Facebook shop 
• Tips for integrating with platforms like Shopify and Square 
• Common mistakes to avoid to enhance sales 
• Discussion on the importance of professional images and detailed descriptions 
• Strategies for diversifying sales channels using Facebook 
• Answers to listener questions regarding setting up and using Facebook Shops 
• Action steps for listeners to implement right away

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This episode focuses on the potential for small businesses to capitalize on the excitement of the big game by hosting engaging online events designed to attract and retain customers. We discuss essential themes such as effective marketing strategies, legal considerations, and creating a buzz through social media, emphasizing the importance of planning to ensure success.

• Exploring the impact of social media engagement during the big game 
• Outlining the benefits of hosting a themed online event 
• Discussing the importance of legal compliance in marketing efforts 
• Tips for structuring the event to maximize participation and sales 
• Strategies for promoting the event through various platforms 
• Encouraging post-event engagement and follow-up with customers 
• Highlighting the opportunity for inventory clearance and introducing new products 

Check out our resources and tools for your game day planning at sunkissva.com!

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This episode focuses on the importance of adding FAQs to the rules section of your Facebook group to enhance clarity and streamline communication. By leveraging this tool, you can significantly reduce repetitive questions and empower your community members with the information they need.

• Highlighting the significance of clarity for new members 
• Discussing the benefits of reducing repetitive questions 
• Providing tips on creating effective FAQs 
• Instructions on how to add FAQs to the rules section 
• Suggesting ways to promote the FAQ section 
• Encouraging members to take the Turn Down the Hustle challenge

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Creating an FAQ page is essential for reducing repetitive customer inquiries, building trust, and boosting sales. This episode provides actionable steps for establishing an effective FAQ section on your website, covering vital topics from commonly asked questions to platform-specific guidelines and promotional strategies.

• Creating an FAQ page reduces repetitive inquiries for business owners  
• FAQ pages build customer trust and confidence  
• Recommended categories for FAQs include product details, shipping, processing, and returns  
• Step-by-step guide for setting up FAQ pages on e-commerce platforms  
• Importance of making the FAQ page accessible for customers  
• The long-term benefits of having an organized FAQ system  
• Challenge to listeners to create an FAQ page with top questions  

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The episode focuses on the importance of setting up email auto-replies to enhance professionalism and customer engagement in your t-shirt business. By implementing this small change, business owners can save time, set boundaries, and maintain effective communication without being overwhelmed. 

• Importance of auto-replies for professionalism 
• Building trust and reliability through customer acknowledgment 
• Setting boundaries to maintain work-life balance 
• Time-saving benefits by automating repetitive questions 
• Step-by-step guide for setting up auto-replies 
• Crafting a helpful and friendly auto-reply message 
• Evaluating if auto-replies fit your business needs 
• Challenge: Setting up and sharing your auto-reply situation

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Running a creative online t-shirt business doesn’t have to mean sacrificing your personal time or sense of balance. Establishing an away message can help manage customer expectations, combat burnout, and maintain professionalism, making both you and your customers feel valued.

• Setting boundaries helps prevent burnout and maintain work-life balance 
• Customer expectations need to be managed through clear communication 
• Away messages enhance professionalism and reduce feelings of being unresponsive 
• Redirecting customers to resources while they wait can keep them engaged 
• Crafting an inviting away message is essential for effective communication 
• Testing and tweaking your message ensures it meets customer needs 

Share your new away message on social media, and don’t forget to tag me @sunkissedvirtualassistant

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This week, we explore the exciting concept of Fast Finger Friday, a dynamic method to boost sales while enhancing customer engagement. By turning inventory turnover into a thrilling competition, we highlight the importance of diversifying selling strategies and provide actionable tips for hosting your own event.

• Fast Finger Friday creates urgency and excitement among buyers 
• It allows sellers to clear inventory quickly while engaging their audience 
• Diversifying sales methods attracts different types of customers 
• Professional preparation, effective communication, and promotion are essential for success 
• Following up with buyers fosters loyalty and builds community 

Grab your free Fast Finger Friday checklist at www.sunkissedva.com/30 and start planning your event today!

