Ben Reinberg

So the goal is really simple. Here it is cashflow, tax efficiency, and long-term security. It's not gambling, it's building.

Ed Mathews

If you're within three feet of me, we're probably talking about real estate, much to my family chagrin. But here's the thing, most people see 7% rates in freeze. I see opportunity. They're waiting for the perfect deal and well, I've analyzed thousands of them and perfect just doesn't exist. So I talk to operators across every asset class, flippers, multifamily, syndicators, note investors, and whatever else is working. No sales pitches allowed, just real lessons from people actually doing it. I'm Ed Mathews, and this is Real Estate Underground. Thank you for joining us today and I'm grateful for you all making us a small part of your day. Before we get into the show itself, I want to talk about. Real quick making sure that, it's funny I found out not that long ago that about 65% of you folks out there that pay attention to us don't actually subscribe. And so if you could do me a favor and hit the follow button either whether you're watching us on YouTube or Apple or something else, I would appreciate that. Also, keep those comments coming because it is something that's very useful to us here at the show to be able to figure out, how can we contribute to your growth? What are the types of topics you want to talk about? And, frankly, who do we want to interview? So with that Ben Rehberg, thank you so much for joining us today. I just found out something really cool about you, which we're gonna get into. Mr. TV Star.

Ben Reinberg

Well, ed, thank you so much for having me. I'm very grateful to be here and look forward to adding a lot of value to your audience. I understand your audience very well because I've been in commercial real estate for 32 years plus. So have a good understanding of how to add value to your audience, so

Ed Mathews

not

Ben Reinberg

your first sit back, relax. Grab a cold drink and enjoy this one. It'll be a, it'll be a barn burner for you.

Ed Mathews

On. So for those folks who haven't discovered you online yet or elsewhere why don't you tell us a little bit about you and alliance.

Ben Reinberg

Sure. Ben Weinberg, I'm the founder and CEO of a company called Alliance, consolidate group of companies. We're headquartered in Chicago. I sit in my West coast office in Newport Beach, California, and I've been in the business for 32 years strictly as a principal. I, we do syndications and funds. We we build wealth and significant wealth for high net worth in individuals and families and family offices, et cetera, and RAAs. And we do that through office industrial retail. We just launched a multi-family division recently. We're one of the leaders in medical office in the United States. That's been a big niche. Mine.

Ed Mathews

Yeah.

Ben Reinberg

And so we started that about 25 years ago. Ed. And I'm a fiduciary of capital. We pay great returns. We have a great track record. My overall track record is about 28% IRR across all asset classes. So we have a leadership team of 250 years. So I started this business while I was in my early twenties, grew it. We built over 12 and a half million square feet of office in industrial. Real estate throughout the United States. And I have a unique story. I started in this business and probably you did when the internet was kicking in even a little bit before I did everything on shoe leather. So it was back in the napkin agreements, it was handshakes, it was going and canvasing properties. It was old school stuff where, you had enter and intra bill billing on my phone bill, we spent thousands of dollars on the phone bill because that's how it was. So with that being said. I really got into the real estate fundamentals, which is key when you're representing investors of how do you become a good fiduciary of capital. And that'll probably be my next book, is how to with investors, how do you look at deals and how do you compel 'em? My first book, which talk about is hard assets and hard money for hard times is a foundation of how you can build wealth. While there, you were starting like Ben Ryberg 32 years ago to a billionaire. No matter what level you're at, you'll always be able to use this book. It's evergreen. I didn't write it for me, I wrote it for your audience, the typical avatar. That's my background. I'm a commercial real estate expert. That's what I know, and I'm an investment expert.

Ed Mathews

It's interesting you mentioned getting into multifamily lately. Where we are in the cycle is a really interesting time given, and you mentioned it before we started, before I hit record, in terms of geopolitical situation, the inflation issues. Debt cost, all of that. And so I'm curious, what is your take on, let's talk about multifamily first and we'll get into the other Sure. Asset classes later, but what's your take on the market and what are you seeing out there?

