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The Teacher Biz Podcast
Hey there! Welcome to The Teacher Biz Podcast with Heather O’Donnell.
Each week, Heather shares strategies she’s used in her own online business to replace her teacher income (several times over) while working just 25 hours a week. Learn how a profitable teacher biz actually works (psst… we’re not throwing up resources on TPT) and how to get started without falling into the most common pitfalls and time wasters in the online business world.
Through a mix of interviews and solo episodes, you’ll learn about building an email list, creating and selling digital products, time management, a must-have mindset for success, how to run a profitable business on your own schedule, and much more.
Hit subscribe and get ready to learn how to build a profitable home business with a lot less effort than it takes to run a classroom!
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The Teacher Biz Podcast
131: Heather’s Black Friday Results and the Pivot That Turned Everything Around
Grab the free Teacher Biz Starter Guide at teacherbiz.com/start
After mapping out what Heather thought would be a strong Black Friday strategy, the results came back and they were some of the lowest she’s ever seen. Instead of spiraling, she pivoted fast. She brought back her “12 Days of Sales” promo, led with her bestselling Alphabet Kit, and immediately saw stronger results, including her biggest revenue day in months. Inside this episode, Heather breaks down exactly what went wrong, why memberships are a tougher sell right now, how offer complexity silently kills conversions, and why one-time purchases are outperforming recurring offers this season. If your recent promotion didn’t go the way you hoped, this is the behind-the-scenes clarity you’ve been looking for. Listen to the full breakdown now!
Key Takeaways:
- (01:40) The original Black Friday plan and why she scheduled it early
- (03:00) How her tiered membership + multiple bonuses complicated the offer
- (07:30) Reviving her “12 Days of Sales” strategy
- (11:00) The mindset shift after a disappointing launch
- (15:00) Why the week after Christmas is an underrated selling window
Episodes Mentioned:
#27: How to Navigate December as an Online Business Owner
#126: How to Plan the Rest of 2025 and Finish the Year Strong
#127: A New Marketing Strategy Inspired by Olive & June
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