The Randall Osché Podcast
Each episode embarks on a journey of meaningful conversations with ordinary people who have extraordinary stories to share. Exploring life's complexities, each episode navigates the ups and downs, the challenges and triumphs, and the lessons learned along the way.
From heartfelt advice to tales of resilience, gratitude, and personal growth, Randall and his guests offer authentic perspectives on navigating life's twists and turns. Whether discussing how we define success, finding gratitude in everyday moments, or navigating career/business, these conversations are as diverse as the human experience itself.
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The Randall Osché Podcast
#29 How Transparency Sells Better Than Perfection - Todd Caponi
Join me on The Randall Osché Podcast as I sit down with Todd Caponi, award-winning author, sales historian, and keynote speaker. Todd shares how a failed venture became his MBA, why buyers crave the negative, and the science-backed frameworks that help sales teams sell with honesty and win with trust.
What you’ll Learn:
- Faster With Honesty – Why transparency sells better than perfection.
- The Four Levers – How to negotiate with trust while protecting margins.
- A Car Ride Breakthrough – How 20 minutes reshaped Todd’s career forever.
- The Power of Imperfection – Why buyers read negative reviews before five stars.
- Old Wisdom, New Wins – Lessons from 120-year-old sales books that still work today.
Don’t miss this one! We talk about betting on yourself, embracing honesty, and selling in a way that actually works.
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About The Randall Osché Podcast:
Every episode is a conversation with remarkable people who share their unique stories, challenges, triumphs, and lessons learned. Through honest and insightful dialogue, we explore what shapes us, what moves us, and what we learn from the experiences along the way.
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