Ep.044: Don’t Wait for April

Most leaders build a strategic plan at the start of the year and stop looking at it within weeks. If your team is reacting to noise instead of executing, this episode is for you.

We break down why strategic plans get shelved, how to spot the warning signs, and what it takes to close the gap between planning and execution. Topics include shiny object syndrome, quarterly planning, leadership cadence, and how to reset priorities without losing momentum.

You'll walk away with a simple framework: weekly tactical meetings, monthly problem-solving sessions, and quarterly off-sites that keep your team aligned and your plan alive. We also cover how to treat missed milestones as data, not failure, so you can recalibrate and keep moving.

Whether you're trying to salvage Q1 or set up a stronger Q2, this episode gives you the tools to get back on track.

Transcript

Why Q1 Is Not A Wash

SPEAKER_00 0:14

Hi, Benji Brady. We are back in for another episode. I'm excited about today's episode. It's a little bit different. We're going to talk a little bit. Hopefully, it's a challenging episode. We're going to kind of challenge you to think a little bit. We're going to push you a little bit. Yes. We're going to push you guys. And I've got a lot of questions I want to ask you guys. So it's going to be one of these things where hopefully it kind of helps us reset, talk a little bit. One of the things we're looking at is we're toward the last few weeks of April. I mean, we're getting close to the end of Q1. Last few weeks of March. Of March. We're coming up. We're coming up. We're coming up. We knew what you meant. We knew what you meant. See, you're already jumping away. I'm already jumping ahead. That's the whole point of this episode. So we got a couple more weeks in March getting ready to move into April. We talked a little bit about how a lot of owners probably are looking at their books, looking at their, looking at things, saying, like, well, Q1s are, you know, it's it's a wash. We can't fix anything the last couple weeks. And so we were talking about that's that's not a mentality you want to have because you want to take a moment and look at those. So I want to ask you guys a little bit. When you have someone or an or a business owner, a church leader, I mean, really anyone in any any area that starts to write off Q1 because you're a couple weeks out, what's one of the first things that you guys think about? I'll tell you what I go to, Adam.

SPEAKER_01 1:31

I go to the strategic plan.

SPEAKER_00 1:33

Of course you do.

SPEAKER_01 1:35

I think a lot of people, I mean, I think there are a lot of people that would go to the strategic plan, but there's a lot of people who are like, I'm just glad Q1's open, you know, coming to an end. That's true. And what, okay, now I've got to really look at my plan and figure out, hey, did I succeed with the plan that I developed and what's next? Or do I gotta jump on par and figure out step one in the process? So I think there's it could go either way. Yeah.

SPEAKER_00 1:58

But why, why, so Brady, why strategic plan? Why is that why is that your first thought as you're getting ready to?

SPEAKER_02 2:04

Well, I mean, you know, we and we've talked about this a couple episodes, um, but we we took a lot of time, and and hopefully you guys did too. Took a lot of time with your team, you know, whether it was a day, whether it was two days, off-site, you know, all those different components of spending and creating this plan. And, you know, we put a lot of work into it, and that that became the roadmap for 2026. But as we also said, what most people do is they take that strategic plan. They got a good plan. You know, I think we've talked about this on the episode before, but I remember um John Maxwell said one time, he said, you know what, decisions are real easy. Disciplines are very hard. So it's easy to make a decision. Yeah, for sure. It's hard to have the discipline to follow through with those decisions that we made. And so strategic planning is is no different, you know. And and we talked about most people do a strategic plan. You know, it's great. They got a booklet or they have it, you know, a PDF or whatever that looks like, and then they just kind of sit it on the shelf and it collects dust the rest of the year. So here's what here's what I want to do. Okay, we're gonna we've never done this before on the show. All right.

SPEAKER_00 3:16

So here is always getting nervous when you start when you start pivoting. I'm like, where's he going?

SPEAKER_02 3:21

So here is your challenge, listeners, okay, or or viewers. Okay, I don't want to leave anybody out. But I want you to obviously, hopefully you're not driving in the car when you're doing this challenge, but I want you to take the next 30 seconds and I want you to put your hands on your strategic plan. Can you in the next 30 seconds? Does that include us? That does not include us. Well, I've actually didn't.

SPEAKER_01 3:42

Mine's on my computer.

SPEAKER_00 3:43

I'm about to say I would assume the two of y'all can get to it very quickly.

