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The Teacher Biz Podcast
Hey there! Welcome to The Teacher Biz Podcast with Heather O’Donnell.
Each week, Heather shares strategies she’s used in her own online business to replace her teacher income (several times over) while working just 25 hours a week. Learn how a profitable teacher biz actually works (psst… we’re not throwing up resources on TPT) and how to get started without falling into the most common pitfalls and time wasters in the online business world.
Through a mix of interviews and solo episodes, you’ll learn about building an email list, creating and selling digital products, time management, a must-have mindset for success, how to run a profitable business on your own schedule, and much more.
Hit subscribe and get ready to learn how to build a profitable home business with a lot less effort than it takes to run a classroom!
Connect With Heather:
The Teacher Biz Podcast
104: Using Graphics to Build Trust and Increase Conversions with Mauri King
THE DIGITAL PRODUCTS THAT SELL SUMMIT
Get Your Free Ticket! → teacherbiz.com/summit
Mauri King is a food blogger-turned-graphic designer, and now a go-to-gal for helping mamapreneurs create sales pages that actually convert. Mauri's favorite is to help her clients take their brilliant digital products and turn them into stunning, strategic sales pages, product PDFs, and brand visuals that connect AND convert. Mauri loves offering relief from bland graphics & the death stare of a blank cursor and STRATEGICALLY marketing digital products with gorgeous graphics & fun-to-read copy that makes an audience want to click that "buy" button!
In this episode, Mauri breaks down how good design (and a little help from AI) can make a huge difference in your business. She shares why visuals matter way beyond just looking pretty and how they can actually help build trust, boost conversions, and make your offers stand out online. You’ll hear her take on when it’s totally fine to DIY your graphics and when it might be time to bring in an expert, plus some easy tips to make design feel a lot less intimidating. Mauri also explains how tools like ChatGPT can help you brainstorm, overcome common buyer objections, and make your sales pages even more effective. Whether you're just getting started or ready to polish things up, this episode is full of helpful insights and encouraging takeaways!
Connect with with Mauri King:
theamericanpatriette.lpages.co/picture-perfect-sales-pages
Key Takeaways:
- (02:20) From food blogger to graphic designer
- (03:35) Why graphics matter
- (06:00) DIY or hire? How to know when it’s time to outsource your design
- (10:15) How good design builds trust and boosts conversions
- (13:15) Beginner-friendly design tips
- (16:40) How AI tools like ChatGPT can elevate your product creation
- (22:35) Quick design tips to make your offers stand out
- (29:55) Picture Perfect Sales Pages
Listen to Previous Episodes:
#18: Learn the Power of Facebook Ads with Beth Anne Schwamberger
#40: Taking Small Steps Towards Big Goals with Ruth Soukup
#97: Finding Business Friends and Creating a Mastermind Group
Don’t forget to grab the FREE Teacher Biz Starter Guide!
Connect With Heather: