I feel it's the single most revolutionary tool that I have encountered in my lifetime in the last 50 years, and I'm gonna include the internet and all that, and cell phones- Without a doubt and all that into it. I feel like it could have a far more profound impact than any of those things.
Ed Mathews
If you're within three feet of me, we're probably talking about real estate, much to my family's chagrin. But here's the thing, most people see 7% rates and freeze. I see opportunity. They're waiting for the perfect deal, and well, I've analyzed thousands of them, and perfect just doesn't exist. So I talk to operators across every asset class, flippers, multifamily syndicators, note investors, and whatever else is working. No sales pitches allowed, just real lessons from people actually doing it. I'm Ed Mathews, and this is Real Estate Underground.
Greetings and salutations real estate undergrounders. It is Ed Mathews with the Real Estate Underground. Thank you so much for making us a part of your day. I am so grateful for the opportunity to bring in really interesting and fascinating real estate investing professionals. This this show is no different, and we're gonna get into that in a sec. The one thing I would ask is, it's amazing, I still get these reports from my team about people who listen versus people who subscribe. And about 70% of you out there who are listening to the show, thank you very much, don't subscribe for one reason or another. And, I was just talking to James and Wojtek here my guests, about how the fact that, sometimes we have, a few hundred people listening, sometimes we have several thousand people listening. And I think a lot of it has to do with the fact that they forget or don't know that we have a new show out. And so if you subscribe, you'll get a little ding on your Spotify or Apple Music, or wherever else you get your podcasts to remind that, "Hey, we got another interesting show for you to listen to." So with that
I'd like to introduce James Lloyd and Wojtek, excuse me, Wojtek Mardula from US Properties. Gentlemen, thank you for joining me today. I'm really excited about this because we're about to talk about a city that is near and dear to my heart and you are a big part of that city's comeback. So welcome to the show.
James LloydAwesome to be here, Ed
Ed MathewsSo for those folks that haven't discovered you yet, let's talk about US Properties, and specifically I wanna hear all about your v- your journey through the last, 10 plus years bringing Detroit back to the place where it should be.
James LloydYeah, of course. It's great to be here, guys. My name's James. I'm the VP over at US Properties. And like you said, we're a full turnkey operator, really specialized and focused in Detroit, Michigan, right? And we've been there for the past 10 years. And, like a lot of listeners, I think we're look- at least initially, we're looking for a market that had opportunity, where things were more affordable- Yeah where we could come in and get cheaper acquisition, where there was still cash flow,
where we could scale. And, in the pr- in the primary market where we were focused in our early careers, we just couldn't find it anymore.
Voytek MardulaRight.
James LloydWe also heard at the same time that the city was just starting to recover. We all had these preconceived notions of Detroit and, rightly from its past that it was very down and out, that it was rough and not really an opportune place to do business. But we also heard from people that, it was starting to turn, that it had recovered from the early stages. It was in the early stages of recovering from bankruptcy, that there was investment going in there, it was being cleaned up, and that there were these underlying residential neighborhoods where you could acquire assets at a fraction of the cost that you could anywhere else, that you could get local contractors, you could renovate them and get double-digit returns. Know? And that really intrigued us. So we got in the car, we drove down, and we saw the redevelopment, we saw the new sports stadiums. We saw the QLine, which is the major streetcar down Woodward Avenue being restored- Yep as well as the, the Fox Theater and places. And, we went out and we took a leap of faith. We saw these, architecturally beautiful colonials. We saw opportunity. We sourced out local contractors. We renovated. And, in a very short period of time we saw that this was real and that we started to liquidate where we were and buy heavy. And, it... over a l- long story short, here we are 10 years later and, we've renovated over 600 homes, sold them to predominantly out of state and foreign national investors. What defines us as a company is that we're fully turnkey, so everything that you would need from listening to this podcast to getting set up with an LLC, an EIN if you don't have it already, through the construction components, through property management, through the lending insurance, and everything in between from an investment perspective, we either have in-house or at our fingertips. So for a lot of people it really shows support. And I think what's most important is that we have such a complex knowledge of the lay of the land of Detroit, it doesn't take much in a market like this to go astray, to go from where you wanna be in a solid B class neighborhood down to a C or a D, 'cause it's all so close together. And of course we have the, now the construction, we have the management components r- in place and, we just have really focused
in on what works and are having a lot of success and continue to have it to today.
Ed MathewsYeah so that's fantastic James. Congratulations, by the way. The- Thank you. The, the thing that I'm most interested in is the process, right? I mean- Yeah y- if you've dr- if you've, in the last, 15, 12, 15 years you've driven through Detroit you can see, as an investor, you can see a lot of opportunity there in terms of being able to acquire, dilapidated properties, right? And neighborhood by neighborhood over the last, really eight to 10 years I've seen properties or neighborhoods really start to come back, which is great. That's right. So when you're working with potential investors or you're looking at them from your own portfolio perspective, I'm curious about your process in terms of how you are... Are you targeting, neighborhoods and buying blocks? And then walk me through your process in terms of how you are when you say turnkey, how, what are you doing in terms of y- rehabbing the properties, getting them back online and, selling them off or selling them to locals or selling them off to potential investors.