Ben Reinberg

It's interesting. I was in Japan a couple years ago and I was watching the market. I was watching a lot of my friends that were struggling in multi-family. A lot of multi-family operators are not paying returns. They're doing capital calls. Yeah. And I said to my team, we have two 50 years leadership. They have, part of my team has a lot of experience in managing and owning and asset managing multifamily, and I said, we're gonna get into multifamily. There's trillions of dollars of loans coming due. Okay. There's people that got into the business, got into multifamily, did short-term loans, and they're gonna be in, there's gonna have issues, water right here. You're buying opportunities. Yeah. So we said let's get in. We'll offer investors. To invest with us. We have a great track record. We understand multifamily.

Ed Mathews

Sure.

Ben Reinberg

So we felt, and I waited in 2024, we launched. A new family multifamily division we started and then 2025 we hired someone. And we've been rolling ever since. So we're looking for our first handful of acquisitions. So we're very excited about the space and the opportunity. But as I told you before we are a large leader in the medical office space. Yeah, that's actually, I found love what we do because it's consistent cash flow, it's conservative investing with upside. What I love about medical office, and I say this to a lot of people, is that the human body is never going out of style, right? So if the human body is never going out of style, your tenants pay rent, high renewal rates, you could add value. So for me, I love medical office. It's something I developed, it's something I pivoted from. I used to own large office campuses. I saw the internet ki I pivoted. And so one thing I'm good at my career is pivoting into opportunities which we're doing in multifamily.

Ed Mathews

Excellent. And let's talk about medical office. So what is, obviously the human body is ever breaking down and thus we need doctors. So I understand that, that part of it. But, in terms of the investment po the profile, what does your buy box look like?

Ben Reinberg

Typically we look in areas with population growth 50,000 people in a five mile radius. We look for annual rent growth. We look at the credit worthiness of our tenants, whether they're private or public companies.

Ed Mathews

Okay.

Ben Reinberg

And so well, where does that lead you in the United States? Headquarter in Chicago, but we migrate a lot to the south. The south, so East, Southwest. Mountain West, we look for areas where people are growing. We look for positive tax variable states as well, and that way we're always looking to maximize returns for our investors. What we do is cost segregation studies on all our properties. Our Alliance medical fund, which is doing well, has seven properties ready in it. We've done cost segregation studies in all of them, and the tax savings to the investors is tremendous. So not only are you getting consistent cashflow, you're also getting tax benefits too, which is really advantageous. So I love medical office. We invest in properties with tenants that add you and your family any service you're looking for. Those are type of things, hospital systems, orthopedic. Gastroenterology, dermatology, you name it, surgery centers, et cetera. That's what we own in our portfolio.

Ed Mathews

Yeah. Larger assets. I'm curious so I live here in Connecticut and then up in the northeast and one of the things that I'm seeing in this space in particular is a lot of consolidation, right? Yep. There are a handful of companies that are organizations, hospital groups that are rolling up. Practices everywhere. And so I'm curious, are you seeing I don't have a view into the national market. I'm curious if that's something that you're seeing and also how's that affecting your, your your perspective on, what you're acquiring, what you're disposing of and all that?

Ben Reinberg

Yeah, you have to really dig into the fundamentals. What's market rent, right? Why is the tent there? How much are they invested? You could still have a property with a medical tent owned by a hospital system and they want to consolidate. We've seen that in our portfolio. That's why if you underwrite the fundamentals and say, if I have to protect my downside, how does the upside take care of itself? So we're old school, I learned the business the right way. It's not a commodity. It's an asset. It's a hard asset. And I talk about how do you produce. Tangible assets, cash flowing assets that will be secure your cash flow and allow you security and control. And I want people to see that. And that's what's great about medical office. We have an upper eighties renewal rate from medical office and it pays great returns to investors, which I love and investors gravitate to, doctors and attorneys and insurance agents. Sure. It's a safe space. I know. Love it. Because it's okay, I can invest in the cowboy deal. I could diversify with Alliance and their medical fund by saying, okay, I'm gonna get six, seven, 8% return with some upside. And it's consistent and that's what they love. Yeah. And we have a great track record. We're probably mid twenties, IRR as it pertains to medical office. Medical office is a very conservative asset and we've done really well with it. Adding value, which is great. And I love it. I like the asset class. I looked at it 25 years ago. I said to my investors, you know what, we're not gonna buy office campuses. The world's changing, there's vacancy, et cetera. People are working from home more and more. Yeah. And at the end of the day. We've said, okay, if we're gonna sustain ourselves in the office, let's lean into medical office. So we leaned into medical office and have done really well, and our investors have made a tremendous amount of money from it. And we continue. And this business is a marathon business. You, it's like wine. You age and you get better and better. And so we're in a good place. I'm in the prime of my career. And for investors. It's a really good space to play in to diversify your capital away from multifamily or different asset classes.

