The Onsite & Offshore Talk with Suresh Ashok
Welcome to the Onsite & Offshore talk show. A dedicated Podcast for Professionals involved in Offshore projects, where we chat with, Business Owners, Project Managers, analysts and Software Developers who have successfully supported their overseas clients from India and connect with entrepreneurs who outsource the work to offshoring firms.
In each episode, Host Suresh Ashok brings out the most inspiring stories of his guests. He explores their journey and how they got to where they are now. He also delves into the strategies that have helped them reach their goals and the lessons that can be learned from their experiences.
Regards,
Suresh Ashok
https://onsiteandoffshore.com/
The Onsite & Offshore Talk with Suresh Ashok
Gunjit Kaur on Building Worldwide Client Relationships
Welcome to the Season 2 Episode of The Onsite & Offshore Podcast....
Unlock the secrets to mastering international sales with our special guest, Gunjit Kaur from UIUX Studio. In this episode, you will learn:
Navigating International Sales: Gunjit shares her journey of selling offshoring services internationally, beginning in the Middle Eastern markets during the COVID-19 pandemic. Her experiences highlight the importance of cultural sensitivity and adaptability in achieving sales success.
Diverse Clientele: Discover her work with clients across Europe, North America, and Asia, including a memorable deal in the pharmaceutical industry in South Africa, achieved through meticulous preparation and determination.
Sales Strategies: Gunjit discusses tried-and-true sales strategies and the critical role of networking in generating leads and securing clients. Key techniques include:
- Targeted marketing (Google Ads, email campaigns)
- The art of persistent follow-ups
Perseverance in Sales: Hear about her decade-long pursuit of a potential client, illustrating the perseverance required in sales.
Understanding Client Needs: The episode emphasizes the importance of understanding a client's business model and digital transformation needs to provide tailored solutions that drive success.
International Business Practices: Gunjit and I explore the intricacies of adapting sales approaches to different cultural contexts.
Key points include:
- Leveraging local partnerships for market insights and credibility
- Establishing personal relationships and understanding local business norms
This episode is packed with practical advice for anyone transitioning to international sales. Whether you're new to sales or a seasoned professional, Gunjit’s insights on effective communication, cultural intelligence, and market research will help you build a global client base and achieve long-term success.
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Hi everyone, welcome to the second season of the On-Site and Off-Show podcast. I'm your host, suresh Ashok, founder of Mudsy Amphitek. We are excited to be back after a short break, and we couldn't have done it without the support of all our wonderful listeners from season one. So thank you so much for your continued support. In this new season, we'll be focusing on interviewing sales professionals who have successfully sold offshoring services to international clients from India. We have some exciting episodes lined up in the coming weeks, filled with valuable insight and expertise from industry leaders.
Suresh Ashok:Today we are joined by Gunjit Kraur, a global sales expert with a strong background in UI and UX design. Gunjit is a key member of the UI and UX studios and has remarkable ability to drive business growth and build strong client relationship worldwide. We are thrilled to learn from her experience and insights. Welcome to our show, gunjit. Hi Suresh, thank you so much. Thank you for having me here. I appreciate you taking your time out of your busy schedule and joining our podcast today. Gunjit, as I've told you, we are interviewing people who have worked on on-site and offshore projects. So in season two, we want to interview or have a conversation with someone who has sold or doing sold or, you know, doing selling to international audience. So when we went through your profile, we thought, like you know, you would be an ideal candidate for us to interact with you. Uh, so, once again, thank you so much for giving your time. Uh, let's dive straight to the topic. Like you know, when did you begin your journey in selling to an international audience?
Gunjit Kaur:um. So, suresh, I actually began my journey in selling to an international audience. Um, it was early in my career, so my first significant experience with international clients came when I started working with the offshore markets, particularly in the Middle East. So while I was working as a sales intern in ANG Life Sciences Limited, I got the opportunity to speak to one of the newest clients, who was from Yemen, and it was, I believe, in 2020 during COVID. So it was during that time that I learned the importance of, you know, cultural sensitivity and adaptability in sales, and since then I have been handling international clients.
Gunjit Kaur:So my experience in these diverse markets, you know, kind of laid the foundation for my approach towards the international sales. So over time, I've expanded my reach and I'm working with the clients across various regions. It includes europe, north america and asia. So each new market, you know, it just presents like a unique challenges and the learning opportunities which it brings along with, and this has really allowed me to refine my strategies and, like you know, with a kind of strong track on recording in, like global business development and the journey has been rewarding, to be honest, yeah well, fantastic, good to hear that.
Suresh Ashok:And when? When was this? Which year was it like in a selling to middle east audience? Because I haven't done any sales in middle east. I mean, I'm from a sales background. Uh, he's predominantly in australia, united kingdom and united states, as well as a bit in Europe. But how about Middle East?
Gunjit Kaur:Okay, Okay, so when I was working as an international sales intern, so it began in 2020. Even now, at your studio itself, like within the IT sales, I am working with a few of our Middle East clients, right?
Suresh Ashok:And it started way back right 2020,. You said, yes, exactly, fantastic, right. And uh, it started way back right 2020. You said yes, exactly. And how has been the experience?
Gunjit Kaur:so far, like you know, working with international audience for you, um, it has been really great. I mean, um it just really successful in terms of actually understanding that. What uh capabilities do you have? It's very different when you speak of the national clients, like domestic clients, and then having an exposure with international clients, and I would like to add into this that, um, uk, my exposure to uk. I'm going there, starting there, working over there. It has really helped me to boost my confidence in terms of handling the international clients and specifically uk or any other country apart from india.
Suresh Ashok:So, yeah, right, and can you recall your first sales closure? I mean, it could be anything like you know you want to highlight, you don't? It doesn't have to be first closure, anything like you know which you feel felt proud of. Uh, that, yeah, this was a tough challenge, like you know the things I went through, and finally it reached a stage to, you know, closure, and we signed a contract um, um, I'll just say on this, like, um, I have a very close memory that you know.