Voytek MardulaYeah. I think the property selection we were fortunate enough 10 years ago to be introduced to the marketplace by one of my close friends who had pioneered the way into the market, and he had bought a lot of properties himself and got to know- the neighborhoods. And so when we came in, we were automatically going into the B, B+ neighborhoods. And so I, I think it gave us a big advantage and a real head start because, Detroit i- is these beautiful historic districts that have had- Yeah these mansions that were built in 1930 by car executives and they're truly spectacular. Other cities they could be worth one, two million, easily, right? But- but there they're still going for 100,000 or 150,000, right? It's one of the most undervalued markets in the city. And I was so pleasantly surprised when I saw that the first time. I just thought, this is incredible. I can't believe these homes are going for below cost of construction in these incredible neighborhoods." So I think that because we were buying so much for ourselves because our intent was really to to buy a portfolio for ourselves and live off the cash flow, right? That's why we came to Detroit. The company was really a byproduct. It's something that happened later. And so we were very careful because we were investing our entire life savings and, and selling off assets in other marketplaces, including our primary residence, right? My, my wife, somehow I got the green light from her to sell the family home to buy as many homes in Detroit as possible, and I know many of you listeners here are real estate investors, so they can identify with this. But it's been, it's been a great journey because I think we started off in a good spot and we went into these historic districts which were very strong and they've always held their value historically over the years. There's relative dip-ups that happened in 2006, '7, and all that stuff but they've held their value. So they've continued to appreciate at a very good rate. And most of our investors have purchased in
these pre-vetted selected neighborhoods where we continue to buy. So we're really only buying in five, six neighborhoods in Detroit right now and that are con- continuing to get hot and continue to buy and move at a good pace. So I feel that's a, that's a real advantage of dealing with us.
Ed MathewsYeah. So- For sure there's the high level piece of, hey, go buy, go buy the worst house in the nicer neighborhoods, right? And I get that part. But, you know- Being that I don't think either of you live in Detroit, right? Or James, you may, I take that back. But the quest- the question I have is, managing that from a remote perspective, there's a process there, there's a system. And really what I wanna do is understand kinda what that process looks like and how do you manage it from So let me give you an a- let me give you an example. So here, in, in Connecticut, which is where I am the, I don't buy properties I can't get to within within an hour or two, right? If somebody says, "Hey, blood, flood, or fire, Ed, you need to be here," I can be there, right? I don't have to get on a plane to do it. And I'd always... I met David Green, the b- of BP fame, and he was big on y- remote buying and... But there's a specific process to that. And I'm curious, how do you guys manage that?
Voytek MardulaSo- Through
James Lloydproperty management.
Voytek MardulaYeah, absolutely. Through having a local team, first of all, including property management. And I also, I'm in Detr- I'm in Detroit twice a month. Yeah. Over the last, 10 years I must've been there 200 times or 300 times, so I know the city like the back of my- Yeah, sure.
Ed MathewsNo, absolutely.
Voytek MardulaAnd so what I've done is really I have taken a lot of time and care and travel to form a team locally and, and look we buy the homes. We have amazing inspectors. We deal with, pillar to post and we, we have local inspectors that do block analysis for us, that do neighborhood analysis, brokers that do comps. We're really getting as much information as we possibly can about a property at prior to any sort of purchase. Sure. And we'll do a walkthrough anyways. We can tell the values. I already know how much a property's worth before I even get to the appraisal. Yeah. Based on the neighborhood knowledge. Sure. But really ultimately, I find a really good skilled property inspector that specializes in renovations and rehabs and does what we do will do a much better job of picking up stuff within a property than I ever can. Without a doubt. So I don't want to give myself the credit or the range of walking through a property and saying, "Oh this is great," and "I've checked out this and checked out that," but they're gonna do a 300-point inspection for us pre-purchase so we know exactly what we're getting into and we know exactly what the renovation figures are going to be to the dollar. Yeah. Because we also have a contractor trailing them, doing those estimates. So we really have a really... and of course, neighborhoods we already know, but we do a block analysis. We do, are there any vacants next door? Are there any problem properties next, next, across the street? Sure. Is there gonna be a problem renting? All that good stuff. And then we have a team of almost, 75 people on the ground, between e- everybody that we employ and subcontractors and all that stuff that are taking care of the properties and, and doing the renovations remotely. So I can pop in every two weeks
for two, three days and really make sure everything stays on track and that everything gets delivered in a timely fashion.
Ed MathewsYeah. So let's play the hypothetical game. Ed Mathews, accredited investor, wants to... has a chunk of cash that he's looking to deploy in Detroit because he sees the same opportunity you guys do, right? What is, we talk about some s- some pretty significant returns, and I think a lot of that- Yeah has to do with the acquisition cost, right? And- Yeah and obviously your management systems and expertise as well. A- and step me through the process of, Ed meets James and Vojtech. We go through the process of, we date and decide, okay, we wanna get married, and I'm gonna invest, right? And what is the experience for the investor, y- going forward? What happens next? How long does that process take? W- you know, usually rough order of magnitude, how far are we f- away from me investing to cash flow, things like that?