Ed Mathews

I, so I come from the tech space and I spent about 24 years there. And, back when you were burning through shoes meeting, hand making handshakes and and, squeezing hands and all that. Growing your business as you were a, a startup. I was out there, a, trying to figure out if this internet thing was actually real, and b, saving the world from Y 2K before I jumped back into internet. But so yeah, the interesting thing, and it was a cycle even back then, looking back on it. You had all these org corporations, tech companies in my world were buying up campuses of offices and, I would go, I'd fly out to the headquarters of whatever company I was working for at the moment. And, six, 10 floors and three of 'em were empty.

Ben Reinberg

Yep.

Ed Mathews

And and never to be filled. And, there were a couple companies SAP being one of them that, back in the, like mid two thousands, they were selling off. At 60, 50, 60 cents on the dollar. And those were good deals.

Ben Reinberg

Yep.

Ed Mathews

For them it was it was a bloodbath. And, it's interesting here in the Northeast, people say COVID killed the office space. I fundamentally disagree. I don't know that it ever came back from the great recession.

Ben Reinberg

The, yeah. It was in trouble for COVID, I think COVID kinda lit. Lit the fire, push it. But

Ed Mathews

That's one of the things that has drawn me to the, medical office space is that it's, like you said, it's evergreen.

Ben Reinberg

Yeah, absolutely. It's great. And it, it leans into, why I wrote the book recently that came out Hard Assets and Hard Money for Hard Times is because it was the perfect time to write a book. I didn't have to write a book, ed. I said, we're doing this because. In a time of economic instability and rapid market changes I felt we're in one of the most chaotic markets in decades with inflation and rates and geopolitical. See Ed, most people are scared and confused right now, and I wrote this book to give clarity and control, not headlines and hype. And when the world gets shaky, most investors, they either guess or follow a proven principle. And the book I wrote is The Playbook. The reason why is I want your investor to know that hard assets, what they're investing with you and what investors invest with us is what real wealth is built on, right? It's what shifts in today's landscape are pushing them to the forefront. So the real tangible cash flowing assets like commercial real estate, which I do. They don't disappear when the market throws a tantrum. And so because what we've realized is paper wealth can drop at in a week and hard assets hold value and produce income through any storm. And so what I want everyone to know out there is the smartest family institutions sovereign money, they're all shifting back to hard assets right now. And that tells you everything you need to know of what's going on in the market.

Ed Mathews

Right on. So let me let me ask the dumb question. What is that telling you? What is that telling them?

Ben Reinberg

It is telling you that people are looking for control and clarity, and it's telling us, people want a roadmap. They want capital tied to something real that pays you.

Ed Mathews

Yeah,

Ben Reinberg

it's, they want, they wanna use discipline capital backed by assets. That's not a fantasy, not a speculation. They wanna be able to build the resilience, which is what hard assets do because. When the market cracks, hard money keeps paying you and keeps you in control, right? So people want control and clarity, and it's what's great about the book I wrote because for your audience today, if you go to ben weinberg.com, you could download the Hard asset blueprint on my website, which is the foundation of the book. And basically the blueprint ed is the roadmap. It's literally the roadmap I used for decades, how to find, how to buy, how to finance and scale assets the right way. It's not a theory, I want everyone to know it's step one, two, and three, right? Whether you're starting your first deal or protecting an eight figure portfolio. And that's why the book is so relevant. That's why people are picking up the book. 'cause they're saying, wait a minute, if I'm the Ben Ryberg from 32 years ago that had nothing. To extremely wealthy, what do I, how do I build wealth? And so the blueprint will give you the guide and the principles. And then if you wanna expand on that, you can also take courses from the website that will bring the book to life. If you wanna become an expert in buying hard assets.