SPEAKER_02 3:45

Yeah, very quickly. But if you if you can't do that, then I think it's time to, as you said, you know, we're a couple weeks out from April. It's it's time to get ready for, you know, we I know we had at least one episode on what does a quarterly rhythm look like. Yeah, I think that was a two-parter, actually. It might have been a two-parter.

SPEAKER_00 4:03

Episode 32 and 33. Was it really? Yeah. Oh, wow. I'm impressed. Production manager at its finest.

SPEAKER_02 4:09

So we're so we're getting ready for that, what that Q1 off site looks like. And go back and listen to those episodes and get ready for that. But that's where we're gonna, we're gonna dust off that strategic plan. If you haven't been looking at it, um, like one thing that we do is we have a weekly leadership meeting, and those those leadership meetings, it has the strategic plan kind of baked into it. Yeah. So if there's no judgment zone here, you know, we're just we're just trying to challenge you a little bit. But if if you haven't looked at it, dust it off, get it out, get ready for your Q1 offsite, and um and look at what those quarterly milestones are. And so we're gonna talk a little bit about that.

Why Leaders Shelf The Plan

SPEAKER_01 4:48

If I could to to that, because some people may be listening, watching right now, wondering, why do y'all keep talking about strategic plan? Why do you keep talking about quarterly off-site and quarterly rhythms and and things like that? And I will tell you, we were guilty. I mean, several years ago, we were in this exact same boat. And sometimes it's like you you talk to your kids, you talk to your you know, coworkers or whatever, and you're like, hey, if you'll do this, this is the result you're gonna get. And until they hear it the seventh, eighth, ninth time, wait a minute, I need to do that. Well, we've only talked about this seven or eight times before, you know. So the point of this is to the reason we keep talking about this from time to time throughout the year, we have, like Brady said, quarterly rhythms that keep us on track. It will help your business stay successful, it will help you stay on track, and it will get you the results that you want, but you have to do it. You can't, it's not a one and done.

SPEAKER_00 5:44

You have to continue to do it. So, why why do you guys feel like a lot of um leaders? So that way it really constitutes everyone. Why do you feel like a lot of leaders put that on the shelf? And and also in that same question, do you feel like this should be something that sits on your desk? Like it does not leave and it's here. So you can review those maybe weekly, quarterly.

SPEAKER_01 6:04

I would I will tell you this. I'm I have a lot of business friends that own businesses, that manage businesses, and I think they hope that whatever plan they come up with is gonna turn into reality. And I'm I'm just telling you what we've experienced. This, I mean, we're in we were this way several years ago. We were we put a great plan together and we hoped that it came to fruition. We look up in October, time to start planning for the next year, and we went, we flip through the page like, hey, wait a minute, we didn't even do that. So that's that's what I think is people they they really do. They hope it's gonna come to fruition. Versus if you look at anybody in major league sports, you know, they have the training season could look at college sports now. They have training season, they have spring practice, they have gear up warmups, they have preseason basket, whatever sport it is, major league baseball, they're gearing up to get ready to perform. They're paid to perform, right? And I think a lot of people forget about the planning that comes with that. Here's the plan. We've got to go get this player, this player, this player to make our plan come to reality. And if it doesn't, we got to pivot, we've got to do it again. So I think a lot of people they they hope something's gonna happen, and also they're you know, they don't really plan for what they've already planned for, essentially.

SPEAKER_02 7:24

I think it's uh I think that is uh that is right. I think it's there's a little bit different nuance there. And when you when you think of most business owners, okay, most entrepreneurs, all right. Um, and we've I'm sure we've done a couple episodes at some point in time. I don't you may not you may or may not know the episode numbers, Adam. I don't know, but we talk a lot about the the working genius model. Yeah, okay. And in working genius, not go into a ton of detail, but there's three phases to working genius, and maybe we'll do a second part on it, you know, at some point in time, a deeper dive. But there's an ideation phase, there's an activation phase, and an implementation phase, okay? And different leaders have different working geniuses. What I've seen with most entrepreneurs is they live in wonder, invention, and discernment. Okay. So what does that mean? That means that when it's the when it's the first of the year, it's the same reason people like I'm not a huge like New Year's resolution type person. You know, it's not I love setting goals. I mean, I I love I love the phrase, if you aim at nothing, you hit it every time. I I am a goal setter, targets, all that stuff. But what happens, we as entrepreneurs, we typ typically have shiny object syndrome. And so we hear people talk about strategic planning or these quarterly rhythms, and we say, hey, that's something we need to do. That's a great idea. Team, let's get together, let's create this plan. And then two weeks passes January, February, March, and it's like, now, where's that plan at? And we've already pivoted to three other different new ideas that came along that sounded better than the things that we already committed to. Yeah. So I I think that if we're going to commit to it, then we need to take that plan and and and then really make sure, you know, uh that we follow it.