James LloydThat's a great question. This is really where I specialize on this side of the business, as Wojtek is mostly managing construction. Of course, he does help with the front end as well. But, after we get through what you just said, the initial conversations and we decide we wanna work together we're gonna really listen to you and see what is it that your investment goals are. Are they cash flow? Are they appreciation? Are they a combination of both? Yeah. Are you looking for some potential, maybe some tax benefits of it? Are you interested in short-term or long-term rentals? We're really gonna nail down, or a combination of both. We're gonna show you the assets that we have available. We're gonna show them to you on pro formas. We- we're gonna show you some past deal examples, and we're gonna hone in on what we're doing, right? Yeah. And from there, we're obviously gonna draft a purchase agreement. We're gonna see whether you're set up with the proper entity formation, introduce you to our US lenders. We have quite a, we have quite an inventory already of properties that are ready. So we're gonna show you to our lending partners. So really from putting the contract together through all the due diligence and the lending process and ensuring everything's done correctly in a professional manner, it's 30 to 45 days. Okay. Depending on, on, on the asset and where it's at. But what
I like to do is we have a very well-matured turnkey system. It takes you through the steps of, property selection, through US entity formation, legal advice with our team in Michigan, through introduction to the lending through, obviously inspections, appraisals, pre-closing to make sure everybody's on the same page, fully comfortable, and then closing, and then, transition to property management, be it long-term or short-term. I guide you through that step by step. It's where I pride myself. Make everything as, as smooth as possible so people, if you're busy and you're working it's not gonna take all your time. And, and I think the people that we have in the team in the key spots that we need, like at the title company, at the lending they're all very close. We've worked hundreds of deals together.
Ed MathewsYeah.
James LloydAnd it goes very smoothly.
Ed MathewsYeah, so one of the things that you guys have mentioned a couple of different times. So let me throw a wrinkle into my previous question. I'm an Irish citizen now, right? Hypothetically. I'm not, actually. I'm a US citizen. But let's say I'm an Irish citizen, so I'm a n- I'm a foreign national. Yeah. And one of the things that you have mentioned a couple of different times, which I think is really important- Yeah to point out,
is establishing a US entity, right? Yes. Because, i- in the commercial banking world, you need... typically, we all buy through LLCs, right? But if I s- if I am a s- Japanese citizen or an Irish citizen or, someplace else out in the world and I wanna buy US properties with commercial paper I need to form a US entity to be able to do that, yes?
James LloydLook, we have all the right advice for you there. Yeah. All right? So we have a tax attorney in Michigan who's one of my closest colleagues, who has helped hundreds and hundreds of investors, be it from Canada, from the United Kingdom, from- Sure argentina, wherever it is. And you're right, it does differ as per where you live, whether it's gonna be the LLC or it's gonna be maybe a combination or a hybrid structure that there's a little bit of- Yeah, I'm not advocating
Ed Mathewsfor LLCs. Yeah. I wanna be clear about that. I'm just trying to- somebody who's listening to this may not understand- Yeah why we have to establish a US-based... If I'm a foreign national and I'm establishing a US-based LLC- Yeah or trust or
James Lloydwhatever-
Ed MathewsYeah
James Lloydit's- it's gonna be for the finan- for the financing Ed? Yeah, exactly. Really, we wanna get you set up for the financing and the taxation part of it- I know so that, you're set up to work with our lenders who, they're not gonna lend to a personal name if you're a foreign national, right? So they're gonna want you to have a certain setup. We're gonna help you with that, get you the EINs. It will all be done with our legal consultation, so we'll be the best solution for that individual- Yeah to... as per where they live. Good. All right. A- and then... So it does, it is customized, and it does differ- Of course from, for whatever that is. Yeah, of course.
Ed MathewsThere's 180 different countries out there or whatever
James Lloydthe
Ed Mathewsnumber is these days.
James LloydAnd most of them are good to go, right? Most of them are good to go. There are a few that aren't, as we all know. Yeah. And from there it's, it goes very smoothly. Yeah. We'll get you set up all correctly, and then at the end of the year for tax time when everything comes in, we have the tax team that can work with you as a foreign national or from somebody- Yeah in the United States, and we'll get you going.
Ed MathewsYeah. A- and it also helps with the exit too, right? One of the things that I wanna make sure we're focused on here is you guys I don't think you flip, right? This is a buy and hold play. Yeah?
Voytek MardulaThat's correct.
Ed MathewsOkay. That's
Voytek Mardulacorrect.
That's correct.
Ed MathewsAll right.
Voytek MardulaWe, we have helped clients in the past that wanted to BRRRR with us and flip. We have helped them. They've acquired the property. We did the the renovation and then they exited themselves. Or they refi-ed. We do have some equity plays for sure. We have a property now that, we can sell for about 170 all in that's worth 250, so whether you wanna refi or flip we do have... we do come across deals like that sometimes. So I just wanted to kinda put it out there,
Ed Mathewsyeah. And, and- Yeah. We're- as a former and now current flipper, I li- I like that pain. I enjoy... apparently I enjoy stress. So I continue to flip. But no, I was ju- I just wanted to make sure that, the folks that are listening understand that, this is a buy and hold play of single family properties.