Ed Mathews

Yeah, one of the valuable things of a book is that you're basically boiling, somewhere between a decade and a couple of decades of your life down into 200 pages. And I'm a voracious reader. I try to read about 25 books a year and, last year I was a little less successful, but That's okay. You still read, I think I ever read 18 books, but the, the fact is that the the ability to be able to look inside of the playbook of someone who's playing at your level is invaluable. Right?

Ben Reinberg

One thing I love is that in the book, there's something really important as you build your hard ass empire. One, I give real stories. No fluff deals. That didn't work out as well.

Ed Mathews

Yeah.

Ben Reinberg

It's authentic. People know okay, we invest with alliance. It's real. It's tangible. We can see it. We touch it. We get cash flow. At the end of the book, I wrote a chapter on mindset because as you build your hard asset empire, you're gonna have changes in your life. You're gonna have family that ebbs and flows. You're gonna have people and friends that come outta your life. Yep. I talk about who's in your green room. Who would protect you? You're gonna have attorneys and accountants that change too, which happens in this process. So you're gonna grow as a person.

Ed Mathews

Sure.

Ben Reinberg

And how are you gonna deal with that? With your mind as well as the people around you, because people are gonna be jealous of you. Oh, look at him. He is successful. He is building hard ass empire. How do we. You have to deal with all this. You have to deal with the doubters. You have to deal with tough investors, you have to deal with employees. And so I talk about how do you get your mind right? How do you become that person that's emotionally intelligent and emotionally in control? Because when you're emotionally in control, when things are hard, like this environment, you have the world at your oyster because the person in the room that's calm. And can see the forest, can see the trees through the forest, makes it a lot easier to make decisions. I have to make decisions, hundreds of 'em, every single day, ed. And part of that is I need to be emotionally intelligent, be aware of my surroundings, be aware of emotions and how things are flowing because human nature is such a big part of this business. And understanding the human mind and how behavior works is so critical. We actually have a chief people officer in our company. That's how much human behavior means to us.

Ed Mathews

Yeah, it's it's interesting, I always had told people and I fundamentally believe this, I've negotiated, I don't even know, hun, hundreds of million dollars in, in contracts. And the moment I saw somebody get upset, I knew I'd won. And it's because you make you best decisions when you're clearheaded. There's,

Ben Reinberg

yeah, absolutely. So I always tell people like, wait another day if you're in a stressful situation. But I wanna tell your investors, 'cause this is important, especially with what you do for a living, is that saving cash out there. If you're saving cash, you're actually losing money because of inflation and taxes in this opportunities. That's why hard assets are so relevant. And that's how you can protect your capital. And so I teach people is not about being rich. Being rich is about what you have. Now, I talk about becoming wealthy. Wealthy lasts for future generations and secures your future and builds an empire. And so hard assets are where it's at. And the real secret to wealth isn't hoarding cash. It's investing in tangible, durable assets that protect and grow your money even when things are crazy. And so right. What people wanna know. Like Ben, tell me, I wasn't born into wealth, okay? So I'm like a lot of you out there listening. I had to learn through hard mistakes and I made a lot of 'em, but I discovered a path to financial freedom through hard assets. So true wealth isn't hoarding cash, investing in tangible assets that protect and grow your wealth, even in chaos. And hard assets are crucial for building wealth and couldn't agree more. What you and I do for a living is so important to the public because. We're protecting and allowing safety and security out there. And I can promise everyone out there is that you can learn how to become wealthy. I did it and you can as well.

Ed Mathews

Yeah. And the fiduciary responsibility is something else, right? That I keep hearing you talk about. And it's rare in this industry because there's so many cowboys out there. And younger years, I, I. Probably would fall into that category as well. But I learned and, hitting singles and doubles is where you build a company. It's where you build wealth. Every once in a while one of those balls, one of those doubles pops and you do get a home run, but those are not the ones you're swinging for. The ones you're swinging for, you're, all you're looking to do is get on base, hit singles, move the runners. It's basic. It's the things, and I know this is in your book, the things that you do come from discipline and consistency, not swinging from your heels. A