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What if your email marketing strategy is costing you more customers than it's gaining? This episode of Turn Down the Hustle is a must-listen for T-Shirt business owners who want to avoid common pitfalls and maximize their email campaigns. Learn why sending marketing emails from Gmail is a big mistake and how using an Email Service Provider (ESP) can help you maintain professionalism and comply with the CAN-SPAM Act, ensuring your emails don't end up in the spam folder.

You'll also discover the right balance between sales-focused content and engaging storytelling. Ever wondered if you're overusing images in your emails? I'll explain how too many graphics can negatively impact your email performance, particularly on mobile devices. Plus, I tackle the emotional side of email marketing by discussing why obsessing over unsubscribes is counterproductive and how understanding the reasons behind them can help you build a more effective mailing list.

Finally, I share actionable steps and best practices to refine your email marketing strategy. From creating captivating email templates to allowing uninterested subscribers to opt-out, you'll gain valuable insights to boost your engagement metrics and reputation with your ESP. Join me for a deep dive into email marketing that will set yourT-Shirt business up for long-term success.

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Are you ready to elevate your business image and communication?  From @gmail.com to @(yourwebsite).com -- Discover how a branded custom domain email can transform your professional presence, enhance trust, and ensure brand consistency. In this episode, I dissect the critical shift from generic email services like Gmail and Yahoo to custom domain emails. You'll learn how this transition not only boosts your credibility but also prepares your business for future growth, allowing better management control and operational efficiency.

I also explore tangible steps for securing and setting up your own custom domain email address. From improving email security to building a robust email list, we cover the essential tools and strategies to get you started. Tune in to understand why a branded email is more than just a professional upgrade—it's a foundational element for your business growth. For additional resources and detailed guides, head over to www.sunkissedva.com/28

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What if you’ve been underestimating the power of email marketing this whole time? Buckle up as I debunk the myth that social media reigns supreme. Discover why a well-executed email strategy can be a game-changer for Creative Entrepreneurs and T-Shirt sellers, with email marketing's average open rates leaving Facebook's organic reach in the dust. You'll learn firsthand how email’s 1.23% click rate can significantly outshine Facebook’s meager 0.07%, proving that email remains a powerhouse for driving sales and engagement.

I also dive deep into effective email marketing practices that can elevate your business. From understanding the distinct motivations behind social media and email use to the critical importance of segmenting your email lists, we’ve got you covered. Uncover why text-rich emails with minimal images help avoid spam filters, ensuring your messages reach your audience’s primary inbox. This episode is packed with actionable insights and practical tips that will transform how you connect with your audience and maximize your email marketing potential. Don't miss out on these game-changing strategies!

See where your email list habits fall by taking my newest quiz!

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Struggling to navigate the overwhelm of Email Service Providers? My journey led me to Flodesk, and it's been a game-changer for my virtual assistant business and retail adventures. Discover how Martha and Rebecca, the brilliant minds behind Flodesk, have stripped down email marketing to its most potent and user-friendly form, perfectly echoing my entrepreneurial ethos. Tune in for the inside scoop on how I snagged a lifetime rate and cultivated an email list of 5,000 engaged subscribers, all without the stress of creeping costs. Plus, get a taste of how to access a 30-day free trial and discounted first-year subscription to jumpstart your own marketing transformation.

Wave goodbye to the whims of social media algorithms and forge a more reliable business asset with a robust email list. In this candid episode, I unveil the strategic advantages of direct subscriber communication and dissect the effectiveness of email campaign subject lines. With Flodesk's intuitive platform, from segmentation to funnels—even without a website—you'll learn the art of captivating your audience and securing your marketing future on your own turf. Whether you're a solo entrepreneur or a growing business, this episode arms you with the tools and insights to build your house on land you truly own, transforming your marketing from a rented space to a home.

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From the heat of a firefighter's blaze to the warmth of a welcoming boutique, Ashley Brown's journey is as unconventional as it is inspiring. Our chat this week peeks behind the curtain of Boutique 540, where Ashley has turned a passion for vinyl decals into a bustling hub of fashion and community. Her story isn't just one of change, but of the audacious pursuit of a dream, revealing how a side gig can ignite the entrepreneurial spirit and push us toward uncharted success.