James LloydIt is, but except, instead of... we're not flippers, but we're refi-ers, right? Yeah. Absolutely. Because there's so much upside in Detroit. So we, we do these amazing job of finding undervalued homes in these high appreciation hot pockets. Wojtek said earlier, in these five to seven neighborhoods that we know so well, where some of the highest appreciation in the entire nation, right? And then we do high caliber, whether it's Airbnb or sh- or long-term rental renovations where we're putting new kitchens and bathrooms, restoring the flooring, looking at the electrical, upgrading it, granite quartz counter. From there, we're also in, so we're lift... there's some lift from the construction, so where the buyer is getting some equity on acquisition right away. And then you compound it with the in- the high appreciation in the neighborhood. What the bulk of people are doing is, is holding the properties, but looking to set short terms with the lender and seeing when is the most opportune time to refinance. Yeah. Of course,
Ed Mathewsright.
James LloydLock into lower rates, scale, pull some capital out, and then reload and do it again. Very few people have ever come in and said, "We're doing one and done," right? So there's opportunity here in this market to, to get five, six, seven, eight, nine, 10 properties, do something more meaningful for yourself. And that's really where I spend most of my time, is actually helping the eternal client base scale. Yeah. It's such a scalable acquisition an asset class because, the lending system allows for it. The assets are going up so much in value that, you could have a portfolio of these properties and refinance certain sections of it periodically every 18 months and just keep scaling
onto more.
Ed MathewsYeah. And when you borrow, it's not income, so it's a beautiful thing.
James LloydThat's right.
Ed MathewsIt's a, so the you mentioned a nuance there that I want to explore a little bit. One, one is short term, and the other is longer term holds. And so I- I'm curious about, your, how you think about that in terms of certain neighborhoods are... When you say short term, are you talking about short term holds, or are you talking about short term rentals?
Voytek MardulaShort term rentals you know- Okay Airbnb, you
Ed Mathewsknow. Okay. And so are those... my, I'm not a short term rental guy although I have friends that are, and they do very well with it.
James LloydYeah
Ed Mathewsthe th- so those are probably the larger properties, m- multiple bedrooms, more in line with vacationing and,
James LloydThat's it
Ed Mathewsmedical professional types and, a-
Voytek Mardulaabsolutely. Both are offered. We've really focused on the larger four to five bedrooms and c- proximity to downtown, proximity to sports arenas. Detroit is this massive event town. That's what it's turned into. And people, there's events being hosted there from March 1st until December 31st. There's literally only two quiet months. There's a 55,000 hotel room shortage in Detroit for the amount of visitors that come in, okay? And r- and currently, last year, 17 million people came into Detroit to visit for so many different reasons. That number is expected to grow to 28 million by 2030. They are, they have nowhere near the capacity to to build that many hotel rooms, they've put up maybe 10 or 12 boutique hotels in the last 10 years since we've been there, thinking about one a year. Those are adding about 60 to 80 rooms, okay? Yeah. Per, per, per year. It's a joke, right? They can't even, they're trying to build a huge hotel near the convention center to, so they can house even bigger conventions, but that's gonna take several years. Right now, they don't have near the capacity. So we've been able to find a niche. And the hotel rooms are so expensive, they're like Manhattan prices, like 500, $700, $800 a night for a boutique hotel room in the core of Detroit. If you can imagine that 10 years ago, that statement is insane, right?
Ed MathewsYeah. And so- it probably helps, obviously the resurgent helps, but it also probably helps that the Red Wings, the Pistons, and the Lions are all pretty damn good these days. I don't know about the Tigers. That's it. Tigers are struggling. They are. They'll be- Yeah, the
Voytek MardulaTigers are not bad either, though. They got, they're
Ed Mathewsfour for four
Voytek Mardularight now.
Ed MathewsWe'll see. Scubal just got hurt we'll see. Yeah. But but the Scrubal, whatever his name is the- their ace. But yeah, we'll see. That's right. It certainly helps when, at least three out of the four and possibly four out of the four professional teams are all firing on all cylinders.
James LloydAnd it's a
Ed Mathewsbig uptown too No pun intended
James Lloydwith
Ed MathewsDetroit, right?
James LloydIt's there's t- tons of business conferences there, j- and auto shows and music festivals and interstate tourism. Sure. People coming in. These people are our Airbnbs are full of people from Ohio crossing the state lines. And like Wojtek said, there's just these neighborhoods that are close ap- proximity to downtown, just off Woodward Avenue, just off the north end of the Q line, where the homes are a little larger. We do a high caliber Airbnb finish. We have professional teams that go in and decorate it, put the sectional couches and flat screen TVs. And they're very contemporary, nice places where two families can stay. It sleeps 13 or 14 people. And it's just like the r- the numbers compared to a long-term rental are triple, right? They quadruple. Yeah. And the fact that we have in-house management with a s- so much experience of the market. We have the cleaners, the concierge, five star reviews. If they're managed correctly and in the algorithm and in close proximity, they really just, they connect. And they've been a real, exciting part of our development. And s- so much so that we decided about a year ago to open it up to potential investors. And then when you find now that too, there's just a lot of tax benefits to running an active business we're super excited because a lot of people out there are high W2 earners and are paying a lot of money to the IRS every year. Whereas if you buy a short-term rental, like the ones that we have for sale in Detroit you can get what's called bonus depreciation, right? So we would help you get a cost segregation study through our attorneys and an engineer. And then what happens is you can front load a lot of the 27-year traditional appreciation right in the beginning and offset a huge payment
to the IRS, so much so that you're p- pretty much covering the down payment. And it just makes a lot of sense. You're helping yourself with the taxation side of things and making these double digit, high double digit returns.