SPEAKER_01 9:13

Here's another thought. Again, we are this is a pivot episode, so there's gonna be things we're gonna come up with. Roll it. Uh, but it's great, you know, and I love the title, Don't Wait for April, because Q1, as you said, it's coming to an end. I think a lot of people with strategic plan, they get really excited about a plan. Yep. And they get excited that the plan is complete. What I mean by complete is they've accomplished that task that I completed the strategic plan, but they don't complete it to see it to come to fruition throughout the year. So you can get excited about it, you can have great goals, like Brady said, fantastic. But how are you gonna get there? Well, hope doesn't get you there, you know. Um, and and so if you execute the plan, you follow it, you may have to pivot. We were talking before the episode came on that you know, there are times that you have great goals and you have great vision, but then you're like, what happened? We've got to pivot our plan. That's okay. But at least you have something down, yeah, you know, and then get back on track.

Treat The Plan As A Guide

SPEAKER_00 10:11

Well, you have to think about too, you're talking about pivoting and doing that. Your strategic plan is exactly that's a plan. It's a version of you that doesn't exist, right? Like for sure. It's not it's not there yet. Now it hasn't come to fruition. You're planning, you're saying, hey, this is how we're going to do this year. Right. And we'll we'll that's what we want to go down and be that, but it may not have come all the way yet. It may not have been those. So you're working through those. Sure. Um, something else that we were looking at, we were talking about before the show is a lot of times I feel like people use their strategic plan as more of like a report card, more than anything, right? Think about it. Like even our daughter the other day, Addie came home, you know, beginning like uh she came home, she had A's, she had B's the last time, which is great. I'm glad she's excited that she had all she had a bunch of B's, but she's like, I want A's, I want A's. Which came home with a second report card and she had gotten all A's, which is great. She worked toward it. But if she had used that as a deferrant to say, you know, I can't, I can't do any better than this. Like, you know, this is the best I can do. She could, though. She came back and she got this new session or this new report card that came in. So her second one that came in for the year, she's got she had straight A's. First time she's had that. So that was a big deal for her to say, hey, I had this. I feel it's the same with a business owners. They look at that and they use it to grade their business, and they don't take into consideration all the factors: economy, things that we're dealing with, I mean, gas prices, all these types of things involved. Inflation, inflation. There's a lot of things that you've got to look at and figure out, are you doing those things the right way?

SPEAKER_02 11:38

No, I think that's a good point, Adam, because that's that's a great analogy. Because I think most leaders do look at their strategic plan as a grade and not as a guide. Yeah. Yeah. Right. So when they when they set the goal, when they set the target, when they set the objective, well, they get two months in and go, we're not quite hitting the mark that we thought they would hit. And for us as entrepreneurs, I I I know I can speak for Benji and I, when something like that happens, most entrepreneurs, most leaders, one thing they don't like to do is fail.

SPEAKER_01 12:10

That's exactly right.

SPEAKER_02 12:11

You know, so what happens is, hey, we're not hitting the mark, or we're not, I I remember not to get into specifics, but there's there's one thing that that we set as a uh an objective on our strategic plan. And we're sitting here at the end of Q1 and we haven't done it yet. Yeah. You know, we haven't gotten this milestone yet. And there's a lot of nuance to there, there's a lot of details why we haven't, but we're staying focused. Yeah. On, okay, guys, I know we haven't got there yet. There's a there's a few little uh, you know, intricacies to why we haven't done it, but we've got to stick to the plan. Yeah. You know, we haven't we haven't failed yet. The only time you fail is when you quit. That's exactly right. And so we're not gonna quit on that. And so look at it as a guide. That's why you want to have it on your desk. That's why you as a leader want to pull that out every so often and go, okay, let me let me recenter myself. Let's take Elon Musk. Okay, I don't know how everybody feels about Elon Musk as a person, but just as a as a business, you know, um, as a leader, you know, a couple years ago, when the when the news, when a news anchor would put like the mic in front of him and whatever was going on, you know, at the at the time, you know, let's say two or three or four years ago, then you know, there'd be this going on or this going on or this happening over here. And he would always recenter the the conversation back to, hey, listen, I don't know what's happening out there, but let me tell you what what we're working on. Yeah, we're working on building the best electric vehicle ever made on the planet and never ever will be made. Number two, we are focused on putting people on Mars, you know. And I think at the at the time he was uh you know purchasing Twitter. So when it whenever these these conversations came up, he was like, I don't know what's happening. It's kind of going back to signal and noise. Yeah, yeah, right? I don't know what the noise is happening, but let me tell you what we're working on. This is what we're focused on. And so that's what the strategic plan does is brings you back into focus. And listen, I don't know what's going on in the economy. You know, we're in the insurance restoration business. I don't know what's happening there. I can't control what happens over there. I can't control that. Here's what we're working on, and here's the plan, and we're staying focused on the plan until you know we decide, and sometimes you do have to pivot, but that's where it brings you back to center. Yeah.

