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Episode 29: From Gut Feeling to Jury Science: How Big Data Is Changing Trial Strategy

Championing Justice: A Personal Injury Podcast

Championing Justice: A Personal Injury Podcast
Episode 29: From Gut Feeling to Jury Science: How Big Data Is Changing Trial Strategy
Apr 27, 2026 Season 1 Episode 29
The Champion Firm, Personal Injury Attorneys, P.C.

What if you could test your case with hundreds of real jurors before ever stepping into a courtroom?

In this episode of Championing Justice, trial attorney and host Darl Champion sits down with John Campbell, a former trial lawyer and law professor who now specializes in big data jury research. 

Join us as John explains how modern jury science is reshaping case valuation, trial strategy, and risk analysis… and why traditional focus groups may no longer be enough on their own.

From leveraging real juror data to avoiding costly decision-making mistakes, this episode offers a practical look at how plaintiff lawyers can bring more precision and confidence into high-stakes cases.

→ Learn more and contact John here: https://www.campbelllawllc.com/

→ Focus with Fred: https://www.focuswithfred.com/

→ JuryBall: https://www.juryball.com/

Watch this and other Championing Justice episodes on YouTube: Championing Justice video episodes

Additional Resources:

Learn more about The Champion Firm, Personal Injury Attorneys, P.C. here.

Learn more about Georgia tort law cases and topics here.

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