Ed MathewsYeah. It's, you just hit upon something else that I wanted to ask you about. The, there, there's an interesting combination of opportunities here, right? In that-
James LloydYes
Ed Mathewsthere is the the whole accelerated pr- appreciation with, the new laws that came into, to being in '25. In addition actually were renewed I think it was at the end of 2025, a big beautiful bill or whatever they called it. I'm not really a political guy, so I avoid that. But I do know all about bonus depreciation. And but the, th- and then on top of that, when you combine that with opportunity zones which I wonder if that's part of your consideration as well. Any thoughts on that?
Voytek MardulaYeah that's a crazy part. And, it, we've been obviously aware of opportunity zones in Detroit and, for those of for those of us that don't know what they are, it's basically designated areas within the city that the city's looking to develop and is looking to have investors invest funds. And and, and what's powerful about these areas that if you purchase a property in an opportunity zone today and you wait 10 years, you exit with zero capital gains tax for that property, right? And even after five years, there are benefits, and seven years, there are benefits. You pay reduced capital gains. But if you go that full 10 years you're at zero. Having a market like Detroit that has opportunity zone but also has tourism is extremely unique, okay? It I don't know many other cities in the country that have opportunity zones and have that much tourism where you can really- Sure advantage and you can purchase your short-term rental. You run it for 10 years. You basically use the cashflow to pay down the mortgage, and you can exit with a very substantial capital gain and a whole bunch of equity from the original purchase at the end of the 10-year period. So it's a really beautiful, re- retirement package- Yeah if you wanna like that, and we definitely have to share some data with you on that. I,
Ed MathewsI, I, and I'd like that. I'd like to do that. It's really a good example of, and I it's government figuring out how to incent the right behavior and- and then supporting that because, the fact is people say no fair, you're not paying taxes." Ah, here's the thing. You're putting risk capital into, areas that don't typically see investments, and the reason that the government is making that so attractive is to draw in that investment capital to improve those areas and ultimately to create housing that is clean and safe, and people can be proud of- Yeah where they live and, basically taking what was a dead n- a dead neighborhood and, converting it in a relatively short period of time into a beautiful place to live.
James LloydYeah, I agree with you 100%. Yeah. That's exactly what they're incentivizing. And we've witnessed it, right? We've seen the neighborhoods gentrify. Especially these, this opportunity zone where we do a lot of our short-term rentals is in close proximity to the north, north end of Detroit. Yeah. Woodward Avenue, Wayne State University. Big beautiful homes, right? 2,500, 3,000 square feet some of them. Five, six bedrooms. Like little mini mansions. Yeah. And we go in there and really restore the home to its original glory, except it's the 2026 version. And we got the beautiful hardwood, and like I said, the teams that go in they're really spectacular and we're really proud of them. And they're they really connect, like I said, on, for people to guest, 'cause two families can stay there and they're not going to Ann Arbor, right? Or to the University of Michigan. Just pay New York City prices for a place to stay.
Ed MathewsWhich is way more expensive, right?
James LloydYeah. And the property taxes and then things like that have remained low, and the expenses on the... Just from the investor perspective, it really works because things that, are typically eating away a lot of the revenue are just so much lower in Detroit, yeah. Whether it's the maintenance or the insurance or the taxes. It breeds cashflow. That was initially what, we came for that, and we've
s- also stayed for the appreciation. Yeah. 'Cause they've just... We've seen them... i've seen them go up. Not only the property values, but the rental incomes. Yeah. It's just continued to go up and up, and there's a lot more room to go because it started pretty low.
Ed MathewsYeah. American manufacturing's coming back, right? Yeah. And in particular the, the car manufacturers are- Yeah are really start, depending on the brand. But they are- Yeah starting to perform again. And- Yes just like- Ford, Chevrolet, Chrysler built the middle class back in the, '20s, '30s, '40s, '50s. That now is providing a whole lot of octane to that, a similar growth pattern, for those same neighborhoods now 50, 60, 70 years removed from that first renaissance.