Picture a Tee Party, but not as you know it. Ashley's innovation has brewed a fresh twist on the classic social gathering, turning Tee Parties into a thriving cornerstone of her business. These aren't your grandmother's affairs; they're dynamic, digital extravaganzas that blend tradition with technology. Join us as we traverse the ins and outs of these events, from the first sip of strategy to the sweet taste of a growing nationwide customer base, proving that even the most time-honored concepts can be reinvented for the modern market.

Lastly, Ashley doesn't hold back on spilling the leaves on the realities of entrepreneurship. She's candid about the tenacity needed to keep a business blooming and the agility to adapt in an ever-evolving digital landscape. Whether you're a budding entrepreneur or a seasoned pro, there's a steep learning curve that Ashley helps flatten with her insights. If you've ever pondered bridging your passion with your profession, this episode is a blend of encouragement, strategy, and real-world lessons steeped in the experience of a businesswoman who's done just that.

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Ever felt overwhelmed by the relentless demand for fresh, engaging content? Take a breather and join us as I chart a course towards a more manageable social media strategy that doesn't skimp on audience connection. This episode peels back the curtain on the power of recurring posts, those trusty templates that can become your content calendar's best friends. I'm talking about crowd-pleasers like 'Wear it Wednesday' or 'Fast Finger Friday'—simple yet potent tactics for boosting engagement and potentially ringing up sales. And because we're all about practical steps here, I'll set you up with some homework to help you track which types of posts truly hit home with your followers. Plus, get the scoop on tools that streamline your scheduling, freeing you up to focus on your passion.

Navigating the tightrope between personal and professional life is no small feat, especially when social media demands a slice of your time. But what if I told you that connecting with your audience could be as simple as sticking to what works? That's right—no need to reinvent the wheel every week. In this chat, we break down how to balance life's roles with a thriving online presence, leaning on winning strategies and reliable post formats. Tune in for a blend of encouragement and actionable advice that could reshape your approach to online engagement, and when you're ready for more tools to fine-tune your strategy, check out my website. Here's to keeping the hustle at bay and making social media work for you.

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In this episode, I'm talking about the perfect blend of product offerings—from those reliable standing offers to the thrill of weekly runs. I'll share with you the strategic magic behind a well-stocked virtual shelf, where your customers find new treasures without ever feeling the sting of 'sold out' signs. I delve into the art of creating urgency while keeping the shop lights on, using a blend of in-demand products and savvy inventory management. Plus, get insider tips on curating products that not only fly off the shelves but also keep your buyers returning for more.

Ready to transform your sales with a sprinkle of fun? I'll take you behind the scenes of my ‘Tee Party’ strategy, a layered approach that fuses customer engagement with sales-boosting techniques. Imagine hosting events that give your audience a reason to celebrate with you time and again, creating a community buzz that turns casual shoppers into loyal fans. And with my Product Drop Organizer spreadsheet, you'll have a master plan to navigate the flurry of activities without breaking a sweat. It's time to elevate your business game, and this episode is the playbook you need to turn every offer into an opportunity.

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In this episode, I'm dishing out the details of my own wedding prep journey, sparking a call to arms for all the matrimonial gurus out there to share their sage advice. But hold on to your veils, as we swiftly pivot towards the heart of entrepreneurial success. Imagine the potential of your T-shirt business skyrocketing as you unveil 20 fresh designs week after week, igniting a buzz that turns first-time buyers into devout followers. This isn't just about keeping your product line fresh—it's about embedding a ritual of excitement and exclusivity into your brand's DNA, ensuring that your customers are always eager for the next big drop.

Now, let's talk visibility—because in the crowded marketplace of fashion, being seen is just as important as being innovative. Join me as I lay out a marketing blueprint that stamps your brand into the minds of customers, not once or twice, but seven impactful times across their favorite platforms. Whether it's through captivating Instagram stories or engrossing live sessions, we're making sure your T-shirts are the talk of the town. And it's not all about the hustle; it's about finding that sweet spot where a well-oiled work schedule meets the creative flow, giving you the breathing room to dream up your next big hit. So, press play and prepare to transform your T-shirt business into a well-tuned machine of creativity and sales.

