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The Teacher Biz Podcast
Hey there! Welcome to The Teacher Biz Podcast with Heather O’Donnell.
Each week, Heather shares strategies she’s used in her own online business to replace her teacher income (several times over) while working just 25 hours a week. Learn how a profitable teacher biz actually works (psst… we’re not throwing up resources on TPT) and how to get started without falling into the most common pitfalls and time wasters in the online business world.
Through a mix of interviews and solo episodes, you’ll learn about building an email list, creating and selling digital products, time management, a must-have mindset for success, how to run a profitable business on your own schedule, and much more.
Hit subscribe and get ready to learn how to build a profitable home business with a lot less effort than it takes to run a classroom!
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The Teacher Biz Podcast
116: Marketing Strategies from Big Brands You Know and Love
If you have an online business, then guess what, you are officially a marketer! And it’s time to start looking at your business and the world around you through that lens. In this episode, Heather breaks down what some of the biggest brands are doing right when it comes to their marketing strategies, and how you can bring those same ideas into your own business. From building anticipation to creating a memorable experience and showing off your unique personality, you’ll learn the marketing principles that can transform the way you connect with your audience. Plus, you’ll walk away with action steps to help you start applying these ideas today!
Key Takeaways:
- (02:20) How to start seeing marketing all around you
- (03:10) Dunkin’ Donuts and the power of consistency
- (08:00) Taylor Swift and building anticipation for your offers
- (14:10) Olive and June; educating your audience for better results
- (17:15) Disney; selling experiences, not just products
- (19:45) Apple; marketing transformation, not features
- (21:55) Trader Joe’s personality-driven approach to engagement
- (25:05) How to apply these lessons in your own business
Grab the free Teacher Biz Starter Guide at teacherbiz.com/start
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