Greetings and salutations . Real Estate Undergrounders . It is Ed Matthews , again with the Real Estate Underground podcast . Thank you so much for joining us today . I'm always looking at different asset classes and places that are thriving . Obviously , this is a rapidly changing world and a rapidly changing market . I'm a multi-family guy , but there are other asset classes out there and my friend , adrian Sleud , has been kind enough to join us to talk about his mobile home investing business . So , adrian , welcome to the show and thank you so much for your time today . Good to see you , ed . I appreciate you having me here . Yeah , man , good to see you . One of the things that I'm fascinated by in terms of your business model is you hear about all these folks that are buying a multi-family excuse me mobile home parks as fast as they can possibly find them . You're in the mobile home business , but that's not what you do . You want to tell everybody what you do .
Adrian SmudeYeah , exactly , people think of I'll see you in different things than they think of mobile homes . One , the mobile home park , like you just mentioned , and that is a good business . It's got lots of zeroes that are real sexy , but it's gotten pretty competitive , just like the multi-family space . It's in the multi-family space . It's just a different structure . And to real quick talk about those , even though that's not the business I'm in , there's two main ways to run a mobile home park .
Adrian SmudeYou can own everything , all the homes , the dirt , absolutely everything you own is flat apartment complex . Or you can own just the dirt . So you own a big parking lot and everyone pays you a monthly lot rate park their home there . The only thing that you can invest in mobile homes is owning just that home . You don't own any dirt at all . So now the park manager gets to make all the rules and I don't really do that anymore . Both of these are no longer in my vision of what I want my business to be . I have something in the middle . So I own a single unit , an individual mobile home with the dirt . So it is a real estate transaction . It's a homeland package , we call it , but I own the home and the dirt together and I get to make all the rules and all the cash flow that's really attractive .
Ed MathewsSo what drew you into this ? This is a very specific niche , right , so I'm fascinated by the . I'm interested to learn more about how the heck you found out that this is the spot you wanted to plant your flag and grow your business .
Adrian SmudeLet me back up and tell you real quick my story , because that'll make a little bit more sense how I got here . I live in central Florida , in between Tampa , orlando and we are the winter strawberry capital of the world Plant City and we have hurricanes here . I started my investing career as a very bad tenant . We had spaghetti wrestling parties , mud wrestling parties pudding wrestling parties .
Ed MathewsYou're one of my dream residents . Thank you All right .
Adrian SmudeYeah , you don't rent to 20 year old Adrian at all .
Adrian SmudeBut that forced me to get addicted over and over to find something else . So I bought a house your typical ranch style house , moved all my friends in . I finally found out what the landlord has to deal with whenever we were the terrible tenants . Fast forward a little bit . I bought a second house , but that one was at the top of the market with the adjustable rate mortgage losing a little bit every month . I think everyone knows where that story is going . I end up giving it away a few years later as a short sale , dinged my ego . My credit brought back some childhood memories , but that is the key part . So let's just fast forward .
Adrian SmudeI bought some more single families years later and then that feeling came back . I couldn't make any money , the numbers weren't right , I didn't know all the right ways to run all the numbers and I thought we are at the top of the market over seven years ago Wow , but I've been extremely wrong right , there's not many people have been more wrong than me and the market direction . But that forced me to look for something different and I heard some of the old school investors guys and girls talking about this mobile home thing and I was like , no , we have hurricanes here and eventually I said you know what ? I'm just going to buy one and check this thing out . The cash flow was so much better . I have since sold off all my site , built homes . Because I'm a cash flow investor . I can eat my cash flow . There's not as many people in this space . It's not competitive , sorry , and the cash flow is what I'm after . Cause again , I can just say it over and over I eat cash flow . I can't eat equity or it runs out .
Ed MathewsRight on , I percent agree . And when we're looking at the potential for a recession here , we're already in a fairly light one , and if the economists that I pay attention to are to be listened to which I think they are we're in for a dip , and to be determined how big a dip , but it's a dip and it's a healthy cycle , right . But the cool part about cash flow is that's what saves your baking in a recession and it's why real estate is resistant to the ups and downs of the economic cycles . So tell me about the deal structure . I used to flip houses and back , a long ago actually , and you buy the house , you fix it up , you either sell it off or you read it and but the economics are different , because I'm buying a house that the price point is probably a multiple of what you're paying for your mobile homes . So I'm curious how that works , and I'm also curious when you turn around and rent them or flip them . How does that work in terms of returns and things like that ?
Adrian SmudeSo you can fix and flip mobile homes . I don't know how to that's my joke , because I've literally done one and it was a mistake . I'm not a fix and flip , but I got a good friend , mark Bracey , and he is a fantastic fix and flip in the mobile home space . Think about it , were they affordable housing space , not just for the rent but for the sell , you bet . So right now people are buying their payment and the interest rates went up . It's much more difficult for those . So now people that really work after a mobile home , they're like maybe I will , because I can't afford anything else .
Adrian SmudeThe demand's gone up there . You would run a fix and flip the same way as any other house . Ok , there's some differences that you do need to understand , because the loans they look for a few different things . In the skirting and the tie-downs there are some different rules , but how you would run your numbers , as long as you know all the information , it's the same .
Ed MathewsSo at an entry point . I live in the Northeast , I live in Connecticut , when my area the average home is called 340 grand , which is expensive . What's the price point in central Florida for mobile homes ? I'm curious .
Adrian SmudeI actually own some of their rentals that are close to the 300 range . Ok , so they can retell about what you're saying . Three simply Mark texted me the other day . I think it'll be finally sharing it . He's . I accidentally made 90 K net on a flip yeah , because he runs his numbers real concerning and the market kept going up because the demand has risen in them without . He didn't take that in , but yeah , it sold over 300 and he's in Jacksonville for it . Ok , so they can retell there . Yep , the one behind me for the people that are checking out the YouTube this one doesn't retail anywhere close to that . I hope that it's probably worth 40 grand . This .
Adrian SmudeOK but it's under market rent at seven hundred and forty dollars a month .
Ed MathewsYeah , so mobile homes read for similar price points to single family homes .
Adrian SmudeYeah , the rule of thumb that a lot of people like to use is they take off about a hundred dollars for the competitive , the comparable type of home . Ok , just the class of homes . Yeah , in reality in today's market we know that there's not much housing . Also , the housing providers actually have the upper hand . So we do push rents a little bit . But I run my numbers conservative . So if I think I could probably really put it out out there and here in tip for eighteen hundred , I run my numbers at sixteen hundred .
Adrian SmudeGood , I always run a little conservative because I'm not going to repeat that cycle from the past of not being able to pay my bills Right on . But you're right , they can rent really close to the exact same price as a house , or sometimes more . And what I'd say more is because people don't realize when I have that acre of land and that mobile home on it , the three bedroom , two bath people are like how someone paying , and why would they pay $2,100 for that ? Because they're renting the three bedroom , two bath house and the acre of land . Right , people value that and sure everyone that's in the big cities don't always realize that there's a lot of value to someone to live on their private land and they'll bring their utility trailer there and everything else . They have a workshop and they'll have neighbors or HOAs to worry about .
Ed MathewsYeah , we learned then COVID right , we had so many folks here in Connecticut , we had so many folks moving out of the big cities Boston and New York and moving here to the country and same thing and it really drove prices . It was ludicrous , fun , well-lasting , but okay . So tell me a little bit more about your business . Obviously , the more we're talking about this , the more it sounds like a traditional rental business . Right , it's almost a butter . Right , you're buying it , you're rehabbing it , you're making it clean and safe and beautiful and then renting it out to folks that are looking for this type of home . Right ?
Adrian SmudeYep , and you left off the last part because we don't usually refinance them . Financing is a tricky thing in the mobile home space . Let's just split mobile homes up into two categories . Let's look at the 1960s and the 1970s . They're not financing . No traditional banks are gonna finance it .
Adrian SmudeI always joke around about this one behind me that Bank of America is not going to finance this . 1960 , that comes with most of its siting , most . But I am making payments on this . Okay , how's that work ? Financing to me on the older ones is a very simple topic , but it's big , because I've never financed two properties the exact same way . This one I have owner financing on . Okay , owner financing has not been that difficult for me in the mobile home space because it's a very well-known . No bank will finance this . It's not a secret , there's nothing . I don't get that pushback . And then obviously private money would be the other avenue . Okay , and then that can be a little challenging to people that aren't very experienced with private money , because your private money lender not only has to be comfortable doing that , but then they have to be comfortable with this mobile home . There's two levels there .
Adrian SmudeThen let's look at about , we'll say , the 1990s and newer . Okay , those you can get bank financing Okay . So you have to look at the credit unions and community banks and then you can eventually get to the traditional bigger banks . Bank of America , I'd actually chase . I used to do tons of mobile homes . I'm not sure they currently are , yeah , but it is possible . And then the 80s is a mix . Most community banks will still do that for owner occupants . Okay , I like to split it up in those two categories .
