Designing Dreams: Indie McFarlane Path to Fashion Fame

Indie McFarlane is the visionary CEO and Founder of INDY Sunglasses. 

During our conversation, Indie takes us on her remarkable journey from Scotland to a photography student in London to the creator of a renowned sunglasses brand based in Brooklyn, New York.

She delves into the captivating stories behind how celebrities like Alicia Keys and Bella Hadid became wearers of her chic designs. 

Indie offers an exclusive peek into her creative process, detailing the inspiration and dedication behind each pair of INDY sunglasses.

She discusses her future ambitions, aiming to redefine fashion and functionality with every new drop. 

She also shares invaluable advice for aspiring entrepreneurs, drawing from her own experiences and challenges. 

Show notes:

(0:00) Intro
(1:08) Childhood in Scotland
(2:12) Did you want to be entrepreneur when you were younger
(2:50) Studying photography in college
(3:42) Idea first come to you, then executing on vision
(5:07) Steps to first launching a sunglasses brand
(7:08) First few sales
(8:35) Moving to NYC
(10:26) Alicia Keys wearing her sunglasses
(11:24) How did you react to the news
(12:34) Bella Hadid story
(14:26) Lifestyle vs scaled business
(15:50) Customer acquisition strategy
(17:08) Future plans: retailers vs online presence
(18:05) Sustained bump in sales when celebrities wear her sunglasses
(19:27) Creative process for designing sunglasses
(21:30) Average day look like
(23:10) Projects in the pipeline
(25:07) Opportunities and challenges as a female founder
(26:53) Advice for future entrepreneurs
(29:17) How to maintain a healthy life
(30:51) Biggest mentors and supporters
(33:56) Legacy in business and personal life 
(35:15) Rapid-fire questions
 

Indie Macfarlane links:
INDY Website
INDY Instagram
Indie Instagram
Indie LinkedIn

My links:
Instagram
LinkedIn
Twitter
YouTube