Ben Reinberg

absolutely, you gotta show up every day. You gotta be consistent. You gotta communicate. One of the things I've mastered over the years, that is communication and how to improve my communication, how to be a better listener, how to seek the truth in what other people are seeking. And sang. And so for me it's been critical to constantly grow and evolve as a person, as I age, and keep that in mind. Everyone out there listening is that, I get this question all the time, it's like, what would you do differently if you were in your twenties? I would've done personal development. I would've worked on myself. Yeah. Because knowing what I know now and being emotionally intelligent is incredible when it comes to business. The influence and the power and the ability to get great deals and negotiate great deals. 'cause you have an awareness that no one else has. And and guess what? It benefits your investors.

Ed Mathews

Couldn't agree more. Yeah, the, I have a mentor of mine who is become a really good friend of mine and, but there was a point in my life where I left the company I was working for him. And we were talking years later and I, I had come to the realization it was probably. 10, 11 years after I had left the company. And and I said, flat out to him, I said, if I was more emotionally intelligent when I worked for you, I'd probably still be working for you.

Ben Reinberg

Yeah,

Ed Mathews

right. And I wasn't, I was a hot head and and that got me in a little hot water and, I thought the grass was greener and turns out, no, it wasn't. It was pretty good. It was pretty good where I was, but that's okay. He still returns my phone call, so that's a good thing. That's let's move into the final five. So I'm curious, when you get to a point in your career where, financially things are handled you don't have to work, you work for other reasons, and, I noticed that along, in my tech days, the folks I worked for were, incredibly successful multi-billionaires. They didn't need the money. They were doing it for another reason. And so I'm curious, I know that you've reached that level of of success at least at multiple levels. And so I'm curious what gets you outta bed on Monday morning?

Ben Reinberg

I like creating impact in people. I like giving back. I like helping people. I enjoy it. I enjoy seeing growth in my employees. I like making people money. I enjoy making money as well. That's why I built the brand five years ago. People said why are you building a brand? And I realized that every founder and CEO in the world needs a personal brand. And so my staff came to me and we built a personal brand and it allows me to share my story with people, investors people in our industry, people looking to get and build wealth. And so for me, it creates a lot of impact. And it's my way of giving back. And so social media and my book and my new TV show that was spin off on my podcast that's coming out. It's always to educate the public, which is what I enjoy doing.

Ed Mathews

Yeah. So I'm interested in the show, the TV show. So tell me all about that. What is what's the premise of the show and what are you

Ben Reinberg

trying to

Ed Mathews

accomplish? So

Ben Reinberg

we renamed it the Ben Ryberg Show. It'll be on the USAA channels and their digital platform. And we'll be writing an article to go along with it. So they asked us to take the top two, two episodes of the new TV show, top 10 episodes in the first two seasons. The first season was leverage. How do you leverage and technology, not just debt, but like relationships, like what is really leverage and so we invite people from around the world and we have guests that come in studio and we'll shoot on location. We do it in three days and it's educational. And I do a call to action to describe and discuss, what did the guest just say? 'cause most of our audience don't understand everything that goes on. So I freeze the frame, I explain it and tell everyone what's going on. It's great. Very educational. It's business oriented. It's about giving a tremendous amount of value. Our guests are tremendous businessmen and women from around the world, and so first season was leveraged. Second season was called obsess. In order to be wildly successful, you gotta be obsessed. We talk about what is people's obsession. So we ask people similar questions. We cater it to who they are specifically, and then we wrap it in the bowl. And so basically, it provides a tremendous amount of knowledge in a 24 minute segment for our audience.

Ed Mathews

Tremendous. I can't wait. So I'm also curious about and you alluded to it earlier in our conversation folks that have mentored you over the years and I'm curious about the best advice you ever got and who was the person who gave it to you?

Ben Reinberg

It's actually interesting. I went to Indiana University. One of my fraternity brothers said something to me one day. We were, we were taking a test in class and he's no longer with us, but he said to me, he said, tough times don't last tough people do. And I never forgot that because as I've gone through my career and I've gone through, different cycles and how to deal with challenges and all these things, that always in the back of my head is that tough times don't last tough things will do. The other one that throw is, my father said to me when I was younger, getting started in business, my father was a corporate guy at a railroad. Totally different peer career path. But he always used to say to me, this shall pass. And he's, he was right. You go through a challenge, you go through a relationship, you go through a issue, whatever it is, if you're listening out there, this shall pass. You'll look back and be like yeah, I remember that was tough. But it becomes a distant, faded memory over time. And so when you're in the moment and you're in the heat and the stress and everything that goes on, just be aware that this shall pass. And that was really good advice that I take to heart.

