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The Teacher Biz Podcast
Hey there! Welcome to The Teacher Biz Podcast with Heather O’Donnell.
Each week, Heather shares strategies she’s used in her own online business to replace her teacher income (several times over) while working just 25 hours a week. Learn how a profitable teacher biz actually works (psst… we’re not throwing up resources on TPT) and how to get started without falling into the most common pitfalls and time wasters in the online business world.
Through a mix of interviews and solo episodes, you’ll learn about building an email list, creating and selling digital products, time management, a must-have mindset for success, how to run a profitable business on your own schedule, and much more.
Hit subscribe and get ready to learn how to build a profitable home business with a lot less effort than it takes to run a classroom!
Connect With Heather:
The Teacher Biz Podcast
127: A New Marketing Strategy Inspired by Olive & June
Grab the free Teacher Biz Starter Guide at teacherbiz.com/start
Feeling like your sales or emails have gone a little stale? In this episode, Heather talks about the experiments she’s running this season to breathe new life into her business. She’s ditching the copy-and-paste sales strategies, and questioning everything from why her emails land in the promotions tab to whether hitting “duplicate” is secretly tanking deliverability. Inspired by one of her favorite brands, Olive & June, she’s trying out a fresh new strategy and inviting you to follow along! This season is all about trying new things, learning as you go, and proving that growth comes from experimenting, reflecting, and refining!
Key Takeaways:
- (02:30) Why Thanksgiving products get less attention and how she’s planning her seasonal sale
- (06:30) Repeating sales year after year; why business emails are landing in promotions
- (12:40) The Olive & June marketing strategy
- (14:55) How a “free gift with purchase” can boost value without lowering prices
Episodes Mentioned:
#121: Inside Heather’s High-Converting Funnel
#126: How to Plan the Rest of 2025 and Finish the Year Strong
Connect With Heather: