The Randall Osché Podcast

#36 The Real Reason You’re Losing Deals - Karan Khiani

Randall Osché Season 3 Episode 36

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0:00 | 46:21

Join me on The Randall Osché Podcast as I sit down with Karan Khiani, founder of Enablism, to talk about value, sales, and why most companies are missing the mark when it comes to communicating what actually matters.

We unpack how buyers think, why value is often misunderstood, and what it takes to align teams around a clear, consistent message that wins.

What you’ll Learn:

  • What value really means and why it’s often misunderstood
  • Why buyers are making decisions without you in the conversation
  • The danger of selling features instead of outcomes
  • How misalignment across teams breaks your value story
  • Why controlling the narrative is critical in modern sales

Don’t miss this one. We talk about value, decision-making, and what it really takes to win in today’s market.

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About The Randall Osché Podcast:
Every episode is a conversation with remarkable people who share their unique stories, challenges, triumphs, and lessons learned. Through honest and insightful dialogue, we explore what shapes us, what moves us, and what we learn from the experiences along the way.

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