James LloydYeah. It's been really cool to see. The renaissance has just been blossoming. And like you said, the auto industry has come back. It's a little different, right? Sure. It's, they moved away from the sedans, and they've really lost to the Japanese, and they're becoming more obsolete- Yeah w- to what sells. Still, look at the trucks. They've taken F150. That's okay. F1- F150, Ford Ex- Ford Explorer, and the hybrid and, hybrid autonomous vehicle development. They re- they've done a beautiful job restoring the original train station downstair- downtown, sorry, to a development center for that technology. And I think what also has really combined, gone in combination with the auto industry is the the introduction of the tech sector has really moved into Detroit. Yes. If we were there today and going out for lunch or going to see our properties, we'd really see the presence of things like Google, and Microsoft, and Snapchat all in the downtown hub. And I think a lot of them made it like the Silicon Valley of the East because the office space was so affordable, and it just mushroomed. But with that has come a lot of people into those companies. And guys like Dan Gilbert have brought his companies into downtown Detroit with Rocket Mortgage and Bedrock. And just thousands and thousands of people have moved into the area, and it's just a, such an affordable place to live. So there's just a lot going on with with the renaissance there, and I think that, that is really what's driving a lot of this upside. And it's just gone out into the neighborhoods and the restoration of these major arteries like 8 Mile, and I go out into the neighborhoods where we operate today. It's been such a dramatic revitalization 'cause as you said, like 10 years ago, it just was not the case.
Ed MathewsAnd, with the technology it, and renaissance again, data centers popping up. Additional power plants popping up. You see all of the ancillary businesses around tech, and manufacturing, and power generation. Yeah, it's really a a tremendous comeback story for this city. And like I said I think I said it off camera, not on, but Detroit is a place that's near and dear s- to my heart. So I'm I'm not an investor there, although we're probably gonna talk after the show. And but I am really happy to see, a historical center of middle class growth in the US, from a history perspective to see it coming back as strong and as quickly as it is
James LloydI agree with you 100%. It's like one of the iconic American cities that's just gone through this revitalization. It really hasn't been seen like since the Great Depression, right? 'Cause that's where it was at, right? The lights were off and it all started with a big bailout from the US government and then this influx of private investment-
Ed MathewsYep
James Lloydfrom the sectors we've talked about. And what an amazing story of recovery. And, Gino,
Ed Mathewssay what you want about local government. Local government figured it out and played ball too. You know- it was a whole lot of people doing it right
James LloydYeah.
Voytek MardulaYeah, it's been a m- a mayor who was very business friendly for a decade, more than that. Who really attracted a massive investment, a guy like Dan Gilbert that owned the Cleveland Cavaliers and, and another 100 companies and who are, were driving forces behind it, but people like Warren Buffett were, buying a third of downtown and, you know- and, and as we all know, he's such an undervalued, investor guy, right? Yeah. He finds undervalued and he bu- he goes heavy with it, right? And so- Yeah that's always been their strategy and and and, but I think what's interesting that, the mayor's gone out and said that, "Look, we feel like we're in the third inning here," like we have so- their plans are enormous, for growth and for development. And you go there, there's cranes everywhere, there's apartment buildings going up, like things are just moving in a really good direction, and I feel that it's the, it's the young people moving there that are really driving a force because it's one of the most affordable and cool and hipster markets now in the country- Yeah right? Where you can go and you can live there for 1,000 bucks a month, right? And you can't really say that about a lot of cities, right? And people can get a really good start and go get a job in tech for, that pays them 80 or 100 grand a year, and you can live extremely well, right? Like it's a, and it has, beautiful restaurants and, and casinos and hotels and, a- and and a club scene and, music festivals. Like it's really a fun city to visit, yeah. That's why so many people come on the weekends and, stay at a Airbnb, but but really, but w- a fraction of those people, of those 17 million people always move there. And, and that's why in the last, starting in about 2020, the census has noted a significant uptick- Huge in population, downtown. And that continuing to grow, right? And and the fabric is changing and there's a lot more money coming in. It's been a fun- All good news it continues to be, a great market. Yeah.
Ed MathewsYeah, it's all good news.
Guys, I could talk about this forever, but we gotta start to land this plane. So I would love to get into the final five. And we're gonna, we're gonna ham and egg this a little bit. We're gonna alternate, if that's okay the final five questions. But and I'll leave it to you to decide who gets to answer what. One of the things that I'm always fascinated by leaders like yourselves who are, very successful, and this is, not your first rodeo, right? You've been successful for many years over many different companies. The bills are paid, right? The mortgages are handled, the ki- kids' tuition's taken care of, the cars are paid for, your significant other is happy. And and but nevertheless, you guys get out of bed on Monday morning and go to work. And so I'm curious I look at that as purpose. And I'm curious what that purpose is for you. What gets you out of bed on a Monday?
James LloydIt's my son, first of all, my f- family. But I think what r- really what gets me out of bed is just the joy I have and the freedom I have in my life to get to, to do this to work from remotely or from the office with my lifelong best friend
and his wife. We're all super close. And I wouldn't trade it for the world, right? I love customer service. I've always loved it. Getting to deal with people and take them through our systems and help in an honest, genuine manner, and hopefully, grow portfolios and business relationships we're both super into that. And what a great way to s- what a great way to, to live is to get to work with your best friend.
Ed MathewsYeah, it does warm the soul, doesn't it?
James LloydYeah.
Ed MathewsRight on. And so I'm also curious about the, the folks that have helped you along the way. M- mentors, right? I'm curious about the best advice you ever got if you, as you look back on your careers and who gave it to you?
Voytek MardulaSo I think that, when it comes to real estate, a certain turning point was reading Robert Kiyosaki's Rich Dad Poor Dad.
Ed MathewsYeah.