Gunjit Kaur:Just, it just remains vivid and special to me, the reason why I'd say it actually began in 2021. So it was during my early days in the pharmaceutical industry, where I was just beginning to learn the ropes of sales, and the client was a local from South Africa, so it was again an international sales. So it was again an international sales. So, you know, he kind of showed interest in the tri-injection product because we were offering different varieties in terms of pharmaceutical, like you've got the tri-injections, you've got the tablets, you've got the capsules and you know, like the syrup. So, yeah, I was, you know, excited about it but a bit nervous because it was like, after my internship, it was like my proper job. So it was my first real opportunity, like to proper prove myself in a sales role, and it came to me when I was working as, of course, as a sales executive. So the experience was a mix of anticipation and determination and I remember spending hours preparing for the pitch, making sure that I understood about the product inside and out. You anticipate about every possible question the client might ask, because sales is all all about that, like you do, the different kind of roles in terms of you being the client and you being the one who's going to answer it. So you know it. It really included the certifications we require because, uh, it's quite different when you're working in a pharma based company than an it company.
Gunjit Kaur:So when I got into the client and within the meeting, so I focused on building like a record with the client, listening to their needs and presenting our product as the perfect way to begin with the partnership. And what made the experience really particularly memorable was the moment that I you know, when you're speaking to your clients, you really genuinely understand that, whether they're interested or not. And you know the guy started asking more details about the questions and you know he seemed quite impressed with the personalized approach I had taken during the conversation and I could sense that I was getting closer to closing the deal. But I knew I had to remain calm and confident because you know there are so many things to include, from packaging to having the way how the product will be transported. So it had a lot of things.
Gunjit Kaur:So, after having a proper conversation and after a month's time, finally we got, after a long negotiation, the client agreed to place an order. It was a small but significant win for me and for the company as well, because marking the first scale closure for my career. It was like the first scale closure I could have for my career and it just gave me the feeling of accomplishment and it was very overwhelming and it just kind of boosted my confidence because I was already working in the company, but it was as an intern. But then when you become a sales executive, so you just have to do more and more just to be on the on that particular place.
Suresh Ashok:So yeah, again was this an export order? I mean yes, it was indeed an export order okay, so uh, the, the pharmaceutical organization where you're working on looking at, they were doing export uh to south africa yes, indeed, um, they were doing it to yemen, uh, south africa.
Gunjit Kaur:So pharmaceutical companies, they do have few certifications to which they can export outside India. But it really depends, like every country has their own certificates. So for Europe it would be different, for Dubai it will be very different, because Dubai is extremely difficult to get into when it comes to pharmaceutical.
Suresh Ashok:Right, and was this an incoming lead or you just made cold calls and, you know, connected with someone?
Gunjit Kaur:it was true, it was true like a common um networking, a way we had it. So basically there was this, a conference which one of our managing directors, uh, he attended in south africa itself. So he met him and you know, he was really trusted within the company, like how the company works with the workflow, and then once he was back he told me about the discussion they had. And then I was new and of course they knew that I'm capable enough to. You know, maybe I can handle the client well. It just includes a lot of account management and client resolution. So yeah, that's how it just came to my pocket.
Suresh Ashok:So yeah, Right, and this was with A&G Life Sciences. Life Sciences indeed, and another question on the sales side. What has been your biggest sales in terms of revenue? Could you walk us through the process of securing that win, for example, how the lead was generated, what was the scope of work involved and what solution you provided and the final outcome of the project? It could be in the IT sales or even in the pharmaceutical.
Gunjit Kaur:Here I would really like to speak about the IT sales. Or even in the pharmaceutical here I would really like to speak about the IT sales because it just happened recently for me, so my biggest sales in terms of revenue. Do you really want to know the number then?
Suresh Ashok:Well, you can drop. You don't have to mention the client name, that will be confidential.
Gunjit Kaur:Of course, definitely, but it was like a $20,000 deal within the first deal itself, and it was with a leading e-commerce platform. This deal not only represented a significant financial milestone, but it was showcasing the strategic approach and persistence required in the IT sales. As you said, you want to know how the lead was generated. So here the lead was generated through a combination of targeted things we did. We firstly had our Google Ads, which was, of course, managed by our marketing team in that specific region, and it included our email marketing as well. And then I had been following with that company for some time and, suresh, let me be very precise, sometimes means like two months on an average, and I'm not lying at it. Sometimes means like two months on an average, and I'm not lying at it because you know, you really take it just takes time to get in, uh speaking terms with with an international client, and it was really important for me to understand the business model and the market positioning and the challenges they were facing present in the digital transformation journey. So they wanted to revamp their website and further like we wanted to have more services in terms of design. So because of that, they already had a development team, so we knew that.
Gunjit Kaur:One thing which was very clear at the first point, that we needed to focus on the design aspect, and speaking of the scope of work which was involved within the project was like it was extensive, very extensive. It was involving the complete overhaul of the client's existing infrastructure and the designing of the website and further with the mobile application as well, to enhance the customer experience. This included every kind of change we could do, from UX research to the competitive analysis for the company and getting on to the new designs for the website and even for the mobile application. So the scope also extended to providing ongoing support and, you know, maintenance and ensuring that the client's systems remain agile and it's future proof and it's you know, it's undertaken properly well by the company's technical team. So the kind of solution we provided with the design services was that we were trying to understand the client's needs, especially because that is something really like a very crucial point when it comes to sales, and after several meetings to discuss their challenges and objectives, we proposed a solution that was both comprehensive and, you know, it was tailored to the unique requirements. So our approach focused on minimizing their downtime during the transition because, you know, we wanted to ensure, like delivering a user-friendly interface for their customers. And we also included, like a robot analytics platform to provide real-time insights and helping them make informed decisions.
Gunjit Kaur:And, you know, to secure the deal, I organized like a series of workshops and meetings with our technical team and with the client stakeholders and the other clients, because these these workshops, these meetings, were instrumental in, you know, demonstrating our expertise and building trust to get the client on board as soon as possible, because it already took like around 1.5 or 2 months to know to get the need to be converted within the client.
Gunjit Kaur:So, yeah, so we were providing like a detailed project timelines, resources allocations and, you know, whatever plans were required to address any concerns the client would have in the present or maybe in the future. And, speaking of the final outcome, once they got on boarded the project, it's a resounding success because, even till now, they are still our clients and it's like a client retention we've got because they are actually getting more services from us. So, apart from the website revamp and the mobile application, they're still working for the social media creatives now and you know this, this has like we've completed their work ahead of the schedule and the client was really extremely satisfied with the results. So I think that's the reason why we can have client retention is only when we are actually providing them with the kind of solutions they're actually looking for. So yeah, so our partnership with the client has, you know, continued to grow since then with the leachner projects and on the ongoing collaboration till now. So yeah, very interesting.
Suresh Ashok:You mentioned about uh took two months uh for this closure. I'll tell you, like you know, I've been involved in uh you know, chasing people for more than 10 years. Still haven't closed it. There are leads which turned out it just takes a month effort. You close it and there are people still I'm chasing. You won't believe it.
Suresh Ashok:There's a guy in UK. He used to work for a big, very big one of the top car company, rolls-royce Okay, lovely, and yeah, he was analytical head of that organization and I had a one-to-one meeting with him in UK. This was way back. I'm talking about 2012, olympics time, because you know, I remember the year correctly because there was an Olympic at that time. So till now I've been interacting with him. Like you know, he did send few requirements and things in workout and he's always been working with big organizations. For us, for Moxie Amphitek, for my company, it's predominantly the target audience or 500 member organization or revenue between 20 to 25 million or less than that. So I was pitching for a bigger one, but again, it still hasn't closed. I think last year there was a scope of work on Power BI. Again, that didn't materialize. So I'm still chasing him. So it's a nice journey because at the end of the day, like you know, I don't want to sound, you know, mean to him. So I wish him on his birthday I once a month, like it.
Gunjit Kaur:Anyway, I'm on the Sorry, go ahead, sorry yeah, I'm sorry, I would really like to add on to this. Sales is all about chasing. Yet apart from being chasing if in case, if you do not get the projects from a particular person, what really matters is, at the end of the day, you are trying to network with the person and that network just begins more and more. Uh, like you know, it just tries to bring more clients from maybe in case. If you're not able to chase him at present, maybe he's not ready to be your partner, or maybe he's he's not on board at present, maybe he can, you know, just give a reference of yours to somebody else and you know, that's, that's how you network with people when it comes to sales.
Suresh Ashok:So, yeah, well, absolutely, that's a good choice of word. Networking. Yeah, I didn't apply that, like in the conversation while I was mentioning, yeah, that's, that's a very good point, like you know, because, uh, you don't get projects or win projects, uh, you know, every month, uh, but you need to have the balance of, like you know, chasing properly or networking with properly. They show they also should not think that, you know, these guys are chasing us, like you know, if it's one intention, so I kind of you know, keep updating people with uh resources on our project, what we have done and a few other things. Yeah, good point you mentioned about this project. It was predominantly website development for an e-commerce site where you guys did the front end. You were sorry, go ahead.
Gunjit Kaur:It was basically like a website design, because they already had the development team ready, so we just focused on the design part.
Suresh Ashok:So yeah, All right, and who were the people involved in this? For example, a lead came in, so obviously you are front-ending it. And once you understand the requirement, uh, what are the steps you guys follow in your organization, in ux?
Gunjit Kaur:and ui and ux studio okay, um, so, speaking of the sales strategy or like the sales process to be honest, in at your ux studio, so, um, I'll just try to give you like a overview of how the sales process is to be honest, if that works with you right, absolutely yeah okay, um, so firstly, we work closely with the marketing team.
Gunjit Kaur:Like you know, we just try to implement comprehensive campaigns that align with our sales goals. I know we utilize seo or content marketing, social media and paid advertising to generate interest and attract potential clients. So we just try to target the audience. We try to identify what we can focus on, like what businesses like, is it someone who's in the need of UX design services? Or you know, like we're trying to understand that, is it an SME or large enterprise we would like to work with. So that's how you just know the target audience, what really you want to work with. And then, once you identify the specific sector whether it is e-commerce, finance or healthcare, any of the industries so you just use these tools, like you know, buying intent. So that's how you actually get to know about what the person is searching about. Like, for example, if I saw, like you, my friend and I just I just write it down suraj, like you know, you've got the extraction tools, data tools. You use, uh, on daily basis when it comes to sales strategies.
Gunjit Kaur:So, once we get to know that, if someone's looking for ux design services, so we, you know, according to that, we tailor our email marketing and we send them those specific emails so that that person can get back to us, or maybe we can, you know, try to speak to them over the call.
Gunjit Kaur:So, once they're ready to get on board, like you know, just for like an initial call, knowing about our business and we knowing about their business so once they are ready to speak with our technical team, so that's how things go on, and then once the technical team also gets on board and we speak about it, also gets in or gets on board and we speak about it. So then we come on to the, you know, to the pricing. Because, um, if you look at ux studios pricing, we've got three different tiles that is, having a subscription for 40 hours, 80 hours and 160 hours. But, however, if the client has, like a very heavy project which is going to go for another 300 hours or maybe 400 hours, so we can customize our services as per to them. So that's how the prices changes. So, once that is done and once, like, the payment has been received or whatever the process is, so we further go on and the project starts. So the technical team gets on to it.
Suresh Ashok:So, yeah, that's how the workflow really goes on well, just to summarize it like the first thing you guys do is identifying the target audience and once you have identified your target audience, you create, you know pitch or messaging based on that and then you know, once the leads get generated, you front-ended, then you bring in the technical team. Like you know.
Gunjit Kaur:Once you have a clear scope of work, like you know what the client is asking for exactly because lead qualification is really important, because it's it's like, to be honest, totally based on a pre-identified criteria.
Gunjit Kaur:Like you need to know what's the company, size, industry, what is the scope of the project. And about the budget as well, because, you know, usually you just cannot get into some like projects which are just not in your budget. Like you know, if it's something small, so you basically have your targets for every month. So that's how we we really identify the need and we identify the target we're getting into. So it's something small, so you basically have your targets for every month. So that's how we we really identify the need and we identify the target we are getting into. So it's further assigned to sales executive in, like you know, in case, if the project is something which is around 400 years dollar, 500 years dollars, we have other sales executives who are working on them. So when we know that the project is something really big, so we we try to, you know, give our sales manager or account manager to those leads so that we can just try as you know, we can try as much as we can just to get the lead into the client.
Suresh Ashok:So yeah, Right, I just. I mean, I saw that pricing model in your website. You guys are very reasonable as well, like you know. I see this 40-hour subscription model per month, 80-hour and 160-hour. I think not many organizations were into services selling like put the pricing rate up front in a portal.
Gunjit Kaur:I'll also add into this, Suresh.
Gunjit Kaur:First of all, if you look at other design companies or agencies, even if you look at freelancers on Upwork, to be honest, they work on an hourly basis and we really wanted to get out of that thing and we really wanted to um give our clients like a subscription model where they can, you know, begin with the subscription and if, in case, for example, sarish, you have taken 40 hours from us, maybe your work has been done within 25 hours. Right, so you can just pause a subscription and you can maybe use it next month or maybe whenever you have the requirements, maybe after six months or maybe after one year. So, you know, I I feel like being into sales and being in being in a company, you have to become very sustainable for the clients itself, because, um to have a client retention and to have sustainability, you need to bring such kind of business models which are which can be used every time, whenever it is required.
