The Align and Inspire Podcast
The podcast for coaches, consultants or course creators who want to streamline their expert business so that they can grow it while doing more of what they love and less of what they don’t.
The Align and Inspire Podcast
51 - Selling the Transformation? Here’s Why That Works for Some Clients... And Repels Others
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Lauren Monique
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Season 1
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Episode 51
You've heard it 100 times: "Sell the transformation".
And while that can obviously work for some clients (it's a saying for a reason), for others- it can actually create resistance.
In this episode, you'll hear...
- Why your clients don’t all make decisions the way you do- depending on their subconscious money patters
- How different buyer personalities respond to different types of messaging
- Why understanding this helps you handle objections before they even come up
- And how to use this lens to create sales copy, discovery calls, and webinars that speak to more of the right people- without adding complexity
If you've ever felt frustrated by potential clients who don't seem to make buying decisions the way you do- this is the episode for you!
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Connect with Lauren on Instagram @laurenmonique.business
