Power Players

Founding Obelisk: Alley Biehl's Coca Leaf Revolution

Haroon Bokhary

Alley Biehl, the mastermind behind Obelisk, joins us to illuminate her journey with the coca leaf. Founder of a company that crafts unique coca leaf-based products, like the renowned Blow candle, Alley has embraced the art of innovation.

During our conversation, Alley shares the story of how she first found the coca leaf and how it's changed her life.

Through Obelisk Alley plans on bringing the health benefits of coca leaf to everyone.

Today Alley stands as a leading voice for the coca leaf's role in well-being, she's reshaping perceptions, leveraging her platform to illuminate the leaf's true potential.

Alley's narrative is a tapestry of discovery, enlightenment, and steadfast dedication.

Show notes:

(0:00) Intro
(1:25) What makes coco leaf special
(3:58) Why hasn't anyone done research
(5:17) How she discovered coca leaf
(7:26) Coca leaf to cure depression
(8:14) Does coca cola have cocaine it
(9:47) Should cocaine be legal
(12:15) What does Obelisk do
(12:59) How did she meet her partner
(13:54) How she decide to start a company about coca leaf
(16:15) Self-identified crazy person
(17:45) Blow candle
(19:04) Alley's diet
(19:50) Coca leaf farming
(22:28) Marketing strategy
(24:02) How did she build Blow
(26:30) How big is the team
(27:50) Biggest challenge she overcame
(29:05) Is NY better than LA for starting a business
(31:55) Motivation behind raising capital
(33:08) How to make coca leaf mainstream
(34:55) Challenges faced as a female founder
(36:12) Are you truly happy
(36:34) Business/personal legacy
(38:31) Rapid fire questions


Alley Biehl links:
Obelisk Website
Blow Candle

My links:
Instagram
LinkedIn
Twitter
YouTube