Suresh Ashok:So, yeah, well, absolutely, I completely agree with you. You know what your organization is offering at the moment. It's kind of a flexible option to a client, like even if they're not utilizing all the quota of 40 hours or 80 hours or 160 hours that can be carried forward. I like the word you use pause, like the client can pause it and they can utilize it.
Gunjit Kaur:comes am I correct is that right?
Suresh Ashok:very interesting, uh. And what are some of the major challenges you encountered so far when selling to international clients? I know, like you know, I mean you speak well. Uh, that is eliminated. Apart from that, anything else that comes to your mind?
Gunjit Kaur:um, I'll. I'll just add one thing. Like you know, one of the biggest challenges it has been navigating the different cultural expectations and business practices in international markets. Like you know, when you're selling to the offshore clients, it requires, like a high degree of flexibility and adaptability. First of all, the time it's very different and you know you, you need to be willing to adjust your approach based on the cultural context of each client because, like, for example, when I first started working with the clients of the middle east, as we were talking, so I quickly realized that building personal relationships was really crucial, because business discussions often take place, like took place over multiple meetings and it was really important to establish a kind of like trust before diving into the details of the deal. So this was different from some western markets where, you know, the focus is more on efficiency and getting straight to the point.
Gunjit Kaur:So, like you know, I've overcome these challenges by investing time in learning about each market, so building local relationships and adapting my approach to fit cultural nuances.
Gunjit Kaur:You know, for instance, I'm not being racist or anything, but you know, when you engage with clients in Japan, I make sure to understand their points of hierarchy and respect in Japan. I make sure to understand the importance of hierarchy and respect, but, in contrast with that, when you're dealing with clients in the US, you know you focus more on demonstrating immediate value and return on investment, because that's how the country works. Like you know, that's how the work culture is, so maybe the work culture in the US would be very different to UK. And additionally, staying, you know, updated with the global trends is extremely vital. You need to know the latest trends which is in the business and in the industry worldwide, because it can make conversations more lively and informative and it just shows clients that you're well-informed and capable of providing relevant solutions, because sales is just not sales anymore. It's more like account management, it's more like understanding the solutions and being a problem solver, it's more like you bringing consultancy in sales. So, yeah, cheers to that.
Suresh Ashok:Well, absolutely Some interesting points. You made on the you know, I think good comparison you made with Japanese and US cultural difference in the hierarchy. I haven't interacted with any of the Japanese line so far. That's something very interesting. That's a very good point. You made Kunjit, and also on you know. For example, can you share an example of a successful international sales strategy you have implemented at UI and UX Studio in your organization, the current organization you work?
Gunjit Kaur:in Okay.
Suresh Ashok:For example I know, like you know, there are other senior folks who are working in the organization. Your CEO is also front-ending sales in the company, correct?
Gunjit Kaur:Right.
Suresh Ashok:Any strategy? You have implemented any small changes you brought into the organization.
Gunjit Kaur:Yeah, definitely, I would really like to add into this At your studio. One successful strategy I've been working on is we're leveraging local partnerships to gain market insights and credibility. The reason why I say is these partnerships have allowed us to understand the local market dynamics, to better understand their requirements and tailor our offerings to meet specific client needs. For example, the reason why I'm giving you example is because you want to relate with it, like, for example, as I mentioned, that I work with the european client. So, in a recent project with a european client, you know we collaborated with, like, a local marketing firm and you know we try to gain insights into their regional design preferences, for example, in terms of culture and language, and what kind of designs would they like? Like to do the? Like heavy designs or it's something basic, something very clean and neat they would require.
Gunjit Kaur:And you know this kind of collaboration has helped us to create, like, a more relevant and appealing solution for the client, because that's what leads to a successful outcome. And you know, additionally, we are offering promotional offers and personalized services, which has helped us to retain clients, like, for example, I was speaking about the e-commerce website design. So for that as well. I mean, after the fourth billing, for the fifth billing we kind of gave them like a coupon which that just says that apart from the 160 hours they're going to be utilizing for the month, we're also adding on to 40 hours which is extra for them. So this is just like a way to just have the client retention. Maybe, you know, that just brings them more connected to us and that just shows kind of like respect from our end to the other to our clients.
Suresh Ashok:So yeah, well, that's a good point. I mean so partnershiping partnership with local uh partners with similar organization, and also you guys tie with local marketing companies to understand the uh the culture in uk or in japan so that you guys get get a local marketing companies to understand the culture in UK or in Japan so that you guys get a better understanding while talking to the end clients or the leads.
Gunjit Kaur:Yeah, exactly Because, as we were mentioning, you spoke about the Rolls Royce guy as well. I mean, you haven't got the project yet. However, you have networked with him, you have your connects and you have the networking process right. So, the same way, when we got into this um, the marketing agency, how did I look, how did I, like you know, get into?
Gunjit Kaur:It was like I was networking with a few people on linkedin and I spoke to them like I wanted to really understand that, how these design, like designs really work in europe and specifically in that specific country. So the marketing teams really knows, like, like in india we can say that whatsapp marketing something which is in trend, because the reason why is, like people really want things to be on their whatsapp. Maybe they are not interested to open their gmails I'm not talking about, um, the professionals, but, like you know, just the overall market which we have in india at present. So they would rather want some, some messages, like from, maybe like a clothing brand getting onto their whats, whatsapp and they would rather like to connect with them through WhatsApp and instead of maybe getting on to the Gmail. So it's like a different strategy for everybody.
Suresh Ashok:Right, and adding to that, like you know what are the tools and technology you use on a daily basis, like, for example without that, like you know, you can't get on to work, be it a crm system or a calling tool or a lead generation or a campaign, like you know what are the multiple system you use on a data, um.
Gunjit Kaur:So, of course, like you know, technology it really plays like a significant role in modern sales and, you know, from having crm systems to AI driven analytics, these, like you know, these tools have really helped us to streamline our processes, like it just improved our efficiency and it has provided us valuable insights into the client behavior. For example I'll add on to this At ChiaYuk Studio, we use a CRM system to track client interactions and manage leads and monitor their sales performance and it's like AI-driven analytics tools which just helps us to identify the patterns and trends in client behavior and it allows us to tailor our approach again and offer them more relevant solutions. And, additionally, automation tools. You know they just help us to streamline repetitive tasks, like freeing up time for more strategic activities.