Cadence That Pulls You Back

SPEAKER_00 14:21

So when you're dealing with those, those things like that and noise and you're trying to come back. Have the two of you ever been in a place where you're like, I'll just reset next quarter? Like, have you ever been, and if so, how do you like how do you combat that thought? Because I feel like that's something that a lot of people probably do that, they or they think through, no matter what leadership they're running, like I'll I'll just reset.

SPEAKER_01 14:42

Yeah, I I think time there's times that that does happen. Like you have to be honest with yourself, you know. Um circumstances come your way that you cannot control, right? And so you have to be willing to pivot to your point, but you don't lose sight and get back on track. That's Brady's talked about the weekly cadence that we have. We call it our tactical every week. That keeps us on track to get to our monthly, our monthly time is designed to really solve a few big problems. Or it may not be a problem, it just may tweak what we what we're doing. And then quarterly is okay, are we sticking to the plan that we developed, the guide, and how is that affected in our weekly and monthly to keep us on track? So you there are times you get off track, let's be honest. Everybody does it. You got to get back on track.

SPEAKER_02 15:30

Yeah, well, and I I think it goes back to uh a couple episodes we did before is like when does a leader step in? And so I think what typically happens is we got the plan, it's a good plan, like it's solid, even if we reviewed it, but typically we we will pivot based off of what I call the ankle biters. Yeah, right. It's the small little things that, oh, we've got this problem over here, you know, we're putting out this fire over here. And so we we take a few instances and say, okay, we got to figure out a solution for X when we really should say, okay, well, those are all those little things will get solved most of the time by going back to the strategic plan and staying focused on the top objectives that that we have, yeah, you know, that you have for the year, and focus on that. Focus on the big things and the small things will take care of themselves.

SPEAKER_00 16:22

So what do you guys feel like is what do you guys feel like the gap is between what is somebody's plan and what is someone's reality? What like I feel like there's a space in between that. So you have your plan, you have what's actually happening. What do you guys feel like is the issues in between that gap? Because you got to be aware of it so that way you can kind of mind, you know, navigate through the minefield of quarter one. Because we talk about like quarter one, it sets the tone for the year, but also more than anything, quarter one sets the the it sets the tone for quarter two. Absolutely. So because each one leads into the next. Ask us how that affected us in 2025. Yeah.

Base Camps And Quarterly Pauses

SPEAKER_01 17:02

You know, you don't want to go back there. No, we ain't never going back there. The the there is there is gaps, right? And I think that you have to be willing to know that things, again, are gonna happen. Yeah, there's no way around it. Um, listeners, you know, if you're facing that problem, reach out to somebody. I mean, talk to somebody, don't leave it internal. Um, there are things happening with leaders all the time that we probably will never know. And those those things can affect the plan that you had set aside. It could be a personal issue, could be a relationship issue or work issue. There are things that come up in life, and when you get off track, the easiest thing to do is forget everything that you had planned. Right? You're like, how am I gonna start? What where am I gonna begin again? And the thing is, I'm I mean, I'm in that boat right now with working out. You know, it's like I did it for so long, and I just ran the New York City half marathon, and I mean, I'm telling when I got to mile eight, the wheels fell off. I was running like nine, nine ten pace for the first eight miles, and I was like feeling good. And I got to the eighth mile and I was like, I got five more to go. And that's what happened. It was like in my mind, I was going, I just ran eight miles, I got another five to go before I even get close to finishing. Yeah. And so I was like, okay, the plan says keep moving, keep moving. Well, guess what? I did. The legs give out. I stopped, I drank a little bit of Gatorade, and I tried to keep going, and I did. But then you got to get back on track, right? You got to just keep working it. So to your point, there's gonna be gaps, things are gonna happen. Yeah, how do you stick to the plan? You just gotta start. I saw a guy, it was fun, it's not funny, but there was a guy in the marathon, he was a very big gentleman. And the the caption set on this, he was crossing the finish line. It said, All you have to do is start.