Ed Mathews

Yeah. And so I, so here we, we talk about, here at Clark Street, we talk about. Learning a lot from the mistakes that we've made, right? And I encourage it, right? Embrace the mistake, because that's where you, that's the good stuff, right? That's where you learn. And along those same lines, this too shall pass. When something blows up and, we figure it out and sometimes we don't, but a lot of times we figure it out and, I usually at some point go tell the team, okay, now we know how to do that.

Ben Reinberg

And another good one to tell your audience is it's not how you react, it's how you respond. So we talked about taking a step back and controlling your emotions.

Ed Mathews

Yeah.

Ben Reinberg

Before you react, hold on a second. Take a breath, take a pause, take 10 minutes, an hour, whatever you need. Give yourself space, slow down and then respond.

Ed Mathews

Yeah. That's exceptional advice. So let's talk about let's talk about those bad times, right? Sure. Everybody's weathered them and and have gone through them. I'm curious about a decision that you've made over the years that, you look back on and go, man I would do that totally different if I had the opportunity and how'd you handle it?

Ben Reinberg

I talk about this in my book. It's a great story. We talk about some of these war stories. I bought a huge 300,000 square foot office campus in the Midwest. We put way too much debt on the property. We had a first, we had a Mez piece, and then we had our investors. And the lesson it taught me was, do not over-leverage your properties so you have the ability to hold and ability to hold, which is the key to commercial real estate. And so for me, it was a great lesson of don't take on Mez debt. Again, don't over-leverage. Do low loan to values on your properties, on your acquisitions, because we saw it a couple years ago. Values drop. We have to refinance a property. It appraises out less. Now a sudden 60 LTV becomes 75, so it changes the dynamic. If values drop. And so you have to be conservative. You have to have flexibilities in your loan, and you have to have the ability to pivot and a and audible in deals. And by, by leveraging your property significantly, can PR can really cause challenges in your portfolio.

Ed Mathews

I bet this is one of the reasons, that's one of the reasons I couldn't agree more. That's one of the reasons that you see an opportunity in the multifamily space is because I think it was 24 Moody's came out and said, roughly 23% of the bridge debt that needs to be refinanced that year can't be, 'cause every everybody's underwater.

Ben Reinberg

There's a stat that there's trillions of dollars of loans coming due between 25 and 29. Okay. And that's all different asset classes. Some of that's gonna be stressed because again, values have dropped, the world has changed the last couple years

Ed Mathews

twice,

Ben Reinberg

and there's gonna be sponsors that are gonna have some challenges. And so there's gonna be buying opportunities there naturally has to be.

Ed Mathews

Yeah. That's the cycle, right?

Ben Reinberg

Yep.

Ed Mathews

Yeah. I'm also curious about how leaders like yourself take in information. What's the book on your nightstand right now? Or your iPhone or whatever, however you take in, however you consume info.

Ben Reinberg

It's actually interesting. It's my book because it allows me to go back and look at some of the things that we've done, some of the war stories and some of the things and reflect back and, have some gratitude. So right now I have my book on the nightstand. 'cause I'll go back and I give lessons to part of my leadership team at 7:00 AM Pacific every morning. So I'll go back through that book and say, okay, what's a lesson that I could teach them that's interactive? And so that's currently I, but I love books as well. I've read some great books over the years. I continue, I'm an avid learner. I do a lot of personal development. So for me, I'm constantly learning and growing and evolving.

Ed Mathews

Yep.

Ben Reinberg

And and what that does is I just keep escalating my game higher and Right on. Its our investors.

Ed Mathews

So if not your book what's the next book on your list that you're gonna go after and take a look at? Read.