Gunjit Kaur:So, you know, embracing technology and leveraging it effectively has been a game changer, of course, in my sales career and it actually has allowed me to be more productive and make data-driven decisions because, um, I believe now in, you know, business schools and everywhere you go, it's more about data people talk about. So sales and data has like a very close relationship, so it has to align together. So, um, it just makes me productive and it just has made my decisions, more data driven, and it just provides like a better client experience with the clients when you onboard them. So yeah all right.
Suresh Ashok:You, as you see, arm system as well as uh ai tool. Can you talk more on that? Uh, if you don't mind? Like you know, just want to know because I've also started using uh, but not much. I would like to learn more about it. On the ai tool, like you know, which has helped you guys in sales and marketing activities okay, example any example, you can share, like we were in trouble and this is what, uh, you did using an ai tool okay, um, so, um, let me just give you like a small example.
Gunjit Kaur:It might not answer the ai driven tool, but um, for example, when it comes to the leads, if you remember, I was speaking about the buying intent. So that is something which is very different from other sales outsourcing, like, for example, usually when we are talking about sales, we say that we can get back to this company and they might provide us like a list of 30,000 sales prospects, like we can reach out to them. But when it comes to all these data extraction tools, they have come up with different, different things. Like you know, you can just have website visitors, you can track people who are coming to your website, what companies are coming, what people are coming.
Gunjit Kaur:One thing, second thing all these data-driven tools are, you know, coming up with these buying intent tools, which just lets you know that, in case, if you've searched about UX research and then which people from which part are searching for these services, so you can really know about it and that's how you actually identify that. Maybe, for example, in Dubai, someone's looking for sales tech and presentation services, someone wants to look for the designs and someone in America's looking for sales tech and presentation services. Someone wants to look for the designs and someone in America is looking for they want to revamp the website. So that's how you actually strategize and you understand that, how AI is playing a very important role, because it just gives you the data and that's how you can make decisions and you can get the leads, and put them as your clients.
Suresh Ashok:Right. So more or less your team is using for that to investigate and do lots of research and, you know, get an insight, a proper insight, before you start interacting with the audience definitely, indeed, and it really brings out that way. And, uh, when did you kickstart your career in sales and what inspired you to pursue the path? I know, was there any person behind it? Did you follow someone, uh, in your circle, like you know was already in sales? And what's the story behind?
Gunjit Kaur:not really, I didn't follow anybody, but, um, my journey into sales have started with the passion for connecting with people, like I've always been a solving uh, like you know, problem solver and from a young age, I was always fascinated by the art of persuasion and the power of communication.
Gunjit Kaur:I believe that I'm very much a people's person and, however, it is quite contrasting I'm not lying to you, suresh because, you know, in terms of me being more at home, like I love spending my time at home and just being doing my stuff, but during my free time, I just want to do business, like I want to speak about business, I want to speak about the market trends, like I just want to listen and speak and network with more and more people, like because I like networking, so talking in general about solutions and, you know, especially being target driven, which is all which is, which is the reason that has landed me into business development and client growth and over the years I've, you know, worked in various roles that my skills in client relations and strategic sales and, um, speaking of, I've been able to understand that I'm very good with my clients and, of course, as I mentioned, that I'm, like I love being a problem solver.
Gunjit Kaur:So sales is something like my career really wants to, you know, begin with, and I was very certain that this is something I should really choose and speaking of like my career path has taken me through different industries, like from pharmaceutical, real estate, hospitality and technology now. So it has allowed me to gather a wealth of knowledge and experience and it shows I'm extremely, very flexible and, you know, with different industries, like, for example, during my early career in pharmaceutical, I learned the importance of understanding customer needs and the impact of personalized service. So these lessons with different industries have been invaluable and it just has. Like you know, now I have transitioned into technology sales, so that's where I see at present, I see myself at technology. So, yeah, that's how sales have just got into my life.
Suresh Ashok:So passion for interacting with people as well as communicating, networking, good to know. Similar experience for me as well, gunjit. I mean, first of all, I didn't have a choice. When I look back, I was into field sales, you know, selling credit cards, and graduated to IT sales. Anyway, good to know, absolutely impressed with your career path. And how did you transition from selling into the domestic market to targeting overseas clients? I mean, if I look at your profile, you work with multiple organizations pharmaceutical, real estate and you also lived in the UK. But when did the first? I mean, how did the transition happen from domestic to international?
Gunjit Kaur:So the transition, like you know, from selling in the domestic market to, you know, targeting the overseas clients, was like very strategic and it was a very gradual process for me.
Gunjit Kaur:The reason why I'm saying is when I was in India, I started with international clients. However I was, I started looking at the national clients, like the domestic clients, and then when I went to UK, I was studying there in UCL school of management and, like when I, while I was studying, I was doing kind of internships and I was into other work works as well, and that's that's how the international market came into again in my life. So initially my focus was primarily on the domestic market or when I was in india, but where I, like it, just honed my skills in understanding the customer needs and developing effective sales pitches and closing deals, and that's how I actually try to to understand that. You know, if I can do it in the domestic market, I can definitely do it in the UK market as well. And speaking of, like you know, there was like a strategic shift in the perspective because, you know, the first step in the transition was, like you know, it just made me recognize the fact that there's this vast opportunity that has been laid uh beyond like our borders. Like I realized that our services, like you know it just had a global appeal and that many companies around the world, you know, faces like similar kind of challenges that they really like to stick to one place, like maybe someone who's in australia would like to, you know, maybe have their business within australia, right? So I feel like you know you, being in the sales, you really have to understand the fact that what if someday you have the international client? Or maybe if today at present I'm just focusing on international clients maybe someone, uh from india wants to, you know, work with our like company? So, like I need to be very flexible and adaptable about the fact that, um, you just, you just can't be uh specific to one area.
Gunjit Kaur:And, of course, like you know, speaking of adapting to new marketing market dynamics, like you know, moving into international sales, you know it really requires like a deep understanding of different cultures and, of course, uk really helped me to understand about the culture and, specifically when I was studying in UCL School of Management, I had friends from America, canada, even from Japan, china, like we have like a great majority of Asians there.