SPEAKER_00 18:52

Yeah.

SPEAKER_01 18:53

The guy started and he completed the race. If he can do that, I can do that.

SPEAKER_00 18:58

You know, it's a mindset. Well, it almost feels like there's benchmarks, right? Like I think and you you guys tell me if you feel like this as business owners, I think so many people get focused on the end game. Well, where am I gonna end up 26? Yeah. Where do you feel like really the the goal in mind should be quarter one? Like it's like think about you doing the race. It's it's breaking it up into segments because if you try to look at it from a 20,000-foot view, I mean you you've got a lot. Like if you're like, man, I gotta get to I gotta get to 13.2 miles. Yeah, you know, but if you're saying, like, all right, I gotta get to three. Now I gotta get to, I gotta get three more, I gotta get to six. And so what it is is you're breaking it up into segments. Again, it's a mental game. For sure. Because you're trying to bridge that gap and look at those things to say, all right, so we did this, because you you have time to make up. Like you said, man, I'm blazing right now. You know, and obviously in business you never want to pull back, but you're like, hey, if I if I need to rest a second, I've got a little bit to get to where I need to.

SPEAKER_01 19:54

You just brought up a great point because a lot of times we think about the gap is a negative thing. Like we haven't gotten to where we were supposed to be. What if it was on the other foot? You blazed out of Q1, like you're way ahead of your goals. You don't want to sit back. You still have to hold people accountable. You still have to do the right things, you still have to do the cadence. The process doesn't change. It may help you get ahead faster, but it helps you also plan for when another gap might come.

SPEAKER_02 20:21

Well, and I I don't know how this how this works in the um in the running world, because I have not run a half marathon. I haven't even. I wouldn't encourage it, Brady. I haven't even run a.0001 marathon. I think them I think in Proverbs it says only the wicked run when nobody's uh chasing them. But the same my wife tells me all the time when I'm like, hey, you should come run with that. That's my justification. Yeah. Uh but I but I think I think I think I think one important thing is, you know, I heard somebody talk about one time about like climbing Mount Everest, okay? You have these base camps that are set up. Yeah. And so you when you when you start at the bottom and you you've got a guide, okay? So our guide is just the strategic plan, and our base camps are each quarter. So when I get to the first base camp, you don't just get there and then immediately go to the next one, right? You stay there for a minute, you let your body acclimate, you let it rest a few minutes or probably a few days to get used to that environment, and then you head to the next one. So I think that's what quarters do too. And sometimes we as leaders need to say, and we're getting into this right now, is coming into April. Give yourself some time, like we're running and running and running and running and running, but give yourself some time to pause, reflect on the quarter, and look at what what have we accomplished, and then get ready for the next one. I've got a I've got a friend of mine that I'm in C twel with, and he does this with his team to where the last two weeks of the quarter, the leadership team does nothing but reflect on the the quarter before, and they take the next two weeks of the first of the quarter and plan. for okay, what how are we gonna pivot, how are we gonna change, strategic plan, and then for nine weeks straight, they are sprinting to the end of that next quarter. And then they pause four weeks. So two weeks reflection, two weeks planning, and then sprint for the next one. So I think we as leaders think that all the the entire time we have to sprint. And we really don't have to. So what we're doing is just encouraging you guys, and again no no judgment, uh no shame, but just get that strategic plan out, look at it, dust it off. And if you haven't looked at it in a while, that's okay. Now's your time. This is your reminder to do that and look at what are those milestones that you set and get ready for your leadership team and what you're gonna do in in Q2.

Practical Moves Before Q2

SPEAKER_00 22:47

Yeah. So as we're getting ready to wrap up we got a few more minutes how do you guys think that you need to bridge that gap? So what are what are some practical things that you guys could give to our audience to say all right you you're at the time this episode comes out there's I think there's two weeks left of quarter one. So there's it and two weeks is a long time especially in business. A lot of things I think that's the other side a lot of things can happen a lot of jobs can come in.