Ed MathewsOkay , so question about that . So the difference between the two types of mobile home financing , what is the difference Is ? It is the assumption that the ones that were built in the 60s and 70s are just fully depreciated and there isn't much left . Or what is the bank ? What is the bank ? Why don't they finance something that's 50 years old ? Cause I'm 53 and I'm still in pretty good shape , so I assume that the mobile homes that were built when I was born are probably doing okay too . Right You're ?
Adrian Smuderight , we can rebuild any of these and take care of them . Depends on how well you take care of yourself and shape it then . But there's real one reason that's the biggest is there's a key date , june 15th , 1976 . Okay , that is a year that HUD basically had to step in and say we gotta make a standard for these things . They usually made out toothpicks is what my joke and literally the walls and stuff were extremely thin and there wasn't actual law . The quality , so that year is the year so they had the aluminum wiring beforehand . They're not as safe and they're just was about West . Every state built them a little different as well . That makes sense . That is the biggest reason that the banks don't go further than that . Now you still gotta bring them all up to code , to a certain quality for that bank .
Yeah , I don't know anyone that is able to fix and flip , say , a 1978 to a profitability , because it's gotta become up to the same standard .
Ed MathewsAnd the amount of money you put in it no one really wants to buy it .
Adrian SmudeThere's less comps cause there's less of that happening , so it is more challenging . And that doesn't mean you couldn't own or finance it to someone and as well , obviously , dodd Frank still is in the mobile home space . I don't know why people think it's not , but it's in the mobile home space as well . You gotta be a good boy .
Ed MathewsYeah , okay , all right , that's interesting . Yeah , that makes sense . Now I understand . So thank you for that . So I'm curious , I'll put .
Adrian SmudeYeah , fire with . Oh , I'm sorry , I want to have more thinking . This is a benefit . Once we learn this stuff now , we can get a better price , because most people aren't gonna do everything we just talked about and learn how to negotiate , though under financing and actually that's not what you know let the seller know how it's beneficial to them .
Adrian SmudeAnd if we can do all that , we have an edge up on everyone else that doesn't wanna do that worth and spend time to build that rapport . So we get a cheaper price because also we don't have as many exit strategies . So the one reason the ROI is so much higher because we have less competition and we're able to serve the person better .
Ed MathewsYeah , interesting . Wow , that's an interesting play . So , in terms of managing the business , what do your systems look like ? Do you use just a commercially available property management software ? Do you have a team that manages your residence in terms of paying the rent and work orders and all that Like ?
Adrian Smudehow does that work for you ? Really , most of our residents take care of the properties . We set that expectation before going in , but obviously we still have to do some work . Yeah , it's not like move in and never call us again , that's not . But yeah .
Adrian SmudeWe do look to attract and serve the community that are handyman and handywomen . Now I do have some site built homes that I master lease . I lease it from someone else but I manage everything the exact same way . But most of our residents are handyman so that's their job every single day . So they don't call me when they have a light switch that's out because they're electrician . Yeah , they just fix it . A lot of the small stuff they're just like I could fix it faster and call you , but then there's always things that we need to repair . I do have an office manager now . I'm very fortunate , as I decided to grow and really more than that , go on the road and teach everything to go lower . She takes care of that side of the business . I just naturally grew Software wise . We're using Trello right now , which is not good . She's switching us over to something . She's literally doing that research now what we're gonna switch to . But yeah , I started doing this with an Excel spreadsheet . It wasn't the best way .
Ed MathewsIt wasn't the best way .
Adrian SmudeI made money .
Ed MathewsYeah , the fact is that when we first started buying it up in Vermont right , we had a whole bunch of properties up there in Rutland and the gentleman that I met that was we would have not hired him , but not for this reason the gentleman I met when I asked him how do you manage your properties ? And he pulled open a huge ledger he'd written in pencil and that's how we manage it .
Ed MathewsI said okay , how does that work and he's been doing it this way for 40 years . So I was like all right , it obviously works because you're still doing it that way and the folks that worked with him spoke very well of him , so he was obviously good at his job . But I'm curious about the types of systems . Like , we use a tool called Hemlane , which I really , but we can talk about that offline . So , in terms of growing your business and scaling your business , what's the kind of ? Where are you in ? What's the ultimate grand plan ? What's the empire look like ?
Adrian SmudeI don't see myself ever stopping buying , cause there's always people that need help . I enjoy the business . I'm not the big grant cardone . I need to do 100 deals a year . I'm more like let me average out four really good deals a year . So last year I bought two . This year I should buy six my averages . What am I really doing now that I have most of the cash flow I want ? I am focused on some cash flow so we can get some better systems Like we were just talking about . Yeah , cause those cost money and I wanna pay Joe , my office manager , more . That's one of my big goals . I asked her what are your personal goals in life ? I can help fulfill them . And then , besides that , what does it look like ? I don't want 100 units . What I wanna do is , as I get a better quality property and quality for me it's going to attract good resident that's gonna take care of the place and stay a very long time , and then the structure what most people think of quality I want both pieces .
