Higher education marketing professionals are working harder than ever to promote their institutions in a media-saturated world as well as counter the public questioning of the value of a college degree.  This Innovating Enrollment Success episode dives into why higher ed marketing conferences like AMA’s Symposium for the Marketing of Higher Education are crucial to not only building community but building confidence in a marketer’s role to champion an institution across platforms and audiences. 

Michigan State University Health Sciences Senior Director of Marketing and Communications Nicole Szymczak, an AMA committee member, shares why the 2023 conference, held Nov. 12-15 in Chicago was its most attended in history.

This episode addresses:

• Why higher ed conferences like AMA are needed communities
• The evolving roles of marketers and communicators on campus
• Ways to engage and build trust across teams and reporting structures
• Keeping self-care in mind as a marketer in a rapidly changing ecosystem
• The challenges of leading a centralized marketing and communications team and ways to build trust and connections
• Keynotes and sessions that resonated long after the conference and why

Nicole Szymczak is on LinkedIn.