Voytek MardulaAnd maybe learning about leverage and about, passive income, that got me very excited and about the ability to create generat- generational wealth for your kids and grandkids through, through a real estate vehicle and really what you can accomplish. And I think, I've always been... I got into personal development probably about 15 years ago and really studied a lot of the great authors and, Darren Hardy, I'm not sure if you're familiar with him, Compound Effect. He wrote a book called Compound Effect. He was a former publisher of Success Magazine. Anyways, great guy, and he has a terrific company, and he helps entrepreneurs he coaches CEOs of companies, and he's like a junior Tony Robbins, I would say, but fantastic guy, wonderful. And, and I read this book called The Compound Effect that really had a profound impact on me because it basically outlined how small actions repeated on a daily basis compound and create massive results, whether it be in a year or two years, and how consistent effort and goal and having written goals e- enables you to change your life and alter not only your life, but also those around you, and how much you can help people through, services and products that you offer, but also by your behaviors and things that you can teach people based on what you've learned over time and the experience that you've had, and I've always been a tremendous fan of him. I- anybody, Compound Effect, be- year bestselling author, Darren Hardy, a really incredible guy And he had a big impact on me. I had a chance to do a private sort of a session with him with 20 other entrepreneurs, and just a really straight to the point guy, really, no nonsense, tells you how it is and, and everything that he says is 100% accurate,
Ed Mathewsexcellent. Excellent. Yeah, the... I coach softball, and actually today is game day. I'm actually wearing my little coach's uniform right now. But we always talk about getting 1% better, right? And it's amazing if you just focus on getting it right a little bit every day that compounding effect, as you said is beyond, what you could possibly imagine when you look a year, three years, five years, 10 years down the road.
James LloydYes. Absolutely.
Ed MathewsYeah. So I'm also interested in decision-making, right? And 'cause I- we're a... we all run companies here and I hope I get... if I make 20 decisions today, I hope I get 8 of them right. And that's a good day. And, but the good thing about that is and s- part of our culture here at Clark Street and Ella Vista is mistakes are a good thing, right? Because you learn from them. And- so I'm curious about, as you look back on your careers professionally, what's a decision that you look back and go, "Oh, man, I would love to have that one back"? And how did you manage through it?
James LloydI, my early career was in hospitality. I went to restaurant school in Manhattan and was in high-end restaurant management with the sort of the aspirations of being a restaurateur. And I certainly made some heavy mistakes early on in my professional career, which I learned from. One of them was really mixing business with pleasure, and I wish I hadn't done that. I had some tremendous opportunities to, to manage some very prestigious places very young. I had a lot of ability, but couldn't really balance the professional side of things and separate that from the social side of things.
Ed MathewsYeah.
James LloydAnd
I went through a lot of heartache because of that and missed opportunity, but I also learnt I was just too young and it d- wasn't there yet in my my, my oversight as to how to manage myself. And through a lot of, m- lot of moves and development along the lines of what Wojtek just mentioned about consistency and steps in my life and maturing into the man that I am today, I just don't do that anymore, right? Yeah. So
Ed MathewsYeah, you know- You
James Lloydknow, you gotta get, you gotta get there though, right?
Ed MathewsY- and y- you've gotta stub your toe and you've gotta, you know-
James LloydYeah
Ed Mathewsas I say, I, I say about my own life, you gotta do dumb stuff, right? And that's okay.
James LloydYeah.
Ed MathewsYeah 'cause you're a lot smarter for it, five, 10, 15 years down the road. Yeah, my wife always used to say when we were both in, managing corporate careers, "There are friends- Yeah and there are work friends, and they are not the same thing." Yeah. Amen. I tended to confuse that. She got it pretty straight. And, Yeah so I hear you, James.
James LloydYeah.
Ed MathewsYeah. So I'm also curious about how leaders like yourselves take in information and keep learning, right? Obviously we talked about growing from your mistakes. But you can also grow from
information that you glean along the way. And you mentioned Harding's book, Wojtek and I'm sure there are others. Everybody mentions Kiyosaki, right? But I'm curious about the book that's on your nightstand right now, virtual or otherwise. Who you paying attention to? What are you reading?
Voytek MardulaI'm reading Joseph Bradley's You to the Power of Two. I've become pretty infatuated with AI and its impact on business. Sometime last year, I was looking for some solutions for our business actually that would help us handle, inbound calls and deal with investors better and be able to answer questions and provide trainings. And I've... I was researching all kinds of solutions and, we've since implemented all kinds of AI into our short-term rental business and- and, and into our, a- and in our website. You can go visit it. You can talk to a live voice agent and get all kinds of information. And I really I've been on a massive crash course for the last six months when it comes to AI, and I'm just learning every day about how it can help business. I feel it's the single most revolutionary tool that I have encountered in my lifetime in the last 50 years, and I'm gonna include the internet and all that, and cell phones- Without a doubt and all that into it. I feel like it could have a far more profound impact than any of those things. And if it's used correctly, it can really enhance our lives and I, I'm just obsessed with it, so I'm just reading everything I can about it, articles on LinkedIn, books whatever I can. And I actually have an AI company as well. That's amazing so we're just super exciting stuff, so- Yeah and, but I think that it's been really amazing to get exposed to a new industry. I'm 50, so I'm not old, but I'm also not 20, and really have to learn it all and embrace it and really and I'm super excited about it and I feel it has amazing parallels and to real estate and it can it can work amazingly well for people looking to buy real estate, sell, whatever you wanna do with it. I think it's gonna have a huge impact.