Adrian SmudeI get one of those and then I sell off something like behind me . That is not a very good structure . It's not gonna attract the best person in the world . I'm just trading up as I go and I'm buying . Actually , when we go off this call , I'm going to throw a closing and it's not a very nice property to be assigned to it will be .
Adrian SmudeWhat I can do now where I'm at in the business is I can find a younger investor that has a few deals and he's done something he's hit . Emma Hur's shown
me what they've done . I can now owner finance it to them . I had some mentors that did that for me and I can make good money helping them out . They don't have the money necessarily or can't get the financing it becomes a win .
Adrian SmudeAnd I actually got to do that with my second property ever bought . It came from one of my mentors . He gave me a fantastic deal . I made great money for years and now I've re-owner financed it out to someone else . But just continuing to help he's making good money on it . Someone's living there .
Ed MathewsEverybody wins right , cause you pay it forward and you give someone who's a few years behind you the opportunity to cash flow and you get to take back capital that you've in terms of appreciation and flip it into something else . 100% , that's exactly it . I get it In terms of , like how we talked about your business now , so let's talk about you . So how do you take in information ? I always say that leaders are readers , right , and but reading today is different , right ? It's not just a book , right , it's not just the paper book , it's audio books , it's Kindles , it's YouTube videos and podcasts and a whole bunch of other things . So I'm curious how do you sharpen the saw ? What do you ? And I'm also really curious about who you paying attention to these days in terms of authors or creators .
Adrian SmudeThe only one I don't do of your list is the Kindle version , so I'm not a very good electronic reader . I read a physical book in the morning and that's a mindset book . I listen to podcasts all the time . I am a very big Howl and Oron fan . I've listened to all 450 whenever episodes he has .
Ed MathewsYep .
Adrian SmudeAnd he's the miracle morning guy . Oh yeah , I listen to audio books . I am , this year , focused more on doing less content absorption , but more actually doing the stuff the book says to do Right .
Ed MathewsThe end of the chapter has something .
Adrian SmudeYeah , we usually just listen to him and we're like , okay , that's nice . I have not gone on to the next chapter in some books which admittedly I'm a few months behind because I'm not allowing myself to go to the next chapter till I take action in what they said .
Ed MathewsYeah , man , but it's not a race , right ? You do it . So you read the way I read , right it's ? You read a chapter and you get a couple of really good ideas from the author or the podcast or whatever and all the stuff we're gonna implement that . We're gonna make it work . And then , okay , let's do the next thing , right , Cause I found that I have a pretty profound case of entrepreneurial ADD and that whole shiny object thing . I'll read this book . And I used to . The way I used to do it was I'd read a book and then I'd read another book , and then I'd read another book and then I'd read another book , and then I'd be like , all right , what did I just learn and how do I implement it ? And it'll be like I don't remember . I've learned from just losing out on those opportunities to implement . Do exactly what you do , which is really smart in that it's you read something , you get a gold nugget , and then you turn around and use it and then proceed .
Adrian SmudeSo there's two other ways , and I thought of it from what you just explained is mastermind groups . I'm into and I run one and then I go to actual seminars in person . I do the zoom world some but I like the in person , cause he energy and we can .
Ed MathewsYeah , there's really . You can only get so much out of a zoom call , right .
Adrian SmudeYeah , something though I started last year and it's been working pretty well for me of where I'm at today is when I hear something I'm like that's one of my nuggets . I'm looking for two to four nuggets . Yep , same , I almost ignore everything going on for the next five or 10 minutes . I get into my CRM or whatever I'm gonna do , and I put it to work right . Then I sign it to a VA , or at least I sign it to myself , because if not , I leave and I start driving or traveling and I forget about it . And then I literally have some books right here from six months ago that I haven't taken everything out of it . But if I can do that with three or so things , at least it's in the works . And someone else on my team cause I give them permission to call me out . Sure , hey , you have a task that hasn't gotten done . So they're holding me accountable , but that's what I decided about . I'll just miss the next few minutes of whatever the speaker is . And it's been working for me so far . That's great .
Ed MathewsYeah , when it works . Rinse and repeat , man , okay . So if let me ask you this , having done this for as long as you've done it , if some guy in Connecticut waved to Magic Wand and said , okay , you're going back to the beginning . Right , you can take everything you've learned , but nothing else , what would you do differently if you had to start over ? Is that ? Do I have money ? Nope , no money .
