The Program Design Podcast
Welcome to the Program Design Podcast.
I'm your host, Lauren Monique- teacher and curriculum writer turned program mentor and business strategist for coaches, educators and online experts.
Whether you're looking to create your first ever group coaching program or scale your current offer for more freedom, revenue and consistent income, this is the podcast for you.
Here you'll find practical strategies and encouragement mixed with a bit of manifestation and intuition to help you design and grow a program you love.
encouragement and inspiration Let's dive in!
The Program Design Podcast
51 - Selling the Transformation? Here’s Why That Works for Some Clients... And Repels Others
You've heard it 100 times: "Sell the transformation".
And while that can obviously work for some clients (it's a saying for a reason), for others- it can actually create resistance.
In this episode, you'll hear...
- Why your clients don’t all make decisions the way you do- depending on their subconscious money patters
- How different buyer personalities respond to different types of messaging
- Why understanding this helps you handle objections before they even come up
- And how to use this lens to create sales copy, discovery calls, and webinars that speak to more of the right people- without adding complexity
If you've ever felt frustrated by potential clients who don't seem to make buying decisions the way you do- this is the episode for you!
Did you find this episode helpful? Leave us a review - Lauren reads and appreciates each and every one!
Connect with Lauren on Instagram @laurenmonique.business