Ben Reinberg

Daniel G just came out with a book called, I think it's called The Sales Method, and he's a top sales trainer and he does things a little bit differently. And so I picked up his book and it looks to me fascinating and I'm excited to read that and finish it and learn from his ways.

Ed Mathews

All

Ben Reinberg

So I always look at people and say, how do they communicate? I love books on communication.

Ed Mathews

Yeah.

Ben Reinberg

How to properly communicate. I'm always looking at how do I improve? My communication, my cadence, my presence. I speak on stage now, so I'm always learning, growing, and saying, okay, what do I need to do to improve? I'm constantly measuring myself. Yeah.

Ed Mathews

That's it's, it's interesting, people look at other people who are accomplished and they think, wow. It's so easy what they do. It's really that, and you're missing the 10,000 hours that you spent on. Learning how to publicly speak, learning how to run a business, learning this, learning that, and it, it's, it never ends, right? Yeah. The, when you stop learning, you stop.

Ben Reinberg

Yeah.

Ed Mathews

And I'm hoping they're lowering me into the ground with a book in my hand.

Ben Reinberg

There you go.

Ed Mathews

And a martini in the other one. But, that's a different story. Okay. So I'm also curious about how you look at success. Like how do you define it in your own life?

Ben Reinberg

I define it by how did I impact someone else in this world? Maybe it was on a podcast, maybe I was speaking on stage. Maybe it was employee. How did I change their life? That's success. I don't measure it by money. Okay? Money is just a tool that we can use for a lot of different things. We have a stat in the company. How many kids have we collectively put through college throughout the 30 plus years I've been in business? That's an incredible stat to have that wherewithal. Those are what's important. How did I change people's lives? How did I impact 'em? What's my legacy as I get buried? And so for me it's how did I treat people? Did I treat people through kindness? How did I inspire them? Did I change the life when they read hard assets and hard money for hard times? What was the emotions that came out of them? How did I enhance them and bring 'em higher on the learning curve from all the effort I had to put in to get to this point.

Ed Mathews

Awesome. So when you're not talking about real estate or your book what do you like to do for fun?

Ben Reinberg

I just started learning how to play golf. Okay. I'm taking lessons. So you like

Ed Mathews

pain?

Ben Reinberg

Yeah it's a difficult sport, I can tell you that much, but I'm enjoying learning. I can never justify taking that much time off. During the day of the weekend I was raising my kids. To be able to take four or five hours on the golf course and enjoy it. Now that I'm older, I'll be 56 in a week from today, I'll have the ability to play more golf. And so I'm enjoying learning it. I like the challenge, I love the knowledge of the game. It's fascinating to me. And I'm really enjoying it. So that's one. I play a little bit of pickleball and and I'm avid into fitness. I work out with a trainer three or four times a week. I focus on my health really into health and wellness. And for me it's just continuing to focus on my health. It's what's important to me. And so Awesome. Those are some of the things I do outside of real estate, but commercial real estate and the personal brand and speaking and the TV show take up a lot of my time. So I'm trying to segment to this other life.

Ed Mathews

Yeah, no doubt. So when people wanna, if people wanna learn more about you or your business, what's the best way to do that?

Ben Reinberg

If you wanna invest and you wanna learn more about commercial real estate, if you go to Alliance cgc, that's alliance cgc.com. That's my company. You can learn how to invest in what we do. We have different asset classes, great track record. If you wanna learn more about me, you go to ben weinberg.com. You can buy the book on our website. We have accountants and attorneys buying the book in, in, in bulk, which is fascinating. Or you go to amazon.com, you can buy the book if you wanna learn how to build wealth. And my gift to your audience is you go on ben reiner.com and you could download the Hard Asset Empire Blueprint for free today. And so go on and you can see it. Also, you can learn how to invest as well on ben reiner.com. So that's the best way I'm on all the different social media platforms ad that you could follow me on Instagram on at the Real Ben Weinberg. I'm at Facebook, so it's easy to find out who I am on LinkedIn. And if you look at our company website, you'll get a real good flavor of what we do.

Ed Mathews

Fantastic. Ben, thank you so much for your time today. I know how busy you are and I'm grateful that you were able to carve out a little bit of time for us. It's a pleasure to meet you and thank you.

Ben Reinberg

Thank you, ed.