Episode 29: From Gut Feeling to Jury Science: How Big Data Is Changing Trial Strategy

Championing Justice: A Personal Injury Podcast

Championing Justice: A Personal Injury Podcast
Episode 29: From Gut Feeling to Jury Science: How Big Data Is Changing Trial Strategy
Apr 27, 2026 Season 1 Episode 29
The Champion Firm, Personal Injury Attorneys, P.C.

What if you could test your case with hundreds of real jurors before ever stepping into a courtroom?

In this episode of Championing Justice, trial attorney and host Darl Champion sits down with John Campbell, a former trial lawyer and law professor who now specializes in big data jury research. 

Join us as John explains how modern jury science is reshaping case valuation, trial strategy, and risk analysis… and why traditional focus groups may no longer be enough on their own.

From leveraging real juror data to avoiding costly decision-making mistakes, this episode offers a practical look at how plaintiff lawyers can bring more precision and confidence into high-stakes cases.

→ Learn more and contact John here: https://www.campbelllawllc.com/

→ Focus with Fred: https://www.focuswithfred.com/

→ JuryBall: https://www.juryball.com/

Watch this and other Championing Justice episodes on YouTube: Championing Justice video episodes

Additional Resources:

Learn more about The Champion Firm, Personal Injury Attorneys, P.C. here.

Learn more about Georgia tort law cases and topics here.

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Episode Artwork Episode 29: From Gut Feeling to Jury Science: How Big Data Is Changing Trial Strategy 49:35 Episode Artwork Episode 28: Why This Trial Lawyer Decided to Advertise on Billboards 47:14 Episode Artwork Episode 27: How AI Is Quietly Reshaping the Legal Industry 1:01:36 Episode Artwork Episode 26: The Art and Science of Performance in Trial Advocacy 47:27 Episode Artwork Episode 25: Starting, Growing & Managing a Law Firm (Part 2) 45:20 Episode Artwork Episode 25: Starting, Growing & Managing a Law Firm (Part 1) 51:37 Episode Artwork Episode 24: Radio Advertising for Law Firms with Gary Sarner 1:07:36 Episode Artwork Episode 23: A Peek Inside the Marketing Mindset of 'The Hometown Lawyer' Josh Hodges 1:03:08 Episode Artwork Episode 22: Lessons From Insurance Adjuster Turned Injury Attorney, John Griffith 1:01:42 Episode Artwork Episode 21: How to Build a Thriving Law Practice Through Attorney Referrals 54:46 Episode Artwork Episode 20: How to Recruit and Retain Associates in the Legal Job Market 52:33 Episode Artwork Episode 19: 2025 Goal-Setting and Law Firm Growth Advice 54:06 Episode Artwork Episode 18: Legal Marketing Tips for Competitive Metro Areas 55:32 Episode Artwork Episode 17: Personal Injury Law in Australia vs The United States 43:38 Episode Artwork Episode 16: Communication and Witness Preparation Tips with Andrew Caple-Shaw 1:03:50 Episode Artwork Episode 15: From Judge to Plaintiff's Attorney: Career Changes and Trial Strategies with Dax Lopez 1:02:36 Episode Artwork Episode 14: The Power of Visual Aids in Personal Injury Cases 53:32 Episode Artwork Episode 13: Truck Accident Litigation And Perspectives From a Former Defense Lawyer Turned Plaintiff’s Attorney 46:02 Episode Artwork Episode 12: Advanced Marketing Tips for Personal Injury Firms 56:21 Episode Artwork Episode 11: Utilizing Associate Attorneys in Your Law Firm 1:00:38 Episode Artwork Episode 10: How to Master Legal Case Management 56:06 Episode Artwork Episode 9: Unlocking The Power of Virtual Assistants in Modern Law Firms 47:33 Episode Artwork Episode 8: The Most Important Case Rulings of 2023 1:07:42 Episode Artwork Episode 7: What Plaintiff’s Lawyers Get Wrong About Running Cost-Effective Focus Groups 52:18 Episode Artwork Episode 6: The Most Important Financial Tips Every Law Firm Needs to Master 1:09:37