Episode 28: Why This Trial Lawyer Decided to Advertise on Billboards

Championing Justice: A Personal Injury Podcast

Championing Justice: A Personal Injury Podcast
Episode 28: Why This Trial Lawyer Decided to Advertise on Billboards
Feb 02, 2026 Season 1 Episode 28
The Champion Firm, Personal Injury Attorneys, P.C.

Billboard advertising has often carried a stigma in the personal injury world, especially among trial lawyers. In this episode of Championing Justice, attorney Darl Champion sits down with fellow trial lawyer Joel Williams to explore why and how he made the decision to advertise on billboards, and how he avoided turning his firm into a settlement mill.

Join us for a candid conversation about the pressures facing modern PI firms: rising digital ad costs, illegal solicitation, brand saturation, and the challenge of staying top-of-mind without sacrificing service or trial readiness.

→ Learn more and contact Joel here: https://gatrialattorney.com/joel-williams/ 

→ WEHE’s YouTube channel: https://www.youtube.com/@WILLIAMSELLEBY 

Watch this and other Championing Justice episodes on YouTube: Championing Justice video episodes

Additional Resources:

Learn more about The Champion Firm, Personal Injury Attorneys, P.C. here.

Learn more about Georgia tort law cases and topics here.

Follow Darl and The Champion Firm on social media:
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Darl’s LinkedIn

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Episode Artwork Episode 28: Why This Trial Lawyer Decided to Advertise on Billboards 47:14 Episode Artwork Episode 27: How AI Is Quietly Reshaping the Legal Industry 1:01:36 Episode Artwork Episode 26: The Art and Science of Performance in Trial Advocacy 47:27 Episode Artwork Episode 25: Starting, Growing & Managing a Law Firm (Part 2) 45:20 Episode Artwork Episode 25: Starting, Growing & Managing a Law Firm (Part 1) 51:37 Episode Artwork Episode 24: Radio Advertising for Law Firms with Gary Sarner 1:07:36 Episode Artwork Episode 23: A Peek Inside the Marketing Mindset of 'The Hometown Lawyer' Josh Hodges 1:03:08 Episode Artwork Episode 22: Lessons From Insurance Adjuster Turned Injury Attorney, John Griffith 1:01:42 Episode Artwork Episode 21: How to Build a Thriving Law Practice Through Attorney Referrals 54:46 Episode Artwork Episode 20: How to Recruit and Retain Associates in the Legal Job Market 52:33 Episode Artwork Episode 19: 2025 Goal-Setting and Law Firm Growth Advice 54:06 Episode Artwork Episode 18: Legal Marketing Tips for Competitive Metro Areas 55:32 Episode Artwork Episode 17: Personal Injury Law in Australia vs The United States 43:38 Episode Artwork Episode 16: Communication and Witness Preparation Tips with Andrew Caple-Shaw 1:03:50 Episode Artwork Episode 15: From Judge to Plaintiff's Attorney: Career Changes and Trial Strategies with Dax Lopez 1:02:36 Episode Artwork Episode 14: The Power of Visual Aids in Personal Injury Cases 53:32 Episode Artwork Episode 13: Truck Accident Litigation And Perspectives From a Former Defense Lawyer Turned Plaintiff’s Attorney 46:02 Episode Artwork Episode 12: Advanced Marketing Tips for Personal Injury Firms 56:21 Episode Artwork Episode 11: Utilizing Associate Attorneys in Your Law Firm 1:00:38 Episode Artwork Episode 10: How to Master Legal Case Management 56:06 Episode Artwork Episode 9: Unlocking The Power of Virtual Assistants in Modern Law Firms 47:33 Episode Artwork Episode 8: The Most Important Case Rulings of 2023 1:07:42 Episode Artwork Episode 7: What Plaintiff’s Lawyers Get Wrong About Running Cost-Effective Focus Groups 52:18 Episode Artwork Episode 6: The Most Important Financial Tips Every Law Firm Needs to Master 1:09:37 Episode Artwork Episode 5: Insider Tips on Trial and Mediation From a Retired Judge Turned Mediator 1:00:01