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The Teacher Biz Podcast
Hey there! Welcome to The Teacher Biz Podcast with Heather O’Donnell.
Each week, Heather shares strategies she’s used in her own online business to replace her teacher income (several times over) while working just 25 hours a week. Learn how a profitable teacher biz actually works (psst… we’re not throwing up resources on TPT) and how to get started without falling into the most common pitfalls and time wasters in the online business world.
Through a mix of interviews and solo episodes, you’ll learn about building an email list, creating and selling digital products, time management, a must-have mindset for success, how to run a profitable business on your own schedule, and much more.
Hit subscribe and get ready to learn how to build a profitable home business with a lot less effort than it takes to run a classroom!
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The Teacher Biz Podcast
123: How to Grow an Engaged Email List Using Facebook Ads
Think Facebook ads are just a money pit? Heather’s proof they can actually build a six-figure email list and pay for themselves along the way. In this episode, she shares how she grew 115,000+ subscribers with simple tweaks, smart testing, and a strategy that’s easy to repeat. From her first scrappy ad to her top-performing seasonal campaigns, Heather explains what worked, what flopped, and what she’d do differently now. You’ll hear why naming your freebie the right way matters, how to bounce back when something tanks, and the easy strategy that keeps her list growing year after year. Hit play and see how one good freebie can turn into the list-building engine your business has been missing!
Key Takeaways:
- (04:15) How Facebook ads became Heather’s main growth driver
- (06:00) The early days; direct-to-sales ads and first lessons learned
- (09:50) The freebie that flopped and the pivot that changed everything
- (15:00) What her early ad graphics looked like and why “ugly” worked
- (18:10) Repurposing old freebies
- (23:00) Why testing matters more than perfection
Listen to Previous Episodes:
119: Behind the Scenes of a Successful Funnel with Laura Kebart (Part 1)
18: Learn the Power of Facebook Ads with Beth Anne Schwamberger
67: The Free & Simple Strategy to Grow Your Email List
17: How to Start Building Your Email List TODAY
16: Why You Need to Grow an Email List From the Start
56: What to Send to Your Email List
Grab the free Teacher Biz Starter Guide at teacherbiz.com/start
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