Gunjit Kaur:So, like you know, when you are in the School of Management, you speak about business practices, you speak about what's happening in the market and how fast is it, and, like you know, so I invested like a significant time in researching about the various markets and about the cultural differences we have and how I can learn out of it. Because, um, you know, you really need to know the local business etiquette and for uk it can be like a local business etiquette if I was there, but now at present I'm in india, so I can't say it's local business etiquette, it's more like an international. So, yeah, that's how like it has transitioned from domestic to international and I'm so glad that, even being in india, I'm still working on with the, like you know, working with international clients, and it has literally given me like a different horizon where I can really experience myself and actually know who I am and how far I can go.
Suresh Ashok:So moving to London was you know advantage. Like you know, you studied in London and also did some real estate selling in the UK, so that also helped you in a large scale while interacting with foreign audience and, you know, selling to them as well, Isn't it Exactly, Exactly Right?
Gunjit Kaur:solution.
Suresh Ashok:Right. So what advice would you offer to someone, like you know, who wants to move from domestic to international sales, For example? What are the top five skills required that they should develop?
Gunjit Kaur:Okay, this is something really huge, to be honest. I mean, like transitioning from domestic sales to international sales. It's a very significant step. Like it requires like a unique set of skills, of course, and I would like to add, like it really requires like a strategic mindset. But of course, you've asked for the advice, like what I can offer to anyone you know making this transition, like what are the top five key skills that we can?
Gunjit Kaur:you know, someone focus on. Definitely, first point is effective communication. That is something really important. You need to be clear and effective with whatever you're conversing and it's important to articulate your value proposition in a in a way that resonates with an international audience. Then, second, I would say adaptability, because you know international sales require a high, would say, adaptability, because international sales require a high degree of adaptability. The markets differ significantly in terms of customer behavior, regulatory environments and the economic conditions. So, adaptability, definitely.
Gunjit Kaur:Speaking of cultural intelligence, for sure, one of the most critical skills for international sales is cultural intelligence.
Gunjit Kaur:This involves understanding and respecting the cultural nuances that you know, like influence, the businesses and the practices which are happening in different regions and we can speak about the market research, like which can be the fourth point.
Gunjit Kaur:And you know the analytical skills, because success in international sales requires a deep understanding of the markets you are entering into, and this includes, like knowing the competitive landscape and the customer preferences and what are you getting into? Analytical skills are crucial for interpreting the market data and making informed decisions as per to the clients or whatever customer intelligence they're having. And then, of course, the last point that you know, you need to network and build relations with people who are around you, because networking is just as important as in international sales is because, like, even if it is domestic sales or international sales, networking is something really important. You, you build a strong network of contacts in your target markets and then those are always open for you for new opportunities and, you know, it just provides you valuable insights into local businesses or maybe the international businesses as well. So these are the top most five skills, like I can really say, of that someone should look into when they are, you know, transitioning from domestic sales to international sales.
Suresh Ashok:So yeah, well, very interesting, uh, someone who's listening, you know fresher, or, like you know, wants to move into international selling. Uh, gunjit advice, the top five is communication. Absolutely that's very important because, uh, you know you're going to pick up the phone and just call people. You need to have a good command over your language and second thing is adaptability yes, that is very important and cultural learning, culture and market research. And what was the last one? You said Networking, and do you use any specific… yeah, go ahead.
Gunjit Kaur:Networking and building relations, because that's, of course, it's important, like if you don't network, like if, of course, communication, um, communication and building relationship is something which you know just aligns together.
Suresh Ashok:So, yeah, right and what are the ways you do your networking? I mean, I'm sure, like you mentioned about linkedin, is there any other way? Like you know, you, uh, you know any platform where you get into or visit, like conferences, uh, you know, for networking purpose?
Gunjit Kaur:so, speaking of like, as you said that, like you know how do I network with people, so, of course, linkedin is one of the ways of how I'm networking with people and then, of course, like, um, so the moment I I understand that this is some of the conferences which are, you know, coming in the future months and this is something I could really focus on. So that's how I, you know, I strategize my days and my weeks and my months, like making sure that I build relationships even before visiting the conference. Like, for example, in September, I'll be visiting this affiliate marketing conference which is going to be in Budapest. So, you know, before even beginning to the conference, like I'm building my network where I'm speaking to companies even there are a lot of companies from India, there are a lot of companies from Europe marketing agencies, media hubs and I of companies from Europe, marketing agencies, media hubs, and I'm trying to have people or network in a way that I can have business in different ways. Like I can have people who I can affiliate with, our company can affiliate, or maybe our company can become partners, or they can become our partners, or even for business, b2b.
Gunjit Kaur:So in that way, I'm just trying to network and it's different in terms of, you know, you really don't know, suresh, to be honest, like you might meet me today and I might give you a business to an affiliate, and you might meet somebody else within the same conference and that person would rather be interested to, you know, invest into your company in a way, like they would rather want to become your partner, or someone who's already having a booth in the conference and you know they like your services and they'll be like well, I would like to. You know, um, I want your consultation in my work or into my design works. So, yeah, that's how you really connect with people. So, yeah, conferences is something really important. And then, of course, maybe, in case, if you're having any national like, for example, if you're not ready to, maybe you know, travel for more international conferences, maybe you can have some kind of national conferences as well, because, like, nowadays, there are a lot of people from internationally that are coming to India and they're actually, you know, trying to connect with people. So, yeah, that's how I'm networking with people at present.
Gunjit Kaur:So, yeah, Fantastic Gunje.
Suresh Ashok:So LinkedIn and attending conferences events, you know, and attending conferences events that's one of the forms that can be used for networking Right Impressive and tell us more about your company, the services it offers and what value. For example, if someone in your audience or in your networking listens to this conversation about your company, and why would he choose your company? So there's only two things I'm looking out for your core service offering, as well as what value add your organization brings to you know the buyers.
Gunjit Kaur:Okay, so basically I'll begin with like what basically UX Studio is. That is just to answer the first question. So UX Studio, like it, offers flexible design support in terms of our subscriptions, tailored to client needs. We focus on delivering top-notch design services that blend creativity with efficiency and, of course, helping businesses achieve their goals through innovative and visually stunning projects. So our importance is on the vision and on the goals of our clients, because that is something really we focus and our target is on, so understanding towards them is really crucial, because that's how you get the clients on board. So, yeah, that's that's what UAX studio do and, sorry, the second question was can you please come again, surya?
Suresh Ashok:Well, what value add does your organization bring to you know, the international buyers or anybody like an event in the world?