Adrian SmudeOkay , just a knowledge . Alright . So if I started over today with no money , I would do master leasing . So I would go to someone like you and say hey , aren't you really tired of managing all your stuff and you're tired of those late night calls ? Let me professionally manage them . I'm going to sublet them out because you can get in for pretty much no money . You can control the property . I have a few of those . It works for those owners .
Adrian SmudeI would also probably look at the mobile homes inside the parks because they require a lot less dollars to get in . Now there's more time and you don't have that control and I've done really well . They were fantastic for my growth . And then I would slowly be building up because I have my network , my knowledge and network . I think I would grow really fast because I would say hey , I know you're in a multifamily , I'm not really good at that , but I just got this league . Can you help me out ? I'll bring you in the deal somehow . I would use my network and leverage that bring anyone into the deal that I needed to bring in to get it done .
Ed MathewsAnd that's how I would start over . I am so happy to hear that , and I'm sure our audience is as well , because one of the things when I talk with folks either with local meetups or whatever it's , one of the three things that they always get stuck on is I don't have any money . And my answer is always exactly what you just said you don't need money , you just need creativity and resourcefulness , and as long as you can put a deal together that pencils out , invariably you can find somebody or a group of somebodies who will help you get it done .
Adrian SmudeYeah , so one of my big mentors , peter Fortunato . He talks about it . He's got this house . People should go and Google Peter Fortunato house and you'll see the little copy right at the bottom and it breaks up everything the real estate gives us , and his goal is to find out what do you need ? You might need the cash flow and appreciation . He takes the rest and at this point he's not as picky as what you get , but you're growing . All you need is cash flow . You need someone that needs appreciation or needs a depreciation tax right off , being able to split it up like that . I actually have his house hanging up on my wall , but it's always in my mind what is the other person really needing ? Yeah , and can I compliment them by my needs right now ?
Ed MathewsAbsolutely . Yeah , it's . It reminds me of the old Zig Ziglar quote if you help enough people get where they want to go , they will , in turn , help you get where you want to go right . If you solve people's problems in a way that works for everybody involved , creating that win but makes it a lot easier to do deals , you sleep well and you actually make money doing it right . Couldn't agree more Cool . Hey , so I'm curious about I'm still curious about you in terms of how you operate . So when you're not slinging mobile homes and fix it , making them beautiful and renting them out and all that , what do you like to do outside of real estate ?
Adrian SmudeWhat's fun . I do love real estate . One of my coaches actually today helped me realize that I probably spent a little too much time in the business because I love this , yeah , but what do I do outside ? Nature ? Nature is one of my recharges . I love going hiking . Actually , in about a month I will have cell phone reception . For about a week I'm going to the glacier , the Grand Tetons and Yellowstone . I love doing that . I love RIA's real estate groups . That's one reason one of my coaches helped push me towards the education . He just can't stop you from going there . Why don't you just start sharing there ? I never thought of that . So I get recharged at the news traveling , so I fit everything within my vision . So that's where the education fits in . I get to travel . I pick the areas I want to go , but travel and deep conversations and nature are probably three of my top recharges , like what I just really love doing at Sillsline Bucket .
Ed MathewsIt gets you cooking . That's awesome . Yeah , adrian , I know you have a book and I admittedly haven't read it yet , but I will read it now that I know that you have one , and if folks are interested
in learning about you or your business or picking up your book , what's the best way to make that happen ? How do I get it all to you ?
Adrian SmudeSo the easiest way to find my book and all my information my book is how to buy mobile homes and you don't have to read it now . It's un-onable . It's not un-onable just yet I'm waiting for the approval but I read it . So you have to listen to this voice for over two hours . That's all right . You can go to adrans360.com . It's basically a landing page . It has links to my books there . It has links to all my social media . It has links to my websites , so my buying website as well , even though I only buy in my little area , but used as a resource to go on it Buying what you like . Recreate it and make it yours . That's how my website was created . I went to a bunch of other people's Absolutely , and everything I have is on that adrans360.com and connected with me through whatever channel you use , except for the phone . I don't answer the phone . It's my phone's been on do not disturb for a few years , yeah me too , because you could spend days returning phone calls .
Ed MathewsExcellent , hey Adrian , thank you so much for your time today . It's really good to see my friend and continue success , and I'm looking forward to seeing where you take it next , and I also look forward to reading your book . Thanks , ed , appreciate you having me on here . Good to see you , buddy . All right , hey man , you're really good at this .