SPEAKER_02 23:12

So but what is that what how do they prepare to say all right I got I got 14 days to to really set the tone for quarter two what are some of those things that you can well I can I can tell you one thing that in fact I I'll probably be working on this uh today and tomorrow but I'm gonna be reminding our team of what those those quarterly milestones are and I guarantee you here's what's going to happen. Some of them are going to go Uh oh I was supposed to get that done and I got to I've got to give a report card a report in Q1. So the very specific task in fact I know one that I won't say it on the air but I know I know one they got 21 days. I know that's what I'm saying technically they've they've got time to go okay I don't want to look crazy when I get in front of the you know my accountability group leadership team so I got to take the next three weeks and really buckle down and make sure that I get that accomplished. Yeah so it's a reminder to and maybe you've got two or three objectives maybe focus on just one. Yeah you know keep keep keep it simple and make sure to get through the finish line.

SPEAKER_01 24:14

I would say that you know you can have the right plan but maybe your priorities weren't right. Right. I mean because if your priorities I'm not saying they're wrong maybe they weren't the right priorities to fit the plan. So if you need to tweak that tweak that because that could be the big gap to help you get ahead. Yeah. You know I remember you know we talk about all the time we can't again outside world you can't control what the insurance companies do in our world you can't control what you know what we can control is making sure our people do a good job every time we go out. That we can control and we can control figuring out ways to help our company get more business. We can control those two things. Yeah right so it's it's like maybe the priority is maybe I shift my focus to those two things instead of worrying about all this other stuff I had to do that might shorten your gap up.

SPEAKER_00 24:58

I I would say for me I think it's important that you you say these things out loud. Something we've done yeah for sure probably for the and up to this like at the time of recording this we've done this the past three or four weeks at staff meeting at the church but something that our pastors have asked us if Easter was this Sunday is your department ready because I mean I mean Easter and Christmas in the church world is a I mean it's a big thing. Yeah. But that's something they've been asking us like all right what if Easter was this Sunday are your teams in place do you have things ready? Do you have systems ready? Because we're gonna have more people we're gonna have things so every single week that's been almost kind of a lead in to our staff meeting that our pastors asked us hey guys I'm gonna ask this I've asked you this past couple weeks I'm gonna keep asking if if Easter was Sunday are you ready? And so I think that's something too that someone can do. And so we've actually said those things out loud well I got to work on this hey we're trying to dial this in hey we got to go record this video. Hey we've got to get you know this done for kids check in whatever it is. So we've said those things as a team and by doing that what I think it does it helps keep us accountable because we're you're you're having to you're not just kind of holding it in you're saying it out loud.

SPEAKER_01 26:07

Yeah. And and like you just again as we're wrapping up the show, you know, we'd encourage you pull out the plan look for those gaps reset your priorities again you may have had a fantastic quarter but that can still apply to a fantastic quarter or a not so good quarter. Yeah um I know what I get excited about in April is the Masters. I mean I've already seen you post about it I it's it's it's here uh you know I also get excited about Christmas so I post about Christmas every week of the year.

Subscribe And Choose Higher Up

SPEAKER_00 26:36

You don't get excited about Easter I do get excited about Easter I do he literally does he follows this account called Christmas in June or something I don't know but he posts every week in Christmas in June something.

SPEAKER_01 26:46

It's Christmas in July July but sorry see we don't even know hey there's this many Fridays or Saturdays until Easter or Christmas no Easter is to your point is the is one of the most important days in the Christian faith space you know the Lord resurrected from the dead the greatest miracle of all time and so you know we don't have to wait for that we can we can tell people about the Lord now. We'd use it in our business you know whatever that comes to so answer your question. Fill in the gaps look at your priorities refocus your priorities it'll help set you up for success for the rest of the year. Go find your strategic plan in 30 seconds. Yeah yes if you can't we'll give you 60 there's anything you're taking from this if you can't get your strategic plan in the next 30 seconds we'll give you the excuse if you're driving like Brady said but go find it. We might ask you again on another episode to see if you fix it. That's right. No but as always you can find us on any social platform out there at HigherUp Podcast. You can subscribe at higheruppodcast.com slash subscribe uh we appreciate the ones that listen to us all the time give us feedback you post questions you're commenting on social sharing uh that's how we get the message out we're just trying to help people um obviously in the business world leaders managers and and whatever we can do to help we're here to help you but as always go out and choose to live a higher up life we'll see you next time