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Ever felt like you're chained to your social media feed, desperately trying to keep up the facade of an always-on presence? Break free from the relentless cycle with our latest episode, where we unveil the transformative strategy of scheduled posts. Imagine savoring your kid's ball game or indulging in some well-earned downtime, all while your online community buzzes with the latest content, as if by magic. We dive into six compelling reasons to embrace this approach, from the practical time-saving elegance of batch working to the productivity surge of time blocking. It's not just about efficiency; it's about rediscovering the moments that make life vibrant and ensuring your business thrives without your constant surveillance.

This episode is a treasure trove of personal anecdotes and expert advice on maintaining a consistent, engaging online presence that doesn't sacrifice your personal joys. We explore how weaving your real-life experiences into your social strategy, through structured sharing like weekly emails or scheduled posts, fosters a genuine connection with your audience. There's a nod to Queen B Graphics and Designs for those bomb graphics she creates for those who crave organizational nirvana with content calendar packages and planners, complete with a special listener discount to get you started. Join us as we chart a course towards a balanced life, where passion for your business and personal fulfillment coexist in perfect harmony.

Save 21% on your next Content Calendar with code "21" by clicking here.

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Ever feel like managing your Facebook group is a full-time job? Get ready to reclaim your time with some clever automation hacks! This episode is your golden ticket to mastering Facebook's Admin Assist tool, an absolute game-changer for creative entrepreneurs. We're diving into how to set those behind-the-scenes controls to effortlessly manage posts, approve membership requests, and even schedule warm, personalized welcome messages for your newbies. All of this, without sacrificing the personal touch that makes your community thrive. I'll share my personal approach to making Admin Assist work for me, ensuring I've got more hours in the day to focus on the creative aspects of my business that I truly love.

But wait, there's more! The moderation battlefield can be tough to navigate, but fear not—this episode has got you covered. We'll explore how to use authorship criteria to filter out the spammy and inappropriate content that's the bane of any group admin's existence. We also get into the nitty-gritty of comment controls, from blocking pesky links to managing community chats that could otherwise spiral into chaos. And here's the kicker: I'm walking you through it all, step by step, so you can maintain the integrity of your group and foster a respectful, engaging space for your members. It's time to upgrade your group admin skills and watch your online community flourish—let's get started!

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Unlock the full potential of your Facebook group with the savvy implementation of Membership Questions! On this episode of Turn Down the Hustle, I am spilling the beans on how to create a VIP community that thrives on exclusivity and engagement. If you're curious about how to ensure your graphic tee aficionados or tumbler enthusiasts are the perfect fit for your group, then you can't afford to miss this. I'll even throw in a treasure trove of ready-to-use questions that will elevate your member vetting process to pro status.

Dive into the strategic depths of using Membership Questions to not only sift through potential members but also to harvest priceless insights that can propel your business forward. We're talking lead generation, customer connections, and the art of growing your all-important email list with clever incentives—all through the gateway of a Facebook group's entry questions. Plus, a vital update for community managers who need to keep their finger on the pulse: the scoop on changes to post-admission access to question answers since July 2021. So, join the conversation in the Turn Down The Hustle Facebook group and let's revolutionize the way we manage and engage with our online communities together.

Click to grab this episode freebie: "Membership Questions ToolKit"

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Imagine transforming your creative business's Facebook group from a wild jungle into a well-tended garden. That's the magic I'm discussing today on how Moderation Alerts serve as your personal assistant, creating a streamlined to-do list that flags the interactions you can't afford to miss. Dive in to uncover my secret strategies for scaling customer service alongside your growing business, such as directing those critical order-related inquiries to email, ensuring your social media never becomes an Achilles' heel.

In my vibrant community, it's all about working smarter, not harder, and this episode is your playbook for doing just that with Moderation Alerts. Itackle the art of setting up these alerts based on content type and engagement, allowing you to strategize your social media time and propel your business to new heights. By the end of this episode, you'll be a maestro at orchestrating optimized interactions on your posts. And don't forget, we're turning the hustle down a notch in my Turn Down the Hustle Facebook group, where I invite you to share your alert configurations and learn from others fine-tuning their social media symphonies for maximum impact.

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