Ed MathewsCouldn't agree more. Sure. Yeah. I'm... So I'm 56, so I got you there. Oh, good. And you and I I graduated right around the time that Al Gore invented the internet. And and so I got to watch. I spent 24 years working for Silicon Valley companies in, both in Silicon Valley and elsewhere. And that internet revolution felt like the ground was shaking until AI started to, la- learning models, large language models, and now AI. Yeah has emerged and I always looked at, personally I always looked at technology as a great force multiplier, right? You can serve more people with fewer, more people's interests with fewer resources, which is good for the people you're serving, and also good for the companies because you don't have to throw hu- people at problems, you can throw technology at problems to solve. Voice agents being, I think, one of the things you mentioned. Yeah. We're a small company. We're not quite as big as you guys. You're, I think I heard you say 75 people. We're like 10, right? But the but the fact is that we get a lot done because we embraced, what the precursor to AI, and now AI
as part of our back office operations. And we're able to- lift a lot of heavy stuff with not a lot of people. And,
James LloydYeah
Ed Mathewsit's... And I too have a software company and, if you're listening to this you've probably already heard the commercial for it. But the fact is that I think that AI, when the internet felt like the ground was shaking, AI is going to fundamentally change how everyone, every single human being, all 8 billion of us, in some way, shape or form live and interact with each other going forward. It's it is going to be one heck of a ride and I'm really psyched that I get to watch it and play a little role in it as well. That's gonna be cool. Yeah.
Voytek MardulaAwesome.
Ed MathewsAnd Wojciech, I wanna hear all about your AI stuff too, so we're gonna geek out on that on a different, We have to. We have to maybe on a different show.
Voytek MardulaAbsolutely.
Ed MathewsLast but certainly not least, James, I think it's your turn. How do you define success in your life?
James LloydOh, that's a great question. It's certainly not a- about financial gains. I think it, we said that we're all in a pretty good position, right? It's just about the freedom that we're living the wellness that I'm trying to live in my daily routine, being able to be active to communicate with people, to have a... to be there for my parents as they age to be a great father to my son, to get out to sporting events to be present to be honest just to be living the life that I always wanted and with the freedom to do knowing that I trust myself and I'm making the right decisions. Everything's not perfect, but nothing today is ever gonna come up that I have to worry about because we can deal with it.
Ed MathewsRight.
James LloydI have people around me that love me and support me, and a team there and it goes both ways, right? So whatever comes up, we'll get through it, and that's true success, right? And I wouldn't trade the w- trade it for the world.
Ed MathewsYeah. The as I guess the resident old guy on this conversation I'll let you know that this too shall pass, right?
James LloydYeah.
Ed MathewsEverything is gonna be okay. It's gonna be fine.
James LloydYeah.
Ed MathewsIt may take a little while. Yeah, stuff comes up. May take a little while- Yeah but it's gonna be okay. That's right guys, I've really enjoyed this conversation, and congratulations
on, the incredible company that you've built and continue to build. Continued good fortune. So when you're not talking about real estate, what do you like to do for fun?
Voytek MardulaPlay tennis and ski. Yeah. Travel. Big traveler. Yeah. Love going to Europe. Love the good food over there.
Ed MathewsYeah.
James LloydYeah.
Voytek MardulaJames?
James LloydLook I like to exercise. I like the same sports that Wojtek does. We play a lot of tennis together. We go skiing every year. He's an avid skier, and he's brought me back into that, so I'm very grateful. And I'm very active being a soccer dad. Awesome. I have a young player who's thriving for his age, and very busy with it. And I'm blessed that I get to work a job that I'm free to take him every day to-
Ed MathewsYeah
James Lloydto the soccer pitch, right? And be there.
Ed MathewsAll right, guys, I need a moment of honesty here. Who's the better tennis player?
James LloydWojtek.
Ed MathewsWell played. Played. Played. All right. Moment of clarity and honesty, I love it. Guys, how can people get in touch with you if they wanna learn more about you or get to know you or learn more about your business?
James LloydThey can reach out to us. Look, we're always accessible, and I really pride myself in getting back as promptly as humanly possible. You can reach out to us through our website USProperties.ca, or you can email me directly at James Lloyd, L-L-O-Y-D, @USProperties.ca. I'll pick up either at the submission through the website or a direct email and get back to you right away. You know- Awesome and from there we'll set a time. I have, I have a Calendly link. You can book a call with me. We'll start the conversation. I'll listen, see if we can be a big fit, and if I can help in any way or Wojtek can help that's what we love the most, and you can be sure you'll get it.
Ed MathewsAwesome. Guys I've really enjoyed this conversation. Again, congratulations and continued good fortune and we'll see each other soon.
James LloydThanks so much. Awesome. I really appreciate it. Really enjoyed it. Thanks, Ed. Thank you, Ed.