Gunjit Kaur:Okay, so UAX studio, what truly sets us apart from our competitors in the like international, or maybe in the national market itself, is that our unwavering commitment to delivering the personalized, client-centric solutions that, for example, we understand that every business has unique needs and objectives. So to cater with this, we offer flexible design subscriptions that are tailored to the specific requirements of each client. So, whether it's a short-term project or maybe an ongoing design support, our subscription model allows businesses to scale up or down based on their evolving needs. And then, of course, we are very client-centric in terms of our approaches. So we place a strong emphasis on understanding the vision and goals of our clients. Like, our design process is deeply collaborative, where we work closely with the clients to ensure that our creative solutions, you know it really aligns perfectly with the strategic objectives. So this is something important. And, of course, like you know, having like a global expertise with local sensitivity, I mean, you know, when you're operating in the international market, it really requires, like a deep understanding of, of course, the diverse cultures, as we mentioned it earlier that, and you know the business practices you are getting into. So our team at your studio, you know, just um, brings global expertise coupled with local sensitivity and, you know, enabling us to create designs that resonate with the audiences across the different regions.
Gunjit Kaur:And, of course, I added innovation and creativity. And efficiency and reliability is something which I can speak on, because in today's fast-paced businesses and the environment we have, efficiency is key, because we at SquareUX Studio we pride ourselves on our ability to deliver high quality design solution within the tight deadlines, like within, like we. Our USP is that we can give the designs within 24 hours, like, for example, if you are giving any of the projects which is like, you want the logo to be created, so we, within 24 hours, you're going to get that. And we would want our clients to give their reviews and feedbacks, and only once we dissolve the reviews and feedbacks, only then it is properly given to the client after resolving the feedback. So you need to be really efficient and adaptable, with the fact that client is something really important and, of course, our vision is to make sure that our clients be happy and we understand their goals. So, yeah, right.
Suresh Ashok:And adding to that, your, your company, has also got very good rating. Uh, in the public domain, in clutch you guys got 4.9 out of five and in trust, for pilot, I think, five star rating. Clutch, as I said, 4.9 rating and even in good firms you got five out of 5 ratings. So you've done a very tremendous. You know good work, like you know to receive this rating. I wish your organization could. Yeah, and on the personal side, how do you maintain a balance between your personal life and such a demanding sales career?
Gunjit Kaur:Okay, this is something quite interesting, to be honest. I mean, like, see, look like Suresh, of course you're working, so you can understand, like, balancing professional and personal life. It's a little hectic at times, but it just requires effective time management and I feel like I'm pretty good at it because I know how to set my clear boundaries, like if I want to prioritize something at present. So, for example, at present, my podcast is really important to me, so I'll just prioritize it and make sure that my personal life does not get in, you know, get involved in this. So you know, of course, like, once, you are working professionally.
Gunjit Kaur:Like, for example, for me, I love walking, so you know, I take breaks and I practice self-care, which is really essential because, um, like, I make it a point to take regular breaks during my work day to, you know, just recharge and stay focused and, of course, by setting clear boundaries and prioritizing self-care, because you know it just makes me, uh, be more productive and motivated in my professional life. And after that as well, like, when it comes to my personal life, I try to be as relaxed as I can, because somewhere down the line, I know, if I am not relaxed at my, like, personal life. It will, it can impact my, uh, professional life. So you know, I just try to keep it very away from each other. So, yeah, that's how just set the boundaries and giving more time to myself, like to my mental peace right, and you spoke about time management.
Suresh Ashok:Like you know, when I I I do that, I mean every day, like you know, I use this app called Promoto you must have heard about that and also I use project management software called ClickUp. So the thing is, like you know, if I'm going to make some calls, like you know, I'll block myself for three hours or two hours, okay, and I'll keep a timer for 45 minutes to max one hour. You know, beyond that, like you, you know, being focused will be a challenge for me. So I kind of, you know, break it up 90 minutes or 60 minutes, I'll keep a timer. I keep my phone on flight mode, like you know, or do not disturb more. I don't attend any calls, uh. So, yeah, I rightly, you know, agree with you.
Suresh Ashok:Like you know, managing time is the most critical thing, especially for the sales folks as well, because if you get distracted your phone, there's so much of application on your phone and the pop-up you get, especially in terms of notification is concerned, it's pretty horrible and we all got used to that now. So one of the things which I use is time management is using external apps like Promodo, as well, as there are a few others as well Focus app, where you just start a timer 45 minutes, no disturbance, nothing, and I'll ensure prior to making calls or any activity related to lead generation. My focus is only on that and once that is done, as you said, I take a short break, maybe nine minutes or 10 minutes. So yeah, I completely agree with you Time management is one of the best. Using some external app can really help you out. And adding to that, like you know, what is your bigger career, long-term career aspirations and what steps are you taking to achieve them? You already achieved a lot in your career now in sales. What more? What is your career aspiration?
Gunjit Kaur:I think, suresh, to be honest, being very motivated and always having the quest for more and more, it just makes you never settle for less. You know, you're just always hungry to have more and more on your plate. So, speaking of my long-term career aspirations, um, it's, it's like I really want to be like a key leader in the global sales and, you know, business development arena. The reason why I'm saying is like, um, I want to really initially work with because I've worked with like a mid enterprise level company and now I'm very specific that I want to work for a small, medium enterprise. The reason why I'm saying is like when you are actually at a global sales position and when you speak about the processes so, for example, if I talk about any of the agencies, if I go to there and if I be one of the sales executive or maybe any of the um sales um like manager, um, there's already like a process which is being used from many years or, you know, recently. But when it comes to like a sme um, you create that process, you are the owner of it and that that's where I see myself like, because I really want that.
Gunjit Kaur:Um I should be questioned on daily basis, not by my managing uh team, but rather by my own self, like by the authority I have for myself, like, am I doing it well, should I? Should I be here, or do I need to get over with it? And I need to, you know, step forward with another thing. So that's what I'm focusing at and I, like I know, I envision myself taking on more strategic roles, like you know, where I can influence and um, not only in the direction of sales, but also like contribute to, like broader organizational goals, such as like maybe like market expansion or product development and customer customer success, because, as I said, that sales is just not sales anymore. It's more about account management, it's more about consultancy, it's more about um, you know you, you being in every horizon and trying to help the client. So that's what I'm thinking on, like maybe it's not sales, but maybe operations. But yeah, like, at present I'm very focused on sales.
Suresh Ashok:So that's that's something I would like to stick on to so, yeah, absolutely going to hope your boss doesn't get upset with that. And and you also said, like you know, you want to be a key leader in the global sales arena. Like you know, if there is any opportunity to let me know as well, happy to be part of your team. Uh, I think in the beginning of the conversation you said, like you know, you didn't follow anybody, like you know, to start your sales career. Has it been any influential figure in your life, like you know, who have, who have significantly shaped your career path?
Gunjit Kaur:okay, um, of course I haven't followed anybody, but, um, you do see people you know very closely around you, you know somewhere they really do have like a huge impact in your life. So, um, speaking of this, I I would really like to take, uh, three. I would actually say, you know, it's always women like I'm not gonna bring women empowerment in this but I would really like to take my father's name first, um, mr pavanjeet singh. The reason why I'm taking his name is that he is a self-made man. Um, looking at his journey, I have realized one thing that even, um, maybe from you know, from his environment, or maybe from back and at the family, he had a lot of obstacles which he had to cross through and, you know, had to be where he is today.
Gunjit Kaur:And a second person I would really name is Dr Rajneep Singh. He's one of the, like, very close family associates of ours and, you know, at a very early age he lost his family and even till now he has his own family, of course, like his wife and his son, very sweet family, and he has his own school. So, you know, when you lose people at a very young age, there comes a point where you just want to stop yourself and you just feel like, why am I doing this? But you know, I've never seen that in that person and he's been always motivated. Of course he remembers his family and you know there are times when he speaks about his family, but then, you know, it just gives me a reminder that of course you cannot stop at any place.
Gunjit Kaur:And that's what I've really understood and I've really liked among these two people, dad and they.
Gunjit Kaur:They really talk and have a conversation and you know, when they speak about life and about their business goals and everything, um, you know, in his recent like, in his like initial phase of the career, he was given the opportunity either he could, you know, get away with his construction business or maybe he could get into pharmaceutical business.
Gunjit Kaur:So, the moment like he took even though he's like a bachelor's in something like in construction or like whatever it is, but he chose to be in pharmaceutical land, he chose to take a different path and he knew because that's what the future is and you know, taking risks or being on a different path, this just does not stop you Like, it just makes you understand that you can actually, you know, on a different path. This just just does not stop you, like, it just makes you understand that you can actually, you know, take a different path or different route and you can actually be successful. But one thing which I've learned from all of these three people is do not stop, just keep moving and you will reach to the place where you actually want to be.
Suresh Ashok:So, yeah, good to know. You've learned from. You know more or less it's all from your family circle. I'm going to share this audio with your father, as well as your uncle as well as your dad's friend and you also, you know, spoke about.
Suresh Ashok:You know, learning the international market, understanding the culture and educating yourself with the latest trend. Do you use any portal to read news about, for example, you know you're selling into multiple region now multiple location. Do you follow? Do you follow any portal to understand the news? What is happening in the current market?
Gunjit Kaur:any portal you use, um, to be honest, um, I have like, because, of course, my bachelor's and my master's is in english literature, so I've I've been more of a reader person. But speaking of being staying updated with the sales trends, of course it's crucial in the ever-evolving sales landscape. However, there are two ways I can, I can let you know the answer. It first is like, of course, linkedin, e-learning, no matter what. Whenever I'm free, I like to, you know, get on to my newsfeed and I like to see people, what they are doing. And you know like there are a lot of posts which just comes up, like, for example, recently a report came from Deloitte, like which are the, you know, which are the cities which are actually emerging as becoming like an IT hub in India itself. So, you know, like that way, I like to read reports or which are just, you know, available on linkedin. And then, secondly, of course, I've, you know, um, I've got uh into these newsletters which is uh from the different industries, so through them, I I get to know about their, if they're bringing up some report, or whether it's about health care, it or anything else.
Gunjit Kaur:So linkedin, of course, um, the newsletters. And then, most importantly, is like, I read a lot of newspapers, so, um, like, financial times is one of them, and you actually get to know, like you know when, when the market is slow, you just change your strategies of sales, because when you know the market is slow, you would not like to indulge into those countries, or you know you would not like to indulge into that specific horizon. So you just, you just change your strategy and you skip your that horizon to you know, you get on to the other one. So that's how I'm just trying to stay updated with the sales trend. So yeah, fantastic.
Suresh Ashok:so linkedin as well as subscription to, you know, newsletters of different, you know, platform. The innovation publishes, uh, this research and other stuff. So the international market, and I would like to know more about your conferences in the coming week, I think next month. Right, we'll interact with you from the conference, yeah, right, and also would like to interact with your technical team member as well, like in the upcoming episodes, so that we get a clear-cut understanding about how you approach sales and what the organization brings to the table, its value. And now we also like to interact with the person who does the actual work, the technical person, from gathering requirement to, you know, to the delivery aspect of the project.
Gunjit Kaur:Sure, I'll ask Suresh, I'll ask Mr Gaurav to you know, like you know, just to contact with you and network with you, and you know, to see how things can go further Because, like as you said, that sales is the one aspect of the company but you know, at the back end the most important thing is, like the main technical team, how they are working. So you know he can give you more insights about it and you know it's even for the listeners, I mean, like they've understood what sales is and how far it can go, and it's really important to know about the technicalities as well. So I think he could really help you out with that.
Suresh Ashok:So yeah, absolutely. Once again, thank you so much for taking your time out of your busy schedule and talking to us. It means a lot to me personally as well. Uh, wish you good luck, and I hope you generate more business for your organization and achieve all your dreams thank you so much for having me.
Gunjit Kaur:You know it was really a pleasure to share my experiences and insights and you know I really for having me. You know it was really a pleasure to share my experiences and insights and you know I really hope our listeners, you know, do get inspired and, you know, just try to help one another in the sales journey, or maybe not if it's not sales journey, but in any of the journeys. I really hope this podcast can really help them, as in personal and, of course, in professional life, of course in professional life.
Suresh Ashok:Absolutely, I'm going to force people to listen to me. Don't worry about it.
Gunjit Kaur:That's really kind of you. Thank you so much, Suresh. It was really a pleasure talking to you Once again.
Suresh Ashok:Pleasure, Take care.
Gunjit Kaur:Thank you, good evening, take care, bye-bye.
Suresh Ashok:That's enough for today's episode. A big thanks to Gunjit for sharing her insights on cracking the international sales founder tips as valuable as we did. If you enjoyed this episode, don't forget to hit the subscribe button and leave us a review. Your support helps us bring more amazing guests and conversation. Stay tuned for more exciting episodes in the coming weeks. Until next time, this is Suresh Ashok signing off. Take care and keep thriving in your offshoring journey.
Gunjit Kaur:Good luck guys, thank you Bye.
